A website is a sales and marketing tool made to help and promote the work of your sales and marketing team.
Its duty is to
A successful business website is comparable to a 1000-piece jigsaw puzzle where each and every component is correctly placed. A website is a living entity that will reward you with affection and leads if you put effort into it. All the little bits will come together to form a potent marketing and sales machine if you keep making improvements to it.
Keeping things the same is insufficient because your rivals are currently updating their web enterprises. You must stay up to date with new developments in technology and business processes if you want to maintain your relevance online. Typically, business owners decide to manage their own websites, which is acceptable. Many business owners decide to contact a website consultant for assistance when renovation duties start to feel too daunting. Right now, if you're feeling overwhelmed, consulting assistance is accessible.
The following list is by no means exhaustive. Every day, new technologies emerge that continue to alter the situation. Continuous improvement is crucial because even website specialists find it difficult to keep up with these changes.
You may generally compare the traffic to your website with any other website using tools like Alexa or SimilarWeb. These tools can give you a variety of suggestions for competing with your competitors by revealing some of the keywords for which they are generating traffic.
Has Google Search Console been used? This tool reveals the terms visitors used to find your website. Use it to find keywords for which you already have a ranking but could do with some help.
Google Keyword Planner might be useful. A component of the Google Ads advertising system is Keyword Planner. It can be used for free to find the terms with high search demand. The benefit of using a keyword planner is that it will display popular search terms that are related to the ones you entered but that you had no idea people were using to find your goods and services.
Your website's pages' TITLE, META, and H1 text should be revised.
You may sometimes give a website page a slight boost on Google only by adding a target keyword to the TITLE, META DESCRIPTION, and H1 tags. Not a lot, but it's still worthwhile to do this in 2020.
You can probably modify the tags yourself if your website is powered by a content management system like WordPress or one comparable to it (just ask your website developers for access).
The top prospects should be chosen to be promoted in those ads if you're thinking about using advertising to increase traffic. Not all goods and services make effective marketing candidates.
Products that are not in high demand, for instance, might not draw a lot of customers. Similar to this, it is not a good idea to direct traffic to websites that are not set up to accept it because you will end up losing money.
A lot of businesses never read the monthly advertising reports that their advertising agency sends them, and they never ask the agency to explain the findings. The basic explanation is that firms often feel embarrassed to inquire about the implications of the data in these reports for their operations.
If that describes your business, we advise setting up a monthly call with your advertising firm to discuss data interpretation. The knowledge you will gain is priceless, even if the agency charges you more for this (which they will if they're savvy).
Clients and their advertising companies frequently argue and end up severing their relationship when advertisements fail to produce leads, sales, and results. When you think about the following details, it makes sense why this occurs: The cost of advertising is increasing, landing sites for paid visitors require constant tuning and enhancement, and ad copy and ad graphics want ongoing creative input.
The likelihood that your connection with an agency may at some point become strained increases the less you understand how online advertising functions. Let's not act as though clients don't frequently make unreasonable requests without realizing it. Not all agencies have the know-how to effectively convey what is attainable. Clients dislike it when, for the same price they first agreed upon, they continue to receive a decreasing number of clicks on their ads. The customer feels duped, terminates the partnership, and occasionally vows never to engage in advertising again if the agency fails to explain why this occurs and what to do about it (which is a shame).
Advertising rarely succeeds without your, the client, input. You shouldn't hire an advertising agency, set it on autopilot, and walk away from it. You will need to set up some sort of educated oversight over what the agency is doing to make advertising work for you if you want to make money off of those ads.
Here is where hiring a competent website consultant can really help. An excellent consultant is similar to an unbiased advocate for your needs who also has extensive advertising knowledge. they'll be aware:
You want to create a brand-new website for your business, but you have no idea where to begin. We comprehend. It might be challenging to build a website, especially if you're not extremely tech-savvy. You will typically obtain a custom-built site that suits your needs and looks professional if you outsource your web design to a professional. When it comes to achieving this, there are two major choices to consider: working with a web design firm or hiring a freelance web designer.
A web designer, also referred to as a front-end developer, combines programming expertise with creativity to create user-friendly websites for businesses like yours. A brief outlining the design of your ideal website is often required when hiring a web designer. After that, they will construct it for you at a certain cost. If there is a component of the design that you don't like, they will almost always change it until you are happy.
Hiring a freelance web designer to construct a unique website for your company has several advantages. Here are some justifications as to why it could be a wise decision for you:
It might be less expensive than hiring a firm
In general, hiring a freelancer directly rather than going through an agency will save you money. This is so since you're only hiring one expert to handle everything. With an agency, you are paying for a large team of specialists as well as commonly included office space and software.
You hire a person with extensive training
You will be paying for a skilled web designer with extensive experience who is knowledgeable about the nuances of website development. A freelance web designer is aware of all the components, including design, usability, and functionality, that make up a successful website. They'll design the website according to your requirements.
Your commitment to your project
New freelancers who haven't yet established a name for themselves typically rely on positive evaluations and word-of-mouth to bring in clients. You may be sure that they will be working very hard on your website in the hopes of possibly receiving a referral from you.
More firsthand knowledge
In comparison to working with an agency, working with a freelance web designer is probably going to be a more personable experience. Since freelancers are typically your primary communication channels, your message will reach them more quickly and possibly with greater clarity.
Despite the fact that independent web designers have a wealth of experience, there may be some drawbacks. For the following reasons, it might not be a smart move for you:
You only receive one set of talents
A freelancer typically just possesses one set of talents, like coding for web development. As a result, they might not be as proficient in other crucial abilities like design, web copywriting, and marketing.
There will always be independent contractors who submit work late or to a subpar standard. This risk will be present, particularly if you are hiring them for the first time or if their website lacks any client testimonials.The fact that they are the sole one responsible for finishing your task could cause issues if they were sick. This can cause you to miss deadlines or run out of people to do the assignment.
