Here is why a high-converting website should be professionally designed. 

There are billions of websites online today, and let’s face it, most of them are terrible and lack a real purpose. The main reason for many of these failures is that the site owner doesn’t know how to create a site that converts. 

If you are going to have a website, you might as well have a website that people visit, interact with, and convert from. Unless of course, the purpose isn’t intended to convert. Yes, there are such sites for that purpose as well. 

Let’s assume the reason behind making a website is to grow your business and start making money on the website. Usually by selling a product or service. Either way, let’s build this article around that as being the goal. 

The goal can be whatever you would like it to be, but without a goal, you can’t build strategies to achieve those goals. 

A website needs a strategy to build a conversion goal. 

The goal and the website strategy is the secret sauce to get customers to convert. The strategy will inform decisions and help achieve the desired outcome of the website. 

A goal can be as simple as filling out a form, having the user download a pdf, or even buying something. The goal is whatever you want the user to do aside from landing on your website and then bouncing away from it. 

Bouncing is a term that means a user came to your site and immediately left. The user left without visiting another page on the same website. In general, bouncing is usually bad. 

Before the page even goes into wireframes, a strategy needs to be in place. This strategy informs the wireframes so we can take the user to a goal. 

If you need help building a strategy, please reach out to us. It’s an in-depth subject that goes beyond the scope of this article, but we’d be happy to help!

Let’s talk about website wireframes and web design. 

With the strategy in place, we have the heart of the website. It’s there for a purpose and used to give life to the rest of the website design. It’s one aspect and you can’t achieve goals with a half-baked plan. 

The next part of getting to your goal is to build wireframes. 

Building the website skeleton with wireframes. 

If the strategy is the heart, then the wireframes would be the skeleton of the website. This is going to be a raw layout that serves the main purpose of giving the website structure. 

Why is this button here or that headline there? There is no rhyme or reason without a strategy, but with it, we know exactly why. The wireframes take a user down the page in a specific order. This reveals specific information at specific times. 

All major brands have a strategy behind their website. They have a reason why every element is where it is. They are refining it based on the data the website receives from the user activity. 

Google Analytics is great for this and you can take it even further with heat mapping and other software. As you continue to get data, it’s important to add it to the website. If data says users aren’t moving through the site, get with your designer to find out why. 

The design should be on brand and build trust. 

A difficult thing for designers to grasp, me included, is a high converting site doesn't need to be pretty. Many of these ugly websites that convert well are that they are still on-brand in some way or another. 

Some brands are ugly and built without purpose. Most are ugly from poor design and don’t convert. For those that do, it is important to find the elements that create a conversion site. These elements separate the pros from the amateurs. 

It’s pretty safe to say that a well-designed website that looks great will help aid in building trust faster. If you match a brand better than that of someone who doesn’t know what makes a powerful design. 

When a website is built correctly, it’s easier to check off the requirements that aid in conversion. The control you gain from a professional is often returned, ROI. 

With amateur designs, many companies find they were putting money into a new design. The designer still couldn’t execute their vision before they found us. Not saying you need to use us, but it’s best to find a capable designer or agency. 

Build your brand unity and tie it into other marketing aspects. 

Conversion rarely happens on the first interaction. If you have a high ticket service or product. Conversions happen often if it’s a low ticket item in the first interaction, but to balance this out. It’s often a few times of interaction at least. 

Advertising used to be seven interactions before clients begin to notice your company. With the digital age, that number is increasing. Depending on the source, you’ll hear numbers like 21 times, or 44. In reality, those details don’t matter that much. 

What does matter is the consistency of marketing. Retargeting until it’s clear that no conversion will take place or that conversion does.  

There are many reasons a website should be professionally designed.

There are many reasons you need a professional design for a high converting website. You need a strategy, a goal, a reason behind the website. Then you should wireframe the website to make sure it flows and builds trust. The more you do this, the more trust is created, and the chance for a conversion increases.

Once you have all of this in place, the chances of having a high converting website are much more likely than if you choose a default theme or you don't put any thought into your design. The design is a very large factor in whether our website is trustworthy or not, the more trustworthy website the more it's going to convert. 

If you have any questions on creating a high converting website, feel free to contact us here at Rebel Ape Marketing to help you achieve your conversion goals. 

A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.

When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.

As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.

A few of the elements that make up a high converting website are the following:

  1. Professional website design
  2. Elements that build trust
  3. An easy to find phone number
  4. Call to action
  5. A high quality chat bot
  6. Many contact forms
  7. Exceptional content writing
  8. A fast loading website
  9. A mobile friendly website
  10. Geolocation for local businesses
  11. A sitemap that links to all pages
  12. Clear website hierarchy and navigation
  13. Email opt-in forms
  14. Give something away for free

A high converting webpage should have professional web design.

Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.

The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.

When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.

The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.

Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.

When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.

A website won't convert traffic if it isn't trustworthy.

Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.

There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:

Add partner logos to the website.

Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.

Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.

Use testimonials to build trust.

Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.

Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.

Use case studies to show proof of success.

Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.

The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.

These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.

A phone number is one of the best items for a high converting webpage.

An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.

Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.

On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.

Add Call-To-Actions Throughout The Website.

A call-to-action prompts users to take action in one way or another.

These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.

A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.

These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.

Consider a chatbot to increase leads.

The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.

A chatbot can help to find out if people want to learn more about your product or service.

It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.

Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.

Have many contact forms throughout the website to increase conversions.

Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.

A contact form is an easy way to gather information from users.

This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.

Contact forms help increase trust because it allows customers to get in touch with you.

Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.

Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.

Google's Ranking Algorithm 2021
Google's Ranking Algorithm 2021

Every website should have great content writing.

Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.

Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.

Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.

On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.

A high converting webpage loads fast.

With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.

We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.

Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.

From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.

Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.

Dwell time on site matters. In other words, keep people on your site longer.

You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.

The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.

A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.

A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.

Optimize your images to further improve loading speed.

A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.

You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.

Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.

You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.

Your website must be mobile friendly.

As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.

Web browsing on smartphones has increased by huge amounts in the past few years.

Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.

A great way to build trust with customers is to make sure your website appears well on all devices.
Google has reduced the traffice they send to websites that arn't mobile friendly.

Adam Miconi | Rebel Ape Marketing

Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.

Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.

Localization and geodata help bring in traffic to convert.

Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.  

The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.  

Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.

A sitemap is a great element that can affect conversions.

An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.

The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.

A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.

You must have great site hierarchy and navigation.

Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.

With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.

You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.

Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.

There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.

Use email opt in forms to convert after a user has left your site.

Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.

Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:

Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.

Consider giving something away for free on your website in increase conversions.

In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.

It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.

For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.

There are a few take aways that we should go over before you go.

To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.

You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.

Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.

Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.

If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.

Listen To This Post on On-Page SEO

Getting your site’s new content to rank in Google search or other search engines can be a tricky, frustrating endeavor, but like anything, the more you do it the easier it gets.

To get started, I’ve been updating this article to make it a complete guide to basic on page SEO to increase your search results.

It’s important to know a few on page SEO tips and tricks to help you quickly get started with page optimization.

This is so your website complies with what Google and other search engines are looking for so it becomes easier to be found on their search engine and get search traffic.

There are some basic page optimization aspects that you need to include with your website, many of which you may have never thought about before. earning rudimentary SEO can significantly benefit your site seo.

Before We Get Started With Search Engine Optimization

When doing on page optimizations, I like to make sure I write down what the page had on it before making any changes, that way I can see if the changes increase or decrease the search traffic so I can make sure I’m not undoing a ranking factor I’m unaware of.

Sometimes your page is ranking in the search engine results for something you may not be aware of, by comparing, you can often find out what has changed and make sure you continue to supply high-quality content for the users search intent.

However, if you haven’t done much to your page and it isn’t ranking well, there are a few things we can do to enhance your search engine optimization to drive more organic traffic.

I’ve tried to make this as much of a complete guide to on page SEO as possible. If there is anything you would like to see added, please feel free to ask.

So, here we go!

What Is SEO And Does It Really Help With Search Results?

SEO is short for Search Engine Optimization, which is a marketing strategy to increase the organic traffic to your website and allow you to rank higher in the search results.

The reason this is important is when you start to target relevant keywords and start to rank higher in the search engine results, you can often lower your pay-per-click advertising and bring organic traffic for related keywords.

When you create high-quality content, add in proper URL structures, increase page speed, and many other things, you will often achieve higher rankings because Google’s algorithm begins to favor your website.

Headline Tags
Headline Tags

Make Sure You Use The Proper H-Tags

Beyond the title tag that is often hidden in the header of the site. There are a few things that apply to all H-tags. First, let’s talk about what an H-Tag is.

An H-Tag is a snipped of HTML code that surrounds some text on your page, usually headlines, and tells a search engine and users what the page’s content is about. There are multiple h tags from an h1 tag up to an h6 tag.

