As many people have been asking, why have we been showing more tags with the label of XYZ Marketing on them?
The answer is simple, we have partnered with XYZ Marketing to bring you a larger team, more services, the same quality achieved quicker. We even have new services such as video, and podcasting.
This is a big achievement for Rebel Ape Marketing, we’ve grown so much in the last few years with the help of our clients and the relationships that have been built. It has given us this opportunity to grow stronger and quicker than ever before.
Now, you don’t only have the quality of Rebel Ape Marketing but you also have a person that you can contact at any time, for any of your concerns that you may have during the duration of your campaign.
Some of the new services that have become available with the partnership of XYZ Marketing.
Podcasting is a great form of content creation that allows you to spread a message very quickly and in an entertaining way. With the merger of XYZ Marketing we can offer podcasting on a regular basis, which is recorded, cut, and syndicated on all major platforms of your choice.
When you decide to run your podcasting through XYZ Marketing, all you have to do is show up, record, and we do the rest. It’s as easy as that.
Videos are a great form of marketing and one of the most powerful strategies you can implement on your website and other social platforms. When it comes to videos we now offer a large variety of different videos you can use in any of your marketing campaigns.
When it comes to getting a company to know, like, and trust you, a brand message video can be the best opportunity to achieve those goals. A brand message video allows you to get in front of your users and allow them to get to know your company at their own pace. A brand message video stands for what you do and why you do it.
We like to put brand message videos right on the homepage, allowing you to share them on social media and other outlets. And anywhere you feel like a brand message video can create an impact.
Testimonial videos are a great way to get people talking about your company and getting to know what you have to offer and what the results of working with you have accomplished.
Testimonial videos allow people to talk about your company and say all the great services you have the offer, how great it is to work with you, without you having to say it yourself.
What testimonial videos you control the conversation it’s happening, by putting your best foot forward by allowing others to talk about your company.
We like to put testimonials on the homepage, and other places they can have a tremendous impact when people wanna know what it’s like to work with your company.
Service videos are great for letting people know what it’s like to hire you for the particular service that they are seeking. In a service video, you can cover the pain points that your customers commonly struggle with, and how you overcome those problems with your services.
As your company continues to grow, it’s likely that it’s going to gain more and more services as well. Service videos are a great way to let them know what each service is by placing one of these videos on every page.
Along with all the great services that we’ve brought to the table, one of the most powerful aspects that we now offer is pay-per-click marketing. We utilize different types of videos and advertising to increase a campaign. In addition, we check in on the campaign regularly to see how it’s performing. If it needs a little bit of work, we go ahead and update it to drive the highest ROI possible.
If a campaign isn’t performing as expected, unlike many companies that just say that’s the type of industry this is, we do whatever it takes to try to get this campaign to perform better.
We look at a variety of reasons a campaign may not be performing as expected, and we put in place the methods that we need to make it perform better. We do this by implementing many different strategies and checking many different data sources and then adjusting the campaign as needed.
If there’s something in here that you want to give a try, feel free to reach out to us and we can talk about the marketing that you want to implement.
As we like to say, you can’t claim marketing doesn’t work if you’ve never tried it. A lot of the strategies here are things that people have heard about but I’ve never tried themselves. It’s time to get started!
To increase trust on a website, you need to put in place partner Logos, case studies, and other forms of social proof. Without those, you will have trouble achieving the return on investment. You need to have an ROI to have a website that is successful.
Partner logos are the logos that you see on websites. These logos are those of other companies that do business with. These could also be partners with a company. These are social signals or social proof that can increase the trust of your website. This increases trust in the eyes of potential clients or those browsing your website.
Without social signals, it’s unlikely that your website is going to gain the trust for conversion. Conversion value is necessary to have a successful business.
Trust is one of the main elements of conversion any website needs if it’s going to scale up in size. There are many other elements to aid in conversion, but trust is one of the main factors.
By including partner logos on a website, you can increase website trust. The trust flow can also increase the trustworthiness of your website in the eyes of a user. This can increase chances for conversions which may not happen if there are no trust signals.
Not only that but it’s great for SEO purposes by increasing the authority on your website in the eyes of Google.
A few things that partner logos can achieve:
There are a few key elements in creating a high-converting website. One which is great to make it trustworthy is testimonials. Testimonials from others are a main element that you need that will help increase trust. It's one thing to say great things about yourself, it’s another to hear them from other people.
It's easy to forget that the way we interact on a blog is similar to how we interact and any other conversation. If we go to a party and talk to the person who is there bragging about themselves, how likely will you end up liking them?
Now consider the same party, and somebody else is talking about that person. They talk about how great they are and how nice they are. It's more likely you’re going to end up liking them before you even met them.
Testimonials do the same thing. Even if they are on your website, the chances of liking the company are a lot more. This is because other people are saying great things. This is better than you saying great things about your own company, the same elements are in play.
