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As a small business owner, you know that video marketing is essential to your success. With so many options available, it can be tough to decide which direction to take your marketing efforts. You may have heard that video is becoming increasingly popular and important in the world of marketing, and you may be wondering if you should make it a main component of your strategy for 2023.

Here are five reasons why video should be a key part of your marketing plan:

1. The Importance Of Video In Marketing

2. How Video Can Help You Reach More Customers

3. The Benefits Of Using Video In Your Marketing Strategy

4. Why You Should Use Video In Your Marketing Strategy For 2023

5. How To Use Video In Your Marketing Strategy

If you're not already using video as a central part of your marketing strategy, now is the time to start! Including video in your campaigns can help you reach more people, build relationships with customers, and boost your bottom line.

The Importance Of Video In Marketing

Video marketing has quickly become one of the most important components of any company’s marketing strategy. Video allows companies to demonstrate their products and services in a way that static images can't achieve, offering potential customers an interactive, immersive experience that often leads to effective sales.

Video offers an entertaining and informative way to showcase a company’s features and advantages while keeping viewers engaged with clever visuals and storytelling. Video is also incredibly accessible and helps boost your SEO when shared on social media platforms. Video allows a company to bridge the gap between potential customers who don't know anything about them yet, to those who are ready to buy right away.

Video should be part of every marketer’s plan for success!

How Video Can Help You Reach More Customers

Video marketing is quickly becoming the go-to method for businesses to reach new customers and promote their products. Video content is engaging, informative, and much more likely to be shared than other types of content.

Video not only provides an easy way to connect directly with your target audience but can also be used across multiple platforms; you can post or embed it to your website, share it on social media, include it in emails, and even turn it into a TV ad – all without breaking the bank.

Video lets you easily show potential customers the value of your product or service in a quick and dynamic way. Companies that are using video as part of their marketing strategy now have access to countless more audiences than ever before!

The Benefits Of Using Video In Your Marketing Strategy

Video marketing is an extremely effective way of getting your message out there, and it has the potential to help any business. Video can be used to explain complex topics in a concise yet engaging manner, while simultaneously increasing the overall attractiveness of your content.

Video also allows you to reach large audiences with minimal expense, as videos can be easily shared on various social media platforms. Furthermore, modern video technology enables businesses to create high-quality content quickly and at a low cost. With all of these benefits in mind, incorporating video into your marketing strategy could very well be the key to success for your business!

Why You Should Use Video In Your Marketing Strategy For 2023

Video is becoming an increasingly important way to reach modern audiences. Video marketing is an extremely effective tool for companies, allowing for more engagement and connection with customers than ever before. It also helps to create trust, as potential customers can get a better sense of what your product or service is like before they commit.

Video content also has a high rate of success when it comes to search engine optimization, meaning your website will become more accessible and visible in Google's search engine results pages. Video marketing helps you reach wider audiences while giving you the ability to communicate complex concepts in a simpler manner. With 2023 quickly approaching, the use of video in your marketing strategy is sure to set you up for success when it comes to furthering brand recognition and increasing conversions.

How To Use Video In Your Marketing Strategy

Video Marketing is a great way to get your message out to potential customers. With the rise of visual content on social media, Video Marketing allows you to capture attention for your business in an easy and effective way.

Video content can be used to help showcase your brand identity and promote products or services. It also helps build relationships with customers by giving them a look into who you are and the story behind your product or service. By taking advantage of Video Marketing strategies, you have the power to captivate audiences and tell powerful stories that go beyond conventional ways of marketing.

Let Rebel Ape Marketing help with your video marketing strategy

Overall, video is a powerful marketing tool that can help businesses reach more customers, build trust, and increase sales. If you're not using video in your marketing strategy for 2023, you're missing out.

Fortunately, Rebel Ape Marketing can help your company with video marketing. We produce high-quality videos that are optimized for SEO and designed to convert viewers into leads and customers. Contact us today to learn more about how we can help you use video to achieve your business goals.

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The pitfalls of using stock photography for website images. Let's face it; professional photography can be expensive. When budget constraints are an issue, many businesses turn to stock photography as a cost-effective alternative.

However, there are several reasons why you should avoid using stock photos for your website, if possible. In this blog post, we'll explore some of the pitfalls of stock photography and why custom photography is always the best option for your business.

Let's go over a few reasons why you should avoid using stock photography for website images.

1. Stock photos rarely match your brand.

Although you may find an image that aligns with your brand, these images are generally generic in nature and won’t capture the essence of your company. Custom photography captures your business’s unique features and gives a sense of authenticity to website visitors.

Using the same stock photo that numerous other businesses have used can make your website look generic and unoriginal. Custom photography adds an exclusive touch to your website, which is more likely to draw customers in.

2. Stock photos often look staged or contrived.

Professional photographers use lighting, angles, and post-production techniques to create a photo that captures the desired emotion. When using stock images, you have little control over the quality of the image which can be problematic if you’re trying to evoke an emotional response from viewers.

Stock photos often look too perfect and can come across as being staged or contrived. Authentic photography is more likely to engage website visitors and effectively communicate your message.