Lower level of quality
Freelancers might manage several tasks concurrently. Depending on the rapport they have established with their other clients or how much money they are receiving, this is more likely to happen. It follows that your project might not always be their top priority.
Being unable to manage bigger projects
Since only one person is working on the project with a freelance website developer, it could take longer than if you outsourced to an agency. This could be a problem, particularly if you pay them to do a big assignment.
Utilizing a web design company
Web design firms frequently employ diverse teams of specialists to collaborate on projects. You may have to pay more for the experience these companies have since they have probably worked for some well-known brand names.
Hiring a web design company to construct a personalized website has several advantages. Here are some explanations as to why it might be a wise decision:
With an agency, you have access to a large group of professionals, each with their particular set of abilities. The beautiful thing about this is that every component of your website will be expertly created and work together to provide a fantastic end product.
An agency typically employs writers, editors, graphic designers, marketing specialists, SEO specialists, project managers, and customer support personnel.
Agencies frequently have more budgets to spend on software and technology. Instead of a freelancer working alone, they will be able to complete the task considerably more quickly thanks to this.
The combined experience of agencies will be much more than that of a typical freelancer. It implies that they will have a lot more experience building websites and will have established a routine that makes them a lot more effective.
These agencies probably have a reputation to keep because they have worked with well-known brands. They are more inclined to uphold a better standard of work and continue working on your project even if a team member is absent due to illness or vacation in order to retain their credibility.
There are always disadvantages, even though web design services are a fantastic choice for many businesses:
You are paying for a team of experts, but you are also paying for their reputation and their enormous amount of experience. For new or smaller enterprises that lack the resources to pay a larger rate, this might not be an option. It is important to remember that not all companies have higher prices; others provide web design services at reasonable costs.
There are multiple points of contact
When it comes to the handling of points of contact or the delivery of work, certain agencies have procedures they follow. Therefore, you will need to communicate with a different person at each stage of the website construction process. Larger organisations typically hire a project manager who serves as the main point of contact throughout the web development process to reduce this effect.
Selecting a designer is one of the most difficult aspects of developing a new website. Just deciding which design agency is best for you can be a huge undertaking with the abundance of options available. You definitely don't want to make this choice hastily. After all, your website will serve as the online representation of your company.
It will be many of your potential client's first points of contact. As a result, whether or not customers decide to conduct business with you will be influenced by your website. Selecting a design firm that can assist you in achieving both your business objectives and your target audience is crucial for this reason.
You are a pro in your field. As a result, you are aware of what you are offering and have a general concept of how to market it to potential clients. You are the only one who truly understands your industry. You probably don't want to collaborate with a web design business if they don't listen to your suggestions. Your designer should implement your suggestions, not start their own side project. An organization that values collaboration will embrace your ideas and apply best practices to make them a reality.
You need your site designer to pay attention to you, but you don't want a yes-man. Even if you may be an expert in your field, a design expert needs to create your website. You aren't getting your money's worth if a web design company does nothing more than nod and provide a copy of what you say. Your designer must be able to contribute innovative concepts.
Similar to a Ferrari without an engine is a web design company without a marketing group. Yes, it may look fantastic, but it won't do anything. You seek more than merely an attractive website. If you had something that worked, that would be beneficial. You can be sure that the completed product will be more than just a gorgeous paperweight if the online agency has designers, developers, and marketers.
For your website, you require a content management system. If you don't have it, you'll be phoning a developer every other day to make updates to your website. Any web design company worth their salt is knowledgeable about the top content management systems (WordPress, Drupal, Magento). If your designer advises creating a static HTML website, you should locate a time machine and travel to the 1990s.
A trend, responsive design is not. Simply put, it's the modern era's best method for website design. Even Google agrees. A web design company is generally not right for you if they don't have experience with responsive design or insist that having a separate mobile website is always preferable. Although there are rare situations when a standalone mobile site might be advantageous, responsive design is typically the best choice. You must ensure that your company is optimized for every device as the use of mobile and tablet devices rises. You can get there with the proper designer.
How can you tell if a web design business is knowledgeable? Check out the work they've completed. However, don't believe screenshots of home pages. You want to check out how the websites they created function. Visit the websites they've built and have a peek at their portfolio. They won't be a good fit if you don't see anything you like.
Even if the web is evolving quickly these days, you shouldn't put your trust in a fly-by-night web design firm that most likely won't exist in a year. Numerous brand-new design firms start up every year, and almost as many close their doors. Therefore, a web design company's longevity is a true indicator of its skill. You want a business that has been around for a while and intends to stay that way. A design firm's ability to adjust and adapt to the numerous new internet trends has increased with expertise. And the more probable it is that they will be there to support your new website next year.
A designer must possess more than just aesthetic sensibilities. A competent web design company has a group of designers who are aware of what drives website conversion. They are therefore familiar with the appropriate design, navigation, and calls to action. The idea that "if it looks good, they'll convert" no longer works. When developing your site, your designer must rely on statistics and tried-and-true techniques.
You could believe that having a web design business that exclusively served one industry would be fantastic. After all, they must be familiar with cat leashes if they just create web pages for cat leashes. Perhaps, but it also means you'll most likely get a generic website that looks exactly like the other 75 cat leash websites they made this year. It is more likely that a web design firm that deals with a wide range of sectors will develop a distinctive website that will appeal to a larger audience. Instead of being the same as the competition, your website must stand out.
You require a web design company that is knowledgeable in both, whether you are a local firm or a national brand. Your new website might not be built for major success if your designer has only worked with local businesses. On the other hand, your website's chances of helping you achieve your company objectives are better the more audiences your designer is familiar with. Having a designer that can think both big and little would be beneficial.