When it comes to social proof, case studies are one of the main elements that you can use. Case studies build that authority and trust in your user base. A case study shows that you have had great success by showing the proof behind what you have done.
A case study shows value since they can call the company themselves and verify the claims. If a user follows up on the claim and contacts the company in the case study, they can verify the information. Once verified, the likelihood of a conversion increases.
Here are a few things that a blog post can include:
So what are you waiting for? Implementing these tactics to your marketing campaign is simple to do. They can be achieved in very little time as well. If you don’t have time to do it yourself, you can hire a graphic designer to do this for you. When done right, you can watch the results start to come in.
You can even add these results to goals in Google Analytics or other tracking software. Then you can see if your results are being achieved. You can track how much, by implementing partner logos, case studies, and other trust signals.
Like anything, social proof is what makes the results. Talking about yourself doesn’t achieve much. Getting other people to talk about you achieves much more. With a strong marketing strategy, you can control the conversation. You control what people are saying about your company. You can take advantage of the results and that can put you over your competition.
Not everybody has access to a graphic designer or other people who can help them. Yet, it's important to get these strategies on your website. If you need help, please feel free to reach out to us a Rebel Ape Marketing to help you. Then you can have partner logos, case studies, and other trust signals on your website as well.
Also, if you’ve enjoyed this post consider sharing it with somebody who could also value from it. By helping others, you’re going to strengthen the bonds that your company has with clients. Let's get started!
Here is why a high-converting website should be professionally designed.
There are billions of websites online today, and let’s face it, most of them are terrible and lack a real purpose. The main reason for many of these failures is that the site owner doesn’t know how to create a site that converts.
If you are going to have a website, you might as well have a website that people visit, interact with, and convert from. Unless of course, the purpose isn’t intended to convert. Yes, there are such sites for that purpose as well.
Let’s assume the reason behind making a website is to grow your business and start making money on the website. Usually by selling a product or service. Either way, let’s build this article around that as being the goal.
The goal can be whatever you would like it to be, but without a goal, you can’t build strategies to achieve those goals.
The goal and the website strategy is the secret sauce to get customers to convert. The strategy will inform decisions and help achieve the desired outcome of the website.
A goal can be as simple as filling out a form, having the user download a pdf, or even buying something. The goal is whatever you want the user to do aside from landing on your website and then bouncing away from it.
Bouncing is a term that means a user came to your site and immediately left. The user left without visiting another page on the same website. In general, bouncing is usually bad.
Before the page even goes into wireframes, a strategy needs to be in place. This strategy informs the wireframes so we can take the user to a goal.
If you need help building a strategy, please reach out to us. It’s an in-depth subject that goes beyond the scope of this article, but we’d be happy to help!
With the strategy in place, we have the heart of the website. It’s there for a purpose and used to give life to the rest of the website design. It’s one aspect and you can’t achieve goals with a half-baked plan.
The next part of getting to your goal is to build wireframes.
If the strategy is the heart, then the wireframes would be the skeleton of the website. This is going to be a raw layout that serves the main purpose of giving the website structure.
Why is this button here or that headline there? There is no rhyme or reason without a strategy, but with it, we know exactly why. The wireframes take a user down the page in a specific order. This reveals specific information at specific times.
All major brands have a strategy behind their website. They have a reason why every element is where it is. They are refining it based on the data the website receives from the user activity.
Google Analytics is great for this and you can take it even further with heat mapping and other software. As you continue to get data, it’s important to add it to the website. If data says users aren’t moving through the site, get with your designer to find out why.
A difficult thing for designers to grasp, me included, is a high converting site doesn't need to be pretty. Many of these ugly websites that convert well are that they are still on-brand in some way or another.
Some brands are ugly and built without purpose. Most are ugly from poor design and don’t convert. For those that do, it is important to find the elements that create a conversion site. These elements separate the pros from the amateurs.
It’s pretty safe to say that a well-designed website that looks great will help aid in building trust faster. If you match a brand better than that of someone who doesn’t know what makes a powerful design.
When a website is built correctly, it’s easier to check off the requirements that aid in conversion. The control you gain from a professional is often returned, ROI.
With amateur designs, many companies find they were putting money into a new design. The designer still couldn’t execute their vision before they found us. Not saying you need to use us, but it’s best to find a capable designer or agency.
Conversion rarely happens on the first interaction. If you have a high ticket service or product. Conversions happen often if it’s a low ticket item in the first interaction, but to balance this out. It’s often a few times of interaction at least.
Advertising used to be seven interactions before clients begin to notice your company. With the digital age, that number is increasing. Depending on the source, you’ll hear numbers like 21 times, or 44. In reality, those details don’t matter that much.
What does matter is the consistency of marketing. Retargeting until it’s clear that no conversion will take place or that conversion does.
There are many reasons you need a professional design for a high converting website. You need a strategy, a goal, a reason behind the website. Then you should wireframe the website to make sure it flows and builds trust. The more you do this, the more trust is created, and the chance for a conversion increases.