The h1 tag is the most important and there should only be one but you can have multiple others with the h6 being the least important. There is value in using H-Tags in your content as it does carry ranking weight. These tags usually look something like this, in their most simple form.

<h1>Your Page Title</h1>

Don’t bold your H-tags, because bolding them may actually hurt your rankings.  However, you should also ensure that you use these tags. You should never keyword stuff in any scenario, but placing keywords naturally into the tags can be beneficial to your site’s rankings. 

Don’t bold your H-tags, because bolding them may actually hurt your search engine rankings. However, you should also ensure that you use these H-tags tags since they are often overlooked.

Never keyword stuff in any scenario, but placing keywords naturally into the title tag and h-tags is best practice and can be beneficial to your site’s rankings. You can further your results if you have performed good keyword research in advance, which we will cover later.

H1 Tags

There should only be one h1 tag on a page. This tag is most often the h1 tag is the title of the page or blog post. Don’t confuse this with the title tag.

The title tag is in the header as <title>your title tag here</title> whereas an h-tag looks like <h1>h1 title here</h1>

Ensure that the page’s title is enticing and will draw interest to the page, makes sense, and is consistent with the high-quality content. The h1 tag describes what the entire page is about. For example, if you were to write an article about baking, the H1 tag might be something like: “The Best Oven Baked Meals in 15-Minutes or Less.”

The H1 Tag is the first signal to Google on what you web page is about. Make sure it’s enticing and if possible, contains one of your targeted keywords.

H2 Tags

Unlike H1 tags, pages can have multiple H2 tags. They are often the headlines that break up individual sections of an article.

Using H2 tags can help make your article more readable by allowing users to scan your content quickly, as well as allow your site to rank higher in search engines.

Ideally, these tags will contain a keyword, but only if it makes sense and can be inserted naturally. As mentioned before, you should never keyword stuff. For the baking article, the H2 tags would likely list some great things to bake, such as “meals” or “ingredients.”

H3 Tags

H3 tags aren’t quite as vital as H2 tags but implementing them can help your page to rank higher in Google search by adding more relevance to your article.

These tags can be used to break things down further than H2 tags. Consistent with our baking article example, H3 tags would most likely be used to break down each category into more specific categories, like “Chocolate Chip Cookies,” “Snickerdoodle Cookies,” and “Devil’s Food Cake.”

Another example regarding H-tags is present on this very page. The phrase “Basic On Page SEO Tips to Help your Site Rank Higher” is the h1 tag of the blog post. The “H-tags” segment is an H2 tag, along with “Images,” “Interlinking,” “External Links,” “Meta-description,” and “Categories and Tags.” The segments dividing the H-tags section (the H1, H2, and H3 tags) are the H3 tags of the page.

H4, H5, and H6 Tags

The h4-h6 tags can be used to further nest your content. Often, the h-tags are misused as styling elements to make fonts bolder or darker, but the actual use is for site hierarchy. It is important to use proper CSS and for styling text and not use title tags for that purpose. This adds to your site’s technical SEO which is important to keep clean and optimized.


Do I Need To Add Images?

It is important to use images, videos, graphic design and other multimedia elements to bring attention to the webpage. Consumers are drawn to multimedia, which is why Google uses the presence of multimedia content as a ranking factor.

Additionally, you should ensure that the file name of the image contains relevant keywords for the page. If it has previously been uploaded, you will have to re-upload it with the proper name. Otherwise, upload it with the new file name.

It’s best to make sure your images would be named with relevant keywords similar to what the post is about. For example, you might want to use “photography.jpg” instead of “IMG0006759.jpg” since Google actually will take note of the image names and they can become ranking factors on your web page.

Image Sizes

Image sizes play a significant role when it comes to on page seo and technical seo factors. The size of the image directly influences the page speed which is a large ranking factor Google uses to rank your site.

If you have large images that slow downloading time, it can directly affect the user experience which can affect your rankings.

It’s also important to understand that just because you may not notice the page speed, it doesn’t mean Google won’t.

Use a service like GT Metrix or Pingdom to determine how long it takes to load an image. You can also see file sizes directly in WordPress under your Media Library.

If you have a large photo that needs to be resized, the best option would be to reduce the size before you upload it in a program like Photoshop. However, if you don’t have access to any photo editing software, you can reduce the size before uploading using and then resizing the image once in WordPress.

Once again, I suggest reducing the size before upload if possible. The slower the site becomes from large images, the more frustrating the user experience will be which can cause lower rankings from a high bounce rate.

Image Compression

Still talking about image sizes, once uploaded it is also good practice to have an image optimization software like Imagify running. This will further help compress images upon upload and can even resize them if they are over a certain pixel width and can significantly increase your page speed.

I like running this software because it can help reduce the size of previously uncompressed images that were uploaded and sometimes further reduce an image currently uploading without compromising the quality.

Alt Tags

<img src="photorgraphy.jpg" alt="This is your alt description" />

An alt tag, also known as an alt attribute, or alt description are HTML code snippets that allow the search engines to understand what the image is about and also increase the user experience for those using screen readers.

Alt tags and alt text, all these terms are interchangeable, but they are the tag that tells Google exactly what your photo is about. Alt text is an incredibly important part of SEO for images.

Describe the images using the alt text in a few descriptive words and include related keywords if possible. This tag is the alt= attribute and can be easily modified in the WordPress Media Library.


Linking Your Site

Many people have heard about the importance of link building to your website. I’m not going to get into backlinks since that is a bit more in-depth and we want to cover some basics you can do today.

So with that, there are two other forms of link building that can help influence your site rank, too. These methods, in a nutshell, help your site rank your site. Strange phrase, right? That’s because we are using pages within your own website to influence the importance of other pages on your website. This is known as interlinking.

The other type of link we will use to rank your site is known as external links. These are links that reach out to external resources or links that would allow users to leave your site.

Now don’t worry, you’ll find that if you have high-quality content, people won’t leave your site until they have received what they came for in the first place.

The nice thing about external links is you can increase the relevance of the blog post or web page by supplying users links to similar content on other websites.


Interlinking, also known as internal linking, is when you add links between pages of your website to other pages on the same site which allows the reader to follow a link from one article to another article within the website.

For example, if one of your blog posts references one of your products, you’ll want to add an internal link to that product’s page.

If a page suggests that the consumer contact the company, you may want to add an internal link to the company’s contact page.

Ultimately, when using internal linking for a link building strategy, you’ll want to have the most links pointing to the most important pages of your site, because these internal links will cause them to rank higher than other pages of your site.

External Links

External links are hyperlinks that point at a different domain that is not your site allowing a user to navigate to an entirely different website.

It’s best to link to a site that contains something supporting the topic you are discussing. Try to avoid linking to competitors’ websites, because that can potentially lose you business.

Make sure that the site you link to is a reputable website. This link creates what is known as a Link Neighborhood. If the site you link to isn’t reputable, Google will assume that your site lives in this “bad neighborhood” and it will negatively impact your rankings. Essentially, your site will be considered to not be reputable by association with the bad site. External links can help with your overall search engine rankings. 

Adding Meta Data

Meta Data
Meta Data

The SEO metadata is what the user sees on the Google search results page and includes the page title and meta description of the page which can encourage click through rates.

This provides a way for you to tell users what to expect from your website, as well as what the page contains. If this is left blank, Google will automatically fill it, and their description may be far from accurate or enticing.

It is important to create a meta description that is informative, inviting, and accurate. You should never lie or attempt to mislead consumers with your meta description.

Misleading consumers into clicking on your site will ultimately lead to them clicking away, which will hurt your Google search engine rankings. Additionally, a relevant meta description will help drive your target audience that are searching for your product to your page.

When writing your meta description, try to include your target keyword and possibly some lsi keywords to your meta description.

Categories And Tags

Categories should be broad and general. You should try to limit the overall number of categories used on your website. Tags should be more specific and you can use as many tags as you like on your page.

For example, an blog post describing proper tooth cleaning to prevent oral health problems should be categorized under “general dentistry” or another broad term. It can then be tagged with terms like “tooth cleaning,” “oral health problems,” “oral health prevention,” and more.

The use of categories and tags is often likened to the makeup of a pizza. The basic crust is the category, like a pan pizza or stuffed crust. Then the many toppings such as cheese and pepperoni and things that make up the pizza are the tags.

These are just a few tips to help you understand some basic SEO principles. SEO can be frustrating. It is time consuming and can be complicated, but it is necessary to help your business.

The higher your site ranks in Google search results, the more organic traffic your website will get and the more likely you will be to your target audience.

A professional company (eh hem, shameless self promotion, Rebel Ape Marketing) may be able to make ranking your website much easier but often comes with a substantial investment.

WP Rocket Dashboard
WP Rocket Dashboard

Site Speed

I’ve covered site speed in other articles but here we are again because it is so important. Site speed is one of those terms that Google has explicitly said they rank sites based on. There are two main sections that site speed comes down to and each brings its own issues to the table. The two are actual site speed and perceived site speed.