They Follow Contemporary Design Trends
The last thing you need from a new website is a look that would have been in style ten years ago. Modern design trends and the newest technologies must be kept up with by a web designer. If a company has a website that is up to date, customers are far more likely to trust it. Good design firms update their websites with the latest trends. A web designer needs to be knowledgeable about a wide range of styles and components, including responsive design, flat design, and parallax scrolling.
Dull websites are liabilities for businesses. No customer wants to go through a platform that looks like it was from 2010. Here at Rebel Ape Marketing, we help businesses increase traffic and generate quality leads through our bespoke solutions. Headquartered in Ogden, Utah, our team provides website design and SEO for small businesses that want to make a difference.
Today, we’re celebrating a fantastic recognition that’s made possible by our clients’ amazing support. During the annual Clutch Leaders Awards for the United States, Rebel Ape Marketing was officially recognized as one of the top-performing companies in Utah’s web design space this 2022!
Clutch is a B2B review and rating website designed to publish extensive content encompassing the IT, marketing, and business services spaces. The website annually holds an awards cycle to commemorate the dedicated service providers who made an impact in the spaces.
Clutch evaluates countless service providers based on their strict selection criteria. Factors such as client satisfaction, case studies, and market position are all weighed in to qualify for the awards. We’re extremely proud to have made it on the platform’s esteemed Leaders Matrix for Utah’s web design scene!
We owe this exciting moment to our clients who have entrusted us with their invaluable projects. It’s a huge honor for us to be their trusted partners let alone win an award because of their confidence in our abilities. Thank you to very much everyone who supported us through highs and lows. We look forward to welcoming more possibilities with all of you!
Web design isn’t our only forte. Connect with the Rebel Ape Marketing team and work with Utah’s finest one-stop-shop for everything digital. Don’t be a stranger and give us a call today.
Here is why a high-converting website should be professionally designed.
There are billions of websites online today, and let’s face it, most of them are terrible and lack a real purpose. The main reason for many of these failures is that the site owner doesn’t know how to create a site that converts.
If you are going to have a website, you might as well have a website that people visit, interact with, and convert from. Unless of course, the purpose isn’t intended to convert. Yes, there are such sites for that purpose as well.
Let’s assume the reason behind making a website is to grow your business and start making money on the website. Usually by selling a product or service. Either way, let’s build this article around that as being the goal.
The goal can be whatever you would like it to be, but without a goal, you can’t build strategies to achieve those goals.
The goal and the website strategy is the secret sauce to get customers to convert. The strategy will inform decisions and help achieve the desired outcome of the website.
A goal can be as simple as filling out a form, having the user download a pdf, or even buying something. The goal is whatever you want the user to do aside from landing on your website and then bouncing away from it.
Bouncing is a term that means a user came to your site and immediately left. The user left without visiting another page on the same website. In general, bouncing is usually bad.
Before the page even goes into wireframes, a strategy needs to be in place. This strategy informs the wireframes so we can take the user to a goal.
If you need help building a strategy, please reach out to us. It’s an in-depth subject that goes beyond the scope of this article, but we’d be happy to help!
With the strategy in place, we have the heart of the website. It’s there for a purpose and used to give life to the rest of the website design. It’s one aspect and you can’t achieve goals with a half-baked plan.
The next part of getting to your goal is to build wireframes.
If the strategy is the heart, then the wireframes would be the skeleton of the website. This is going to be a raw layout that serves the main purpose of giving the website structure.
Why is this button here or that headline there? There is no rhyme or reason without a strategy, but with it, we know exactly why. The wireframes take a user down the page in a specific order. This reveals specific information at specific times.
All major brands have a strategy behind their website. They have a reason why every element is where it is. They are refining it based on the data the website receives from the user activity.
Google Analytics is great for this and you can take it even further with heat mapping and other software. As you continue to get data, it’s important to add it to the website. If data says users aren’t moving through the site, get with your designer to find out why.
A difficult thing for designers to grasp, me included, is a high converting site doesn't need to be pretty. Many of these ugly websites that convert well are that they are still on-brand in some way or another.
Some brands are ugly and built without purpose. Most are ugly from poor design and don’t convert. For those that do, it is important to find the elements that create a conversion site. These elements separate the pros from the amateurs.
It’s pretty safe to say that a well-designed website that looks great will help aid in building trust faster. If you match a brand better than that of someone who doesn’t know what makes a powerful design.
When a website is built correctly, it’s easier to check off the requirements that aid in conversion. The control you gain from a professional is often returned, ROI.
With amateur designs, many companies find they were putting money into a new design. The designer still couldn’t execute their vision before they found us. Not saying you need to use us, but it’s best to find a capable designer or agency.
Conversion rarely happens on the first interaction. If you have a high ticket service or product. Conversions happen often if it’s a low ticket item in the first interaction, but to balance this out. It’s often a few times of interaction at least.
Advertising used to be seven interactions before clients begin to notice your company. With the digital age, that number is increasing. Depending on the source, you’ll hear numbers like 21 times, or 44. In reality, those details don’t matter that much.
What does matter is the consistency of marketing. Retargeting until it’s clear that no conversion will take place or that conversion does.
There are many reasons you need a professional design for a high converting website. You need a strategy, a goal, a reason behind the website. Then you should wireframe the website to make sure it flows and builds trust. The more you do this, the more trust is created, and the chance for a conversion increases.
Once you have all of this in place, the chances of having a high converting website are much more likely than if you choose a default theme or you don't put any thought into your design. The design is a very large factor in whether our website is trustworthy or not, the more trustworthy website the more it's going to convert.
If you have any questions on creating a high converting website, feel free to contact us here at Rebel Ape Marketing to help you achieve your conversion goals.
A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.
When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.
As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.
A few of the elements that make up a high converting website are the following:
Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.
The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.
When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.
The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.
Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.
When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.
Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.
There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:
Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.
Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.
Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.
Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.
Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.
The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.
These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.
An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.
Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.
On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.
A call-to-action prompts users to take action in one way or another.
These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.
A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.
These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.
The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.
A chatbot can help to find out if people want to learn more about your product or service.
It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.
Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.
Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.
A contact form is an easy way to gather information from users.
This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.
Contact forms help increase trust because it allows customers to get in touch with you.
Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.
Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.
Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.
Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.
Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.
On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.
With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.
We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.
Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.
From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.
Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.
You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.
The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.
A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.
A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.
A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.
You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.
Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.
You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.
As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.
Web browsing on smartphones has increased by huge amounts in the past few years.
Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.
A great way to build trust with customers is to make sure your website appears well on all devices.Adam Miconi | Rebel Ape Marketing
Google has reduced the traffice they send to websites that arn't mobile friendly.
Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.
Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.
Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.
The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.
Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.
An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.
The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.
A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.
Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.
With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.
You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.
Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.
There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.
Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.
Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:
Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.
In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.
It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.
For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.
To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.
You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.
Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.
Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.
If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.
Getting your site’s new content to rank in Google search or other search engines can be a tricky, frustrating endeavor, but like anything, the more you do it the easier it gets.
To get started, I’ve been updating this article to make it a complete guide to basic on page SEO to increase your search results.
It’s important to know a few on page SEO tips and tricks to help you quickly get started with page optimization.
This is so your website complies with what Google and other search engines are looking for so it becomes easier to be found on their search engine and get search traffic.
There are some basic page optimization aspects that you need to include with your website, many of which you may have never thought about before. earning rudimentary SEO can significantly benefit your site seo.
When doing on page optimizations, I like to make sure I write down what the page had on it before making any changes, that way I can see if the changes increase or decrease the search traffic so I can make sure I’m not undoing a ranking factor I’m unaware of.
Sometimes your page is ranking in the search engine results for something you may not be aware of, by comparing, you can often find out what has changed and make sure you continue to supply high-quality content for the users search intent.
However, if you haven’t done much to your page and it isn’t ranking well, there are a few things we can do to enhance your search engine optimization to drive more organic traffic.
I’ve tried to make this as much of a complete guide to on page SEO as possible. If there is anything you would like to see added, please feel free to ask.
So, here we go!
The reason this is important is when you start to target relevant keywords and start to rank higher in the search engine results, you can often lower your pay-per-click advertising and bring organic traffic for related keywords.
When you create high-quality content, add in proper URL structures, increase page speed, and many other things, you will often achieve higher rankings because Google’s algorithm begins to favor your website.
Beyond the title tag that is often hidden in the header of the site. There are a few things that apply to all H-tags. First, let’s talk about what an H-Tag is.
An H-Tag is a snipped of HTML code that surrounds some text on your page, usually headlines, and tells a search engine and users what the page’s content is about. There are multiple h tags from an h1 tag up to an h6 tag.
The h1 tag is the most important and there should only be one but you can have multiple others with the h6 being the least important. There is value in using H-Tags in your content as it does carry ranking weight. These tags usually look something like this, in their most simple form.
<h1>Your Page Title</h1>
Don’t bold your H-tags, because bolding them may actually hurt your rankings. However, you should also ensure that you use these tags. You should never keyword stuff in any scenario, but placing keywords naturally into the tags can be beneficial to your site’s rankings.
Don’t bold your H-tags, because bolding them may actually hurt your search engine rankings. However, you should also ensure that you use these H-tags tags since they are often overlooked.
Never keyword stuff in any scenario, but placing keywords naturally into the title tag and h-tags is best practice and can be beneficial to your site’s rankings. You can further your results if you have performed good keyword research in advance, which we will cover later.
There should only be one h1 tag on a page. This tag is most often the h1 tag is the title of the page or blog post. Don’t confuse this with the title tag.
The title tag is in the header as <title>your title tag here</title> whereas an h-tag looks like <h1>h1 title here</h1>
Ensure that the page’s title is enticing and will draw interest to the page, makes sense, and is consistent with the high-quality content. The h1 tag describes what the entire page is about. For example, if you were to write an article about baking, the H1 tag might be something like: “The Best Oven Baked Meals in 15-Minutes or Less.”
The H1 Tag is the first signal to Google on what you web page is about. Make sure it’s enticing and if possible, contains one of your targeted keywords.
Unlike H1 tags, pages can have multiple H2 tags. They are often the headlines that break up individual sections of an article.
Using H2 tags can help make your article more readable by allowing users to scan your content quickly, as well as allow your site to rank higher in search engines.
Ideally, these tags will contain a keyword, but only if it makes sense and can be inserted naturally. As mentioned before, you should never keyword stuff. For the baking article, the H2 tags would likely list some great things to bake, such as “meals” or “ingredients.”
H3 tags aren’t quite as vital as H2 tags but implementing them can help your page to rank higher in Google search by adding more relevance to your article.
These tags can be used to break things down further than H2 tags. Consistent with our baking article example, H3 tags would most likely be used to break down each category into more specific categories, like “Chocolate Chip Cookies,” “Snickerdoodle Cookies,” and “Devil’s Food Cake.”
Another example regarding H-tags is present on this very page. The phrase “Basic On Page SEO Tips to Help your Site Rank Higher” is the h1 tag of the blog post. The “H-tags” segment is an H2 tag, along with “Images,” “Interlinking,” “External Links,” “Meta-description,” and “Categories and Tags.” The segments dividing the H-tags section (the H1, H2, and H3 tags) are the H3 tags of the page.
The h4-h6 tags can be used to further nest your content. Often, the h-tags are misused as styling elements to make fonts bolder or darker, but the actual use is for site hierarchy. It is important to use proper CSS and for styling text and not use title tags for that purpose. This adds to your site’s technical SEO which is important to keep clean and optimized.