Once you have all of this in place, the chances of having a high converting website are much more likely than if you choose a default theme or you don't put any thought into your design. The design is a very large factor in whether our website is trustworthy or not, the more trustworthy website the more it's going to convert.
If you have any questions on creating a high converting website, feel free to contact us here at Rebel Ape Marketing to help you achieve your conversion goals.
A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.
When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic to customers or not. Let's explore some of these elements and how to put these in place to start converting traffic.
As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.
A few of the elements that make up a high converting website are the following:
Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.
The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn't mean that it will convert. This is why there are some very ugly websites that convert very well.
When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.
The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.
Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.
When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.
Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. The means they have yet to know your brand and they haven't yet been pre-sold. Without the website creating that trust, it's unlikely this traffic will convert.
There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:
Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.
Parter logos added to a website may be in a simple row, grid, or carousel. It doesn't matter how they display as long as they can show users the trust they hold.
Another way to build trust on the website is to include client testimonials. These are people that have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.
Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren't 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.
Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.
The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.
These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.
An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.
Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they've made it through all the content. If they now want to contact you, it's easy to find out how.
On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.
A call-to-action prompts users to take action in one way or another.
These CTAs should ask users to sign up for a newsletter or contact you. These high conversion items should be throughout the website. These can be the difference between a sale or a bounced customer.
A call to action helps because customers usually won't take action on their own. They need guidance and direction to do so. A call-to-action can come in the forms. They may be buttons, banners, forms, giveaways, and many other actionable items.
These items often convert because you are providing value before asking for a sale. For example, if you have a quality blog that people enjoy reading, it makes sense to ask them to subscribe. If you have supplied valuable content, the chance of conversion is higher.
The reality is that people don't call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity.
A chatbot can help to find out if people want to learn more about your product or service.
It can also help sign people up for newsletters or ask them for email addresses. By adding these elements, you can build a high-converting website.
Chatbots are low-risk and convenient. The idea of a chatbot isn't new. Many companies have been using them for years before they became popular. With the current generation of users, chatbots are now essential for many companies. There are often employees hired and dedicated to answering chats from a chatbot.
Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.
A contact form is an easy way to gather information from users.
This saves you time that would have to go into searching for information in other locations. Email forms or social media are often areas where you may look and end up not finding it anyway.
Contact forms help increase trust because it allows customers to get in touch with you.
Consider adding a contact form to every page. Then, a user doesn't have to navigate to the contact us page to contact you. Instead, they can do it right from the page that they are already on.
Another type of contact form is for downloadable items. This is like a call to action. Once you have captured user information, you can place them into a nurture campaign.
Good content is crucial for a high-converting website. The content should be original, written well, and helpful to the readers. If you have trouble creating your own content, there are many places that you can outsource this work. We can help as well, contact us if you'd like to start a project.
Make sure your website content also has proper grammar. No one prefers to read something that is completely unprofessional. A high converting webpage attracts visitors and is able to engage them. This will help increase your conversions. Your website needs to provide users with some value, otherwise, they can hit the back button.
You need to write your website content at the proper reading levels.
Most content needs to be around the 9th grade or lower, but there are exceptions. If the targeted demographic is more specialized readers, you can write at a higher level.
On top of reading levels, there is user intent. The reason the user is at the website in the first place will determine how the content is about and how it's written. Users are here for information or transactions, the way a page reads should match that intent.
With the release of the Google Core Web Vitals, the speed at which a website loads is more important than ever. Fast-loading websites have always been an important ranking factor. Now it has grown more important with every update.
We have seen conversion rates skyrocket on some of our websites and improve on others. We've seen changes up to a 20% increase on well-established sites we hold. Up to 700% on some older websites that we moved from budget hosts to top-tier hosts.
Google has released code to judge a website based on important vitals. They have said that they want to see these on every site.
From Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). It's important to have a website that loads faster than ever.
Now, if you don't want to dig into code, a simple solution is often using a fast web host instead of a budget host. This can be one of the easiest ways to speed up a website. Many hosting companies will migrate your website for free upon signing up.
You want to reduce bounce rates and increase dwell time on a website. This is that the longer you keep people on your website the better. The less they leave to go to another website, the better. This will increase your chances of converting a potential customer.
The best way to increase dwell time on a website is by providing good content that piques the interest. The more interested your audience, the higher the chance of a conversion.
A Good example: "What Makes A High Converting Webpage" (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.
A website that is easy and/or simple to use (navigation, mobile-ready) will increase dwell time on your site.
A fast-loading website increase dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.
You can decrease the file size of images to further speed up your website. The optimal file sizes for images depending on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It's best to have an image as small as possible. We strive for as few kilobits as possible.
Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don't worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.
You can decrease your images file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.
As I mentioned, there will be a few elements that are a must, this is one of them. In the past, we used to make a website for desktops, then a website for mobile. These were two different websites, for the most part. With today's responsive designs, there is one website that changes for different screens.