Actual Site Speed

Actual site speed is greatly dependent on the quality of website hosting you use.

I’ve used various hosts for my website designs and each one behaves slightly different from the others. As of this writing, the majority of my websites are currently sitting on Siteground which has been one of my favorite hosts so far and my main website now resides on Kinsta. They have quick servers, helpful staff, and I haven’t had any major issues.

A great website host can be one of the quickest ways to speed up your website if it’s running on any type of budget host.

Simply switching to a host like Siteground or Kinsta can give you a significant boost in site speed. These aren’t the only mid to high-level hosts available. Just research your hosting, check their reviews (especially for support), and make your choice.

Some others to mention are InMotion Hosting, I’ve used them in the past and they performed well and then there is also GoDaddy, though my personal opinion is that they aren’t my favorite when it comes to support, I’ve seen sites perform at various speeds with them. Currently, one of my clients is on their platform and benchmarking very well.

If you are looking for some ultra power when it comes to hosting, though it comes at a significant price difference, you can try WP Engine or Kinsta.

I have a few sites that I’ll be moving to them here in the new future due to search traffic demands and the processing powerhouse that comes with them.

Perceived Site Speed

The perceived site speed is an entirely different beast and can be a bit more difficult to fix. Usually, when the perceived site speed is slow, the actual site speed is also slow.

You will also get this with budget hosting since they usually run slower processors and throttle bandwidth. The perceived site speed is when your website is loading and the users will actually notice it loading slow as well.

If you are on an intermediate or higher host and still running slow, check your image sizes and plugins you are running. Often, your images will be too large and your plugins may be out of date or written by someone who is still learning to optimize their code.

If both of those are optimized, you can also add a caching service to help speed up your website.

Website Cache

Cashing will take the pages and images on your website and save them in such a way that they can be delivered to you as quickly as possible and at the smallest file size possible. The daunting task of caching your website has become simplified into a plugin. Each caching plugin may look different, but overall, the functions are similar. Try out various caching plugins to find your favorite.

When it comes to free caching software, I do like Siteground’s SG Optimizer since it is designed to work directly with their servers and works very nicely, adds significant speed boosts, and they keep it updated.

Another free contender is WP Super Cache, W3 Total Cache, and Comet Cache. I’ve used all three and they all have worked well, though they may not be quite as streamlined and sleek as my favorite caching plugin.

For the majority of my sites I use WP Rocket if SG Cache isn’t running already. WP Rocket has a very clean and organized interface and steps your through the plugin with easy to follow tabs. I notice significant speed boosts on this plugin as well.

Just understand that the speed boosts you may gain with a caching plugin may quickly dwindle as some of the settings do require advanced understanding and if not setup properly can break your website. Some of these features are things such as HTML and CSS Minification.


As the saying goes, Content is King couldn’t hold more true when it comes to basic on page SEO. All too many times I find pages during my site audits for clients where the page only hold 350 words or so. If you are going to do content, 500 is the minimum amount to go, but the information contained within must be direct and answer a question immediately.

However, with more content, you can cover a topic more in-depth and provide more valuable content, answer more questions, and have an article that actually matters to the user. Consider this article, it has nearly 4,000 words to it and covers a vast amount of SEO basics and ranks for multiple keywords. Given, most posts do not have to be this long by any means.

Remember when you are writing that articles are supposed to help your audience. If your articles don’t cover the issues they are faced with then the users will bounce quickly due to a poor user experience and that will affect your website rank.

Keywords And Synonyms

As the web continues to grow and evolve, keywords are becoming less important than they used to be but they still play a role. When utilizing keywords in a web page’s content, we now use them in a relative phrase that holds keywords or synonyms. This allows no longer helps you get found for new keywords like it did when it started, instead, it now helps Google better understand what your content is about.

For example, when you keyword is “grass” for yard care, it also knows that “lawn” and “yard” or related to grass so it becomes a more relative article. If this article answers queries, there is a much higher chance to rank for the keywords or key phrases you want.

Should I Still Target Keywords?

You should still target keywords, but instead of a single keyword target, you should be using a keyphrase, often a question covering the users search intent, and answering it. That way you can avoid keyword stuffing and your blog post or article will read naturally. You can use keyword rank trackers, Google Search Console, and Google Analytics to track your efforts and see if you are awarded with higher rankings for it. Be prepared, it rarely happens quickly, but SEO is a long game.

Duplicate Content

Duplicate content is when the same content appears in more than one place on the internet. This can be on the same URL or multiple URLs.

All content should be original and unique aside from obvious things like quoting someone.

It’s best practice to keep meta descriptions unique to each page as well. If meta descriptions are duplicated, Google and other search engines will often ignore the meta description and use their own.

URL Structure

URL structure will help as well. If you are using WordPress, change your permalink structure to represent the name of the page. For example, the URL for this page holds a keyword and what the page is about in just a few words. The shorter the better, on average.

For example, instead of this page being named, the page is named which helps make it user readable, likely to be remembered, more trustworthy to share, and shows the users what the page is about.

Wrap It Up

We’ve covered a few different things to help the SEO on your website that you can get started with today. A lot of the basic on-page SEO tips is really a lot of little things that begin to add up to a lot of larger things. So lets recap on a few of these tips.

On-Page SEO Tips

  1. What Is SEO And Does It Really Help With Search Results?
  2. Make Sure You Use The Proper H-Tags
    1. H1 Tags
    2. H2 Tags
    3. H3 Tags
    4. H4, H5, and H6 Tags
  3. Images
    1. Image Sizes
    2. Image Compression
    3. Alt Tags
  4. Linking Your Site
    1. Interlinking
    2. External Links
  5. Adding Metadata
  6. Categories And Tags
  7. Site Speed
    1. Actual Site Speed
    2. Perceived Site Speed
    3. Website Cache
  8. Content
    1. Keywords And Synonyms
  9. Should I Still Target Keywords?
  10. Duplicate Content
  11. URL Structure
  12. Wrap It Up

If you utilize any of these basic on page seo tips of have added any to your website, leave a comment below and let us know what is working for you and if you’ve noticed an increase in traffic from utilizing some or all of these suggestions.

Watch Instead Of Read

What’s the point of having great original content in your blog post if only a few people see it and nobody knows it exists? To make matters worse, it doesn’t even show up in Google’s search results. So how do you get your content to show up in search engines?

That’s where content syndication comes in and this helps your blog post get into the hands of your target audience.

What is content syndication?

Content syndication is a digital marketing strategy that allows you to share your original article multiple times on authoritative sites so that a wider audience can see your original content blog post.

If you are a content marketer then it’s likely you write a lot or have someone write for you. If you syndicate content, it’s likely more eyes will see it and you will not only share your content but also build your brand awareness and organic traffic.

Syndicated content provides huge SEO value in your content marketing strategyBecause of this, we have some ways to level up your blog and start outranking competitors on Google search.

Use these strategies to reach larger audiences and become an authority in your field. These marketing strategies can help you gain credibility from website visitors, and become a company that people trust.

Make sure to keep this guide handy because using even one of these techniques to start syndicating your content may step up your blog game.

Labels with social media icons. Concept. 3d

Syndicate Your Content on Social Media

If you’re going to make a blog post, you should share your content. That’s a no brainer. But how do you go about doing this?

The first place to share your is to control your own content syndication on social media.

Social media platforms like FacebookTwitterPinterestMedium, and Quora, are great syndication opportunities. Sharing your original content on many platforms means a wider audience and a more diverse crowd.

The great thing about platforms like Medium and LinkedIn is that you get to use a canonical tag. The canonical tag lets the search engine know that the blog post is duplicate content and your blog post on your site is the original content.

Sharing on many content syndication platforms is great, but if you can’t commit, only share on one until you are ready to handle more. It’s better to dominate one platform than to get overshadowed on multiple platforms.

Hardcore Twitter fans are different than hardcore Facebookers (ignore the names). The diversity lets you tap into different markets that you wouldn’t be able to reach otherwise.

Partner With An Influencer

One great way of content syndication is to find a social media influencer and partner with them or simply pay them to promote your blog content. Influencers will often have a broader audience you can utilize and they will often share it which can help them land on authoritative sites.

Since these content creators have a large audience, their simple tweets or mention can often build massive brand awareness quickly which can lead to others sharing your original article and syndicate content for you.

Male hand drawing Sharing concept on transparent wipe board.

Be The Digital Expert In Your Field

Would you trust a random guy on the street for a solution to a headache or a doctor in a lab coat? People on the internet are picky with who they trust since there are endless sources with no credibility.

To become a higher authority than your competitors, you must offer high-quality content and build your online presence. You can do this by offering actionable advice that gets the users the results they are looking for.