3. Stock photos can be used by multiple businesses.

By using stock photography for website images, you’re giving your competition access to the exact same visuals as you. Custom photography ensures that no one else can use the same images and is more effective at distinguishing you from other businesses in your industry.

At the end of the day, custom photography is always the preferred option for website images. Professional photographers are able to create unique visuals that accurately represent your business and engage website visitors.

4. Google knows when stock photography is used.

Google’s algorithm is designed to detect when stock photography is used on a website. It penalizes websites that use generic photos and rewards sites with authentic visual content.

Using stock photography isn't always the best option for your business, but it may be a cost-effective choice in the short term. Consider using stock photography as a temporary solution until you're able to invest in professional photography services.

Overall, custom photography is the best option instead of opting for stock photography for website images.

5. Google prefers custom photography.

Google rewards websites that use custom images with higher rankings in search engine results pages. Not only does it provide a better overall experience for website visitors, but using high-quality photography can help increase organic traffic to your site. This further adds to the reasons why not to use stock photography for website images.

Using custom photography is the best way to ensure that your website stands out from the competition and makes a lasting impression on website visitors and enjoy the benefits of Google favoring you in search engine results.

6. People don't trust staged photography.

People, in general, are skeptical of stock photography and assume the images don’t accurately reflect what the business is actually like. Professional photographs that showcase your staff or products can help build trust with potential customers. When it comes to creating content for your website, custom photography should always be your top priority.

Custom photography is the best way to ensure your website looks professional and conveys your brand’s message accurately. Using stock images for your website images can become a costly mistake, so always opt for high-quality custom photographs.

Not only will it make your website look more polished, but it can also help you engage visitors, increase organic traffic, and boost your search engine rankings.

7. Custom photography ads authenticity and trust to your brand.

Using custom photography gives viewers a sense of authenticity that can’t be achieved with stock images. Custom photos capture the essence of your business, provide an honest portrayal, and create trust with potential customers. Stock photography has its place in website design, but it shouldn't be used as the main source of visual content.

High-quality professional photography can help you stand out from the crowd and elevate your brand. When it comes to website images, custom photography is always the best option. Professional images are more likely to engage website visitors and effectively communicate your message.

Hire a photographer to get some custom photos on your website.

Hire a photographer to increase your brand, trust, and authenticity. Your professional photographer will be able to capture the essence of your business and create images that evoke an emotional response from viewers.

Professional photographs can help distinguish you from other businesses in your industry and increase organic traffic to your website through higher search engine rankings. In the end, custom photography is always the best option for your business.

Using custom photography on your website will ensure that visitors get an accurate picture of what you have to offer and can help you build a loyal customer base.

Final thoughts on using stock photography for website images.

When it comes to your website, professional photography is always the best option—even if it means stretching your budget a bit further than you originally planned. Unlike stock photography for website images, custom photos are shot specifically for your website and they match your brand perfectly.

What's more, Google knows when stock photos are being used and they prefer custom photos over stock photos since they offer a more authentic user experience, and people can tell when a photo is staged; after all, we've all seen those " candid " shots of people laughing hysterically while they work on their laptops at a coffee shop... right?

If you really want to build trust and authenticity with your website visitors, steer clear of stock photos and opt for custom photography instead.

Rebel Ape Marketing can help you with your website.

If you would like to talk about getting a website designed by Rebel Ape Marketing, contact us today. Our team of experienced web designers and developers will work with you to create the perfect website that meets your needs and effectively communicates your brand message. We look forward to hearing from you!

Hope this helps. Have a good day! 🙂

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As many people have been asking, why have we been showing more tags with the label of XYZ Marketing on them?

The answer is simple, we have partnered with XYZ Marketing to bring you a larger team, more services, the same quality achieved quicker. We even have new services such as video, and podcasting. 

This is a big achievement for Rebel Ape Marketing, we’ve grown so much in the last few years with the help of our clients and the relationships that have been built. It has given us this opportunity to grow stronger and quicker than ever before.

Now, you don’t only have the quality of Rebel Ape Marketing but you also have a person that you can contact at any time, for any of your concerns that you may have during the duration of your campaign.

Some of the new services that have become available with the partnership of XYZ Marketing. 


Podcasting is a great form of content creation that allows you to spread a message very quickly and in an entertaining way. With the merger of XYZ Marketing we can offer podcasting on a regular basis, which is recorded, cut, and syndicated on all major platforms of your choice.

When you decide to run your podcasting through XYZ Marketing, all you have to do is show up, record, and we do the rest. It’s as easy as that.

Marketing Videos

Videos are a great form of marketing and one of the most powerful strategies you can implement on your website and other social platforms. When it comes to videos we now offer a large variety of different videos you can use in any of your marketing campaigns.

Brand Message Videos

When it comes to getting a company to know, like, and trust you, a brand message video can be the best opportunity to achieve those goals. A brand message video allows you to get in front of your users and allow them to get to know your company at their own pace. A brand message video stands for what you do and why you do it.

We like to put brand message videos right on the homepage, allowing you to share them on social media and other outlets. And anywhere you feel like a brand message video can create an impact. 

Testimonial Videos

Testimonial videos are a great way to get people talking about your company and getting to know what you have to offer and what the results of working with you have accomplished.