Web browsing on smartphones has increased by huge amounts in the past few years.
Your business must have a web presence on smartphones and tablets and adjust for each. 65% of online shopping and web browsing happens on mobile devices. This creates new opportunities for people to buy items without leaving their coach.
A great way to build trust with customers is to make sure your website appears well on all devices.Adam Miconi | Rebel Ape Marketing
Google has reduced the traffice they send to websites that arn't mobile friendly.
Designing for mobile first will build trust with customers. With your website looking great on all devices, it will help build trust.
Remember that first impressions matter. Not only should someone be able to locate your website, it should also impress them.
Let's face it, it's hard to convince people to do business with you if they don't know you. On top of that, you want to be the authority in your town and surrounding cities. The best way to do this online is through geodata and localization.
The average user now receives an ad online within 3 seconds of searching for a product or service. Your company must show in that window of time. Otherwise, they will move to another search result. Optimize your website if you want to increase your conversions.
Location is becoming more important online as well. Local businesses can often convert at much higher rates than national brands. Geotargeting, which means you target local users. This is targeting ads and SEO by location and allows you to reach people looking for items near them. It's perfect for reaching the right audience at the right time.
An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. The sitemap will help users navigate throughout the site with ease.
Not to mention, it can also help with SEO.
The value of a sitemap is that they offer users and search engines a view into the website's structure. It shows how well it's organized and breaks it down into segments. This means that both website visitors and search engine crawlers can find all the pages on the site.
A good sitemap shows your site's hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don't overlook the importance the sitemaps. Without it, Google may not index or website. Or index only a small amount which would make it hard for your customers to find you.
Well-designed websites allow users to navigate them. I mean, unless it's a simple lead page or sales page designed for that purpose. On most websites the user will visit more than one page if built well and that's the intent.
If a user has to go back or forward a level, or two, or three, they will. If you make it hard for them, you will lose them.
With that, if users have to take more than one click or tap to get from one page to the other then that can be bad. The more clicks or taps a user takes the more chance they will bounce.
You need to think about how people interact with your pages. See what makes sense for you and your business model. These things may come easy without even thinking about them when building a website. If not, you will want to consider how the user should move throughout the site. This motivates visitors and increases the usability of the site in general.
Making navigation too complex can frustrate users. It could drive them away from using any of your features at all because it's a chore to do so. Make sure you stay on top of your site and test it often. That way you can fix issues as they arise.
There's a lot more to think about for building good navigation. We'll leave that up to you to research more if needed, it's beyond the scope of this article. Feel free to contact us as we can give suggestions.
Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.
Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It's also used to maintain communication with those users who do become customers!
You can use many effective strategies to increase your email opt-in rates:
Email forms are a great option to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.
In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, give something away for free. This can be anything from a download to a physical item.
It should match your business model. For example, if you are a florist you might give away a flower pot or plant by entering them into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.
For example: don't go giving away free teddy bears if you're an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.
To make a high converting webpage, there are a few things you need to take into consideration. One of the absolute major players is the layout and responsiveness of the website.
You should do what you can to build the trust of the user with partner logos, testimonials, and case studies.
Even with those great elements, you will want to continue to market to users. Even after they have left your website, you can still market to them. Elements like giveaways and newsletters can be a great way to capture their information. Use the data and continue to nurture them long after they have left.
Marketing isn't a single item. It's a lot of little aspects at play that keep your company in front of users and in their minds at all times. Consider these tips to further enhance your website and build your credibility.
If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.
In today's day and age, online reviews can make or break your business. Whether you're a service-based company with customers who are looking for feedback on what it was like to work with you, or you're selling products online that rely heavily on customer reviews to drive sales, getting reviews is imperative. In this article, we'll discuss areas that will help you get more online reviews so your business can grow exponentially!
It's important to have a system in place for collecting feedback from both customers who've hired your services and those who bought one of your products. This will ensure that no potential review goes unnoticed and also ensures consistency when asking people for their thoughts.
An online review is a form of feedback that someone provides about your company or products. It can be as simple as one sentence which sums up their experience, or it can go into more detail and give details like the person's first name, how many stars they gave you out of five, and what year they visited/purchased from you.
On the side of the business, reviews are a key element to help you grow your business and drive more leads, close more business, and build more trust in potential clients.
For consumers, they can help them in deciding whether or not to visit your company. People often check online reviews before making a big purchase decision so it's important for you to ensure that the review is there and showing your company in a positive light.
If you are looking to grow your business, online reviews can be a key element. You may have heard the saying "former customers are your best advocates" which is true for both businesses and consumers alike. Reviews often help potential clients make decisions on whether or not they want to visit your company so it's important that those reviews are positive, or the negative reviews have been answered positively.
If you want to scale your business and build trust, it's important to get these reviews. Without them, you may be missing out on a lot of business. There are many different ways to get online reviews and we will discuss how you can do it the best ways.
