A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.

When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.

As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.

A few of the elements that make up a high converting website are the following:

  1. Professional website design
  2. Elements that build trust
  3. An easy to find phone number
  4. Call to action
  5. A high quality chat bot
  6. Many contact forms
  7. Exceptional content writing
  8. A fast loading website
  9. A mobile friendly website
  10. Geolocation for local businesses
  11. A sitemap that links to all pages
  12. Clear website hierarchy and navigation
  13. Email opt-in forms
  14. Give something away for free

A high converting webpage should have professional web design.

Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.

The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.

When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.

The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.

Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.

When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.

A website won't convert traffic if it isn't trustworthy.

Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.

There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:

Add partner logos to the website.

Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.

Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.

Use testimonials to build trust.

Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.

Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.

Use case studies to show proof of success.

Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.

The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.

These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.

A phone number is one of the best items for a high converting webpage.

An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.

Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.

On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.

Add Call-To-Actions Throughout The Website.

A call-to-action prompts users to take action in one way or another.

These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.

A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.

These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.

Consider a chatbot to increase leads.

The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.

A chatbot can help to find out if people want to learn more about your product or service.

It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.

Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.

Have many contact forms throughout the website to increase conversions.

Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.

A contact form is an easy way to gather information from users.

This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.

Contact forms help increase trust because it allows customers to get in touch with you.

Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.

Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.

Google's Ranking Algorithm 2021
Google's Ranking Algorithm 2021

Every website should have great content writing.

Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.

Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.

Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.

On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.

A high converting webpage loads fast.

With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.

We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.

Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.

From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.

Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.

Dwell time on site matters. In other words, keep people on your site longer.

You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.

The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.

A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.

A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.

Optimize your images to further improve loading speed.

A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.

You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.

Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.

You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.

Your website must be mobile friendly.

As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.

Web browsing on smartphones has increased by huge amounts in the past few years.

Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.

A great way to build trust with customers is to make sure your website appears well on all devices.
Google has reduced the traffice they send to websites that arn't mobile friendly.

Adam Miconi | Rebel Ape Marketing

Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.

Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.

Localization and geodata help bring in traffic to convert.

Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.  

The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.  

Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.

A sitemap is a great element that can affect conversions.

An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.

The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.

A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.

You must have great site hierarchy and navigation.

Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.

With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.

You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.

Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.

There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.

Use email opt in forms to convert after a user has left your site.

Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.

Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:

Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.

Consider giving something away for free on your website in increase conversions.

In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.

It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.

For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.

There are a few take aways that we should go over before you go.

To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.

You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.

Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.

Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.

If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.

In today's day and age, online reviews can make or break your business. Whether you're a service-based company with customers who are looking for feedback on what it was like to work with you, or you're selling products online that rely heavily on customer reviews to drive sales, getting reviews is imperative. In this article, we'll discuss areas that will help you get more online reviews so your business can grow exponentially!

It's important to have a system in place for collecting feedback from both customers who've hired your services and those who bought one of your products. This will ensure that no potential review goes unnoticed and also ensures consistency when asking people for their thoughts.

What is an online review and what does it do for your business?

An online review is a form of feedback that someone provides about your company or products. It can be as simple as one sentence which sums up their experience, or it can go into more detail and give details like the person's first name, how many stars they gave you out of five, and what year they visited/purchased from you.

On the side of the business, reviews are a key element to help you grow your business and drive more leads, close more business, and build more trust in potential clients.

For consumers, they can help them in deciding whether or not to visit your company. People often check online reviews before making a big purchase decision so it's important for you to ensure that the review is there and showing your company in a positive light.

First, do we really need online reviews?

If you are looking to grow your business, online reviews can be a key element. You may have heard the saying "former customers are your best advocates" which is true for both businesses and consumers alike. Reviews often help potential clients make decisions on whether or not they want to visit your company so it's important that those reviews are positive, or the negative reviews have been answered positively.

If you want to scale your business and build trust, it's important to get these reviews. Without them, you may be missing out on a lot of business. There are many different ways to get online reviews and we will discuss how you can do it the best ways.

But where should I start getting online reviews?

We are often asked where to start getting reviews. This question is two-fold, since one side is catering to those who legitimately don't know of any review platforms, and the other caters to those who know of way too many review platforms and is looking to which is best.

Let's start with the king of reviews. Google My Business has been in existence for a few years now, and many businesses have successfully used this platform to garner reviews.

When you sign up on GMB, it will automatically start tracking your customers' behavior online when they search for your business name or contact info. The best part is that Google My Business will only track those people who are actively looking but also become a valuable platform, if not the most important platform to garner reviews.

Google honors reviews on their platform more than any other review platform, meaning that if your customers leave you a review on Google My Business it will show up right when people search for your business or anything that triggers your business to appear in the search results.

Reviews here are important because they help new and potential clients make an educated decision about hiring or buying from you without even interacting with you or your business. In fact, they stay in Google Search Results.

What are the other top review platforms?

There is no direct answer to this, but a few to never discredit would be Facebook Reviews, Yelp, and for many, TripAdvisor. However, these are just a drop in the hat when it comes to online reviews. Our advice is to find where your customers are and the closest platform to that. For example, if your users are on Facebook, then use Facebook reviews, if they are on TripAdvisor, then post your reviews there.

Quick Tip

- Online reviews have been a crucial part of business for decades now and with the rise in social media usage online they're more important than ever before. 77% of people will read through an online review when making their decision to hire or buy from you.

How to request reviews from customers?

You can request reviews in a variety of ways. The easiest way is to simply ask. "Did you receive excellent service today?" can be changed to "Would you consider writing a review of our business on Yelp or Google?". Keep it simple and to the platforms you want a review on. You can often get a link to the platforms to share as well.

You can also request a review through an email, a text message, etc. There are even review platforms such as Birdeye or Podium that can help you manage reviews and remind customers to leave a review.

The important part is to stay consistent when asking for reviews. Keep a steady stream of reviews going at all times. Don't forget, you can always follow up with past customers and ask them to leave a review as well.

But what happens when you get a negative review?

That feeling of your heart sinking when you get the email that someone has left your business a bad review. What do you do? How do you respond? Let's talk about the impact of receiving a bad review and how to handle it.

You may start to feel sad, angry or disappointed. You'll probably think about the time you put into that project and how much it cost you. But remember, people are more willing than ever before to leave bad reviews online for lots of reasons- some legitimate; some not so much. It's important as a business owner that you don't get upset and start to type out your feelings, this will only take a bad situation and make it worse.

So what do you do? The first thing is to take a deep breath and try not to panic, and while it may be tempting, don't leave a response right away unless the review contains profanity or some sort of illegal activity like threatening your business in bad faith (in which case you should contact law enforcement). Instead let it sit for a bit, calm down, and come back to it later.