Testimonial videos allow people to talk about your company and say all the great services you have the offer, how great it is to work with you, without you having to say it yourself.

What testimonial videos you control the conversation it’s happening, by putting your best foot forward by allowing others to talk about your company.

We like to put testimonials on the homepage, and other places they can have a tremendous impact when people wanna know what it’s like to work with your company.

Service Videos

Service videos are great for letting people know what it’s like to hire you for the particular service that they are seeking. In a service video, you can cover the pain points that your customers commonly struggle with, and how you overcome those problems with your services.

As your company continues to grow, it’s likely that it’s going to gain more and more services as well. Service videos are a great way to let them know what each service is by placing one of these videos on every page. 

Advertising And Other PPC

Along with all the great services that we’ve brought to the table, one of the most powerful aspects that we now offer is pay-per-click marketing. We utilize different types of videos and advertising to increase a campaign. In addition, we check in on the campaign regularly to see how it’s performing. If it needs a little bit of work, we go ahead and update it to drive the highest ROI possible. 

If a campaign isn’t performing as expected, unlike many companies that just say that’s the type of industry this is, we do whatever it takes to try to get this campaign to perform better.

We look at a variety of reasons a campaign may not be performing as expected, and we put in place the methods that we need to make it perform better. We do this by implementing many different strategies and checking many different data sources and then adjusting the campaign as needed.

Contact Us Or XYZ Marketing Today To Get Started!

If there’s something in here that you want to give a try, feel free to reach out to us and we can talk about the marketing that you want to implement. 

As we like to say, you can’t claim marketing doesn’t work if you’ve never tried it. A lot of the strategies here are things that people have heard about but I’ve never tried themselves. It’s time to get started!

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To increase Website Trust, you need to put in place partner Logos, case studies, and other forms of social proof. Without those, you will have trouble achieving the return on investment. You need to have an ROI to have a website that is successful.

Partner logos are the logos that you see on websites. These logos are those of other companies that do business with. These could also be partners with a company. These are social signals or social proof that can increase the trust of your website. This increases trust in the eyes of potential clients or those browsing your website.

Without social signals, it’s unlikely that your website is going to gain the trust for conversion. Conversion value is necessary to have a successful business.

Trust is one of the main elements of conversion any website needs if it’s going to scale up in size. There are many other elements to aid in conversion, but trust is one of the main factors.

Include partner logos to increase website trust

By including partner logos on a website, you can increase website trust. The trust flow can also increase the trustworthiness of your website in the eyes of a user. This can increase chances for conversions which may not happen if there are no trust signals.

Not only that but it’s great for SEO purposes by increasing the authority on your website in the eyes of Google.

A few things that partner logos can achieve:

Testimonials from real people are influential

There are a few key elements in creating a high-converting website. One which is great to make it trustworthy is testimonials. Testimonials from others are a main element that you need that will help increase trust. It's one thing to say great things about yourself, it’s another to hear them from other people.

It's easy to forget that the way we interact on a blog is similar to how we interact and any other conversation. If we go to a party and talk to the person who is there bragging about themselves, how likely will you end up liking them?

Now consider the same party, and somebody else is talking about that person. They talk about how great they are and how nice they are. It's more likely you’re going to end up liking them before you even met them.

Testimonials do the same thing. Even if they are on your website, the chances of liking the company are a lot more. This is because other people are saying great things. This is better than you saying great things about your own company, the same elements are in play.

Use case studies as social proof

When it comes to social proof, case studies are one of the main elements that you can use. Case studies build that authority and trust in your user base. A case study shows that you have had great success by showing the proof behind what you have done.

A case study shows value since they can call the company themselves and verify the claims. If a user follows up on the claim and contacts the company in the case study,  they can verify the information. Once verified, the likelihood of a conversion increases.

Here are a few things that a blog post can include:

It’s an easy step, get started!

So what are you waiting for? Implementing these tactics to your marketing campaign is simple to do. They can be achieved in very little time as well. If you don’t have time to do it yourself, you can hire a graphic designer to do this for you. When done right, you can watch the results start to come in.

You can even add these results to goals in Google Analytics or other tracking software. Then you can see if your results are being achieved. You can track how much, by implementing partner logos, case studies, and other trust signals.

Like anything, social proof is what makes the results. Talking about yourself doesn’t achieve much. Getting other people to talk about you achieves much more. With a strong marketing strategy, you can control the conversation. You control what people are saying about your company. You can take advantage of the results and that can put you over your competition.

Need help to increase website trust?

Not everybody has access to a graphic designer or other people who can help them. Yet, it's important to get these strategies on your website. If you need help, please feel free to reach out to us a Rebel Ape Marketing to help you. Then you can have partner logos, case studies, and other trust signals on your website as well.

Also, if you’ve enjoyed this post consider sharing it with somebody who could also value from it. By helping others, you’re going to strengthen the bonds that your company has with clients. Let's get started!

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Here is why a high converting website should be professionally designed. 

There are billions of websites online today, and let’s face it, most of them are terrible and lack a real purpose. The main reason for many of these failures is that the site owner doesn’t know how to create a site that converts. 