We are often asked where to start getting reviews. This question is two-fold, since one side is catering to those who legitimately don't know of any review platforms, and the other caters to those who know of way too many review platforms and is looking to which is best.
Let's start with the king of reviews. Google My Business has been in existence for a few years now, and many businesses have successfully used this platform to garner reviews.
When you sign up on GMB, it will automatically start tracking your customers' behavior online when they search for your business name or contact info. The best part is that Google My Business will only track those people who are actively looking but also become a valuable platform, if not the most important platform to garner reviews.
Google honors reviews on their platform more than any other review platform, meaning that if your customers leave you a review on Google My Business it will show up right when people search for your business or anything that triggers your business to appear in the search results.
Reviews here are important because they help new and potential clients make an educated decision about hiring or buying from you without even interacting with you or your business. In fact, they stay in Google Search Results.
There is no direct answer to this, but a few to never discredit would be Facebook Reviews, Yelp, and for many, TripAdvisor. However, these are just a drop in the hat when it comes to online reviews. Our advice is to find where your customers are and the closest platform to that. For example, if your users are on Facebook, then use Facebook reviews, if they are on TripAdvisor, then post your reviews there.
- Online reviews have been a crucial part of business for decades now and with the rise in social media usage online they're more important than ever before. 77% of people will read through an online review when making their decision to hire or buy from you.
You can request reviews in a variety of ways. The easiest way is to simply ask. "Did you receive excellent service today?" can be changed to "Would you consider writing a review of our business on Yelp or Google?". Keep it simple and to the platforms you want a review on. You can often get a link to the platforms to share as well.
You can also request a review through an email, a text message, etc. There are even review platforms such as Birdeye or Podium that can help you manage reviews and remind customers to leave a review.
The important part is to stay consistent when asking for reviews. Keep a steady stream of reviews going at all times. Don't forget, you can always follow up with past customers and ask them to leave a review as well.
That feeling of your heart sinking when you get the email that someone has left your business a bad review. What do you do? How do you respond? Let's talk about the impact of receiving a bad review and how to handle it.
You may start to feel sad, angry or disappointed. You'll probably think about the time you put into that project and how much it cost you. But remember, people are more willing than ever before to leave bad reviews online for lots of reasons- some legitimate; some not so much. It's important as a business owner that you don't get upset and start to type out your feelings, this will only take a bad situation and make it worse.
So what do you do? The first thing is to take a deep breath and try not to panic, and while it may be tempting, don't leave a response right away unless the review contains profanity or some sort of illegal activity like threatening your business in bad faith (in which case you should contact law enforcement). Instead let it sit for a bit, calm down, and come back to it later.
Once you have calmed down, you can now answer the review calmly and professionally. Instead of addressing the bad review, you are now showing potential customers how calm you can be in a stressful event. You aren't necessarily avoiding the bad review, just showing others you aren't going to resort to name-calling. In the end, ask the bad review author to contact you so you can resolve their issue.
By going this route, you take a bad situation and turn it in to your favor. Keep in mind that not all customers are going to like your service and we cannot please everyone.
As mentioned, we want to make all reviews positive reviews. You may not be able to remove negative reviews, but you can make them positive. It's possible to earn the trust of your customer by providing a professional and timely service, responding maturely when they come across bad reviews, and making sure you are always on time with their response. Taking these steps will help earn more good reviews which will lead to increased revenue for the company.
With online reviews becoming an increasingly crucial part of business, you must be responding in a mature and professional manner to any negativity.
This is often an area for customers to decide whether they want to hire or buy from your company. Take extra care of what others are saying about your service so they will also take extra care when hiring or buying products from you.
We, as well as many companies, have failed to thank our early customers. Though it may be weird to receive a thank you to a review left years ago, that should be no reason to look forward and thank all new reviews that come in from today on out. If you've done business with someone and they've taken time out of their schedule to leave a review, be sure to thank them, it only takes a moment.
One last quick tip. You deal with a lot of customers and clients. However, if you are able to remember their name, the service they required, you can further personalize it by showing them you remember them.
Yes, we said it, but hear us out! It can be hard to constantly ask for reviews. It gets harder to respond to them. By integrating some automation, you can create natural ways to ask for reviews and even respond to them with automation. Consider automatically generated emails to ask for reviews, or an automated SMS message with review links.
One of the best ways to make sure your business is successful and gets more customers is by soliciting reviews from people who have had a good experience with you. It's important that every company understands this, but it can be hard for some small businesses to get started. If there are any other questions or if we haven't answered something here feel free to reach out at anytime. You should never underestimate the power of having happy customers telling others about their experiences- our team wants nothing more than for your business' success!
This pandemic has struck fear into many people, for good reason. The economy has essentially come to a standstill as the virus has shut down many businesses in an attempt to protect the general public and slow the spread of the virus.