Once you have calmed down, you can now answer the review calmly and professionally. Instead of addressing the bad review, you are now showing potential customers how calm you can be in a stressful event. You aren't necessarily avoiding the bad review, just showing others you aren't going to resort to name-calling. In the end, ask the bad review author to contact you so you can resolve their issue.

By going this route, you take a bad situation and turn it in to your favor. Keep in mind that not all customers are going to like your service and we cannot please everyone.

There is no way to remove negative reviews, so let's make them positive.

As mentioned, we want to make all reviews positive reviews. You may not be able to remove negative reviews, but you can make them positive. It's possible to earn the trust of your customer by providing a professional and timely service, responding maturely when they come across bad reviews, and making sure you are always on time with their response. Taking these steps will help earn more good reviews which will lead to increased revenue for the company.

With online reviews becoming an increasingly crucial part of business, you must be responding in a mature and professional manner to any negativity.

This is often an area for customers to decide whether they want to hire or buy from your company. Take extra care of what others are saying about your service so they will also take extra care when hiring or buying products from you.

Thank everyone!

We, as well as many companies, have failed to thank our early customers. Though it may be weird to receive a thank you to a review left years ago, that should be no reason to look forward and thank all new reviews that come in from today on out. If you've done business with someone and they've taken time out of their schedule to leave a review, be sure to thank them, it only takes a moment.

One last quick tip. You deal with a lot of customers and clients. However, if you are able to remember their name, the service they required, you can further personalize it by showing them you remember them.

Use automation to get reviews naturally.

Yes, we said it, but hear us out! It can be hard to constantly ask for reviews. It gets harder to respond to them. By integrating some automation, you can create natural ways to ask for reviews and even respond to them with automation. Consider automatically generated emails to ask for reviews, or an automated SMS message with review links.

In conclusion to getting online reviews

One of the best ways to make sure your business is successful and gets more customers is by soliciting reviews from people who have had a good experience with you. It's important that every company understands this, but it can be hard for some small businesses to get started. If there are any other questions or if we haven't answered something here feel free to reach out at anytime. You should never underestimate the power of having happy customers telling others about their experiences- our team wants nothing more than for your business' success!

Listen To This Post on On-Page SEO

Getting your site’s new content to rank in Google search or other search engines can be a tricky, frustrating endeavor, but like anything, the more you do it the easier it gets.

To get started, I’ve been updating this article to make it a complete guide to basic on page SEO to increase your search results.

It’s important to know a few on page SEO tips and tricks to help you quickly get started with page optimization.

This is so your website complies with what Google and other search engines are looking for so it becomes easier to be found on their search engine and get search traffic.

There are some basic page optimization aspects that you need to include with your website, many of which you may have never thought about before. earning rudimentary SEO can significantly benefit your site seo.

Before We Get Started With Search Engine Optimization

When doing on page optimizations, I like to make sure I write down what the page had on it before making any changes, that way I can see if the changes increase or decrease the search traffic so I can make sure I’m not undoing a ranking factor I’m unaware of.

Sometimes your page is ranking in the search engine results for something you may not be aware of, by comparing, you can often find out what has changed and make sure you continue to supply high-quality content for the users search intent.

However, if you haven’t done much to your page and it isn’t ranking well, there are a few things we can do to enhance your search engine optimization to drive more organic traffic.

I’ve tried to make this as much of a complete guide to on page SEO as possible. If there is anything you would like to see added, please feel free to ask.

So, here we go!

What Is SEO And Does It Really Help With Search Results?

SEO is short for Search Engine Optimization, which is a marketing strategy to increase the organic traffic to your website and allow you to rank higher in the search results.

The reason this is important is when you start to target relevant keywords and start to rank higher in the search engine results, you can often lower your pay-per-click advertising and bring organic traffic for related keywords.

When you create high-quality content, add in proper URL structures, increase page speed, and many other things, you will often achieve higher rankings because Google’s algorithm begins to favor your website.

Headline Tags
Headline Tags

Make Sure You Use The Proper H-Tags

Beyond the title tag that is often hidden in the header of the site. There are a few things that apply to all H-tags. First, let’s talk about what an H-Tag is.

An H-Tag is a snipped of HTML code that surrounds some text on your page, usually headlines, and tells a search engine and users what the page’s content is about. There are multiple h tags from an h1 tag up to an h6 tag.

The h1 tag is the most important and there should only be one but you can have multiple others with the h6 being the least important. There is value in using H-Tags in your content as it does carry ranking weight. These tags usually look something like this, in their most simple form.

<h1>Your Page Title</h1>

Don’t bold your H-tags, because bolding them may actually hurt your rankings.  However, you should also ensure that you use these tags. You should never keyword stuff in any scenario, but placing keywords naturally into the tags can be beneficial to your site’s rankings. 

Don’t bold your H-tags, because bolding them may actually hurt your search engine rankings. However, you should also ensure that you use these H-tags tags since they are often overlooked.

Never keyword stuff in any scenario, but placing keywords naturally into the title tag and h-tags is best practice and can be beneficial to your site’s rankings. You can further your results if you have performed good keyword research in advance, which we will cover later.

H1 Tags

There should only be one h1 tag on a page. This tag is most often the h1 tag is the title of the page or blog post. Don’t confuse this with the title tag.

The title tag is in the header as <title>your title tag here</title> whereas an h-tag looks like <h1>h1 title here</h1>

Ensure that the page’s title is enticing and will draw interest to the page, makes sense, and is consistent with the high-quality content. The h1 tag describes what the entire page is about. For example, if you were to write an article about baking, the H1 tag might be something like: “The Best Oven Baked Meals in 15-Minutes or Less.”

The H1 Tag is the first signal to Google on what you web page is about. Make sure it’s enticing and if possible, contains one of your targeted keywords.

H2 Tags

Unlike H1 tags, pages can have multiple H2 tags. They are often the headlines that break up individual sections of an article.

Using H2 tags can help make your article more readable by allowing users to scan your content quickly, as well as allow your site to rank higher in search engines.

Ideally, these tags will contain a keyword, but only if it makes sense and can be inserted naturally. As mentioned before, you should never keyword stuff. For the baking article, the H2 tags would likely list some great things to bake, such as “meals” or “ingredients.”

H3 Tags

H3 tags aren’t quite as vital as H2 tags but implementing them can help your page to rank higher in Google search by adding more relevance to your article.

These tags can be used to break things down further than H2 tags. Consistent with our baking article example, H3 tags would most likely be used to break down each category into more specific categories, like “Chocolate Chip Cookies,” “Snickerdoodle Cookies,” and “Devil’s Food Cake.”

Another example regarding H-tags is present on this very page. The phrase “Basic On Page SEO Tips to Help your Site Rank Higher” is the h1 tag of the blog post. The “H-tags” segment is an H2 tag, along with “Images,” “Interlinking,” “External Links,” “Meta-description,” and “Categories and Tags.” The segments dividing the H-tags section (the H1, H2, and H3 tags) are the H3 tags of the page.