It is important to use images, videos, graphic design and other multimedia elements to bring attention to the webpage. Consumers are drawn to multimedia, which is why Google uses the presence of multimedia content as a ranking factor.
Additionally, you should ensure that the file name of the image contains relevant keywords for the page. If it has previously been uploaded, you will have to re-upload it with the proper name. Otherwise, upload it with the new file name.
It’s best to make sure your images would be named with relevant keywords similar to what the post is about. For example, you might want to use “photography.jpg” instead of “IMG0006759.jpg” since Google actually will take note of the image names and they can become ranking factors on your web page.
Image sizes play a significant role when it comes to on page seo and technical seo factors. The size of the image directly influences the page speed which is a large ranking factor Google uses to rank your site.
If you have large images that slow downloading time, it can directly affect the user experience which can affect your rankings.
It’s also important to understand that just because you may not notice the page speed, it doesn’t mean Google won’t.
If you have a large photo that needs to be resized, the best option would be to reduce the size before you upload it in a program like Photoshop. However, if you don’t have access to any photo editing software, you can reduce the size before uploading using tinyjpg.com and then resizing the image once in WordPress.
Once again, I suggest reducing the size before upload if possible. The slower the site becomes from large images, the more frustrating the user experience will be which can cause lower rankings from a high bounce rate.
Still talking about image sizes, once uploaded it is also good practice to have an image optimization software like Imagify running. This will further help compress images upon upload and can even resize them if they are over a certain pixel width and can significantly increase your page speed.
I like running this software because it can help reduce the size of previously uncompressed images that were uploaded and sometimes further reduce an image currently uploading without compromising the quality.
<img src="photorgraphy.jpg" alt="This is your alt description" />
An alt tag, also known as an alt attribute, or alt description are HTML code snippets that allow the search engines to understand what the image is about and also increase the user experience for those using screen readers.
Alt tags and alt text, all these terms are interchangeable, but they are the tag that tells Google exactly what your photo is about. Alt text is an incredibly important part of SEO for images.
Describe the images using the alt text in a few descriptive words and include related keywords if possible. This tag is the alt= attribute and can be easily modified in the WordPress Media Library.
Many people have heard about the importance of link building to your website. I’m not going to get into backlinks since that is a bit more in-depth and we want to cover some basics you can do today.
So with that, there are two other forms of link building that can help influence your site rank, too. These methods, in a nutshell, help your site rank your site. Strange phrase, right? That’s because we are using pages within your own website to influence the importance of other pages on your website. This is known as interlinking.
The other type of link we will use to rank your site is known as external links. These are links that reach out to external resources or links that would allow users to leave your site.
Now don’t worry, you’ll find that if you have high-quality content, people won’t leave your site until they have received what they came for in the first place.
The nice thing about external links is you can increase the relevance of the blog post or web page by supplying users links to similar content on other websites.
Interlinking, also known as internal linking, is when you add links between pages of your website to other pages on the same site which allows the reader to follow a link from one article to another article within the website.
For example, if one of your blog posts references one of your products, you’ll want to add an internal link to that product’s page.
If a page suggests that the consumer contact the company, you may want to add an internal link to the company’s contact page.
Ultimately, when using internal linking for a link building strategy, you’ll want to have the most links pointing to the most important pages of your site, because these internal links will cause them to rank higher than other pages of your site.
External links are hyperlinks that point at a different domain that is not your site allowing a user to navigate to an entirely different website.
It’s best to link to a site that contains something supporting the topic you are discussing. Try to avoid linking to competitors’ websites, because that can potentially lose you business.
Make sure that the site you link to is a reputable website. This link creates what is known as a Link Neighborhood. If the site you link to isn’t reputable, Google will assume that your site lives in this “bad neighborhood” and it will negatively impact your rankings. Essentially, your site will be considered to not be reputable by association with the bad site. External links can help with your overall search engine rankings.
The SEO metadata is what the user sees on the Google search results page and includes the page title and meta description of the page which can encourage click through rates.
This provides a way for you to tell users what to expect from your website, as well as what the page contains. If this is left blank, Google will automatically fill it, and their description may be far from accurate or enticing.
It is important to create a meta description that is informative, inviting, and accurate. You should never lie or attempt to mislead consumers with your meta description.
Misleading consumers into clicking on your site will ultimately lead to them clicking away, which will hurt your Google search engine rankings. Additionally, a relevant meta description will help drive your target audience that are searching for your product to your page.
When writing your meta description, try to include your target keyword and possibly some lsi keywords to your meta description.
Categories should be broad and general. You should try to limit the overall number of categories used on your website. Tags should be more specific and you can use as many tags as you like on your page.
For example, an blog post describing proper tooth cleaning to prevent oral health problems should be categorized under “general dentistry” or another broad term. It can then be tagged with terms like “tooth cleaning,” “oral health problems,” “oral health prevention,” and more.
The use of categories and tags is often likened to the makeup of a pizza. The basic crust is the category, like a pan pizza or stuffed crust. Then the many toppings such as cheese and pepperoni and things that make up the pizza are the tags.
These are just a few tips to help you understand some basic SEO principles. SEO can be frustrating. It is time consuming and can be complicated, but it is necessary to help your business.
The higher your site ranks in Google search results, the more organic traffic your website will get and the more likely you will be to your target audience.
A professional company (eh hem, shameless self promotion, Rebel Ape Marketing) may be able to make ranking your website much easier but often comes with a substantial investment.
I’ve covered site speed in other articles but here we are again because it is so important. Site speed is one of those terms that Google has explicitly said they rank sites based on. There are two main sections that site speed comes down to and each brings its own issues to the table. The two are actual site speed and perceived site speed.
Actual site speed is greatly dependent on the quality of website hosting you use.