So how do you keep your businesses relevant and functioning through these dark times, especially when you can’t open your doors?
Hidden opportunities exist even in hard times. Taking advantage of the internet tools at your disposal can go a long way toward improving your business and helping you to weather the storm caused by the pandemic.
The vast majority of people turn to the internet to find businesses to purchase from or do business with. This is even more common while people are quarantined inside of their homes. This means that building your website is an important part of helping your business to keep going during this pandemic.
The more content that is available on your website, the more often potential customers will find your website. This means that it is an important time to add to the content on your website.
Sales funnels can be incredibly beneficial additions to your website.
So what is a sales funnel?
Essentially, a sales funnel is a page that operates with the sole intent to do one thing, and accomplish that task particularly well. For example, some sales funnels are intended to build your email list, while others may be designed to sell a product or promote a webinar.
Adding sales funnels to your website can go a long way toward aiding in various functions of your business.
Speaking of sales funnels, now is a great time to focus on building your email list. This can help you to more effectively communicate with your clients and advertise for specific events or products.
An effective way to build your email list is by giving away something that you have that people want. Make sure that you make it valuable and appealing to customers, rather than just providing a sales piece. This can substantially help to draw customers in.
Everyone emphasizes the power of social media, which is why you likely have heard it over and over again. This is because it is an effective way to promote your business. Social media is free advertising for your business, but you shouldn’t try to promote to your family and friends.
Go into a group on a social media site and offer responses with real value. This can go a long way toward improving the image of your company and building your customer base.
Your brand is an incredibly important aspect of your business. An effective brand will help to get your name out and improve the image that customers have of your company. You should strive to promote your brand anywhere possible in order to increase awareness of your company.
Establishing a solid brand image is important in increasing the satisfaction and loyalty of your customers. This means that you need to stay consistent with the colors, fonts, logos, messages, vibe, and additional factors of your website and business’s marketing strategies.
When you focus on establishing a solid brand, you will have more control over the image of your company. This can go a long way toward improving your customer base and building relationships with your customers.
If you don’t feel like your company has a great, well-established brand, you should strive to take the steps to outline your brand and ensure that it is cohesive across the board. Our expert services can help guide you throughout this process.
Do you have or are working on building an email list? Now is an incredibly beneficial time to start making use of it. Send out emails to your customer base to ensure that you remain at the front of their minds. However, it is important to not make every email a sales pitch. The emails you send can include various messages for your customers.
Send value, information, tips, tricks, and more. Then ask for a sale, rather than focusing primarily on the sales pitch. This is incredibly important to ensure that your customers find value in your emails, rather than simply hitting the “unsubscribe” button.
Many people are in the same position as you during this difficult time. The majority of these people will be sitting around while their businesses collect dust. This makes it a great opportunity to build your business and take the lead ahead of your competitors.
It can certainly be hard to accomplish all of these aspects on your own, especially when you are unaware of the best techniques and methods to accomplish this. Here at Rebel Ape Marketing, we are dedicated to providing you with the information and services that you need to optimize your online presence. We can help with a wide array of aspects consistent with your marketing, including building a website, designing superior logos, developing a marketing strategy, and many other things. Not sure where to begin? Let’s talk!
In this difficult time, it can never hurt to take whatever steps possible to protect your business. Though your doors are likely closed, there are many available options that can aid in keeping your business running during the COVID-19 pandemic.
Emphasizing your website and creating a superior marketing plan can go a long way toward giving you a step above your competitors. Here at Rebel Ape Marketing, we are capable of providing you with the guidance and expertise necessary to optimize your website and keep your business relevant and competitive.
These services can help you to establish your brand and improve the content of your website. To learn more about how our services can improve your website, as well as how incredibly important it is during this time, contact our experts at Rebel Ape Marketing today!
A blog is often written off by many people as just something for hobbyists to do or for travelers to keep a journal, but have you ever heard of the “mommy bloggers” making millions or wondered why some of the largest companies keep a blog active?
A blog is one of the greatest tools available to you to become an industry authority, send recent news to followers, update them on the latest tips in your industry, and overall, reinforce your brand and what it stands for, but how does that help with SEO?
But first, to cover what SEO is and how it can help your site. SEO stands for Search Engine Optimization. It’s a series of techniques to help your website rank higher when people do a search and your website can provide them with accurate information they are looking for. In addition, SEO has some technical factors to help them navigate your website, download content faster, and various other things, but for this, we will focus on keywords.
It’s important to know a few things about SEO when it comes to blogging. Not only by utilizing these great techniques can help your blog outrank your competitors but it will also help your site rank higher in the Google Search Engine Results Page, SERPS.
By maintaining your blog, you are essentially becoming a content creator and Google loves content creators! The more you create original content that is different than all the duplicate and spun content on the web but still supplies the user with the results they need the better. The blog is a great place to voice opinions, answer questions, supply information, and a variety of other things.