If you are going to have a website, you might as well have a website that people visit, interact with, and convert from. Unless of course, the purpose isn’t intended to convert. Yes, there are such sites for that purpose as well. 

Let’s assume the reason behind making a website is to grow your business and start making money on the website. Usually by selling a product or service. Either way, let’s build this article around that as being the goal. 

The goal can be whatever you would like it to be, but without a goal, you can’t build strategies to achieve those goals. 

A website needs a strategy to build a conversion goal. 

The goal and the website strategy is the secret sauce to get customers to convert. The strategy will inform decisions and help achieve the desired outcome of the website. 

A goal can be as simple as filling out a form, having the user download a pdf, or even buying something. The goal is whatever you want the user to do aside from landing on your website and then bouncing away from it. 

Bouncing is a term that means a user came to your site and immediately left. The user left without visiting another page on the same website. In general, bouncing is usually bad. 

Before the page even goes into wireframes, a strategy needs to be in place. This strategy informs the wireframes so we can take the user to a goal. 

If you need help building a strategy, please reach out to us. It’s an in-depth subject that goes beyond the scope of this article, but we’d be happy to help!

Let’s talk about website wireframes and web design. 

With the strategy in place, we have the heart of the website. It’s there for a purpose and used to give life to the rest of the website design. It’s one aspect and you can’t achieve goals with a half-baked plan. 

The next part of getting to your goal is to build wireframes. 

Building the website skeleton with wireframes. 

If the strategy is the heart, then the wireframes would be the skeleton of the website. This is going to be a raw layout that serves the main purpose of giving the website structure. 

Why is this button here or that headline there? There is no rhyme or reason without a strategy, but with it, we know exactly why. The wireframes take a user down the page in a specific order. This reveals specific information at specific times. 

All major brands have a strategy behind their website. They have a reason why every element is where it is. They are refining it based on the data the website receives from the user activity. 

Google Analytics is great for this and you can take it even further with heat mapping and other software. As you continue to get data, it’s important to add it to the website. If data says users aren’t moving through the site, get with your designer to find out why. 

The design should be on brand and build trust. 

A difficult thing for designers to grasp, me included, is a high converting site doesn't need to be pretty. Many of these ugly websites that convert well are that they are still on-brand in some way or another. 

Some brands are ugly and built without purpose. Most are ugly from poor design and don’t convert. For those that do, it is important to find the elements that create a conversion site. These elements separate the pros from the amateurs. 

It’s pretty safe to say that a well-designed website that looks great will help aid in building trust faster. If you match a brand better than that of someone who doesn’t know what makes a powerful design. 

When a website is built correctly, it’s easier to check off the requirements that aid in conversion. The control you gain from a professional is often returned, ROI

With amateur designs, many companies find they were putting money into a new design. The designer still couldn’t execute their vision before they found us. Not saying you need to use us, but it’s best to find a capable designer or agency

Build your brand unity and tie it into other marketing aspects. 

Conversion rarely happens on the first interaction. If you have a high ticket service or product. Conversions happen often if it’s a low ticket item in the first interaction, but to balance this out. It’s often a few times of interaction at least. 

Advertising used to be seven interactions before clients begin to notice your company. With the digital age, that number is increasing. Depending on the source, you’ll hear numbers like 21 times, or 44. In reality, those details don’t matter that much. 

What does matter is the consistency of marketing. Retargeting until it’s clear that no conversion will take place or that conversion does.  

There are many reasons a website should be professionally designed.

There are many reasons you need a professional design for a high converting website. You need a strategy, a goal, a reason behind the website. Then you should wireframe the website to make sure it flows and builds trust. The more you do this, the more trust is created, and the chance for a conversion increases.

Once you have all of this in place, the chances of having a high converting website are much more likely than if you choose a default theme or you don't put any thought into your design. The design is a very large factor in whether our website is trustworthy or not, the more trustworthy website the more it's going to convert. 

If you have any questions on creating a high converting website, feel free to contact us here at Rebel Ape Marketing to help you achieve your conversion goals. 

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A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.

When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.

As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.

A few of the elements that make up a high converting website are the following:

  1. Professional website design
  2. Elements that build trust
  3. An easy-to-find phone number
  4. Call to action
  5. A high-quality chat bot
  6. Many contact forms
  7. Exceptional content writing
  8. A fast-loading website
  9. A mobile-friendly website
  10. Geolocation for local businesses
  11. A sitemap that links to all pages
  12. Clear website hierarchy and navigation
  13. Email opt-in forms
  14. Give something away for free

A high converting webpage should have professional web design.

Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.

The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.

When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.

The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.

Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.

When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.

A website won't convert traffic if it isn't trustworthy.

Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.

There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:

Add partner logos to the website.

Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.

Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.

Use testimonials to build trust.

Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.

Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.

Use case studies to show proof of success.

Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.

The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.

These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.

A phone number is one of the best items for a high converting webpage.

An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.

Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.

On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.

Add Call-To-Actions Throughout The Website.

A call-to-action prompts users to take action in one way or another.

These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.

A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.

These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.

Consider a chatbot to increase leads.

The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.

A chatbot can help to find out if people want to learn more about your product or service.

