A phone number on your website may seem like a small detail, but they can have a huge impact on your business's success. A phone number is often seen as the first step in a customer's journey to purchase and having one in an easily visible spot can increase levels of engagement and conversions on your website.
Plus, having your local area code as part of the number shows potential customers that you are within their service area, which increases trust and brand recognition.
Customers will see that a business is legitimate if it is willing to share its phone number. Having the number prominently displayed helps to build trust with potential customers by showing them that you are available and ready to answer their questions.
This transparency can help build customer loyalty and encourage people to use your services. Additionally, having a local area code in the phone number further increases trust levels as customers can be sure that they are dealing with a business close to them.
Many businesses know that having a visible phone number on your website is essential to converting website visitors. It’s more than just providing customers with contact information – placing a number in the right spot on your website can lead to higher levels of engagement, more conversions, and more sales.
This blog post will discuss why a phone number is one of the best converting items on a website, how it adds trust and localizes business, and why putting it in the top right-hand corner is so beneficial.
The first step in making sure the phone number on your website has an impact is to decide where you should put it. Many experts agree that the most effective place for it is either at the top of or near the top of your homepage and preferably on the right side as well.
This ensures that any visitor to your site will see it immediately when they arrive and be provided with contact information quickly if needed.
Plus, having your local area code as part of the number shows potential customers that you are within their service area, which increases trust and brand recognition.
A good phone number placement isn’t the only factor in why numbers convert so well – there are other benefits as well. For one thing, having one prominently displayed gives off an air of legitimacy to potential customers who may be considering using your services.
Not only does this increase their level of trust in your company but also makes them feel like they can reach out to you with ease should they need any further information or help with their purchase decision.
A phone number on your website provides customers with a direct line of communication to the business. This helps to create an air of transparency and builds trust in your products or services.
Customers feel more secure when they know they can reach out at any time, and having a physical phone number makes this easier than using other methods of communication such as online chat or email.
Furthermore, a phone number allows customers to ask questions before making a purchase, which helps to give them peace of mind that their investment is secure.
Having a real person available to answer any queries quickly is essential for providing good customer service, which leads to higher conversion rates and more sales for the business.
Speaking of trust, having a clearly visible phone number on your website also conveys an element of reliability which helps visitors feel comfortable buying from you or signing up for services.
Seeing that there are humans behind your business who are available for assistance helps potential customers feel secure about dealing with you and ultimately leads to higher conversions because people trust you more.
Customers will see that a business is legitimate if it is willing to share its phone number. Having the number prominently displayed helps to build trust with potential customers by showing them that you are available and ready to answer their questions.
This transparency can help build customer loyalty and encourage people to use your services. Additionally, having a local area code in the phone number on your website further increases trust levels as customers can be sure that they are dealing with a business close to them.
Having a phone number on your website not only increases customer confidence but can also aid in increasing brand recognition by helping customers find you while searching locally online.
Adding your local area code can be seen as an indicator that you serve customers within those regions, which ensures people know where you are based out of even if they don't know much about your company otherwise.
Doing this also helps differentiate yourself from national companies that provide similar products/services by indicating that potential customers have someone nearby who can assist them if needed.
Having a phone number on your website can help you build trust and establish better relationships with your customers. People tend to find it easier to reach out when they know that someone is there who can provide assistance in a timely manner.
In conclusion, having a phone number on your website is one of the best ways to convert visitors into leads and customers. It adds an element of trust and legitimacy to your business, helps localize you for those searching for companies nearby, and prominently displays contact info for customers who may have questions.
If you're looking for help optimizing your website for conversions, let Rebel Ape Marketing help you with your website today.
As a small business owner, you know that video marketing is essential to your success. With so many options available, it can be tough to decide which direction to take your marketing efforts. You may have heard that video is becoming increasingly popular and important in the world of marketing, and you may be wondering if you should make it a main component of your strategy for 2023.
Here are five reasons why video should be a key part of your marketing plan:
1. The Importance Of Video In Marketing
2. How Video Can Help You Reach More Customers
3. The Benefits Of Using Video In Your Marketing Strategy
4. Why You Should Use Video In Your Marketing Strategy For 2023
5. How To Use Video In Your Marketing Strategy
If you're not already using video as a central part of your marketing strategy, now is the time to start! Including video in your campaigns can help you reach more people, build relationships with customers, and boost your bottom line.