When you begin to write, you are going to want to incorporate keywords into the blog. Now a word of warning, it is easy to “keyword stuff” which are old SEO practices that are now frowned upon. Keyword stuffing is using the same keyword over and over on the website, often in an unnatural way, simply to rank for it. However, Google is on to this. You can now rank for content without even having the keyword searched for in the content, as long as the context matches the users query. Often, you can also get by with just mentioning the keyword naturally a handful of times. Plugins such as Yoast or RankMath have an algorithm which mentions a good usage amount of your keyword before it’s considered keyword stuffing. You can use these suggestions as guidelines to help you follow.
Instead of using the same word over and over, try some synonyms and even just matching topics that relate. Often, a bone relates to a dog; or a hook relates to a fish; etc.
To this, there is no specific rule, but there are general guidelines most bloggers follow. At a minimum, it’s suggested to blog at least twice a month and you will find this to be the base most SEO companies recommend. However, following that, if your time or budget allows for it, you will find that it’s suggested the more, the better.
In fact, blogging 2-4 times a week can drastically increase your rankings, and even the King of Marketing, Seth Godin, blogs every day, but there is a catch to this. Going back to SEO, the only way this will work blogging that often is if the content is high quality. It’s not necessarily the length of the content, but the substance. Though, general practice is at least 350 words.
Every blog post should be written with intent. Well, a few points of intent for that matter. The first and foremost is to supply the user with relevant and useful content that fulfills the intent they searched.
The second part is going to be to fulfill your marketing goals in some form or another. Perhaps a newsletter signup or to direct them to a purchase on the website. The Mommy Bloggers mentioned above usually write for the intent of affiliate marketing. Each blog post is different and should satisfy a marketing goal, that way it becomes a win-win situation and the users will usually revisit for more information, and you get a customer in the meantime. Just don’t lose sight of the customer comes first.
There are a variety of ways to get content written for a website. If you have decent writing skills, it’s always great to contribute to your own blog. However, you will often find that the task can become overwhelming very quickly and you may choose to hire a content writer (<—see, that’s my call to action!) so they can take the burden off of you and you can focus on your business.
Whether you choose to hire us to write for you or you prefer to find someone yourself, just make sure they know enough about the subject and know enough about basic SEO practices that you can ensure traffic will come to your site, you will be fine hiring out the writing.
If you have any questions about getting your blog up and running, please feel free to start or join the discussion below. If you would like to discuss how Rebel Ape can help you with your content marketing, please feel free to send us a message.
You may have spent a significant amount of time researching branding strategies in marketing. There are many ways to market your company and chances are that you are somewhat familiar with the phrase “branding.” When you understand what branding is, you will be able to more effectively use it to provide the best image for your company.
Effective branding can provide a multitude of benefits to your business, including expanding your customer base, creating loyalty in your consumers, and ensuring a positive view of your company. There are many things that you will need to consider when you focus on forming the best possible brand for your business.
So what is branding? What are branding strategies in marketing, and how can you successfully implement branding for your business?
Branding can be summarized as the promise that you make to your customers. It gives them information about what to expect of your product or services and what sets you apart from your competition. Branding can also allow you to control how your company is perceived by customers and potential consumers.
Branding comes in many different forms, which can make it difficult to form a cohesive brand for your company. Your website, marketing materials, business operations, products, and more all impact the overall brand of your company. An effective brand will help to give you an edge, which can bring success to a business, even in an incredibly competitive field.
To understand the importance of branding for a company, it can be helpful to consider companies that have developed incredibly effective branding strategies. For example, when you think of McDonald’s, you picture red and yellow with the arching M. You may also become hungry.
The immediate recognition of a brand will ensure that it is thought of far more frequently, which can make effective advertising a much easier undertaking. In addition, when you think of McDonald’s, you know what to expect. Branding conveys expectations to customers, which can help build loyalty and increase their trust.
There are several considerations that you need to take into account when you focus on the formation of your company’s brand and what goes into branding strategies in marketing. The foundation of branding is the logo. It can be tempting to obtain a half-hearted logo when you first attempt to get your company off the ground, especially because it can seem like an unnecessary expense. However, this can result in many problems later on.
Rebranding can be a difficult process that can lose your existing customer base. Ensuring that you have a well-designed, excellent logo from the beginning can provide many benefits for the branding of your business. Remember that you get what you pay for, so take care when choosing a logo designer for your company.
Other aspects of branding should incorporate the logo throughout. This includes everything from your website and promotional materials to uniforms for your employees. To develop an effective branding strategy, there are several questions you will need to ask yourself about your business.
Some basic questions for strategizing your brand include asking the how, what, where, when, and to whom the brand will be targeted toward. This, however, helps primarily with your strategy, not with the formation of the brand. When you form a brand, you will need to consider the following questions.
When you answer these questions, you will be in an excellent position to focus on developing a brand for your business. The first step will be to get a great logo. Then you can create the ideal strategy to optimize your business’s branding.