H4, H5, and H6 Tags

The h4-h6 tags can be used to further nest your content. Often, the h-tags are misused as styling elements to make fonts bolder or darker, but the actual use is for site hierarchy. It is important to use proper CSS and for styling text and not use title tags for that purpose. This adds to your site’s technical SEO which is important to keep clean and optimized.

Photography
Photography

Do I Need To Add Images?

It is important to use images, videos, graphic design and other multimedia elements to bring attention to the webpage. Consumers are drawn to multimedia, which is why Google uses the presence of multimedia content as a ranking factor.

Additionally, you should ensure that the file name of the image contains relevant keywords for the page. If it has previously been uploaded, you will have to re-upload it with the proper name. Otherwise, upload it with the new file name.

It’s best to make sure your images would be named with relevant keywords similar to what the post is about. For example, you might want to use “photography.jpg” instead of “IMG0006759.jpg” since Google actually will take note of the image names and they can become ranking factors on your web page.

Image Sizes

Image sizes play a significant role when it comes to on page seo and technical seo factors. The size of the image directly influences the page speed which is a large ranking factor Google uses to rank your site.

If you have large images that slow downloading time, it can directly affect the user experience which can affect your rankings.

It’s also important to understand that just because you may not notice the page speed, it doesn’t mean Google won’t.

Use a service like GT Metrix or Pingdom to determine how long it takes to load an image. You can also see file sizes directly in WordPress under your Media Library.

If you have a large photo that needs to be resized, the best option would be to reduce the size before you upload it in a program like Photoshop. However, if you don’t have access to any photo editing software, you can reduce the size before uploading using tinyjpg.com and then resizing the image once in WordPress.

Once again, I suggest reducing the size before upload if possible. The slower the site becomes from large images, the more frustrating the user experience will be which can cause lower rankings from a high bounce rate.

Image Compression

Still talking about image sizes, once uploaded it is also good practice to have an image optimization software like Imagify running. This will further help compress images upon upload and can even resize them if they are over a certain pixel width and can significantly increase your page speed.

I like running this software because it can help reduce the size of previously uncompressed images that were uploaded and sometimes further reduce an image currently uploading without compromising the quality.

Alt Tags

<img src="photorgraphy.jpg" alt="This is your alt description" />

An alt tag, also known as an alt attribute, or alt description are HTML code snippets that allow the search engines to understand what the image is about and also increase the user experience for those using screen readers.

Alt tags and alt text, all these terms are interchangeable, but they are the tag that tells Google exactly what your photo is about. Alt text is an incredibly important part of SEO for images.

Describe the images using the alt text in a few descriptive words and include related keywords if possible. This tag is the alt= attribute and can be easily modified in the WordPress Media Library.

Interlinking
Interlinking

Linking Your Site

Many people have heard about the importance of link building to your website. I’m not going to get into backlinks since that is a bit more in-depth and we want to cover some basics you can do today.

So with that, there are two other forms of link building that can help influence your site rank, too. These methods, in a nutshell, help your site rank your site. Strange phrase, right? That’s because we are using pages within your own website to influence the importance of other pages on your website. This is known as interlinking.

The other type of link we will use to rank your site is known as external links. These are links that reach out to external resources or links that would allow users to leave your site.

Now don’t worry, you’ll find that if you have high-quality content, people won’t leave your site until they have received what they came for in the first place.

The nice thing about external links is you can increase the relevance of the blog post or web page by supplying users links to similar content on other websites.

Interlinking

Interlinking, also known as internal linking, is when you add links between pages of your website to other pages on the same site which allows the reader to follow a link from one article to another article within the website.

For example, if one of your blog posts references one of your products, you’ll want to add an internal link to that product’s page.

If a page suggests that the consumer contact the company, you may want to add an internal link to the company’s contact page.

Ultimately, when using internal linking for a link building strategy, you’ll want to have the most links pointing to the most important pages of your site, because these internal links will cause them to rank higher than other pages of your site.

External Links

External links are hyperlinks that point at a different domain that is not your site allowing a user to navigate to an entirely different website.

It’s best to link to a site that contains something supporting the topic you are discussing. Try to avoid linking to competitors’ websites, because that can potentially lose you business.

Make sure that the site you link to is a reputable website. This link creates what is known as a Link Neighborhood. If the site you link to isn’t reputable, Google will assume that your site lives in this “bad neighborhood” and it will negatively impact your rankings. Essentially, your site will be considered to not be reputable by association with the bad site. External links can help with your overall search engine rankings. 

Adding Meta Data

Meta Data
Meta Data

The SEO metadata is what the user sees on the Google search results page and includes the page title and meta description of the page which can encourage click through rates.

This provides a way for you to tell users what to expect from your website, as well as what the page contains. If this is left blank, Google will automatically fill it, and their description may be far from accurate or enticing.

It is important to create a meta description that is informative, inviting, and accurate. You should never lie or attempt to mislead consumers with your meta description.

Misleading consumers into clicking on your site will ultimately lead to them clicking away, which will hurt your Google search engine rankings. Additionally, a relevant meta description will help drive your target audience that are searching for your product to your page.

When writing your meta description, try to include your target keyword and possibly some lsi keywords to your meta description.

Categories And Tags

Categories should be broad and general. You should try to limit the overall number of categories used on your website. Tags should be more specific and you can use as many tags as you like on your page.

For example, an blog post describing proper tooth cleaning to prevent oral health problems should be categorized under “general dentistry” or another broad term. It can then be tagged with terms like “tooth cleaning,” “oral health problems,” “oral health prevention,” and more.

The use of categories and tags is often likened to the makeup of a pizza. The basic crust is the category, like a pan pizza or stuffed crust. Then the many toppings such as cheese and pepperoni and things that make up the pizza are the tags.

These are just a few tips to help you understand some basic SEO principles. SEO can be frustrating. It is time consuming and can be complicated, but it is necessary to help your business.

The higher your site ranks in Google search results, the more organic traffic your website will get and the more likely you will be to your target audience.

A professional company (eh hem, shameless self promotion, Rebel Ape Marketing) may be able to make ranking your website much easier but often comes with a substantial investment.

WP Rocket Dashboard
WP Rocket Dashboard

Site Speed

I’ve covered site speed in other articles but here we are again because it is so important. Site speed is one of those terms that Google has explicitly said they rank sites based on. There are two main sections that site speed comes down to and each brings its own issues to the table. The two are actual site speed and perceived site speed.

Actual Site Speed

Actual site speed is greatly dependent on the quality of website hosting you use.

I’ve used various hosts for my website designs and each one behaves slightly different from the others. As of this writing, the majority of my websites are currently sitting on Siteground which has been one of my favorite hosts so far and my main website now resides on Kinsta. They have quick servers, helpful staff, and I haven’t had any major issues.

A great website host can be one of the quickest ways to speed up your website if it’s running on any type of budget host.