I’ve used various hosts for my website designs and each one behaves slightly different from the others. As of this writing, the majority of my websites are currently sitting on Siteground which has been one of my favorite hosts so far and my main website now resides on Kinsta. They have quick servers, helpful staff, and I haven’t had any major issues.
A great website host can be one of the quickest ways to speed up your website if it’s running on any type of budget host.
Simply switching to a host like Siteground or Kinsta can give you a significant boost in site speed. These aren’t the only mid to high-level hosts available. Just research your hosting, check their reviews (especially for support), and make your choice.
Some others to mention are InMotion Hosting, I’ve used them in the past and they performed well and then there is also GoDaddy, though my personal opinion is that they aren’t my favorite when it comes to support, I’ve seen sites perform at various speeds with them. Currently, one of my clients is on their platform and benchmarking very well.
If you are looking for some ultra power when it comes to hosting, though it comes at a significant price difference, you can try WP Engine or Kinsta.
I have a few sites that I’ll be moving to them here in the new future due to search traffic demands and the processing powerhouse that comes with them.
The perceived site speed is an entirely different beast and can be a bit more difficult to fix. Usually, when the perceived site speed is slow, the actual site speed is also slow.
You will also get this with budget hosting since they usually run slower processors and throttle bandwidth. The perceived site speed is when your website is loading and the users will actually notice it loading slow as well.
If you are on an intermediate or higher host and still running slow, check your image sizes and plugins you are running. Often, your images will be too large and your plugins may be out of date or written by someone who is still learning to optimize their code.
If both of those are optimized, you can also add a caching service to help speed up your website.
Cashing will take the pages and images on your website and save them in such a way that they can be delivered to you as quickly as possible and at the smallest file size possible. The daunting task of caching your website has become simplified into a plugin. Each caching plugin may look different, but overall, the functions are similar. Try out various caching plugins to find your favorite.
When it comes to free caching software, I do like Siteground’s SG Optimizer since it is designed to work directly with their servers and works very nicely, adds significant speed boosts, and they keep it updated.
Another free contender is WP Super Cache, W3 Total Cache, and Comet Cache. I’ve used all three and they all have worked well, though they may not be quite as streamlined and sleek as my favorite caching plugin.
For the majority of my sites I use WP Rocket if SG Cache isn’t running already. WP Rocket has a very clean and organized interface and steps your through the plugin with easy to follow tabs. I notice significant speed boosts on this plugin as well.
Just understand that the speed boosts you may gain with a caching plugin may quickly dwindle as some of the settings do require advanced understanding and if not setup properly can break your website. Some of these features are things such as HTML and CSS Minification.
As the saying goes, Content is King couldn’t hold more true when it comes to basic on page SEO. All too many times I find pages during my site audits for clients where the page only hold 350 words or so. If you are going to do content, 500 is the minimum amount to go, but the information contained within must be direct and answer a question immediately.
However, with more content, you can cover a topic more in-depth and provide more valuable content, answer more questions, and have an article that actually matters to the user. Consider this article, it has nearly 4,000 words to it and covers a vast amount of SEO basics and ranks for multiple keywords. Given, most posts do not have to be this long by any means.
Remember when you are writing that articles are supposed to help your audience. If your articles don’t cover the issues they are faced with then the users will bounce quickly due to a poor user experience and that will affect your website rank.
As the web continues to grow and evolve, keywords are becoming less important than they used to be but they still play a role. When utilizing keywords in a web page’s content, we now use them in a relative phrase that holds keywords or synonyms. This allows no longer helps you get found for new keywords like it did when it started, instead, it now helps Google better understand what your content is about.
For example, when you keyword is “grass” for yard care, it also knows that “lawn” and “yard” or related to grass so it becomes a more relative article. If this article answers queries, there is a much higher chance to rank for the keywords or key phrases you want.
You should still target keywords, but instead of a single keyword target, you should be using a keyphrase, often a question covering the users search intent, and answering it. That way you can avoid keyword stuffing and your blog post or article will read naturally. You can use keyword rank trackers, Google Search Console, and Google Analytics to track your efforts and see if you are awarded with higher rankings for it. Be prepared, it rarely happens quickly, but SEO is a long game.
Duplicate content is when the same content appears in more than one place on the internet. This can be on the same URL or multiple URLs.
All content should be original and unique aside from obvious things like quoting someone.
It’s best practice to keep meta descriptions unique to each page as well. If meta descriptions are duplicated, Google and other search engines will often ignore the meta description and use their own.
URL structure will help as well. If you are using WordPress, change your permalink structure to represent the name of the page. For example, the URL for this page holds a keyword and what the page is about in just a few words. The shorter the better, on average.
For example, instead of this page being named https://therebelape.com/?p=2580, the page is named https://therebelape.com/on-page-seo-tips which helps make it user readable, likely to be remembered, more trustworthy to share, and shows the users what the page is about.
We’ve covered a few different things to help the SEO on your website that you can get started with today. A lot of the basic on-page SEO tips is really a lot of little things that begin to add up to a lot of larger things. So lets recap on a few of these tips.
On-Page SEO Tips
If you utilize any of these basic on page seo tips of have added any to your website, leave a comment below and let us know what is working for you and if you’ve noticed an increase in traffic from utilizing some or all of these suggestions.
What’s the point of having great original content in your blog post if only a few people see it and nobody knows it exists? To make matters worse, it doesn’t even show up in Google’s search results. So how do you get your content to show up in search engines?
That’s where content syndication comes in and this helps your blog post get into the hands of your target audience.
Content syndication is a digital marketing strategy that allows you to share your original article multiple times on authoritative sites so that a wider audience can see your original content blog post.
If you are a content marketer then it’s likely you write a lot or have someone write for you. If you syndicate content, it’s likely more eyes will see it and you will not only share your content but also build your brand awareness and organic traffic.
Syndicated content provides huge SEO value in your content marketing strategy. Because of this, we have some ways to level up your blog and start outranking competitors on Google search.