Your content marketing strategy, mixed with high-quality content in your blog posts can increase your brand awareness making you a higher authority than the competitors in your area or even those in the search results sharing page one of the search engine.

Social Media Groups And Forums

By joining online forums and other online social media groups on Facebook, LinkedIn, etc., you can continue to share relevant content to your target audience and increase your online visibility.

Share your value by sharing your knowledge.

Share the value you have on your specific niche. This builds credibility and trust between you and your website visitors. Those visitors will want to go straight to the source, this source is your website, of course.

Blog Comments. Do They Work Or Not?

Gone are the days where a blog comment can increase your SEO. They no longer increase your backlinks either since they have all become nofollow links. They can, however, increase human interaction if you are sincere in your comment.

This should go without saying, but avoid leaving links in these comments. Most websites will mark them as spam or delete them completely if you do. Offer meaningful content that may be of use to someone scrolling through the comments. You might get a few clicks and organic traffic to your page.

Guest Posting Is Still Great

Guest posting, also known as guest blogging is when you write new content for another website, usually in order to gain a backlink and website traffic back to your site or your original content.

When you pursue guest posting, make sure it’s new content. This is not the place to repost the blog post you want to generate traffic to. The guest post is a source to build your online presence and drive them back to your high-quality content that is on your website. This will help generate website traffic to your own website.

By using new content, you avoid any chance of duplicate content issues that may cause your blog content to no longer rank.

Be Careful With Duplicate Content

Duplicate content is when the same content appears on more than one website. When duplicate content issues arise, search engines don’t know what article is the original if there is no canonical tag showing them which site is the original publisher.

When syndicating content by sharing the same content on multiple websites, you must make sure that the syndicated post has a canonical tag. Whether you are manually syndicating content or using a content syndication platform, you must make sure that the original content is referenced with a canonical tag.

What Is A Canonical Tag

canonical tag shows search engines what URL is the original source which will allow them to identify which syndicated content is the duplicate content.

By adding a canonical tag, you make sure that you are referenced as the relevant content and others are a copy. However, even with a canonical tag, if you have posted on a higher authority website, that syndicated post may still rank higher in the search engine results than your original version.

Is Email A Viable Content Syndication Platform?

Email subscribers are often an overlooked source when it comes to content syndication. When you create a blog post, consider emailing everyone subscribed to your blog. You may have some overlooked gems subscribed to you and when these email subscribers see your blog post, they may share it which can show your content to an even larger audience.

As you continue to find sources to syndicate your content and more organic traffic visits your site, you are likely to rank higher in the search engine results because you will become an online authority.

Find Questions And Answer Them.

As we move into the final strategy, I’d like you to consider this. There are currently 7 billion people on this earth. I mention this because I want you to imagine how many people use the internet to solve problems. Think of how many use it to find answers to their questions. This is where you come in.

You know your niche market inside and out. You can go on Quora, a site where millions of people ask questions. When there, find a few questions and answer them. Answer The Public is also a great source to find questions and you can write your own content.

Are you into deep sea fishing? Someone has asked about it.

Are you into making your own beer? Someone has asked about it.

You are the person that provides an answer or insight into the problem that someone is having. Make sure you have your own original version of the answer. When you answer these questions, people will often go to your profile. Make sure your own website is linked in your profile, and watch the organic traffic come in.

This is a CHEAT SHEET for content syndication and I want you to use it.

Excellent content comes in many forms from blog posts to video content such as videos, walkthroughs, tutorials, etc.

Guest blogging, video content, blog posts, and more. When you look at yourself as a content marketer, you are building authoritative sites of your own. Share them through guest posts, republishing content with canonical tags.

When you become a content creator, part of the battle is the creation, the other part is getting it in front of your target audience.

This is free information that most people don’t pay attention to. They write their post, publish it, and hope the organic traffic comes in, but rarely does it.

Not You.

You have the knowledge of your field and now you have the tools that will help you in content syndication and spread awareness of your own content. Always watch for syndication opportunities to increase your online visibility.

Feel free to join the discussion below or contact us with questions.

Need a website or SEO? We can help!

The branding of your company is essentially a promise that you make to your customers. Your branding identity informs potential customers of what to expect when they obtain your services or products. It is important to make an effort to provide consistent branding that is designed to portray precisely what you intend to your customer base. The emphasis that you put on branding will impact potential customers’ opinions of your company, as well as provide them with a memorable image for your company.

That is essentially a brand promise, but let’s dive deeper and explore how this brand promise is delivered to the clients and customers. When your branding is done right, it becomes what customers will say about your company when you aren’t around. Done wrong, this can be detrimental to your company because if you aren’t telling them who you are and what you promise, they will tell you who you are and tell others what they think of your company.

What is Branding?

Branding consists of essentially everything that makes up the image of your business. This incorporates many different aspects. Your company’s logowebsite design, letterhead, and more will all make up your brand. Effective branding helps you to convey a message to your customers, which can go a long way toward improving your company’s image. Any time you add content to your website, you will need to ensure that it matches the brand identity that you intend. 

Why Branding is Important

Branding is an incredibly important component of managing a business. It is vital to ensure that your business has consistent branding to improve the message that you convey to your customers. The image that your business conveys to your customers is a brand promise that they expect you to keep. Though this is largely a subconscious process, your customers will search for consistency and repetition in your company’s branding. This means that you need to ensure that your company’s branding is consistent across a multitude of platforms to prevent unintended inconsistencies. 

When your customers see inconsistencies in your branding, it is likely that they will feel as though your services will be similarly inconsistent or of poor quality. Consistent branding, on the other hand, conveys a clear message to your customers that your services and products will remain consistently high-quality. It is similarly important to carefully consider the branding of your company, as it provides a promise to your customers regarding what to expect when working with your company.  

How to Create Consistency in your Branding

There are several ways that you can create a high level of consistency with the branding of your company. For one thing, it can be particularly useful to create a thorough marketing plan with an experienced company. A talented graphic designer will be able to effectively match prior branding and ensure that your branding is consistent across the board. It is vital to create standards for the branding of your company. This will help to guarantee that additional content that is created will match the current branding of the company and enhance the level of consistency. 

Ready To Get Started On Your Brand Promise?

Here at Rebel Ape Marketing, we are familiar with the ins and outs of consistent branding and always strive to build your brand to represent what you are building for your customers.

Our experts can help to ensure that your branding conveys the promise to your customers that you are dedicated to keeping. To learn more about how your branding can be sculpted to convey a specific message to your customer base, contact us at Rebel Ape Marketing today! 

The design process can seem like a mystery to those who don’t regularly work in design. In fact, most people might think that the design process is simply a matter of sketching a new idea! The process of creating an excellent design for a business is much more complicated than this. However, understanding the steps involved in the design process can make it much easier to obtain the best design for your preferences and your situation. The process may fluctuate slightly depending on the scope of the project. Factors that may impact the overall design process include how many comps you would like initially, if you would like us to build additional marketing elements, and a few other considerations. However, in general, the process can be narrowed down to a few simple steps. 

The Importance of a Great Logo

It is absolutely vital for a business to obtain a great logo to represent their brand. In most situations, the logo is the most easily recognizable portion of the company’s entire branding strategy. It can be tempting for new business owners to forgo the expense of obtaining a great logo with the thought that they can simply get a better logo when their business takes off. Unfortunately, this can be detrimental to the company’s reputation. Rebranding can be very difficult, especially when a logo change is involved. When done incorrectly, rebranding can lose customers and tarnish your company’s image.  

In order for a branding strategy to be effective, it has to be consistent. Consistency will signal to your customers that you are steady and reliable. Not only must the branding be consistent, but it must also be done well. Inadequate or poorly executed logo design may cause potential customers to assume that your products or services will be similarly inadequate. Your logo will ultimately be the face of your company. It will be present on advertisements, business cards, letterheads, and even the front door of your office. Taking the time to obtain superior logo design services can save you a significant amount of stress in the long run. 

The Design Process

After you have chosen a logo designer for your project, the design process will commence. We have outlined the design process to ensure that you understand how the project will proceed from this point. Knowing how the design process works can help ensure that you remain involved and obtain the final product that you desire. Here at Rebel Ape Marketing, we offer free initial design consultations. This will allow us to begin the project on the same page and make sure that we understand exactly what you need. 

1. Design Consultation

The first step in the design process is the design consultation. During this step, we will discuss the scope of the project with you. This helps to ensure that both parties are on the same page and that we understand precisely what you are looking for. With the design consultation, we will discuss what kind of design you require. We will ask questions regarding who the design is for to help us best understand how to craft a design that will meet your needs. At this point, we will also likely discuss how you intend to use your design, as well as a possible branding strategy. 

Your needs may be as immediate as a logo for your business or a more long-term branding process. Implementing the right brand strategy can help to ensure that your business maintains the image you desire and inspires loyalty in your customers. This step is also important in determining the exact requirements for the logo. This can ensure that the logo can be used wherever you need it to, whether you require it to fit on a banner or a shirt. 