It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.

Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.

Have many contact forms throughout the website to increase conversions.

Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.

A contact form is an easy way to gather information from users.

This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.

Contact forms help increase trust because it allows customers to get in touch with you.

Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.

Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.

Google's Ranking Algorithm 2021
Google's Ranking Algorithm 2021

Every website should have great content writing.

Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.

Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.

Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.

On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.

A high converting webpage loads fast.

With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.

We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.

Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.

From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.

Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.

Dwell time on site matters. In other words, keep people on your site longer.

You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.

The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.

A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.

A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.

Optimize your images to further improve loading speed.

A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.

You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.

Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.

You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.

Your website must be mobile friendly.

As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.

Web browsing on smartphones has increased by huge amounts in the past few years.

Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.

A great way to build trust with customers is to make sure your website appears well on all devices.
Google has reduced the traffice they send to websites that arn't mobile friendly.

Adam Miconi | Rebel Ape Marketing

Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.

Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.

Localization and geodata help bring in traffic to convert.

Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.  

The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.  

Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.

A sitemap is a great element that can affect conversions.

An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.

The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.

A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.

You must have great site hierarchy and navigation.

Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.

With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.

You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.

Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.

There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.

Use email opt in forms to convert after a user has left your site.

Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.

Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:

Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.

Consider giving something away for free on your website in increase conversions.

In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.

It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.

For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.

There are a few take aways that we should go over before you go.

To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.

You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.

Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.

Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.

If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.

Let AI read it for you.

In today's day and age, online reviews can make or break your business. Whether you're a service-based company with customers who are looking for feedback on what it was like to work with you, or you're selling products online that rely heavily on customer reviews to drive sales, getting reviews is imperative. In this article, we'll discuss areas that will help you get more online reviews so your business can grow exponentially!

It's important to have a system in place for collecting feedback from both customers who've hired your services and those who bought one of your products. This will ensure that no potential review goes unnoticed and also ensures consistency when asking people for their thoughts.

What is an online review and what does it do for your business?

An online review is a form of feedback that someone provides about your company or products. It can be as simple as one sentence which sums up their experience, or it can go into more detail and give details like the person's first name, how many stars they gave you out of five, and what year they visited/purchased from you.

On the side of the business, reviews are a key element to help you grow your business and drive more leads, close more business, and build more trust in potential clients.

For consumers, they can help them in deciding whether or not to visit your company. People often check online reviews before making a big purchase decision so it's important for you to ensure that the review is there and showing your company in a positive light.

First, do we really need online reviews?

If you are looking to grow your business, online reviews can be a key element. You may have heard the saying "former customers are your best advocates" which is true for both businesses and consumers alike. Reviews often help potential clients make decisions on whether or not they want to visit your company so it's important that those reviews are positive, or the negative reviews have been answered positively.

If you want to scale your business and build trust, it's important to get these reviews. Without them, you may be missing out on a lot of business. There are many different ways to get online reviews and we will discuss how you can do it the best ways.

But where should I start getting online reviews?

We are often asked where to start getting reviews. This question is two-fold, since one side is catering to those who legitimately don't know of any review platforms, and the other caters to those who know of way too many review platforms and is looking to which is best.

Let's start with the king of reviews. Google My Business has been in existence for a few years now, and many businesses have successfully used this platform to garner reviews.

When you sign up on GMB, it will automatically start tracking your customers' behavior online when they search for your business name or contact info. The best part is that Google My Business will only track those people who are actively looking but also become a valuable platform, if not the most important platform to garner reviews.

Google honors reviews on their platform more than any other review platform, meaning that if your customers leave you a review on Google My Business it will show up right when people search for your business or anything that triggers your business to appear in the search results.

Reviews here are important because they help new and potential clients make an educated decision about hiring or buying from you without even interacting with you or your business. In fact, they stay in Google Search Results.

What are the other top review platforms?

There is no direct answer to this, but a few to never discredit would be Facebook Reviews, Yelp, and for many, TripAdvisor. However, these are just a drop in the hat when it comes to online reviews. Our advice is to find where your customers are and the closest platform to that. For example, if your users are on Facebook, then use Facebook reviews, if they are on TripAdvisor, then post your reviews there.

Quick Tip

- Online reviews have been a crucial part of business for decades now and with the rise in social media usage online they're more important than ever before. 77% of people will read through an online review when making their decision to hire or buy from you.

How to request reviews from customers?

You can request reviews in a variety of ways. The easiest way is to simply ask. "Did you receive excellent service today?" can be changed to "Would you consider writing a review of our business on Yelp or Google?". Keep it simple and to the platforms you want a review on. You can often get a link to the platforms to share as well.

You can also request a review through an email, a text message, etc. There are even review platforms such as Birdeye or Podium that can help you manage reviews and remind customers to leave a review.

The important part is to stay consistent when asking for reviews. Keep a steady stream of reviews going at all times. Don't forget, you can always follow up with past customers and ask them to leave a review as well.

But what happens when you get a negative review?

That feeling of your heart sinking when you get the email that someone has left your business a bad review. What do you do? How do you respond? Let's talk about the impact of receiving a bad review and how to handle it.