Simply switching to a host like Siteground or Kinsta can give you a significant boost in site speed. These aren’t the only mid to high-level hosts available. Just research your hosting, check their reviews (especially for support), and make your choice.

Some others to mention are InMotion Hosting, I’ve used them in the past and they performed well and then there is also GoDaddy, though my personal opinion is that they aren’t my favorite when it comes to support, I’ve seen sites perform at various speeds with them. Currently, one of my clients is on their platform and benchmarking very well.

If you are looking for some ultra power when it comes to hosting, though it comes at a significant price difference, you can try WP Engine or Kinsta.

I have a few sites that I’ll be moving to them here in the new future due to search traffic demands and the processing powerhouse that comes with them.

Perceived Site Speed

The perceived site speed is an entirely different beast and can be a bit more difficult to fix. Usually, when the perceived site speed is slow, the actual site speed is also slow.

You will also get this with budget hosting since they usually run slower processors and throttle bandwidth. The perceived site speed is when your website is loading and the users will actually notice it loading slow as well.

If you are on an intermediate or higher host and still running slow, check your image sizes and plugins you are running. Often, your images will be too large and your plugins may be out of date or written by someone who is still learning to optimize their code.

If both of those are optimized, you can also add a caching service to help speed up your website.

Website Cache

Cashing will take the pages and images on your website and save them in such a way that they can be delivered to you as quickly as possible and at the smallest file size possible. The daunting task of caching your website has become simplified into a plugin. Each caching plugin may look different, but overall, the functions are similar. Try out various caching plugins to find your favorite.

When it comes to free caching software, I do like Siteground’s SG Optimizer since it is designed to work directly with their servers and works very nicely, adds significant speed boosts, and they keep it updated.

Another free contender is WP Super Cache, W3 Total Cache, and Comet Cache. I’ve used all three and they all have worked well, though they may not be quite as streamlined and sleek as my favorite caching plugin.

For the majority of my sites I use WP Rocket if SG Cache isn’t running already. WP Rocket has a very clean and organized interface and steps your through the plugin with easy to follow tabs. I notice significant speed boosts on this plugin as well.

Just understand that the speed boosts you may gain with a caching plugin may quickly dwindle as some of the settings do require advanced understanding and if not setup properly can break your website. Some of these features are things such as HTML and CSS Minification.

Content

As the saying goes, Content is King couldn’t hold more true when it comes to basic on page SEO. All too many times I find pages during my site audits for clients where the page only hold 350 words or so. If you are going to do content, 500 is the minimum amount to go, but the information contained within must be direct and answer a question immediately.

However, with more content, you can cover a topic more in-depth and provide more valuable content, answer more questions, and have an article that actually matters to the user. Consider this article, it has nearly 4,000 words to it and covers a vast amount of SEO basics and ranks for multiple keywords. Given, most posts do not have to be this long by any means.

Remember when you are writing that articles are supposed to help your audience. If your articles don’t cover the issues they are faced with then the users will bounce quickly due to a poor user experience and that will affect your website rank.

Keywords And Synonyms

As the web continues to grow and evolve, keywords are becoming less important than they used to be but they still play a role. When utilizing keywords in a web page’s content, we now use them in a relative phrase that holds keywords or synonyms. This allows no longer helps you get found for new keywords like it did when it started, instead, it now helps Google better understand what your content is about.

For example, when you keyword is “grass” for yard care, it also knows that “lawn” and “yard” or related to grass so it becomes a more relative article. If this article answers queries, there is a much higher chance to rank for the keywords or key phrases you want.

Should I Still Target Keywords?

You should still target keywords, but instead of a single keyword target, you should be using a keyphrase, often a question covering the users search intent, and answering it. That way you can avoid keyword stuffing and your blog post or article will read naturally. You can use keyword rank trackers, Google Search Console, and Google Analytics to track your efforts and see if you are awarded with higher rankings for it. Be prepared, it rarely happens quickly, but SEO is a long game.

Duplicate Content

Duplicate content is when the same content appears in more than one place on the internet. This can be on the same URL or multiple URLs.

All content should be original and unique aside from obvious things like quoting someone.

It’s best practice to keep meta descriptions unique to each page as well. If meta descriptions are duplicated, Google and other search engines will often ignore the meta description and use their own.

URL Structure

URL structure will help as well. If you are using WordPress, change your permalink structure to represent the name of the page. For example, the URL for this page holds a keyword and what the page is about in just a few words. The shorter the better, on average.

For example, instead of this page being named https://therebelape.com/?p=2580, the page is named https://therebelape.com/on-page-seo-tips which helps make it user readable, likely to be remembered, more trustworthy to share, and shows the users what the page is about.

Wrap It Up

We’ve covered a few different things to help the SEO on your website that you can get started with today. A lot of the basic on-page SEO tips is really a lot of little things that begin to add up to a lot of larger things. So lets recap on a few of these tips.

On-Page SEO Tips

  1. What Is SEO And Does It Really Help With Search Results?
  2. Make Sure You Use The Proper H-Tags
    1. H1 Tags
    2. H2 Tags
    3. H3 Tags
    4. H4, H5, and H6 Tags
  3. Images
    1. Image Sizes
    2. Image Compression
    3. Alt Tags
  4. Linking Your Site
    1. Interlinking
    2. External Links
  5. Adding Metadata
  6. Categories And Tags
  7. Site Speed
    1. Actual Site Speed
    2. Perceived Site Speed
    3. Website Cache
  8. Content
    1. Keywords And Synonyms
  9. Should I Still Target Keywords?
  10. Duplicate Content
  11. URL Structure
  12. Wrap It Up

If you utilize any of these basic on page seo tips of have added any to your website, leave a comment below and let us know what is working for you and if you’ve noticed an increase in traffic from utilizing some or all of these suggestions.

Watch Instead Of Read

What’s the point of having great original content in your blog post if only a few people see it and nobody knows it exists? To make matters worse, it doesn’t even show up in Google’s search results. So how do you get your content to show up in search engines?

That’s where content syndication comes in and this helps your blog post get into the hands of your target audience.

What is content syndication?

Content syndication is a digital marketing strategy that allows you to share your original article multiple times on authoritative sites so that a wider audience can see your original content blog post.

If you are a content marketer then it’s likely you write a lot or have someone write for you. If you syndicate content, it’s likely more eyes will see it and you will not only share your content but also build your brand awareness and organic traffic.

Syndicated content provides huge SEO value in your content marketing strategyBecause of this, we have some ways to level up your blog and start outranking competitors on Google search.

Use these strategies to reach larger audiences and become an authority in your field. These marketing strategies can help you gain credibility from website visitors, and become a company that people trust.

Make sure to keep this guide handy because using even one of these techniques to start syndicating your content may step up your blog game.