2. Discovery Phase 

After we have discussed the details of the project, we can move into the discovery phase. During this phase, we draw out many different preliminary designs. This is essentially a phase of experimentation, where we try many different strategies and techniques to craft a design that captures the intended look and mood. A great logo can say many different things about a company, so we take the time to craft possibilities that will help you ensure that your logo makes the statement that you desire for your company. 

3. Refinement

Following the discovery phase, we begin the refinement process. This is where the preliminary concepts become more detailed and advanced. We refine our initial comps and take them into the computer, which is where we can build an early version of the logo. During this step, we experiment with colors and fonts to craft the superior look for the final logo. This step of the process is also where we build the structure for the logo. 

4. Presentation

Once the initial logo concepts have been developed and refined, we present the logos to you. We choose logo ideas that will work best for your particular company and the brand you wish to develop. After you have selected a design that you love, we provide you with multiple formats for the design’s application. This will include formats for both online uses, as well as print applications. This will ensure that you are able to use your new logo in whatever format you require.  

Contact us for Design Services

Here at Rebel Ape Marketing, graphic design is our specialty. Our professionals have an incredible amount of experience and skill when it comes to providing a design that will work for your business. Though many designers like to work on exciting new projects, there are certain requirements that make logo design different from other areas of design. A logo design needs to be simple enough to be easily recognizable and needs to be able to meet a large array of applications. Though you may have friends that are artistically talented, it is always better to consult the professionals when it comes to obtaining a logo for your company. To learn more about the design process or discuss your design project with us, contact us at Rebel Ape Marketing today!

Learning about the website process can go a long way toward ensuring that you remain involved in every step of launching a new website. Here at Rebel Ape, we are passionate about providing you with a superior website that will meet all of your needs.

Here are 4 steps of the website process to help you obtain the right website for you and your business. Thes steps take you from obtaining a domain name to website design

www Magnifying Glass
Website Process: Registering The Domain Name

1. The Registrar: This is where you buy your URL.

In simple terms, a domain name registrar is a service that allows you to buy a domain name for your new website. The domain name is the text you type into the browser address bar. For example: The registrar will tell you if your specific name is available or not and allows you to purchase an address for your website.

The domain name will be the way customers find your website, so this is a vital step in ensuring that your website is built on a firm foundation.  Though you can purchase any available domain, we recommend one that will be clear and represent your company's brand.

Website Process: Website Hosting
Website Process: Choosing A Website Host

2. Website Hosting: Where your website files live.

Website hosting is closely related to the domain name process, but it is a separate function. A great way to think of this is that the domain name is the address of the website, while the hosting service is the physical location of the website, like a home that the address points to.

After a URL has been purchased, it will have to be connected to the hosting location through the domain name system. If you purchase a domain name from the same company that will host the site, this is often done for you. If not, it's a fairly easy step for those who are tech-savvy enough or are great at following online guides. Likewise, we can help you as well.

This is essentially like providing an address for a building in order to provide directions. The purpose of the domain name is primarily to indicate where you wish for the computer to go. For many of our websites, we use Siteground to host.

Website Process: Users
Website Process: Users

3. Users: Who will be going to your website after it's launched.

When a user types in a URL, they will be directed to the hosting site. At this point, the computer will download the hosting files, which will allow the website to be displayed in their browser window. This process works the same regardless of which browser you intend to use, whether it is on Google Chrome, Internet Explorer, Safari, or Firefox.

This cross-platform ability allows users to view a website from whichever browsing window they prefer. Keeping the website navigation understandable is very important.

Website Process: Website Design
Website Process: Website Design

4. Website Design and Development: How the website looks to people visiting the website.

Once these matters have been completed, a website will need to be designed. The website design process goes far beyond just the looks, as it must take into account the importance of functionality along with many other aspects.

From the graphic design to the content creation, every component will come together to create a cohesive, functional, and optimal website. After the design has been finished, the appropriate platform will need to be installed. The design is then moved from our design software into the specific platform.

At this point, they are coded and begin to function. Sometimes this requires a specific developer but is often moving towards the designers handling the front-end process of the website these days.

Website Process: Getting Started
Website Process: Getting

Rebel Ape's Website Process

A great, effective website can provide many benefits to your business. It can help to drive more awareness to your brand, as well as improve the likelihood of growing your customer base.

There are many factors that are consistent with superior website design, so it can be incredibly useful to obtain the services of a professional to undertake this process.

To obtain more information about the website process, contact us at Rebel Ape Marketing today!

Creating a professional brand identity can seem like a daunting task, but once you get into it, you’ll find out just how important it is for your company. Sure, your product is important, and you might even think that it’s the most crucial part of your business, but you’d be wrong. The most important part of your business, is, believe it or not, your brand identity.

So, how do you go on designing your brand identity like a pro? Keep on reading to find out!

1: Research, research, and again, research

Just like any part of starting a business, your branding strategy starts with thorough market research. Here is what your research should help you understand:

Your audience

You need to understand who you’re marketing to. Is your product targeted towards college students or young professionals? Are you selling to the 1% or to the middle-class? These questions and more will help you understand your targeted audience, and once you do, you’ll know what kind of brand strategy you’ll need to come up with to bond with them.

Your value proposition

Basically, the answer to one simple question; “what value are you adding to your customers’ lives?”. Why should they choose you, and not your competitor? What makes you unique, as a business, as a company, and as a brand? Understanding the difference between you and your competition is key to developing a great brand strategy. 

Your competition 

Who are they? What do they offer that you don’t? And most importantly, what’s their branding strategy? Understanding your competition will help you see what you should be doing better, what you should change, and can even inspire you (although you should understand the difference between getting inspired and copying). 

Your mission

Your vision and your goals should be clear as day, not just to you, but to your audience as well. Market research will help you dive into what your company stands for, which will give you the opportunity to give a unique character and personality for your company.

2: Create your logo

After you’re done with research, it’s time for work, and branding work starts with your logo. Your logo is a crucial part of your brand identity, which is why it should focus on relying your message and character to your audience. After all, your logo will be your brand’s most recognizable part, which is why you’ll have to work on it and use professionals who know a thing or two about logo design. 

If you want to dabble with some ideas, then you can take inspirations from the web. There is no harm in exploring a few marketing company logo concepts before you speak to your graphic designer for the real thing. By then you would be able to tell them exactly what you want. Things they’ll need to know include the type of font, color or symbols that you’re looking for. 

3: Choose your tone of voice

A tone of voice is extremely important for your brand identity, especially if you’re going to be directly communicating with your audience, through social media, for example. How do you want to establish yourself? Do you want to be a fun, trendy company or something classier and more elegant? It all depends on your audience and who you’re targeting since different audiences communicate in different ways. 

Is SEO dead in 2019? No, it’s strong as ever, but SEO is a field of rapid change and tactics that used to work stop working or may even negatively impact your site. However, with recent changes, it may seem that SEO is dying in its usefulness, but really, search engine optimization is neither dead nor dying, though it is certainly evolving into something completely new. Google’s algorithms have been changing dramatically and the necessary techniques to obtain optimal website rankings have been changing too.

This change helps both consumers and companies by ensuring that websites are shown to users based on relevant searches. For example, say your company sells pet supplies. A user searching for nutrition supplements won’t want to be directed to your site and you want potential customers to be able to find your site.

Though many of the algorithm changes may make an SEO’s job a bit more difficult, if you are willing to change with the times, you will find you can still rank a site without issues, and have it done correctly so you don’t receive a penalty later on.

SEO Tactics That No Longer Work

Many of the older SEO techniques that used to work no longer do. Simple techniques like the long dead keyword stuffing to more advanced PBN techniques, you are either not receiving traffic or just risking a massive website penalty. Though some of these older techniques are completely useless, some are just downright dangerous. Let’s get into what these are and what risks and reward come with them.

Once you have an arsenal of information. You can decide what techniques you want to try and let us know if you’ve achieved any results with them. Just remember, it’s always best to try new techniques on a guinea pig website before pushing them to your main site or client websites if you manage any.

Keyword Stuffing

What is keyword stuffing? This is the practice of placing as many of the keywords you want to rank for throughout your content and repeated often unnaturally. This method also places as many keywords in the page title, meta description, and the long dead meta keywords.

Keyword stuffing and meta keywords are a thing of the past and for good reason. They usually reduced the usefulness of a website and where used soley to gain as much traffic from Google as possible. Unfortunately, many websites are still riddled with keyword stuffing. Rather than helping your website rank higher, keyword stuffing has the opposite effect. Google’s algorithms will penalize your site if it detects keyword stuffing. Though it probably won’t deindex a page that has utilized this method, the page definitely won’t rank anymore and unlikely to make it on page one.