You may start to feel sad, angry or disappointed. You'll probably think about the time you put into that project and how much it cost you. But remember, people are more willing than ever before to leave bad reviews online for lots of reasons- some legitimate; some not so much. It's important as a business owner that you don't get upset and start to type out your feelings, this will only take a bad situation and make it worse.

So what do you do? The first thing is to take a deep breath and try not to panic, and while it may be tempting, don't leave a response right away unless the review contains profanity or some sort of illegal activity like threatening your business in bad faith (in which case you should contact law enforcement). Instead let it sit for a bit, calm down, and come back to it later.

Once you have calmed down, you can now answer the review calmly and professionally. Instead of addressing the bad review, you are now showing potential customers how calm you can be in a stressful event. You aren't necessarily avoiding the bad review, just showing others you aren't going to resort to name-calling. In the end, ask the bad review author to contact you so you can resolve their issue.

By going this route, you take a bad situation and turn it in to your favor. Keep in mind that not all customers are going to like your service and we cannot please everyone.

There is no way to remove negative reviews, so let's make them positive.

As mentioned, we want to make all reviews positive reviews. You may not be able to remove negative reviews, but you can make them positive. It's possible to earn the trust of your customer by providing a professional and timely service, responding maturely when they come across bad reviews, and making sure you are always on time with their response. Taking these steps will help earn more good reviews which will lead to increased revenue for the company.

With online reviews becoming an increasingly crucial part of business, you must be responding in a mature and professional manner to any negativity.

This is often an area for customers to decide whether they want to hire or buy from your company. Take extra care of what others are saying about your service so they will also take extra care when hiring or buying products from you.

Thank everyone!

We, as well as many companies, have failed to thank our early customers. Though it may be weird to receive a thank you to a review left years ago, that should be no reason to look forward and thank all new reviews that come in from today on out. If you've done business with someone and they've taken time out of their schedule to leave a review, be sure to thank them, it only takes a moment.

One last quick tip. You deal with a lot of customers and clients. However, if you are able to remember their name, the service they required, you can further personalize it by showing them you remember them.

Use automation to get reviews naturally.

Yes, we said it, but hear us out! It can be hard to constantly ask for reviews. It gets harder to respond to them. By integrating some automation, you can create natural ways to ask for reviews and even respond to them with automation. Consider automatically generated emails to ask for reviews, or an automated SMS message with review links.

In conclusion to getting online reviews

One of the best ways to make sure your business is successful and gets more customers is by soliciting reviews from people who have had a good experience with you. It's important that every company understands this, but it can be hard for some small businesses to get started. If there are any other questions or if we haven't answered something here feel free to reach out at anytime. You should never underestimate the power of having happy customers telling others about their experiences- our team wants nothing more than for your business' success!

This pandemic has struck fear into many people, for good reason. The economy has essentially come to a standstill as the virus has shut down many businesses in an attempt to protect the general public and slow the spread of the virus.

So how do you keep your businesses relevant and functioning through these dark times, especially when you can’t open your doors?

Hidden opportunities exist even in hard times. Taking advantage of the internet tools at your disposal can go a long way toward improving your business and helping you to weather the storm caused by the pandemic. 

Build Your Website. It’s The HUB Of All Communication.

The vast majority of people turn to the internet to find businesses to purchase from or do business with. This is even more common while people are quarantined inside of their homes. This means that building your website is an important part of helping your business to keep going during this pandemic.

The more content that is available on your website, the more often potential customers will find your website. This means that it is an important time to add to the content on your website.

Blogging is a valuable tool in expanding the content of your website. Now is the time to start blogging and blog like crazy to expand your website as much as possible during the pandemic. 

Add Sales Funnels. These Can Be Hidden Gems For Leads and Sales.

Sales funnels can be incredibly beneficial additions to your website.

So what is a sales funnel?

Essentially, a sales funnel is a page that operates with the sole intent to do one thing, and accomplish that task particularly well. For example, some sales funnels are intended to build your email list, while others may be designed to sell a product or promote a webinar.

Adding sales funnels to your website can go a long way toward aiding in various functions of your business. 

Build Your Email List. That Thing That Should Have Been Started Years Ago.

Speaking of sales funnels, now is a great time to focus on building your email list. This can help you to more effectively communicate with your clients and advertise for specific events or products.

An effective way to build your email list is by giving away something that you have that people want. Make sure that you make it valuable and appealing to customers, rather than just providing a sales piece. This can substantially help to draw customers in.  

Make Some Noise On Social Media. It’s Easy To Be The Loudest When Everyone Is Whispering.

Everyone emphasizes the power of social media, which is why you likely have heard it over and over again. This is because it is an effective way to promote your business. Social media is free advertising for your business, but you shouldn’t try to promote to your family and friends.

Go into a group on a social media site and offer responses with real value. This can go a long way toward improving the image of your company and building your customer base. 

Establish your Brand And Build Trust.

Your brand is an incredibly important aspect of your business. An effective brand will help to get your name out and improve the image that customers have of your company. You should strive to promote your brand anywhere possible in order to increase awareness of your company.