Video marketing has quickly become one of the most important components of any company’s marketing strategy. Video allows companies to demonstrate their products and services in a way that static images can't achieve, offering potential customers an interactive, immersive experience that often leads to effective sales.
Video offers an entertaining and informative way to showcase a company’s features and advantages while keeping viewers engaged with clever visuals and storytelling. Video is also incredibly accessible and helps boost your SEO when shared on social media platforms. Video allows a company to bridge the gap between potential customers who don't know anything about them yet, to those who are ready to buy right away.
Video should be part of every marketer’s plan for success!
Video marketing is quickly becoming the go-to method for businesses to reach new customers and promote their products. Video content is engaging, informative, and much more likely to be shared than other types of content.
Video not only provides an easy way to connect directly with your target audience but can also be used across multiple platforms; you can post or embed it to your website, share it on social media, include it in emails, and even turn it into a TV ad – all without breaking the bank.
Video lets you easily show potential customers the value of your product or service in a quick and dynamic way. Companies that are using video as part of their marketing strategy now have access to countless more audiences than ever before!
Video marketing is an extremely effective way of getting your message out there, and it has the potential to help any business. Video can be used to explain complex topics in a concise yet engaging manner, while simultaneously increasing the overall attractiveness of your content.
Video also allows you to reach large audiences with minimal expense, as videos can be easily shared on various social media platforms. Furthermore, modern video technology enables businesses to create high-quality content quickly and at a low cost. With all of these benefits in mind, incorporating video into your marketing strategy could very well be the key to success for your business!
Video is becoming an increasingly important way to reach modern audiences. Video marketing is an extremely effective tool for companies, allowing for more engagement and connection with customers than ever before. It also helps to create trust, as potential customers can get a better sense of what your product or service is like before they commit.
Video content also has a high rate of success when it comes to search engine optimization, meaning your website will become more accessible and visible in Google's search engine results pages. Video marketing helps you reach wider audiences while giving you the ability to communicate complex concepts in a simpler manner. With 2023 quickly approaching, the use of video in your marketing strategy is sure to set you up for success when it comes to furthering brand recognition and increasing conversions.
Video Marketing is a great way to get your message out to potential customers. With the rise of visual content on social media, Video Marketing allows you to capture attention for your business in an easy and effective way.
Video content can be used to help showcase your brand identity and promote products or services. It also helps build relationships with customers by giving them a look into who you are and the story behind your product or service. By taking advantage of Video Marketing strategies, you have the power to captivate audiences and tell powerful stories that go beyond conventional ways of marketing.
Overall, video is a powerful marketing tool that can help businesses reach more customers, build trust, and increase sales. If you're not using video in your marketing strategy for 2023, you're missing out.
Fortunately, Rebel Ape Marketing can help your company with video marketing. We produce high-quality videos that are optimized for SEO and designed to convert viewers into leads and customers. Contact us today to learn more about how we can help you use video to achieve your business goals.
The pitfalls of using stock photography for website images. Let's face it; professional photography can be expensive. When budget constraints are an issue, many businesses turn to stock photography as a cost-effective alternative.
However, there are several reasons why you should avoid using stock photos for your website, if possible. In this blog post, we'll explore some of the pitfalls of stock photography and why custom photography is always the best option for your business.
Let's go over a few reasons why you should avoid using stock photography for website images.
Although you may find an image that aligns with your brand, these images are generally generic in nature and won’t capture the essence of your company. Custom photography captures your business’s unique features and gives a sense of authenticity to website visitors.
Using the same stock photo that numerous other businesses have used can make your website look generic and unoriginal. Custom photography adds an exclusive touch to your website, which is more likely to draw customers in.
Professional photographers use lighting, angles, and post-production techniques to create a photo that captures the desired emotion. When using stock images, you have little control over the quality of the image which can be problematic if you’re trying to evoke an emotional response from viewers.
Stock photos often look too perfect and can come across as being staged or contrived. Authentic photography is more likely to engage website visitors and effectively communicate your message.
By using stock photography for website images, you’re giving your competition access to the exact same visuals as you. Custom photography ensures that no one else can use the same images and is more effective at distinguishing you from other businesses in your industry.
At the end of the day, custom photography is always the preferred option for website images. Professional photographers are able to create unique visuals that accurately represent your business and engage website visitors.