Keywords are still extremely useful to optimize your website, but they should only be implemented where they fit naturally. It may be helpful to use keywords for your h-tags and in your page’s title, but only where they make sense. Keyword stuffing is a fairly easy fix; all you have to do is ensure that all of your keywords fit naturally into the flow of the content.

If the content is poorly written or thin, we recommend just deleting the page and creating a new page with highly relevant content with natural keyword integration. Fewer keywords are needed now if the content is relevant and the article can often appear even if the keyword searched for isn’t even on the page.

Thin Content

What is thin content? When we talk about thin content it goes two ways. The most common description of thin content is just to have very few words on a page with very little useful information. The other type of thin content is where there is a sufficient amount of words on the page, but nothing is relevant to what the user is searching for. There is more to content than just fluff.

Content is still an important aspect of SEO, but not any content will cut it. Thin content that has little value won’t improve your website’s Google rankings. Additionally, Google will consider your website to not be as trustworthy if your content is riddled with spelling errors or grammatical mistakes. Content can significantly help your website, but only if it is high-quality content.

Google will also consider the overall length of your content. If your website contains minimal content, Google will assume that it fails to provide in-depth information for consumers. There are times where there are pages with few words yet it is incredibly relevant and useful content. This type of page can still rank, but usually it requires many links and social shares to show that it’s relevant before it will rank.

Personal Blog Networks

Personal blog networks are still very common and may still increase your site’s rankings. So why is it in the list of old SEO strategies? That’s because Google is aware of PBN’s and once found, they will often deindex the entire network. This can be from a handful of servers to hundreds, if not thousands of sites. If this happens, your ranking may plummet overnight without hopes to recover quickly.

There can be significant consequences if Google catches you using them. In all honesty, the time and money spent building a personal blog network could be better directed toward finding real backlinks that won’t ever result in penalties for your site. Backlinks do help your site ratings still and probably will for quite some time, but you need to ensure that you only link your website to trustworthy sites.

Linking to sketchy sites will cause Google to associate your site with these “bad” ones and assume that your site is also untrustworthy, this is known as a link neighborhood. Each website is rated with many factors, one which is known as a spam score. You can find your score by using the Moz Link Explorer. The spam score judges all the links coming in and going out from a particular website. If the majority of the sites are low quality and spam, Google passes that danger score over to your website from association.

You will find that many of these PBN’s have fairly high spam scores and low quality content. If you check the site before you link to it and find spun content, thin content, default WordPress themes, and hidden registrations, you’ve likely found a site on a PBN. We recommend you do not link to this website and if you receive a link from it, disavow it.

Spun Content

Since we just covered PBN’s and mentioned often finding spun content on them, let’s get into that a bit. What is spun content? This is content that has been loaded into a program and it selects synonyms to match the word it’s replacing. Now a spun article isn’t necessarily low quality in terms of grammar right away, there are some decent quality spinners out there that can even trick Copyscape.

However, with a PBN, the same article is usually spun hundreds, sometimes thousands of times which ends with articles that make absolutely no sense when you read them . These articles are placed on a PBN with a link back to your website. Since the articles are of no value, the link is either deemed valuable, or your website may actually take a bit of a dip due to being associated.

Though Google frowns upon duplicate content, it’s still very common to see and still very common among helping rank your website. If you plan on using spun content, it’s best to take some time and rewrite the article instead of spin it. By following the format of the existing content, you can put out some good, high-quality content that is unlikely to be deindexed by Google.

However, it’s usually best to find a topic and write original content from the start.

Exact Match Domains

Exact match domains don’t have as much of an impact as they used to. In fact, in many cases, domain names that are designed to match a search query exactly come from untrustworthy, spammy websites. Often these type of exact match domains are specifically going after affiliated purchases and are riddled with low-quality content simply designed to get users there to try to get them to click on an affiliate link.

There is nothing wrong with affiliate websites but it’s important to make sure that the content in them is high quality content that supplies value, answers questions, and helps the users that are searching, and hey, if you happen to get a click on your affiliate link and make a sale, that’s great.

An example of an exact match domain would be if you are wanting to rank for the keyword, Best Dog Toys, then the domain would

Partial match domains still hold a little weight since they aren’t targeted by affiliate marketers as much. An example of a partial match domain would be my alternate URL for this website. My company is Rebel Ape Marketing, the keyword is marketing, and the URL is

Often the ideal domain name is one that derives its name from the company’s name while adding a single keyword or phrase. Again, it is important to avoid keyword stuffing. Matching search queries will be more important with the use of keywords embedded in the content of your website instead of stuffing them into the URL.

Directory Link Building The Old Way

Directory link building is still a viable SEO strategy, why did it end up in here? Well, we will revisit this later.

Valuable directory link building revolves around catering to humans, rather than to search engines. Directory link building, in general, won’t help much with your website’s SEO rankings anymore. If you choose to use directory link building, you must ensure that you are using a valuable directory and the intent is to supply your contact information to the user. In fact, most directories now “nofollow” the link as well. Though “nofollow” links don’t pass link weight, they still can receive clicks sending users to your site.

The problem with directories is that poor-quality directories may actually damage your website’s rankings by linking them. Remember the “bad neighborhoods.” Some directories are out there solely to be a link farm and not pass any value to the users.

However, if you can find a trustworthy directory, it can help you reach local clientele that may be searching for your services. You can determine how trustworthy a directory is by applying certain criteria. If the directory is picky concerning the participants, is directed toward providing information to people, and gathers participants in a specialized area, it is most likely a trustworthy source.

Davy Jones Neither Dead Nor Dying
Neither Dead Nor Dying

The Future of SEO

Google has come a long way toward understanding which websites will be relevant to the user’s queries and which are not. In fact, sometimes the keyword you are searching for isn’t even in the displayed results, but the article will cover everything you are searching for. Websites no longer revolve around creating content for the bots that are crawling the sites. Content is now focused on what it should have been from the beginning: you, the user.

Gone are the days of 300 word website pages with little to no usefulness. Now if you want to be rewarded with traffic, you have to put in some elbow grease and really dig in and supply the users with real content, answer questions, supply answers aided with visuals. This makes the website more relevant to the user instead of simply supplying traffic to the owner.

How Google Helps Users Find What They Need

Google is more focused than ever on performing its task well; providing relevant websites to internet users. All of the changes in SEO strategies reflect this. The primary aspect every website needs to focus on to achieve maximum rankings is how well their website meets the needs of their consumers. What better way to rank a website? The advances in SEO helps everyone, consumers and companies alike. Google’s algorithms are designed to show a business’s website to clients that are already searching for their services!

Optimizing Your Website

There are many things that will affect how well your site ranks in searches. These things are all things that will improve a user’s overall experience. Technical factors, like site speed, will help make the user’s browsing experience fast and enjoyable. Conversely, a site that isn’t reactive and has a slow loading time can cause users to click away from your site. This can damage your site’s rankings. If Google sees that your site isn’t keeping viewers, it will assume that your site isn’t providing relevant information for those keywords. Site structure will help users find exactly what they are looking for. Excellent design can help build the user’s trust, as well as aid in navigation. Ultimately, optimizing your website for users is exactly how you optimize your website for search engines. Google wants to provide users with relevant websites and you want to find customers that are searching for your services.

As you can see, SEO has never died. In fact, as long as people are using the internet, they will be performing internet searches. As long as internet searches are used, there will necessarily be a method for ranking websites. SEO hasn’t died but has evolved into something new and exciting. It is more capable than ever of weeding out low-quality websites and helping relevant websites be found.

Directory Link Building The Valuable Way

I told you this one was going to surface again! So above we talked about how directory link building does work as it used to because the majority of them supply “nofollow” links. So how is directory link building done correctly then?

Just because the website give a “nofollow” link, that only applies to the web crawlers, users can still follow the links and often, many do. Though having a lot of directories gives you website a lot of “nofollow” links, you still need to supply the user what they need to actually want to click on that link. By filling out all of the content in the directory and supplying the information the user needs on the website, they will be more enticed to click the link to receive even more information they are looking for.

Build up the profiles on the most relevant citation websites and you should see some decent referral traffic coming in. Likewise, as above, if you only list your name and website with no other information, don’t be surprised if you don’t receive much traffic from these sources.


This is actually a small list of the do’s and don’ts of the future of SEO. Just remember that when you are focusing on SEO, the best place to start is with the user in mind. Cover those bases first and you will be well on your way to receiving high-quality traffic and a lot of it. However, if you go down the road of trying to game Google’s algorithms, if you don’t get caught by today’s technology, you will likely be caught by tomorrows.

Along with focusing on the user, Google will supply you with the Google Search Console which can further help your users by taking care of missing pages, adjust your search queries, and many other valuable resources. Constantly adjust and modify your website to better suit your users and you will benefit from those edits.

Good design vs bad design matters when it comes to your website.