Use these strategies to reach larger audiences and become an authority in your field. These marketing strategies can help you gain credibility from website visitors, and become a company that people trust.
Make sure to keep this guide handy because using even one of these techniques to start syndicating your content may step up your blog game.
If you’re going to make a blog post, you should share your content. That’s a no brainer. But how do you go about doing this?
The first place to share your is to control your own content syndication on social media.
Social media platforms like Facebook, Twitter, Pinterest, Medium, and Quora, are great syndication opportunities. Sharing your original content on many platforms means a wider audience and a more diverse crowd.
The great thing about platforms like Medium and LinkedIn is that you get to use a canonical tag. The canonical tag lets the search engine know that the blog post is duplicate content and your blog post on your site is the original content.
Sharing on many content syndication platforms is great, but if you can’t commit, only share on one until you are ready to handle more. It’s better to dominate one platform than to get overshadowed on multiple platforms.
Hardcore Twitter fans are different than hardcore Facebookers (ignore the names). The diversity lets you tap into different markets that you wouldn’t be able to reach otherwise.
One great way of content syndication is to find a social media influencer and partner with them or simply pay them to promote your blog content. Influencers will often have a broader audience you can utilize and they will often share it which can help them land on authoritative sites.
Since these content creators have a large audience, their simple tweets or mention can often build massive brand awareness quickly which can lead to others sharing your original article and syndicate content for you.
Would you trust a random guy on the street for a solution to a headache or a doctor in a lab coat? People on the internet are picky with who they trust since there are endless sources with no credibility.
To become a higher authority than your competitors, you must offer high-quality content and build your online presence. You can do this by offering actionable advice that gets the users the results they are looking for.
Your content marketing strategy, mixed with high-quality content in your blog posts can increase your brand awareness making you a higher authority than the competitors in your area or even those in the search results sharing page one of the search engine.
By joining online forums and other online social media groups on Facebook, LinkedIn, etc., you can continue to share relevant content to your target audience and increase your online visibility.
Share the value you have on your specific niche. This builds credibility and trust between you and your website visitors. Those visitors will want to go straight to the source, this source is your website, of course.
Gone are the days where a blog comment can increase your SEO. They no longer increase your backlinks either since they have all become nofollow links. They can, however, increase human interaction if you are sincere in your comment.
This should go without saying, but avoid leaving links in these comments. Most websites will mark them as spam or delete them completely if you do. Offer meaningful content that may be of use to someone scrolling through the comments. You might get a few clicks and organic traffic to your page.
Guest posting, also known as guest blogging is when you write new content for another website, usually in order to gain a backlink and website traffic back to your site or your original content.
When you pursue guest posting, make sure it’s new content. This is not the place to repost the blog post you want to generate traffic to. The guest post is a source to build your online presence and drive them back to your high-quality content that is on your website. This will help generate website traffic to your own website.
By using new content, you avoid any chance of duplicate content issues that may cause your blog content to no longer rank.
Duplicate content is when the same content appears on more than one website. When duplicate content issues arise, search engines don’t know what article is the original if there is no canonical tag showing them which site is the original publisher.
When syndicating content by sharing the same content on multiple websites, you must make sure that the syndicated post has a canonical tag. Whether you are manually syndicating content or using a content syndication platform, you must make sure that the original content is referenced with a canonical tag.
A canonical tag shows search engines what URL is the original source which will allow them to identify which syndicated content is the duplicate content.
By adding a canonical tag, you make sure that you are referenced as the relevant content and others are a copy. However, even with a canonical tag, if you have posted on a higher authority website, that syndicated post may still rank higher in the search engine results than your original version.
Email subscribers are often an overlooked source when it comes to content syndication. When you create a blog post, consider emailing everyone subscribed to your blog. You may have some overlooked gems subscribed to you and when these email subscribers see your blog post, they may share it which can show your content to an even larger audience.
As you continue to find sources to syndicate your content and more organic traffic visits your site, you are likely to rank higher in the search engine results because you will become an online authority.
As we move into the final strategy, I’d like you to consider this. There are currently 7 billion people on this earth. I mention this because I want you to imagine how many people use the internet to solve problems. Think of how many use it to find answers to their questions. This is where you come in.
You know your niche market inside and out. You can go on Quora, a site where millions of people ask questions. When there, find a few questions and answer them. Answer The Public is also a great source to find questions and you can write your own content.
Are you into deep sea fishing? Someone has asked about it.
Are you into making your own beer? Someone has asked about it.
You are the person that provides an answer or insight into the problem that someone is having. Make sure you have your own original version of the answer. When you answer these questions, people will often go to your profile. Make sure your own website is linked in your profile, and watch the organic traffic come in.
Excellent content comes in many forms from blog posts to video content such as videos, walkthroughs, tutorials, etc.
Guest blogging, video content, blog posts, and more. When you look at yourself as a content marketer, you are building authoritative sites of your own. Share them through guest posts, republishing content with canonical tags.
When you become a content creator, part of the battle is the creation, the other part is getting it in front of your target audience.
This is free information that most people don’t pay attention to. They write their post, publish it, and hope the organic traffic comes in, but rarely does it.
You have the knowledge of your field and now you have the tools that will help you in content syndication and spread awareness of your own content. Always watch for syndication opportunities to increase your online visibility.
Feel free to join the discussion below or contact us with questions.
The branding of your company is essentially a promise that you make to your customers. Your branding identity informs potential customers of what to expect when they obtain your services or products. It is important to make an effort to provide consistent branding that is designed to portray precisely what you intend to your customer base. The emphasis that you put on branding will impact potential customers’ opinions of your company, as well as provide them with a memorable image for your company.