Google’s algorithm is designed to detect when stock photography is used on a website. It penalizes websites that use generic photos and rewards sites with authentic visual content.
Using stock photography isn't always the best option for your business, but it may be a cost-effective choice in the short term. Consider using stock photography as a temporary solution until you're able to invest in professional photography services.
Overall, custom photography is the best option instead of opting for stock photography for website images.
Google rewards websites that use custom images with higher rankings in search engine results pages. Not only does it provide a better overall experience for website visitors, but using high-quality photography can help increase organic traffic to your site. This further adds to the reasons why not to use stock photography for website images.
Using custom photography is the best way to ensure that your website stands out from the competition and makes a lasting impression on website visitors and enjoy the benefits of Google favoring you in search engine results.
People, in general, are skeptical of stock photography and assume the images don’t accurately reflect what the business is actually like. Professional photographs that showcase your staff or products can help build trust with potential customers. When it comes to creating content for your website, custom photography should always be your top priority.
Custom photography is the best way to ensure your website looks professional and conveys your brand’s message accurately. Using stock images for your website images can become a costly mistake, so always opt for high-quality custom photographs.
Not only will it make your website look more polished, but it can also help you engage visitors, increase organic traffic, and boost your search engine rankings.
Using custom photography gives viewers a sense of authenticity that can’t be achieved with stock images. Custom photos capture the essence of your business, provide an honest portrayal, and create trust with potential customers. Stock photography has its place in website design, but it shouldn't be used as the main source of visual content.
High-quality professional photography can help you stand out from the crowd and elevate your brand. When it comes to website images, custom photography is always the best option. Professional images are more likely to engage website visitors and effectively communicate your message.
Hire a photographer to increase your brand, trust, and authenticity. Your professional photographer will be able to capture the essence of your business and create images that evoke an emotional response from viewers.
Professional photographs can help distinguish you from other businesses in your industry and increase organic traffic to your website through higher search engine rankings. In the end, custom photography is always the best option for your business.
Using custom photography on your website will ensure that visitors get an accurate picture of what you have to offer and can help you build a loyal customer base.
When it comes to your website, professional photography is always the best option—even if it means stretching your budget a bit further than you originally planned. Unlike stock photography for website images, custom photos are shot specifically for your website and they match your brand perfectly.
What's more, Google knows when stock photos are being used and they prefer custom photos over stock photos since they offer a more authentic user experience, and people can tell when a photo is staged; after all, we've all seen those " candid " shots of people laughing hysterically while they work on their laptops at a coffee shop... right?
If you really want to build trust and authenticity with your website visitors, steer clear of stock photos and opt for custom photography instead.
If you would like to talk about getting a website designed by Rebel Ape Marketing, contact us today. Our team of experienced web designers and developers will work with you to create the perfect website that meets your needs and effectively communicates your brand message. We look forward to hearing from you!
Hope this helps. Have a good day! 🙂
Selecting design agencies in Utah is one of the most difficult aspects of developing a new website. Just deciding which design agency is best for you can be a huge undertaking with the abundance of options available. You definitely don't want to make this choice hastily. After all, your website will serve as the online representation of your company.
It will be many of your potential client's first points of contact. As a result, whether or not customers decide to conduct business with you will be influenced by your website. Selecting from design agencies in Utah that can assist you in achieving both your business objectives and your target audience is crucial for this reason.
You are a pro in your field. As a result, you are aware of what you are offering and have a general concept of how to market it to potential clients. You are the only one who truly understands your industry. You probably don't want to collaborate with a web design business if they don't listen to your suggestions.
Your designer should implement your suggestions, not start their own side project. An organization that values collaboration will embrace your ideas and apply best practices to make them a reality.
You need your site designer to pay attention to you, but you don't want a yes-man. Even if you may be an expert in your field, a design expert needs to create your website. You aren't getting your money's worth if a design agency in Utah does nothing more than nod and provide a copy of what you say. Your designer must be able to contribute innovative concepts.
Similar to a Ferrari without an engine web design agencies in Utah without a marketing group. Yes, it may look fantastic, but it won't do anything. You seek more than merely an attractive website.
If you had something that worked, that would be beneficial. You can be sure that the completed product will be more than just a gorgeous paperweight if the online agency has designers, developers, and marketers.