Can your website design hurt your brand? Yes. Bad design can have a devastating effect on your marketing and branding. Your website is a direct representation of your company. The design can help or hurt your brand, product or services, and even the personality of your company.

Your website is often the first impression you make to online visitors. It plays a crucial role in the performance and success of your business. That said, you need to ensure that your brand can be found online and drive traffic to your site. While doing this still create trust through branding.

We are constantly making small tweaks to our site and testing it. We like to see if one metric plays out and increases interaction over another layout or if it’s the reverse. These numbers play an important role when we redesign certain sections of our site. It is important for you to work on your site as well to always increase conversions.

Good Website Design Creates Trust. Bad Design Does Not.

Just as you have your own personality, your company has a personality as well. It’s important to make sure your website reflects that.

Having a strong and consistent personality can help create trust and loyalty. It encourages community growth around the brand. It can also give users a reason to buy from you so they can support their favorite brands. It can help your company by building a trustworthy website people like to follow and hear from.

Likewise, if your brand is inconsistent it may feel untrustworthy. It can create the opposite effect and people won’t return to the site. Users won’t trust your company and will have a low likelihood of purchasing products.

Bad Design vs Good Design
Bad Design vs Good Design

Developing Consistency Between Your On and Offline Company Image

Visitors who are prospective clients depend on the look and function of your website. Though many users will happen upon your website, they may arrive from your marketing. Your marketing strategies have a big impact on your brand.

It’s important that when users move from one media source to another, everything matches. Or better said, is branded consistently. If your colors, fonts, mood, or any other aspect doesn’t match, they may feel that they are in the wrong spot. This will impact their trustworthiness in your brand may suffer.

When your website has brand consistency it starts to build trust and loyalty. Your marketing materials such as packaging, emails, fliers, etc. further increase trust. When they land on the website and it meets expectations, their confidence in the brand grows. This, in turn, increases the likelihood of them buying your product.


Website Swatches
Website Swatches

Your website colors should immediately reflect your brand. To give examples, if I name a soft drink whose logo is red, most people will respond with Coca-Cola. If I mention a coffee brand utilizing a green logo, people say Starbucks. Fast food with a golden arch logo, McDonald’s, and so on. Your brand has the potential to create this same impact with a little bit of marketing creativity and a whole lot of brand consistency.

So with that said, make sure your colors are consistent, not only on your physical marketing materials but on your website as well. This will be the first indicator of trust to your users and it’s not something that should be overlooked. Colors matter.

Font Size Icons
Font Size Icons


Your website fonts can get tricky. Even with the vast library that Google Fonts now has available, it can still be tricky to find the font that your designer used on your marketing material. Since loading a custom font can have a significant impact on your SEO, it’s often best to pick a web font that compliments your brand. If you have trouble selecting one, visit your graphic designer and have them help you choose a font that will represent your brand efficiently.

Website Mood Icons
Website Mood Icons


The mood of your website is often confusing at first. After all, how can a website have a mood? To clarify this, the mood is the overall feel of the website when you visit. Is it designed for happiness, playfulness, despair, horror, elegance, etc? Each website can have a different mood and there will be extremes when it comes to this. Compare a website designed for young children vs. a website designed for the local haunted house on Halloween. Those would be two drastically different websites with very different moods to each of them.

Website Images Icon
Website Images Icon


Everyone knows that images are an essential part of web design but we see images used incorrectly all the time on websites. From images that simply don’t match the brand or mood, to generic spammy looking images, to background images. Bad image usage is all over.

A method we use all the time is text overlay on an image. In fact, it’s a pretty common method of web design and you’ve probably seen it all over the web as well. However, when this method becomes bad design is when the background image isn’t tinted or shaded in such a manner that you can actually read the text. I’ve seen plenty of websites with text placed over the top of a fully saturated video or image and it’s next to impossible to read.

Images on a website are great, but it’s important to maintain a good text-to-image relationship. Supply the users with the visual stimulation they need to maintain interest, but not so much that it becomes difficult to find the information you are looking for. Images are a huge factor when it comes to good and bad design. Make sure your images match the company branding and aid in the end goal vs. just being something you happen to enjoy. Not all users share your taste in photography.

Enhancing User Experience Through Page Functionality

A well-designed website will balance beauty and functionality. UI/UX is a term that you may hear from time to time which stands for User Interface, User Experience. In a nutshell, having an easy to navigate site is the user interface which helps guide them through your site and the ease and enjoyment of it is the user experience.

You should really work on testing different forms of navigation, call-to-action locations, content distribution, and interlinking. All these factors play a role in how long the users stay on your website, consume more content, and ultimately, a purchase. How well laid out your page is can quickly allow a user to determine if the page is useful to them or not. Even a few pages with low or useless content can hurt the entire site.

User Interface Icon
User Interface Icon

User Interface

There is a line between creative user interfaces and functional user interfaces. A designer’s job is to narrow that line so you can have a creative interface that is immediately functional to the user. After all, the user is on your website for various reasons, but one reason is not to try to figure out how to navigate your website. Your navigation should be immediately clear and moving in and out of your website pages should be clear and conscise. If a user has to figure out where the navigation bar is on each page, they will quickly become frustrated and leave your website. Clear navigation will let them move between the pages with ease and fulfill their intent as quicly as possible.

A user’s attention span is fairly short and our job as website owners is to supply them the information or products they request as quickly as possible. Often you will see websites with multiple navigation menus. This isn’t necessarily a bad thing but it’s important to make sure that when you switch to a mobile device that you don’t get multiple hamburger menus that aren’t labeled. Often, when I have multiple menus, my secondary menu will be much shorter and will not toggle to a button when sized to mobile

That way, the menu is very clear that there is only one real selection to make where the multiple choices are, this way your users aren’t confused as to which navigation to choose from and the choice is clear.

Also, be careful with menus that are way too long. I’ve come across many websites that the menu is so long that the flyout or dropdown menus are so long that they actually go off screen. This is not only bad for the user, but it can also causes distrust due to poor quality, and often the code will not work correctly causing even more problems, further reducing the trust of the users. If a menu is going to be incredibly long, try breaking it up into categories to aid in navigation.

User Experience Icon
User Experience Icon

User Experience

The User Interface and User Experience go hand-in-hand. When the interface is easy to navigate, the experience on the website is heightened. The quicker the user can find what they need, how they interact with it, the better experience they will have. Now good navigation doesn’t mean everything has to be laid out in just some form of a list. Users can have interactive boxes that reveal information. There can be expandable sections, animations, and a bunch of other fun and interactive elements that can make the website an enjoyable experience.

However, it’s best not to hide crucial elements such as the navigation as that can negatively affect the user’s experience on the website.

Scroll Hijacking Icon
Scroll Hijacking Icon

Scroll Hijacking

Design goes beyond just the visuals when it comes to websites. With the advancements of coding, you can go as far as modifying how the mouse cursor interacts with the website as well. There are a few times where it makes sense to hijack the user’s scrolling feature but this is usually pretty rare. When a user is used to how their mouse scrolls the page, then suddenly it changes, has elastic scrolling, or smooth scrolling features, though it might look cool, it’s usually not very welcomed by the user. If this feature makes them frustrated, you may lose potential customers.

When it comes to scrolling, it’s usually best to allow the user to keep what they are used to unless there is a very specific feature for this. An example would be a full page scroll at a time. Some sites are set up not to be scrolled, but to be viewed as a slideshow. Though hardly my favorite type of site, they have their place and the experience may not be achieved if the scrolling isn’t hijacked. Don’t just go with what you think looks cool or seems fun to you, think of your audience. Will it enhance or diminish their experience on your website by adding a feature such as this?

Website Speed

The speed of your website can have a direct effect on how well your business is doing online. It’s important to have a website load as fast as possible. Under 3 seconds is best, but each second increases your bounce rates. There are plenty of studies available online that show how site speed relates to user retention. On top of that, even Google has come out and said that website speed is a direct and large ranking factor. There are many ways to speed up your website, some are very easy, some take a little bit of technical skill to accomplish. Here are a few things you can do to speed up your website.

Start a CDN (Content Delivery Network)

There are plenty of CDN’s available and many of them even have a free service available. My personal favorite is Cloudflare. This is one of the more advanced technical factors of speeding up a website, but even if you have basic knowledge, it’s pretty easy. Though do be aware that if issues arise, the solutions aren’t straightforward and your website can drop and you will probably need a developer to fix them.

However, if the step-by-step process Cloudflare offers goes without a hitch, and usually, it does. It will walk you through each step and at the end request that you update your nameservers. Once those are updated, your CDN becomes active shortly later and your site immediately will speed up, usually be a very noticeable amount. The more you understand about your CDN, the faster your website can become.