Labels with social media icons. Concept. 3d

Syndicate Your Content on Social Media

If you’re going to make a blog post, you should share your content. That’s a no brainer. But how do you go about doing this?

The first place to share your is to control your own content syndication on social media.

Social media platforms like FacebookTwitterPinterestMedium, and Quora, are great syndication opportunities. Sharing your original content on many platforms means a wider audience and a more diverse crowd.

The great thing about platforms like Medium and LinkedIn is that you get to use a canonical tag. The canonical tag lets the search engine know that the blog post is duplicate content and your blog post on your site is the original content.

Sharing on many content syndication platforms is great, but if you can’t commit, only share on one until you are ready to handle more. It’s better to dominate one platform than to get overshadowed on multiple platforms.

Hardcore Twitter fans are different than hardcore Facebookers (ignore the names). The diversity lets you tap into different markets that you wouldn’t be able to reach otherwise.

Partner With An Influencer

One great way of content syndication is to find a social media influencer and partner with them or simply pay them to promote your blog content. Influencers will often have a broader audience you can utilize and they will often share it which can help them land on authoritative sites.

Since these content creators have a large audience, their simple tweets or mention can often build massive brand awareness quickly which can lead to others sharing your original article and syndicate content for you.

Male hand drawing Sharing concept on transparent wipe board.

Be The Digital Expert In Your Field

Would you trust a random guy on the street for a solution to a headache or a doctor in a lab coat? People on the internet are picky with who they trust since there are endless sources with no credibility.

To become a higher authority than your competitors, you must offer high-quality content and build your online presence. You can do this by offering actionable advice that gets the users the results they are looking for.

Your content marketing strategy, mixed with high-quality content in your blog posts can increase your brand awareness making you a higher authority than the competitors in your area or even those in the search results sharing page one of the search engine.

Social Media Groups And Forums

By joining online forums and other online social media groups on Facebook, LinkedIn, etc., you can continue to share relevant content to your target audience and increase your online visibility.

Share your value by sharing your knowledge.

Share the value you have on your specific niche. This builds credibility and trust between you and your website visitors. Those visitors will want to go straight to the source, this source is your website, of course.

Blog Comments. Do They Work Or Not?

Gone are the days where a blog comment can increase your SEO. They no longer increase your backlinks either since they have all become nofollow links. They can, however, increase human interaction if you are sincere in your comment.

This should go without saying, but avoid leaving links in these comments. Most websites will mark them as spam or delete them completely if you do. Offer meaningful content that may be of use to someone scrolling through the comments. You might get a few clicks and organic traffic to your page.

Guest Posting Is Still Great

Guest posting, also known as guest blogging is when you write new content for another website, usually in order to gain a backlink and website traffic back to your site or your original content.

When you pursue guest posting, make sure it’s new content. This is not the place to repost the blog post you want to generate traffic to. The guest post is a source to build your online presence and drive them back to your high-quality content that is on your website. This will help generate website traffic to your own website.

By using new content, you avoid any chance of duplicate content issues that may cause your blog content to no longer rank.

Be Careful With Duplicate Content

Duplicate content is when the same content appears on more than one website. When duplicate content issues arise, search engines don’t know what article is the original if there is no canonical tag showing them which site is the original publisher.

When syndicating content by sharing the same content on multiple websites, you must make sure that the syndicated post has a canonical tag. Whether you are manually syndicating content or using a content syndication platform, you must make sure that the original content is referenced with a canonical tag.

What Is A Canonical Tag

canonical tag shows search engines what URL is the original source which will allow them to identify which syndicated content is the duplicate content.

By adding a canonical tag, you make sure that you are referenced as the relevant content and others are a copy. However, even with a canonical tag, if you have posted on a higher authority website, that syndicated post may still rank higher in the search engine results than your original version.

Is Email A Viable Content Syndication Platform?

Email subscribers are often an overlooked source when it comes to content syndication. When you create a blog post, consider emailing everyone subscribed to your blog. You may have some overlooked gems subscribed to you and when these email subscribers see your blog post, they may share it which can show your content to an even larger audience.

As you continue to find sources to syndicate your content and more organic traffic visits your site, you are likely to rank higher in the search engine results because you will become an online authority.

Find Questions And Answer Them.

As we move into the final strategy, I’d like you to consider this. There are currently 7 billion people on this earth. I mention this because I want you to imagine how many people use the internet to solve problems. Think of how many use it to find answers to their questions. This is where you come in.

You know your niche market inside and out. You can go on Quora, a site where millions of people ask questions. When there, find a few questions and answer them. Answer The Public is also a great source to find questions and you can write your own content.

Are you into deep sea fishing? Someone has asked about it.

Are you into making your own beer? Someone has asked about it.

You are the person that provides an answer or insight into the problem that someone is having. Make sure you have your own original version of the answer. When you answer these questions, people will often go to your profile. Make sure your own website is linked in your profile, and watch the organic traffic come in.

This is a CHEAT SHEET for content syndication and I want you to use it.

Excellent content comes in many forms from blog posts to video content such as videos, walkthroughs, tutorials, etc.

Guest blogging, video content, blog posts, and more. When you look at yourself as a content marketer, you are building authoritative sites of your own. Share them through guest posts, republishing content with canonical tags.

When you become a content creator, part of the battle is the creation, the other part is getting it in front of your target audience.

This is free information that most people don’t pay attention to. They write their post, publish it, and hope the organic traffic comes in, but rarely does it.

Not You.

You have the knowledge of your field and now you have the tools that will help you in content syndication and spread awareness of your own content. Always watch for syndication opportunities to increase your online visibility.

Feel free to join the discussion below or contact us with questions.

Need a website or SEO? We can help!

This pandemic has struck fear into many people, for good reason. The economy has essentially come to a standstill as the virus has shut down many businesses in an attempt to protect the general public and slow the spread of the virus.

So how do you keep your businesses relevant and functioning through these dark times, especially when you can’t open your doors?

Hidden opportunities exist even in hard times. Taking advantage of the internet tools at your disposal can go a long way toward improving your business and helping you to weather the storm caused by the pandemic. 

Build Your Website. It’s The HUB Of All Communication.

The vast majority of people turn to the internet to find businesses to purchase from or do business with. This is even more common while people are quarantined inside of their homes. This means that building your website is an important part of helping your business to keep going during this pandemic.

The more content that is available on your website, the more often potential customers will find your website. This means that it is an important time to add to the content on your website.

Blogging is a valuable tool in expanding the content of your website. Now is the time to start blogging and blog like crazy to expand your website as much as possible during the pandemic. 

Add Sales Funnels. These Can Be Hidden Gems For Leads and Sales.

Sales funnels can be incredibly beneficial additions to your website.

So what is a sales funnel?

Essentially, a sales funnel is a page that operates with the sole intent to do one thing, and accomplish that task particularly well. For example, some sales funnels are intended to build your email list, while others may be designed to sell a product or promote a webinar.