For your website, you require a content management system. If you don't have it, you'll be phoning a developer every other day to make updates to your website. Any of the web design agencies in Utah worth their salt is knowledgeable about the top content management systems (WordPress, Drupal, Magento). If your designer advises creating a static HTML website, you should locate a time machine and travel to the 1990s.
A trend, responsive design is not. Simply put, it's the modern era's best method for website design. Even Google agrees. Web design agencies in Utah are generally not right for you if they don't have experience with responsive design or insist that having a separate mobile website is always preferable.
Although there are rare situations when a standalone mobile site might be advantageous, responsive design is typically the best choice. You must ensure that your company is optimized for every device as the use of mobile and tablet devices rises. You can get there with the proper designer.
How can you tell if web design agencies in Utah are knowledgeable? Check out the work they've completed. However, don't believe screenshots of home pages. You want to check out how the websites they created function. Visit the websites they've built and have a peek at their portfolio. They won't be a good fit if you don't see anything you like.
Even if the web is evolving quickly these days, you shouldn't put your trust in a fly-by-night web design firm that most likely won't exist in a year. Numerous brand-new design firms start up every year, and almost as many close their doors.
Therefore, web design agencies in Utah longevity is a true indicator of their skill. You want a business that has been around for a while and intends to stay that way. A design firm's ability to adjust and adapt to the numerous new internet trends has increased with expertise. And the more probable it is that they will be there to support your new website next year.
A designer must possess more than just aesthetic sensibilities. A competent web design company has a group of designers who are aware of what drives website conversion. They are therefore familiar with the appropriate design, navigation, and calls to action.
The idea that "if it looks good, they'll convert" no longer works. When developing your site, your designer must rely on statistics and tried-and-true techniques.
You could believe that having a web design business that exclusively served one industry would be fantastic. After all, they must be familiar with cat leashes if they just create web pages for cat leashes. Perhaps, but it also means you'll most likely get a generic website that looks exactly like the other 75 cat leash websites they made this year.
It is more likely that a web design firm that deals with a wide range of sectors will develop a distinctive website that will appeal to a larger audience. Instead of being the same as the competition, your website must stand out.
You require a web design company that is knowledgeable in both, whether you are a local firm or a national brand. Your new website might not be built for major success if your designer has only worked with local businesses.
On the other hand, your website's chances of helping you achieve your company objectives are better the more audiences your designer is familiar with. Having a designer that can think both big and little would be beneficial.
The last thing you need from a new website is a look that would have been in style ten years ago. Modern design trends and the newest technologies must be kept up with by a web designer. If a company has a website that is up to date, customers are far more likely to trust it.
Good design firms update their websites with the latest trends. A web designer needs to be knowledgeable about a wide range of styles and components, including responsive design, flat design, and parallax scrolling.
Dull websites are liabilities for businesses. No customer wants to go through a platform that looks like it was from 2010. Here at Rebel Ape Marketing, we help businesses increase traffic and generate quality leads through our bespoke solutions. Headquartered in Ogden, Utah, our team provides website design and SEO for small businesses that want to make a difference.
Today, we’re celebrating a fantastic recognition that’s made possible by our clients’ amazing support. During the annual Clutch Leaders Awards for the United States, Rebel Ape Marketing was officially recognized as one of the top-performing companies in Utah’s web design space this 2022!
“It is an honor to be recognized as a Clutch Leader. Thank you so much to everyone who believed in us!”
Chief Executive Officer of Rebel Ape Marketing
Clutch is a B2B review and rating website designed to publish extensive content encompassing the IT, marketing, and business services spaces. The website annually holds an awards cycle to commemorate the dedicated service providers who made an impact in the spaces.
Clutch evaluates countless service providers based on their strict selection criteria. Factors such as client satisfaction, case studies, and market position are all weighed in to qualify for the awards. We’re extremely proud to have made it on the platform’s esteemed Leaders Matrix for Utah’s web design scene!
We owe this exciting moment to our clients who have entrusted us with their invaluable projects. It’s a huge honor for us to be their trusted partners let alone win an award because of their confidence in our abilities. Thank you to very much everyone who supported us through highs and lows. We look forward to welcoming more possibilities with all of you!
Web design isn’t our only forte. Connect with the Rebel Ape Marketing team and work with Utah’s finest one-stop-shop for everything digital. Don’t be a stranger and give us a call today.
As many people have been asking, why have we been showing more tags with the label of XYZ Marketing on them?