A good caching plugin is also very helpful for your website. If you run your website on Siteground like we have many of our sites on, they offer a free caching plugin called SG Cache that’s actually pretty great. However, most of our website we will be running our favorite caching software called WP Rocket. If you prefer another free caching plugin, we also like WP Supercache, W3 Total Cache, and a few others. Try a few and decide for yourself, just make sure you only run one caching program at a time.


As we mentioned above, images are a huge part of your website which makes sense that they show up once again when we are talking about site speed. Having properly sized and compressed images are crucial when it comes to a fast loading website. When you save your images, before you upload them, it’s important to make sure you’ve saved them as small as possible. Photoshop’s Save For Web feature is great for this. You can even further compress them by uploading them to and redownloading them before putting them on your website.

We know a lot of people don’t have access to Photoshop, or if they do, they don’t know how to use it. No worries, once you’ve saved your file and uploaded it, run a compression plugin to help you reduce your file sizes. I prefer Imagify for my compression software but ShortPixel, WP Smush, and many others are also available. Once installed, they will start compressing the images as you upload them.

If you’ve already uploaded your images and they are too large, install the plugin and they have a “bulk optimize” feature in them. Simply click on that to optimize all of the images already uploaded to your site. By doing this, you will see another boost in your site speed.

Website Host

A website speed section cannot be complete without talking about the website host. Though this is sometimes another one of those sections that take some technical knowlege. This is also one of the largest factors taken into account when we talk about website speed. You may have been tempted to sign up for a budget host when you started your website but you will find that even though these hosts are often inexpensive, you outgrow them quickly by needing either more space or a faster website.

As mentioned above, we love Siteground, that’s an affiliate link by the way, but even with that said, they are hands down our favorite host. Not only are our websites fast, but reliable too, but sometimes even that isn’t enough for your needs. Another comparable host in terms of speed is BlueHost. However, if you are running a massive site with tons of traffic, I mean tons! and you cannot manage your site security yourself, you might want to look into a very power managed host like WP Engine, however, a host like that comes with a cost. They are often more powerful than most websites need, but they are worth looking into if you are having trouble getting your website running fast enough.

As I said, moving a website does require technical understanding. The plus side is, both of these hosts offer a migration service and they will move one website for free for you, most of the time. Talk with them first and find out which is best for you.

Why Is All This Important for Design?

When it comes to website design, you want to look at the entire picture as a whole. When you think of design, you often just think of the overall look of a website, which is a huge impact on the user, but how great is that design if it loads slow, or the animations are choppy, or maybe an image doesn’t load at all because it times out. No matter how beautiful the site is designed, if it doesn’t have the underlying structure, it will start to fall apart quickly.

Make sure you have all of these factors in place when it comes to a powerful design so it helps keep people on your site for longer, coming back later, and leaving their competitor sites for yours. All this plays an important role when it comes to website design affecting your business.

SEO with Computer Code
SEO Code

Design a Website with SEO in Mind

SEO is constantly changing. In fact, we have to go back and update our SEO articles all the time because of how quickly it changes. Some strategies last year, others seem to change monthly. As we are constantly changing our content, we also have to consider how the page is laid out and designed so we do not hurt our efforts while trying to enhance another section.

Search engine optimization is a marketing strategy that companies, both large and small, are implementing to increase their ranks and online visibility. With the right website design and proper content, your website will increase in relevance to your users. When you rank at the top of search engines like Google, your website is likely to receive a traffic boost and this coupled with an excellent site (content and user-friendliness), leads to higher conversion rates. This makes web design a major factor in your online marketing strategy.

SEO Isn’t What It Used To Be

SEO used to be all about getting traffic to your websites by keyword stuffing, spamming low-quality links, and a bunch of other methods commonly referred to as Black Hat. SEO today however, has changed drastically. Now SEO is about giving Google what it’s asking for vs. trying to gain the system and that’s simply making your website’s technical factors match what they are looking for, getting high-quality links back to your site, and other methods in those terms but that’s not what this article is about.

Instead, SEO today is much more user focused. Everything that Google asks for in terms of technical factors also aids with the user in mind. For example, Google wants a proper <h> tag formatting. You can see the proper use of these tags in this article with each headline being larger or smaller, denoting whether the sections are grouped or another topic in the article. Though there is code running behind the scenes, for the user, it makes it very easy for them to scan the article and instantly know what it’s about.

If you want to know more about SEO, there are other posts on this site that cover that topic.

Negative SEO Attacks

Negative SEO attacks used to have more of an effect on websites a couple of years ago than they do today. One method of this would be a competitor sending massive amounts of low-quality links to your website. This is usually done from low-quality PBN (Personal Blog Networks) with poorly spun content, then linking improper keywords and sending them to your site. It’s a very immoral practice but many people still do it, even today.

It’s easy to overcome a negative SEO attack these days and that’s if it even affects your site, but if you are ranking low, it’s worth looking in to. Use some backlink monitoring software such as aHrefs to find all the bad links coming into your website, disavow them in that program and export the list to a text file and just upload that to Google Search Console in the disavow links section. As simple as that is, make sure this file is set up properly so you don’t disavow important links.

Luckily, Google is already aware of these tactics and if they see a massive influx of poor quality links coming to your site, often, they just ignore all the links anyway. However, Google runs algorithms and sometimes some of these attacks can get by them. Finding and disavowing the links is a quick and easy method to remove all value from those incoming links.

Though negative SEO attacks usually don’t affect you, there are other types of attacks that can break your site functionality. Keep an eye out for those and take care of them if or when they arrive to keep your site beautiful and running properly.

Call to Action Megaphone Icon
Call to Action Icon

The Call-To-Action

Part of marketing is issuing a strategic call-to-action to your customers that trigger their fear of missing out. A call to action can increase conversions when used correctly, or they can drive traffic away if used incorrectly and overload them with an onslaught of sales pitches.

The right website design will incorporate certain techniques that convert page visitors into leads and finally into sales. When deciding on a call-to-action, it should be noticeable but non-intrusive. You will often see these in sidebars, modals, and overlays. Put thought into these call to actions. Consider a trade, information for an email, for example. If these call to actions have a reason, they can often be welcomed by your guests. However, used incorrectly, it can have them scurry to find the exit.

You need to be careful with any type of intrusive call-to-action. Items like forced pop-ups are being discouraged by Google because they can negatively impact the user experience. Even with that said, they remain as a reasonably effective way to get email signups and other information by them willingly handing it over.

However, modals such as Exit Intent, where the popup loads and locks you out as you go for the exit button, this type of hidden content is becoming highly discourage by Google and can hurt your website rankings. If you currently utilize an exit modal, it might be worth A/B testing this to see if your rankings and on-page interactions improve if it is removed.

Good and Bad Design Icons
Good and Bad Design

Good Design vs Bad Design

Web design is a necessary tool for branding your company and is an essential part of a marketing strategy, but as you can see, it’s important to make sure it is done right and then constantly tested to see where you can improve upon it since the web is constantly changing. By staying on top of regulations, requests, and just looking at how your users interact with your website, you can take a bad website design to a great design fairly quickly.

Here’s a summary of the impact of good design vs bad design and how it may affect your brand:

Green Thumbs Up Icon
Green Thumbs Up

A Good Website Design:

Red Thumbs Down Icon
Red Thumbs Down

A Bad Website Design:

Constantly Modify Your Website

A website shouldn’t be put up and forgotten about. Though there are always exceptions, most websites should show that your company is always scaling and staying current with the trends while maintaining its history of being a trustworthy and useful website. Whenever you implement a new feature or make a change, make sure that you document what was done, when it was done, and the effects it has.

Whenever you make a change that affects your website negatively, evaluate if it’s going to be a temporary drop due to something new and people are getting used to it or if it’s going to be an ongoing traffic drop. If the answer is the latter, then it’s best to change back to the original option and reevaluate what you were trying to achieve and find a new method to achieve the results.

There are a few websites that are placed online and forgotten about but, usually, you should be constantly working on your website or have a dedicated designer and developer constantly building your site, adding new features, new information, new ways for users to interact and contact you. After all, your website isn’t just for you. It’s for your users, as well. Everything should be done with them in mind.

The Overall Effect of Your Website

As you can see, when it comes to your website design affecting your business in a positive or negative way. It goes beyond just the design of the graphics to the design of the infrastructure and hierarchy of your website. You need to design every aspect of your site for your users and your goals and let them work in harmony. A beautiful site on a slow host with beautiful graphics that don’t load, or great hierarchy with virus warning labels on them are all just as bad as a website with poor design and layout.

When you are thinking about the design of your website, think off all the aspects that your user is going to encounter and design them all beautifully. Not only will your users thank you but Google will reward you with better rankings and more traffic.

Share Your Results

Share your good design vs bad design story. Have you ever made changes on your website that has resulted in a massive drop in traffic? Was it the design or the functionality that caused that drop? We’d love to hear both the successes and failures of your site and how you fixed them. Leave a comment with your story!


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