Establishing a solid brand image is important in increasing the satisfaction and loyalty of your customers. This means that you need to stay consistent with the colors, fonts, logos, messages, vibe, and additional factors of your website and business’s marketing strategies. 

When you focus on establishing a solid brand, you will have more control over the image of your company. This can go a long way toward improving your customer base and building relationships with your customers.

If you don’t feel like your company has a great, well-established brand, you should strive to take the steps to outline your brand and ensure that it is cohesive across the board. Our expert services can help guide you throughout this process. 

Use That Email List, Even If It’s Brand New!

Do you have or are working on building an email list? Now is an incredibly beneficial time to start making use of it. Send out emails to your customer base to ensure that you remain at the front of their minds. However, it is important to not make every email a sales pitch. The emails you send can include various messages for your customers.

Send value, information, tips, tricks, and more. Then ask for a sale, rather than focusing primarily on the sales pitch. This is incredibly important to ensure that your customers find value in your emails, rather than simply hitting the “unsubscribe” button. 

Do Something!

Many people are in the same position as you during this difficult time. The majority of these people will be sitting around while their businesses collect dust. This makes it a great opportunity to build your business and take the lead ahead of your competitors.

It can certainly be hard to accomplish all of these aspects on your own, especially when you are unaware of the best techniques and methods to accomplish this. Here at Rebel Ape Marketing, we are dedicated to providing you with the information and services that you need to optimize your online presence. We can help with a wide array of aspects consistent with your marketing, including building a website, designing superior logos, developing a marketing strategy, and many other things. Not sure where to begin? Let’s talk!

In this difficult time, it can never hurt to take whatever steps possible to protect your business. Though your doors are likely closed, there are many available options that can aid in keeping your business running during the COVID-19 pandemic.

Emphasizing your website and creating a superior marketing plan can go a long way toward giving you a step above your competitors. Here at Rebel Ape Marketing, we are capable of providing you with the guidance and expertise necessary to optimize your website and keep your business relevant and competitive.

These services can help you to establish your brand and improve the content of your website. To learn more about how our services can improve your website, as well as how incredibly important it is during this time, contact our experts at Rebel Ape Marketing today!

Let AI read it for you.

A Website blog is often written off by many people as just something for hobbyists to do or for travelers to keep a journal, but have you ever heard of the “mommy bloggers” making millions or wondered why some of the largest companies keep a blog active?

A blog is one of the greatest tools available to you to become an industry authority, send recent news to followers, update them on the latest tips in your industry, and overall, reinforce your brand and what it stands for, but how does that help with SEO?

But first, to cover what SEO is and how it can help your site. SEO stands for Search Engine Optimization. It’s a series of techniques to help your website rank higher when people do a search and your website can provide them with accurate information they are looking for. In addition, SEO has some technical factors to help them navigate your website, download content faster, and various other things, but for this, we will focus on keywords.

How an SEO driven Website blog can help your business. 

It’s important to know a few things about SEO when it comes to blogging. Not only by utilizing these great techniques can help your blog outrank your competitors but it will also help your site rank higher in the Google Search Engine Results Page, SERPS.

By maintaining your blog, you are essentially becoming a content creator and Google loves content creators! The more you create original content that is different than all the duplicate and spun content on the web but still supplies the user with the results they need the better. The blog is a great place to voice opinions, answer questions, supply information, and a variety of other things. 

When you begin to write, you are going to want to incorporate keywords into the blog. Now a word of warning, it is easy to “keyword stuff” which are old SEO practices that are now frowned upon. Keyword stuffing is using the same keyword over and over on the website, often in an unnatural way, simply to rank for it. However, Google is on to this. You can now rank for content without even having the keyword searched for in the content, as long as the context matches the users query. Often, you can also get by with just mentioning the keyword naturally a handful of times. Plugins such as Yoast or RankMath have an algorithm which mentions a good usage amount of your keyword before it’s considered keyword stuffing. You can use these suggestions as guidelines to help you follow.

Instead of using the same word over and over, try some synonyms and even just matching topics that relate. Often, a bone relates to a dog; or a hook relates to a fish; etc. 

How often should you blog? 

To this, there is no specific rule, but there are general guidelines most bloggers follow. At a minimum, it’s suggested to blog at least twice a month and you will find this to be the base most SEO companies recommend. However, following that, if your time or budget allows for it, you will find that it’s suggested the more, the better.

In fact, blogging 2-4 times a week can drastically increase your rankings, and even the King of Marketing, Seth Godin, blogs every day, but there is a catch to this. Going back to SEO, the only way this will work blogging that often is if the content is high quality. It’s not necessarily the length of the content, but the substance. Though, general practice is at least 350 words.

Have a goal in mind.

Every blog post should be written with intent. Well, a few points of intent for that matter. The first and foremost is to supply the user with relevant and useful content that fulfills the intent they searched.

The second part is going to be to fulfill your marketing goals in some form or another. Perhaps a newsletter signup or to direct them to a purchase on the website. The Mommy Bloggers mentioned above usually write for the intent of affiliate marketing. Each blog post is different and should satisfy a marketing goal, that way it becomes a win-win situation and the users will usually revisit for more information, and you get a customer in the meantime. Just don’t lose sight of the customer comes first.