The answer is simple, we have partnered with XYZ Marketing to bring you a larger team, more services, the same quality achieved quicker. We even have new services such as video, and podcasting.
This is a big achievement for Rebel Ape Marketing, we’ve grown so much in the last few years with the help of our clients and the relationships that have been built. It has given us this opportunity to grow stronger and quicker than ever before.
Now, you don’t only have the quality of Rebel Ape Marketing but you also have a person that you can contact at any time, for any of your concerns that you may have during the duration of your campaign.
Some of the new services that have become available with the partnership of XYZ Marketing.
Podcasting is a great form of content creation that allows you to spread a message very quickly and in an entertaining way. With the merger of XYZ Marketing we can offer podcasting on a regular basis, which is recorded, cut, and syndicated on all major platforms of your choice.
When you decide to run your podcasting through XYZ Marketing, all you have to do is show up, record, and we do the rest. It’s as easy as that.
Videos are a great form of marketing and one of the most powerful strategies you can implement on your website and other social platforms. When it comes to videos we now offer a large variety of different videos you can use in any of your marketing campaigns.
When it comes to getting a company to know, like, and trust you, a brand message video can be the best opportunity to achieve those goals. A brand message video allows you to get in front of your users and allow them to get to know your company at their own pace. A brand message video stands for what you do and why you do it.
We like to put brand message videos right on the homepage, allowing you to share them on social media and other outlets. And anywhere you feel like a brand message video can create an impact.
Testimonial videos are a great way to get people talking about your company and getting to know what you have to offer and what the results of working with you have accomplished.
Testimonial videos allow people to talk about your company and say all the great services you have the offer, how great it is to work with you, without you having to say it yourself.
What testimonial videos you control the conversation it’s happening, by putting your best foot forward by allowing others to talk about your company.
We like to put testimonials on the homepage, and other places they can have a tremendous impact when people wanna know what it’s like to work with your company.
Service videos are great for letting people know what it’s like to hire you for the particular service that they are seeking. In a service video, you can cover the pain points that your customers commonly struggle with, and how you overcome those problems with your services.
As your company continues to grow, it’s likely that it’s going to gain more and more services as well. Service videos are a great way to let them know what each service is by placing one of these videos on every page.
Along with all the great services that we’ve brought to the table, one of the most powerful aspects that we now offer is pay-per-click marketing. We utilize different types of videos and advertising to increase a campaign. In addition, we check in on the campaign regularly to see how it’s performing. If it needs a little bit of work, we go ahead and update it to drive the highest ROI possible.
If a campaign isn’t performing as expected, unlike many companies that just say that’s the type of industry this is, we do whatever it takes to try to get this campaign to perform better.
We look at a variety of reasons a campaign may not be performing as expected, and we put in place the methods that we need to make it perform better. We do this by implementing many different strategies and checking many different data sources and then adjusting the campaign as needed.
If there’s something in here that you want to give a try, feel free to reach out to us and we can talk about the marketing that you want to implement.
As we like to say, you can’t claim marketing doesn’t work if you’ve never tried it. A lot of the strategies here are things that people have heard about but I’ve never tried themselves. It’s time to get started!
To increase Website Trust, you need to put in place partner Logos, case studies, and other forms of social proof. Without those, you will have trouble achieving the return on investment. You need to have an ROI to have a website that is successful.
Partner logos are the logos that you see on websites. These logos are those of other companies that do business with. These could also be partners with a company. These are social signals or social proof that can increase the trust of your website. This increases trust in the eyes of potential clients or those browsing your website.
Without social signals, it’s unlikely that your website is going to gain the trust for conversion. Conversion value is necessary to have a successful business.
Trust is one of the main elements of conversion any website needs if it’s going to scale up in size. There are many other elements to aid in conversion, but trust is one of the main factors.
By including partner logos on a website, you can increase website trust. The trust flow can also increase the trustworthiness of your website in the eyes of a user. This can increase chances for conversions which may not happen if there are no trust signals.
Not only that but it’s great for SEO purposes by increasing the authority on your website in the eyes of Google.
A few things that partner logos can achieve:
There are a few key elements in creating a high-converting website. One which is great to make it trustworthy is testimonials. Testimonials from others are a main element that you need that will help increase trust. It's one thing to say great things about yourself, it’s another to hear them from other people.