That is essentially a brand promise, but let’s dive deeper and explore how this brand promise is delivered to the clients and customers. When your branding is done right, it becomes what customers will say about your company when you aren’t around. Done wrong, this can be detrimental to your company because if you aren’t telling them who you are and what you promise, they will tell you who you are and tell others what they think of your company.
Branding consists of essentially everything that makes up the image of your business. This incorporates many different aspects. Your company’s logo, website design, letterhead, and more will all make up your brand. Effective branding helps you to convey a message to your customers, which can go a long way toward improving your company’s image. Any time you add content to your website, you will need to ensure that it matches the brand identity that you intend.
Branding is an incredibly important component of managing a business. It is vital to ensure that your business has consistent branding to improve the message that you convey to your customers. The image that your business conveys to your customers is a brand promise that they expect you to keep. Though this is largely a subconscious process, your customers will search for consistency and repetition in your company’s branding. This means that you need to ensure that your company’s branding is consistent across a multitude of platforms to prevent unintended inconsistencies.
When your customers see inconsistencies in your branding, it is likely that they will feel as though your services will be similarly inconsistent or of poor quality. Consistent branding, on the other hand, conveys a clear message to your customers that your services and products will remain consistently high-quality. It is similarly important to carefully consider the branding of your company, as it provides a promise to your customers regarding what to expect when working with your company.
There are several ways that you can create a high level of consistency with the branding of your company. For one thing, it can be particularly useful to create a thorough marketing plan with an experienced company. A talented graphic designer will be able to effectively match prior branding and ensure that your branding is consistent across the board. It is vital to create standards for the branding of your company. This will help to guarantee that additional content that is created will match the current branding of the company and enhance the level of consistency.
Here at Rebel Ape Marketing, we are familiar with the ins and outs of consistent branding and always strive to build your brand to represent what you are building for your customers.
Our experts can help to ensure that your branding conveys the promise to your customers that you are dedicated to keeping. To learn more about how your branding can be sculpted to convey a specific message to your customer base, contact us at Rebel Ape Marketing today!
The design process can seem like a mystery to those who don’t regularly work in design. In fact, most people might think that the design process is simply a matter of sketching a new idea! The process of creating an excellent design for a business is much more complicated than this. However, understanding the steps involved in the design process can make it much easier to obtain the best design for your preferences and your situation. The process may fluctuate slightly depending on the scope of the project. Factors that may impact the overall design process include how many comps you would like initially, if you would like us to build additional marketing elements, and a few other considerations. However, in general, the process can be narrowed down to a few simple steps.
It is absolutely vital for a business to obtain a great logo to represent their brand. In most situations, the logo is the most easily recognizable portion of the company’s entire branding strategy. It can be tempting for new business owners to forgo the expense of obtaining a great logo with the thought that they can simply get a better logo when their business takes off. Unfortunately, this can be detrimental to the company’s reputation. Rebranding can be very difficult, especially when a logo change is involved. When done incorrectly, rebranding can lose customers and tarnish your company’s image.
In order for a branding strategy to be effective, it has to be consistent. Consistency will signal to your customers that you are steady and reliable. Not only must the branding be consistent, but it must also be done well. Inadequate or poorly executed logo design may cause potential customers to assume that your products or services will be similarly inadequate. Your logo will ultimately be the face of your company. It will be present on advertisements, business cards, letterheads, and even the front door of your office. Taking the time to obtain superior logo design services can save you a significant amount of stress in the long run.
After you have chosen a logo designer for your project, the design process will commence. We have outlined the design process to ensure that you understand how the project will proceed from this point. Knowing how the design process works can help ensure that you remain involved and obtain the final product that you desire. Here at Rebel Ape Marketing, we offer free initial design consultations. This will allow us to begin the project on the same page and make sure that we understand exactly what you need.
The first step in the design process is the design consultation. During this step, we will discuss the scope of the project with you. This helps to ensure that both parties are on the same page and that we understand precisely what you are looking for. With the design consultation, we will discuss what kind of design you require. We will ask questions regarding who the design is for to help us best understand how to craft a design that will meet your needs. At this point, we will also likely discuss how you intend to use your design, as well as a possible branding strategy.
Your needs may be as immediate as a logo for your business or a more long-term branding process. Implementing the right brand strategy can help to ensure that your business maintains the image you desire and inspires loyalty in your customers. This step is also important in determining the exact requirements for the logo. This can ensure that the logo can be used wherever you need it to, whether you require it to fit on a banner or a shirt.
After we have discussed the details of the project, we can move into the discovery phase. During this phase, we draw out many different preliminary designs. This is essentially a phase of experimentation, where we try many different strategies and techniques to craft a design that captures the intended look and mood. A great logo can say many different things about a company, so we take the time to craft possibilities that will help you ensure that your logo makes the statement that you desire for your company.
Following the discovery phase, we begin the refinement process. This is where the preliminary concepts become more detailed and advanced. We refine our initial comps and take them into the computer, which is where we can build an early version of the logo. During this step, we experiment with colors and fonts to craft the superior look for the final logo. This step of the process is also where we build the structure for the logo.
Once the initial logo concepts have been developed and refined, we present the logos to you. We choose logo ideas that will work best for your particular company and the brand you wish to develop. After you have selected a design that you love, we provide you with multiple formats for the design’s application. This will include formats for both online uses, as well as print applications. This will ensure that you are able to use your new logo in whatever format you require.
Here at Rebel Ape Marketing, graphic design is our specialty. Our professionals have an incredible amount of experience and skill when it comes to providing a design that will work for your business. Though many designers like to work on exciting new projects, there are certain requirements that make logo design different from other areas of design. A logo design needs to be simple enough to be easily recognizable and needs to be able to meet a large array of applications. Though you may have friends that are artistically talented, it is always better to consult the professionals when it comes to obtaining a logo for your company. To learn more about the design process or discuss your design project with us, contact us at Rebel Ape Marketing today!