Adding sales funnels to your website can go a long way toward aiding in various functions of your business. 

Build Your Email List. That Thing That Should Have Been Started Years Ago.

Speaking of sales funnels, now is a great time to focus on building your email list. This can help you to more effectively communicate with your clients and advertise for specific events or products.

An effective way to build your email list is by giving away something that you have that people want. Make sure that you make it valuable and appealing to customers, rather than just providing a sales piece. This can substantially help to draw customers in.  

Make Some Noise On Social Media. It’s Easy To Be The Loudest When Everyone Is Whispering.

Everyone emphasizes the power of social media, which is why you likely have heard it over and over again. This is because it is an effective way to promote your business. Social media is free advertising for your business, but you shouldn’t try to promote to your family and friends.

Go into a group on a social media site and offer responses with real value. This can go a long way toward improving the image of your company and building your customer base. 

Establish your Brand And Build Trust.

Your brand is an incredibly important aspect of your business. An effective brand will help to get your name out and improve the image that customers have of your company. You should strive to promote your brand anywhere possible in order to increase awareness of your company.

Establishing a solid brand image is important in increasing the satisfaction and loyalty of your customers. This means that you need to stay consistent with the colors, fonts, logos, messages, vibe, and additional factors of your website and business’s marketing strategies. 

When you focus on establishing a solid brand, you will have more control over the image of your company. This can go a long way toward improving your customer base and building relationships with your customers.

If you don’t feel like your company has a great, well-established brand, you should strive to take the steps to outline your brand and ensure that it is cohesive across the board. Our expert services can help guide you throughout this process. 

Use That Email List, Even If It’s Brand New!

Do you have or are working on building an email list? Now is an incredibly beneficial time to start making use of it. Send out emails to your customer base to ensure that you remain at the front of their minds. However, it is important to not make every email a sales pitch. The emails you send can include various messages for your customers.

Send value, information, tips, tricks, and more. Then ask for a sale, rather than focusing primarily on the sales pitch. This is incredibly important to ensure that your customers find value in your emails, rather than simply hitting the “unsubscribe” button. 

Do Something!

Many people are in the same position as you during this difficult time. The majority of these people will be sitting around while their businesses collect dust. This makes it a great opportunity to build your business and take the lead ahead of your competitors.

It can certainly be hard to accomplish all of these aspects on your own, especially when you are unaware of the best techniques and methods to accomplish this. Here at Rebel Ape Marketing, we are dedicated to providing you with the information and services that you need to optimize your online presence. We can help with a wide array of aspects consistent with your marketing, including building a website, designing superior logos, developing a marketing strategy, and many other things. Not sure where to begin? Let’s talk!

In this difficult time, it can never hurt to take whatever steps possible to protect your business. Though your doors are likely closed, there are many available options that can aid in keeping your business running during the COVID-19 pandemic.

Emphasizing your website and creating a superior marketing plan can go a long way toward giving you a step above your competitors. Here at Rebel Ape Marketing, we are capable of providing you with the guidance and expertise necessary to optimize your website and keep your business relevant and competitive.

These services can help you to establish your brand and improve the content of your website. To learn more about how our services can improve your website, as well as how incredibly important it is during this time, contact our experts at Rebel Ape Marketing today!

The branding of your company is essentially a promise that you make to your customers. Your branding identity informs potential customers of what to expect when they obtain your services or products. It is important to make an effort to provide consistent branding that is designed to portray precisely what you intend to your customer base. The emphasis that you put on branding will impact potential customers’ opinions of your company, as well as provide them with a memorable image for your company.

That is essentially a brand promise, but let’s dive deeper and explore how this brand promise is delivered to the clients and customers. When your branding is done right, it becomes what customers will say about your company when you aren’t around. Done wrong, this can be detrimental to your company because if you aren’t telling them who you are and what you promise, they will tell you who you are and tell others what they think of your company.

What is Branding?

Branding consists of essentially everything that makes up the image of your business. This incorporates many different aspects. Your company’s logowebsite design, letterhead, and more will all make up your brand. Effective branding helps you to convey a message to your customers, which can go a long way toward improving your company’s image. Any time you add content to your website, you will need to ensure that it matches the brand identity that you intend. 

Why Branding is Important

Branding is an incredibly important component of managing a business. It is vital to ensure that your business has consistent branding to improve the message that you convey to your customers. The image that your business conveys to your customers is a brand promise that they expect you to keep. Though this is largely a subconscious process, your customers will search for consistency and repetition in your company’s branding. This means that you need to ensure that your company’s branding is consistent across a multitude of platforms to prevent unintended inconsistencies. 

When your customers see inconsistencies in your branding, it is likely that they will feel as though your services will be similarly inconsistent or of poor quality. Consistent branding, on the other hand, conveys a clear message to your customers that your services and products will remain consistently high-quality. It is similarly important to carefully consider the branding of your company, as it provides a promise to your customers regarding what to expect when working with your company.  

How to Create Consistency in your Branding

There are several ways that you can create a high level of consistency with the branding of your company. For one thing, it can be particularly useful to create a thorough marketing plan with an experienced company. A talented graphic designer will be able to effectively match prior branding and ensure that your branding is consistent across the board. It is vital to create standards for the branding of your company. This will help to guarantee that additional content that is created will match the current branding of the company and enhance the level of consistency. 

Ready To Get Started On Your Brand Promise?

Here at Rebel Ape Marketing, we are familiar with the ins and outs of consistent branding and always strive to build your brand to represent what you are building for your customers.

Our experts can help to ensure that your branding conveys the promise to your customers that you are dedicated to keeping. To learn more about how your branding can be sculpted to convey a specific message to your customer base, contact us at Rebel Ape Marketing today! 

A blog is often written off by many people as just something for hobbyists to do or for travelers to keep a journal, but have you ever heard of the “mommy bloggers” making millions or wondered why some of the largest companies keep a blog active?

A blog is one of the greatest tools available to you to become an industry authority, send recent news to followers, update them on the latest tips in your industry, and overall, reinforce your brand and what it stands for, but how does that help with SEO?

But first, to cover what SEO is and how it can help your site. SEO stands for Search Engine Optimization. It’s a series of techniques to help your website rank higher when people do a search and your website can provide them with accurate information they are looking for. In addition, SEO has some technical factors to help them navigate your website, download content faster, and various other things, but for this, we will focus on keywords.

How an SEO driven blog can help your business. 

It’s important to know a few things about SEO when it comes to blogging. Not only by utilizing these great techniques can help your blog outrank your competitors but it will also help your site rank higher in the Google Search Engine Results Page, SERPS.

By maintaining your blog, you are essentially becoming a content creator and Google loves content creators! The more you create original content that is different than all the duplicate and spun content on the web but still supplies the user with the results they need the better. The blog is a great place to voice opinions, answer questions, supply information, and a variety of other things. 