It's easy to forget that the way we interact on a blog is similar to how we interact and any other conversation. If we go to a party and talk to the person who is there bragging about themselves, how likely will you end up liking them?
Now consider the same party, and somebody else is talking about that person. They talk about how great they are and how nice they are. It's more likely you’re going to end up liking them before you even met them.
Testimonials do the same thing. Even if they are on your website, the chances of liking the company are a lot more. This is because other people are saying great things. This is better than you saying great things about your own company, the same elements are in play.
When it comes to social proof, case studies are one of the main elements that you can use. Case studies build that authority and trust in your user base. A case study shows that you have had great success by showing the proof behind what you have done.
A case study shows value since they can call the company themselves and verify the claims. If a user follows up on the claim and contacts the company in the case study, they can verify the information. Once verified, the likelihood of a conversion increases.
Here are a few things that a blog post can include:
So what are you waiting for? Implementing these tactics to your marketing campaign is simple to do. They can be achieved in very little time as well. If you don’t have time to do it yourself, you can hire a graphic designer to do this for you. When done right, you can watch the results start to come in.
You can even add these results to goals in Google Analytics or other tracking software. Then you can see if your results are being achieved. You can track how much, by implementing partner logos, case studies, and other trust signals.
Like anything, social proof is what makes the results. Talking about yourself doesn’t achieve much. Getting other people to talk about you achieves much more. With a strong marketing strategy, you can control the conversation. You control what people are saying about your company. You can take advantage of the results and that can put you over your competition.
Not everybody has access to a graphic designer or other people who can help them. Yet, it's important to get these strategies on your website. If you need help, please feel free to reach out to us a Rebel Ape Marketing to help you. Then you can have partner logos, case studies, and other trust signals on your website as well.
Also, if you’ve enjoyed this post consider sharing it with somebody who could also value from it. By helping others, you’re going to strengthen the bonds that your company has with clients. Let's get started!
There are billions of websites online today, and let’s face it, most of them are terrible and lack a real purpose. The main reason for many of these failures is that the site owner doesn’t know how to create a site that converts.
If you are going to have a website, you might as well have a website that people visit, interact with, and convert from. Unless of course, the purpose isn’t intended to convert. Yes, there are such sites for that purpose as well.
Let’s assume the reason behind making a website is to grow your business and start making money on the website. Usually by selling a product or service. Either way, let’s build this article around that as being the goal.
The goal can be whatever you would like it to be, but without a goal, you can’t build strategies to achieve those goals.
The goal and the website strategy is the secret sauce to get customers to convert. The strategy will inform decisions and help achieve the desired outcome of the website.
A goal can be as simple as filling out a form, having the user download a pdf, or even buying something. The goal is whatever you want the user to do aside from landing on your website and then bouncing away from it.
Bouncing is a term that means a user came to your site and immediately left. The user left without visiting another page on the same website. In general, bouncing is usually bad.
Before the page even goes into wireframes, a strategy needs to be in place. This strategy informs the wireframes so we can take the user to a goal.
If you need help building a strategy, please reach out to us. It’s an in-depth subject that goes beyond the scope of this article, but we’d be happy to help!
With the strategy in place, we have the heart of the website. It’s there for a purpose and used to give life to the rest of the website design. It’s one aspect and you can’t achieve goals with a half-baked plan.
The next part of getting to your goal is to build wireframes.
If the strategy is the heart, then the wireframes would be the skeleton of the website. This is going to be a raw layout that serves the main purpose of giving the website structure.
Why is this button here or that headline there? There is no rhyme or reason without a strategy, but with it, we know exactly why. The wireframes take a user down the page in a specific order. This reveals specific information at specific times.
All major brands have a strategy behind their website. They have a reason why every element is where it is. They are refining it based on the data the website receives from the user activity.
Google Analytics is great for this and you can take it even further with heat mapping and other software. As you continue to get data, it’s important to add it to the website. If data says users aren’t moving through the site, get with your designer to find out why.
A difficult thing for designers to grasp, me included, is a high converting site doesn't need to be pretty. Many of these ugly websites that convert well are that they are still on-brand in some way or another.
Some brands are ugly and built without purpose. Most are ugly from poor design and don’t convert. For those that do, it is important to find the elements that create a conversion site. These elements separate the pros from the amateurs.