Who does all the writing?

There are a variety of ways to get content written for a website. If you have decent writing skills, it’s always great to contribute to your own blog. However, you will often find that the task can become overwhelming very quickly and you may choose to hire a content writer (<—see, that’s my call to action!) so they can take the burden off of you and you can focus on your business. 

Whether you choose to hire us to write for you or you prefer to find someone yourself, just make sure they know enough about the subject and know enough about basic SEO practices that you can ensure traffic will come to your site, you will be fine hiring out the writing. 

If you have any questions about getting your blog up and running, please feel free to start or join the discussion below. If you would like to discuss how Rebel Ape can help you with your content marketing, please feel free to send us a message.

You may have spent a significant amount of time researching branding strategies in marketing. There are many ways to market your company and chances are that you are somewhat familiar with the phrase “branding.” When you understand what branding is, you will be able to more effectively use it to provide the best image for your company.

Effective branding can provide a multitude of benefits to your business, including expanding your customer base, creating loyalty in your consumers, and ensuring a positive view of your company. There are many things that you will need to consider when you focus on forming the best possible brand for your business.

So what is branding? What are branding strategies in marketing, and how can you successfully implement branding for your business?

What Is Branding
What Is Branding

1. What Is Branding?

Branding can be summarized as the promise that you make to your customers. It gives them information about what to expect of your product or services and what sets you apart from your competition. Branding can also allow you to control how your company is perceived by customers and potential consumers.

Branding comes in many different forms, which can make it difficult to form a cohesive brand for your company. Your website, marketing materials, business operations, products, and more all impact the overall brand of your company. An effective brand will help to give you an edge, which can bring success to a business, even in an incredibly competitive field.

To understand the importance of branding for a company, it can be helpful to consider companies that have developed incredibly effective branding strategies. For example, when you think of McDonald’s, you picture red and yellow with the arching M. You may also become hungry.

The immediate recognition of a brand will ensure that it is thought of far more frequently, which can make effective advertising a much easier undertaking. In addition, when you think of McDonald’s, you know what to expect. Branding conveys expectations to customers, which can help build loyalty and increase their trust.   

How To Form A Brand
How To Form A Brand

2. How to Form a Brand

There are several considerations that you need to take into account when you focus on the formation of your company’s brand and what goes into branding strategies in marketing. The foundation of branding is the logo. It can be tempting to obtain a half-hearted logo when you first attempt to get your company off the ground, especially because it can seem like an unnecessary expense. However, this can result in many problems later on.

Rebranding can be a difficult process that can lose your existing customer base. Ensuring that you have a well-designed, excellent logo from the beginning can provide many benefits for the branding of your business. Remember that you get what you pay for, so take care when choosing a logo designer for your company. 

Other aspects of branding should incorporate the logo throughout. This includes everything from your website and promotional materials to uniforms for your employees. To develop an effective branding strategy, there are several questions you will need to ask yourself about your business.

Some basic questions for strategizing your brand include asking the how, what, where, when, and to whom the brand will be targeted toward. This, however, helps primarily with your strategy, not with the formation of the brand. When you form a brand, you will need to consider the following questions. 

When you answer these questions, you will be in an excellent position to focus on developing a brand for your business. The first step will be to get a great logo. Then you can create the ideal strategy to optimize your business’s branding. 

Integrating Your Brand
Integrating Your Brand

3. Integrating Your Brand

After you have formed your brand, it is important to integrate your brand into the operations of your company. You should write down set brand standards to ensure that everyone in the company remains on the same page regarding your branding, which will help to improve overall consistency.

Your branding needs to include your logo, the way your business interacts with customers, packaging, the company’s website, any promotional materials, correspondence, and more. Effective integration will promote the overall consistency of your brand. 

Importance Of Consistency
Importance Of Consistency

4. The Importance of Consistency

It is absolutely vital to maintain consistency when it comes to your brand. Ensure that there are rigid standards in place, that everyone is held to. When your brand is inconsistent, it has a subconscious impact on your customers or potential customers.

They see inconsistencies and these inconsistencies relate an unreliability of consistency with your product or services. Alternatively, when your brand is consistent across the board, it will improve the likelihood of customers trusting in you, which can help to enhance their loyalty.

Successful Branding
Successful Branding

5. How Successful Branding Can Benefit your Business

There are many benefits to creating an effective brand for your business. Consistent branding can go a long way toward inspiring loyalty in your product. It can also give you a competitive advantage. The brand adds value to the product, which can justify higher asking prices. The right branding can increase the perceived quality of the product or service, as well as create an emotional attachment to the business. 

Final Thoughts About Branding Strategies In Marketing

The brand of your business is important to the overall success of your marketing strategies. Forming a great brand can help to increase awareness, inspire loyalty, and convey your desired message to your consumers. It can be difficult to create an effective brand strategy that will adequately promote your business.

Due to the importance of branding, it can be especially beneficial to consult with an expert when you focus on creating a solid brand for your company. Not only will an expert have more experience with effective branding, but it can also help to obtain a unique, unbiased perspective.

Contact us at Rebel Ape Marketing to learn more about branding strategies in marketing and how to form a successful brand for your company. 

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