When you begin to write, you are going to want to incorporate keywords into the blog. Now a word of warning, it is easy to “keyword stuff” which are old SEO practices that are now frowned upon. Keyword stuffing is using the same keyword over and over on the website, often in an unnatural way, simply to rank for it. However, Google is on to this. You can now rank for content without even having the keyword searched for in the content, as long as the context matches the users query. Often, you can also get by with just mentioning the keyword naturally a handful of times. Plugins such as Yoast or RankMath have an algorithm which mentions a good usage amount of your keyword before it’s considered keyword stuffing. You can use these suggestions as guidelines to help you follow.

Instead of using the same word over and over, try some synonyms and even just matching topics that relate. Often, a bone relates to a dog; or a hook relates to a fish; etc. 

How often should you blog? 

To this, there is no specific rule, but there are general guidelines most bloggers follow. At a minimum, it’s suggested to blog at least twice a month and you will find this to be the base most SEO companies recommend. However, following that, if your time or budget allows for it, you will find that it’s suggested the more, the better.

In fact, blogging 2-4 times a week can drastically increase your rankings, and even the King of Marketing, Seth Godin, blogs every day, but there is a catch to this. Going back to SEO, the only way this will work blogging that often is if the content is high quality. It’s not necessarily the length of the content, but the substance. Though, general practice is at least 350 words.

Have a goal in mind.

Every blog post should be written with intent. Well, a few points of intent for that matter. The first and foremost is to supply the user with relevant and useful content that fulfills the intent they searched.

The second part is going to be to fulfill your marketing goals in some form or another. Perhaps a newsletter signup or to direct them to a purchase on the website. The Mommy Bloggers mentioned above usually write for the intent of affiliate marketing. Each blog post is different and should satisfy a marketing goal, that way it becomes a win-win situation and the users will usually revisit for more information, and you get a customer in the meantime. Just don’t lose sight of the customer comes first.

Who does all the writing?

There are a variety of ways to get content written for a website. If you have decent writing skills, it’s always great to contribute to your own blog. However, you will often find that the task can become overwhelming very quickly and you may choose to hire a content writer (<—see, that’s my call to action!) so they can take the burden off of you and you can focus on your business. 

Whether you choose to hire us to write for you or you prefer to find someone yourself, just make sure they know enough about the subject and know enough about basic SEO practices that you can ensure traffic will come to your site, you will be fine hiring out the writing. 

If you have any questions about getting your blog up and running, please feel free to start or join the discussion below. If you would like to discuss how Rebel Ape can help you with your content marketing, please feel free to send us a message.

In October of 2019, Google began rolling out its largest update since they release RankBrain which was nearly 5 years ago. This update is going to impact how Google reads search queries as well and impacting things such as Featured Snippets.

As AI begins to propel our technology forward, Google is utilizing it in such a way to allow the computers to understand language just as humans understand it. Now instead of Google simply taking the search query and matching to the words in a sequence, it now understands the overall context in which the query means. This is another step in moving away from keywords as the primary way of search and focusing on the context of the search. As this technology progresses, more relevant search results will be displayed. 

What is BERT and how is it applied to search? 

This recent update is known as Google BERT which stands for Bidirectional Encoder Representations from Transformers and is a network-based technique for natural language processing (NLP). Currently, BERT is being applied to around 1-10 searches or approximately 10% of all searches in English. More languages are going to continue to roll out at a later date.

BERT is more than advancements in AI and software. BERT is so complex that the current technology was limiting the advancements so new hardware is now being rolled out called Cloud TPU’s

With Google now understanding the search queries as the human searcher intends, we will be seeing constant improvement on the search queries over time as BERT continues to learn and progress.

How is SEO affected by BERT?

There will be a few changes in terms of SEO. The first is going to be backlink profiles. Backlinks have been becoming less important year after year, though they still make up a large percentage of SEO work.

Keywords are also becoming less relevant over time as well as we are moving into phrase searches and relevant context. Since everyone uses different phrases for search, Google is now putting more relevance on the words such as “for” and “to” which where easier omitted. 

The overall relevance of keywords currently ranked for likely won’t have much of an impact but what is going to have the most impact is going to be the quality of content being provided on websites. The more relevant the content to the context of the search, the more likely the site is going to rank well. 

The common and already established ranking factors such as site speed, citation sources, technical aspects, etc., will continue to be maintained. 

How to move forward with your website.

Continue working on your websites as you always have. Continue to build your citation sources and maintain proper NAP (Name, Address, and Phone) across various platforms. 

We always recommend building and maintaining a blog that covers a wide array of topics on queries that people are searching for. This is a great method for building the relevance of your website and grabbing keywords and keyphrases. Though we may be seeing some shifts here with BERT, it’s going to continue being a valuable source for content creation.

It’s important to talk to an SEO to find the best practices to maintain your site and help it improve its ranks and authority over time by making sure the site is responsive, there are no broken links, and the content is relevant to the search. 

We would love to help!

If you want to talk about your website or how to improve your SEO for search, we would love to take the time to talk with you about the health of your site and what direction you want to take your marketing. Contact us today to get started!

If you have any questions or comments, feel free to start or join the discussion below. We love to interact with our readers whenever they want to talk.

The design process can seem like a mystery to those who don’t regularly work in design. In fact, most people might think that the design process is simply a matter of sketching a new idea! The process of creating an excellent design for a business is much more complicated than this. However, understanding the steps involved in the design process can make it much easier to obtain the best design for your preferences and your situation. The process may fluctuate slightly depending on the scope of the project. Factors that may impact the overall design process include how many comps you would like initially, if you would like us to build additional marketing elements, and a few other considerations. However, in general, the process can be narrowed down to a few simple steps. 

The Importance of a Great Logo

It is absolutely vital for a business to obtain a great logo to represent their brand. In most situations, the logo is the most easily recognizable portion of the company’s entire branding strategy. It can be tempting for new business owners to forgo the expense of obtaining a great logo with the thought that they can simply get a better logo when their business takes off. Unfortunately, this can be detrimental to the company’s reputation. Rebranding can be very difficult, especially when a logo change is involved. When done incorrectly, rebranding can lose customers and tarnish your company’s image.  

In order for a branding strategy to be effective, it has to be consistent. Consistency will signal to your customers that you are steady and reliable. Not only must the branding be consistent, but it must also be done well. Inadequate or poorly executed logo design may cause potential customers to assume that your products or services will be similarly inadequate. Your logo will ultimately be the face of your company. It will be present on advertisements, business cards, letterheads, and even the front door of your office. Taking the time to obtain superior logo design services can save you a significant amount of stress in the long run. 

The Design Process

After you have chosen a logo designer for your project, the design process will commence. We have outlined the design process to ensure that you understand how the project will proceed from this point. Knowing how the design process works can help ensure that you remain involved and obtain the final product that you desire. Here at Rebel Ape Marketing, we offer free initial design consultations. This will allow us to begin the project on the same page and make sure that we understand exactly what you need. 