It’s pretty safe to say that a well-designed website that looks great will help aid in building trust faster. If you match a brand better than that of someone who doesn’t know what makes a powerful design.
When a website is built correctly, it’s easier to check off the requirements that aid in conversion. The control you gain from a professional is often returned, ROI.
With amateur designs, many companies find they were putting money into a new design. The designer still couldn’t execute their vision before they found us. Not saying you need to use us, but it’s best to find a capable designer or agency.
Conversion rarely happens on the first interaction. If you have a high ticket service or product. Conversions happen often if it’s a low ticket item in the first interaction, but to balance this out. It’s often a few times of interaction at least.
Advertising used to be seven interactions before clients begin to notice your company. With the digital age, that number is increasing. Depending on the source, you’ll hear numbers like 21 times, or 44. In reality, those details don’t matter that much.
What does matter is the consistency of marketing. Retargeting until it’s clear that no conversion will take place or that conversion does.
There are many reasons you need a professional design for a high converting website. You need a strategy, a goal, a reason behind the website. Then you should wireframe the website to make sure it flows and builds trust. The more you do this, the more trust is created, and the chance for a conversion increases.
Once you have all of this in place, the chances of having a high converting website are much more likely than if you choose a default theme or you don't put any thought into your design. The design is a very large factor in whether our website is trustworthy or not, the more trustworthy website the more it's going to convert.
If you have any questions on creating a high converting website, feel free to contact us here at Rebel Ape Marketing to help you achieve your conversion goals.
A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.
When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.
As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.
A few of the elements that make up a high converting website are the following:
Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.
The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.
When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.
The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.
Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.
When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.
Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.
There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:
Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.
Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.
Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.
Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.
Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.
The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.
These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.
An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.
Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.
On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.
A call-to-action prompts users to take action in one way or another.
These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.
A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.
These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.
The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.
A chatbot can help to find out if people want to learn more about your product or service.
It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.
Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.
Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.
A contact form is an easy way to gather information from users.
This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.
Contact forms help increase trust because it allows customers to get in touch with you.
Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.
Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.
Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.
Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.
Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.
On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.
With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.
We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.
Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.
From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.
Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.
You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.
The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.
A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.
A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.
A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.
You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.
Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.
You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.
As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.
Web browsing on smartphones has increased by huge amounts in the past few years.
Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.
A great way to build trust with customers is to make sure your website appears well on all devices.
Adam Miconi | Rebel Ape Marketing
Google has reduced the traffice they send to websites that arn't mobile friendly.
Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.
Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.
Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.
The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.
Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.
An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.
The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.
A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.
Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.
With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.
You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.
Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.
There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.
Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.
Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:
Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.
In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.
It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.
For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.
To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.
You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.
Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.
Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.
If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.
In today's day and age, online reviews can make or break your business. Whether you're a service-based company with customers who are looking for feedback on what it was like to work with you, or you're selling products online that rely heavily on customer reviews to drive sales, getting reviews is imperative. In this article, we'll discuss areas that will help you get more online reviews so your business can grow exponentially!
It's important to have a system in place for collecting feedback from both customers who've hired your services and those who bought one of your products. This will ensure that no potential review goes unnoticed and also ensures consistency when asking people for their thoughts.
An online review is a form of feedback that someone provides about your company or products. It can be as simple as one sentence which sums up their experience, or it can go into more detail and give details like the person's first name, how many stars they gave you out of five, and what year they visited/purchased from you.
On the side of the business, reviews are a key element to help you grow your business and drive more leads, close more business, and build more trust in potential clients.
For consumers, they can help them in deciding whether or not to visit your company. People often check online reviews before making a big purchase decision so it's important for you to ensure that the review is there and showing your company in a positive light.
If you are looking to grow your business, online reviews can be a key element. You may have heard the saying "former customers are your best advocates" which is true for both businesses and consumers alike. Reviews often help potential clients make decisions on whether or not they want to visit your company so it's important that those reviews are positive, or the negative reviews have been answered positively.
If you want to scale your business and build trust, it's important to get these reviews. Without them, you may be missing out on a lot of business. There are many different ways to get online reviews and we will discuss how you can do it the best ways.
We are often asked where to start getting reviews. This question is two-fold, since one side is catering to those who legitimately don't know of any review platforms, and the other caters to those who know of way too many review platforms and is looking to which is best.
Let's start with the king of reviews. Google My Business has been in existence for a few years now, and many businesses have successfully used this platform to garner reviews.