1. Design Consultation

The first step in the design process is the design consultation. During this step, we will discuss the scope of the project with you. This helps to ensure that both parties are on the same page and that we understand precisely what you are looking for. With the design consultation, we will discuss what kind of design you require. We will ask questions regarding who the design is for to help us best understand how to craft a design that will meet your needs. At this point, we will also likely discuss how you intend to use your design, as well as a possible branding strategy. 

Your needs may be as immediate as a logo for your business or a more long-term branding process. Implementing the right brand strategy can help to ensure that your business maintains the image you desire and inspires loyalty in your customers. This step is also important in determining the exact requirements for the logo. This can ensure that the logo can be used wherever you need it to, whether you require it to fit on a banner or a shirt. 

2. Discovery Phase 

After we have discussed the details of the project, we can move into the discovery phase. During this phase, we draw out many different preliminary designs. This is essentially a phase of experimentation, where we try many different strategies and techniques to craft a design that captures the intended look and mood. A great logo can say many different things about a company, so we take the time to craft possibilities that will help you ensure that your logo makes the statement that you desire for your company. 

3. Refinement

Following the discovery phase, we begin the refinement process. This is where the preliminary concepts become more detailed and advanced. We refine our initial comps and take them into the computer, which is where we can build an early version of the logo. During this step, we experiment with colors and fonts to craft the superior look for the final logo. This step of the process is also where we build the structure for the logo. 

4. Presentation

Once the initial logo concepts have been developed and refined, we present the logos to you. We choose logo ideas that will work best for your particular company and the brand you wish to develop. After you have selected a design that you love, we provide you with multiple formats for the design’s application. This will include formats for both online uses, as well as print applications. This will ensure that you are able to use your new logo in whatever format you require.  

Contact us for Design Services

Here at Rebel Ape Marketing, graphic design is our specialty. Our professionals have an incredible amount of experience and skill when it comes to providing a design that will work for your business. Though many designers like to work on exciting new projects, there are certain requirements that make logo design different from other areas of design. A logo design needs to be simple enough to be easily recognizable and needs to be able to meet a large array of applications. Though you may have friends that are artistically talented, it is always better to consult the professionals when it comes to obtaining a logo for your company. To learn more about the design process or discuss your design project with us, contact us at Rebel Ape Marketing today!

You may have spent a significant amount of time researching branding strategies in marketing. There are many ways to market your company and chances are that you are somewhat familiar with the phrase “branding.” When you understand what branding is, you will be able to more effectively use it to provide the best image for your company.

Effective branding can provide a multitude of benefits to your business, including expanding your customer base, creating loyalty in your consumers, and ensuring a positive view of your company. There are many things that you will need to consider when you focus on forming the best possible brand for your business.

So what is branding? What are branding strategies in marketing, and how can you successfully implement branding for your business?

What Is Branding
What Is Branding

1. What Is Branding?

Branding can be summarized as the promise that you make to your customers. It gives them information about what to expect of your product or services and what sets you apart from your competition. Branding can also allow you to control how your company is perceived by customers and potential consumers.

Branding comes in many different forms, which can make it difficult to form a cohesive brand for your company. Your website, marketing materials, business operations, products, and more all impact the overall brand of your company. An effective brand will help to give you an edge, which can bring success to a business, even in an incredibly competitive field.

To understand the importance of branding for a company, it can be helpful to consider companies that have developed incredibly effective branding strategies. For example, when you think of McDonald’s, you picture red and yellow with the arching M. You may also become hungry.

The immediate recognition of a brand will ensure that it is thought of far more frequently, which can make effective advertising a much easier undertaking. In addition, when you think of McDonald’s, you know what to expect. Branding conveys expectations to customers, which can help build loyalty and increase their trust.   

How To Form A Brand
How To Form A Brand

2. How to Form a Brand

There are several considerations that you need to take into account when you focus on the formation of your company’s brand and what goes into branding strategies in marketing. The foundation of branding is the logo. It can be tempting to obtain a half-hearted logo when you first attempt to get your company off the ground, especially because it can seem like an unnecessary expense. However, this can result in many problems later on.

Rebranding can be a difficult process that can lose your existing customer base. Ensuring that you have a well-designed, excellent logo from the beginning can provide many benefits for the branding of your business. Remember that you get what you pay for, so take care when choosing a logo designer for your company. 

Other aspects of branding should incorporate the logo throughout. This includes everything from your website and promotional materials to uniforms for your employees. To develop an effective branding strategy, there are several questions you will need to ask yourself about your business.

Some basic questions for strategizing your brand include asking the how, what, where, when, and to whom the brand will be targeted toward. This, however, helps primarily with your strategy, not with the formation of the brand. When you form a brand, you will need to consider the following questions. 

When you answer these questions, you will be in an excellent position to focus on developing a brand for your business. The first step will be to get a great logo. Then you can create the ideal strategy to optimize your business’s branding. 

Integrating Your Brand
Integrating Your Brand

3. Integrating Your Brand

After you have formed your brand, it is important to integrate your brand into the operations of your company. You should write down set brand standards to ensure that everyone in the company remains on the same page regarding your branding, which will help to improve overall consistency.

Your branding needs to include your logo, the way your business interacts with customers, packaging, the company’s website, any promotional materials, correspondence, and more. Effective integration will promote the overall consistency of your brand. 

Importance Of Consistency
Importance Of Consistency

4. The Importance of Consistency

It is absolutely vital to maintain consistency when it comes to your brand. Ensure that there are rigid standards in place, that everyone is held to. When your brand is inconsistent, it has a subconscious impact on your customers or potential customers.

They see inconsistencies and these inconsistencies relate an unreliability of consistency with your product or services. Alternatively, when your brand is consistent across the board, it will improve the likelihood of customers trusting in you, which can help to enhance their loyalty.

Successful Branding
Successful Branding

5. How Successful Branding Can Benefit your Business

There are many benefits to creating an effective brand for your business. Consistent branding can go a long way toward inspiring loyalty in your product. It can also give you a competitive advantage. The brand adds value to the product, which can justify higher asking prices. The right branding can increase the perceived quality of the product or service, as well as create an emotional attachment to the business. 

Final Thoughts About Branding Strategies In Marketing

The brand of your business is important to the overall success of your marketing strategies. Forming a great brand can help to increase awareness, inspire loyalty, and convey your desired message to your consumers. It can be difficult to create an effective brand strategy that will adequately promote your business.

Due to the importance of branding, it can be especially beneficial to consult with an expert when you focus on creating a solid brand for your company. Not only will an expert have more experience with effective branding, but it can also help to obtain a unique, unbiased perspective.

Contact us at Rebel Ape Marketing to learn more about branding strategies in marketing and how to form a successful brand for your company. 

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