When you sign up on GMB, it will automatically start tracking your customers' behavior online when they search for your business name or contact info. The best part is that Google My Business will only track those people who are actively looking but also become a valuable platform, if not the most important platform to garner reviews.
Google honors reviews on their platform more than any other review platform, meaning that if your customers leave you a review on Google My Business it will show up right when people search for your business or anything that triggers your business to appear in the search results.
Reviews here are important because they help new and potential clients make an educated decision about hiring or buying from you without even interacting with you or your business. In fact, they stay in Google Search Results.
There is no direct answer to this, but a few to never discredit would be Facebook Reviews, Yelp, and for many, TripAdvisor. However, these are just a drop in the hat when it comes to online reviews. Our advice is to find where your customers are and the closest platform to that. For example, if your users are on Facebook, then use Facebook reviews, if they are on TripAdvisor, then post your reviews there.
- Online reviews have been a crucial part of business for decades now and with the rise in social media usage online they're more important than ever before. 77% of people will read through an online review when making their decision to hire or buy from you.
You can request reviews in a variety of ways. The easiest way is to simply ask. "Did you receive excellent service today?" can be changed to "Would you consider writing a review of our business on Yelp or Google?". Keep it simple and to the platforms you want a review on. You can often get a link to the platforms to share as well.
You can also request a review through an email, a text message, etc. There are even review platforms such as Birdeye or Podium that can help you manage reviews and remind customers to leave a review.
The important part is to stay consistent when asking for reviews. Keep a steady stream of reviews going at all times. Don't forget, you can always follow up with past customers and ask them to leave a review as well.
That feeling of your heart sinking when you get the email that someone has left your business a bad review. What do you do? How do you respond? Let's talk about the impact of receiving a bad review and how to handle it.
You may start to feel sad, angry or disappointed. You'll probably think about the time you put into that project and how much it cost you. But remember, people are more willing than ever before to leave bad reviews online for lots of reasons- some legitimate; some not so much. It's important as a business owner that you don't get upset and start to type out your feelings, this will only take a bad situation and make it worse.
So what do you do? The first thing is to take a deep breath and try not to panic, and while it may be tempting, don't leave a response right away unless the review contains profanity or some sort of illegal activity like threatening your business in bad faith (in which case you should contact law enforcement). Instead let it sit for a bit, calm down, and come back to it later.
Once you have calmed down, you can now answer the review calmly and professionally. Instead of addressing the bad review, you are now showing potential customers how calm you can be in a stressful event. You aren't necessarily avoiding the bad review, just showing others you aren't going to resort to name-calling. In the end, ask the bad review author to contact you so you can resolve their issue.
By going this route, you take a bad situation and turn it in to your favor. Keep in mind that not all customers are going to like your service and we cannot please everyone.
As mentioned, we want to make all reviews positive reviews. You may not be able to remove negative reviews, but you can make them positive. It's possible to earn the trust of your customer by providing a professional and timely service, responding maturely when they come across bad reviews, and making sure you are always on time with their response. Taking these steps will help earn more good reviews which will lead to increased revenue for the company.
With online reviews becoming an increasingly crucial part of business, you must be responding in a mature and professional manner to any negativity.
This is often an area for customers to decide whether they want to hire or buy from your company. Take extra care of what others are saying about your service so they will also take extra care when hiring or buying products from you.
We, as well as many companies, have failed to thank our early customers. Though it may be weird to receive a thank you to a review left years ago, that should be no reason to look forward and thank all new reviews that come in from today on out. If you've done business with someone and they've taken time out of their schedule to leave a review, be sure to thank them, it only takes a moment.
One last quick tip. You deal with a lot of customers and clients. However, if you are able to remember their name, the service they required, you can further personalize it by showing them you remember them.
Yes, we said it, but hear us out! It can be hard to constantly ask for reviews. It gets harder to respond to them. By integrating some automation, you can create natural ways to ask for reviews and even respond to them with automation. Consider automatically generated emails to ask for reviews, or an automated SMS message with review links.
One of the best ways to make sure your business is successful and gets more customers is by soliciting reviews from people who have had a good experience with you. It's important that every company understands this, but it can be hard for some small businesses to get started. If there are any other questions or if we haven't answered something here feel free to reach out at anytime. You should never underestimate the power of having happy customers telling others about their experiences- our team wants nothing more than for your business' success!
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