After you have formed your brand, it is important to integrate your brand into the operations of your company. You should write down set brand standards to ensure that everyone in the company remains on the same page regarding your branding, which will help to improve overall consistency.
Your branding needs to include your logo, the way your business interacts with customers, packaging, the company’s website, any promotional materials, correspondence, and more. Effective integration will promote the overall consistency of your brand.
It is absolutely vital to maintain consistency when it comes to your brand. Ensure that there are rigid standards in place, that everyone is held to. When your brand is inconsistent, it has a subconscious impact on your customers or potential customers.
They see inconsistencies and these inconsistencies relate an unreliability of consistency with your product or services. Alternatively, when your brand is consistent across the board, it will improve the likelihood of customers trusting in you, which can help to enhance their loyalty.
There are many benefits to creating an effective brand for your business. Consistent branding can go a long way toward inspiring loyalty in your product. It can also give you a competitive advantage. The brand adds value to the product, which can justify higher asking prices. The right branding can increase the perceived quality of the product or service, as well as create an emotional attachment to the business.
The brand of your business is important to the overall success of your marketing strategies. Forming a great brand can help to increase awareness, inspire loyalty, and convey your desired message to your consumers. It can be difficult to create an effective brand strategy that will adequately promote your business.
Due to the importance of branding, it can be especially beneficial to consult with an expert when you focus on creating a solid brand for your company. Not only will an expert have more experience with effective branding, but it can also help to obtain a unique, unbiased perspective.
Contact us at Rebel Ape Marketing to learn more about branding strategies in marketing and how to form a successful brand for your company.
Learning about the website process can go a long way toward ensuring that you remain involved in every step of launching a new website. Here at Rebel Ape, we are passionate about providing you with a superior website that will meet all of your needs.
Here are 4 steps of the website process to help you obtain the right website for you and your business. Thes steps take you from obtaining a domain name to website design.
In simple terms, a domain name registrar is a service that allows you to buy a domain name for your new website. The domain name is the text you type into the browser address bar. For example: www.example.com. The registrar will tell you if your specific name is available or not and allows you to purchase an address for your website.
The domain name will be the way customers find your website, so this is a vital step in ensuring that your website is built on a firm foundation. Though you can purchase any available domain, we recommend one that will be clear and represent your company's brand.
Website hosting is closely related to the domain name process, but it is a separate function. A great way to think of this is that the domain name is the address of the website, while the hosting service is the physical location of the website, like a home that the address points to.
After a URL has been purchased, it will have to be connected to the hosting location through the domain name system. If you purchase a domain name from the same company that will host the site, this is often done for you. If not, it's a fairly easy step for those who are tech-savvy enough or are great at following online guides. Likewise, we can help you as well.
This is essentially like providing an address for a building in order to provide directions. The purpose of the domain name is primarily to indicate where you wish for the computer to go. For many of our websites, we use Siteground to host.
When a user types in a URL, they will be directed to the hosting site. At this point, the computer will download the hosting files, which will allow the website to be displayed in their browser window. This process works the same regardless of which browser you intend to use, whether it is on Google Chrome, Internet Explorer, Safari, or Firefox.
This cross-platform ability allows users to view a website from whichever browsing window they prefer. Keeping the website navigation understandable is very important.
Once these matters have been completed, a website will need to be designed. The website design process goes far beyond just the looks, as it must take into account the importance of functionality along with many other aspects.
From the graphic design to the content creation, every component will come together to create a cohesive, functional, and optimal website. After the design has been finished, the appropriate platform will need to be installed. The design is then moved from our design software into the specific platform.
At this point, they are coded and begin to function. Sometimes this requires a specific developer but is often moving towards the designers handling the front-end process of the website these days.
A great, effective website can provide many benefits to your business. It can help to drive more awareness to your brand, as well as improve the likelihood of growing your customer base.
There are many factors that are consistent with superior website design, so it can be incredibly useful to obtain the services of a professional to undertake this process.
To obtain more information about the website process, contact us at Rebel Ape Marketing today!
Get started with a great social media marketing campaign. As the ad adage goes, content is king – truer now than it has ever been. Content is being created at an astounding rate.
Here are a few stats from some of the most-used social media platforms in 2017: every minute, Snapchat users share 527,760 photos, users send 456,000 tweets on Twitter, and Instagram users post 46,740 photos.
Web designers might have to start coming up with creative ways to display the massive amount of content on their sites.
Even though it is still king, the content has to be seen to pass along a message. If it never reaches your audience in the first place, you will not get a reliable measurement of the quality of the content. This is why every single great campaign has a well-planned strategy behind it.
Strategy can make or break your entire campaign – low-quality content can be made effective due to great strategy while high-quality content can be rendered useless by a poor or total disregard for strategy.
Here’s our approach to creating a great social media marketing campaign.
It often seems like the most important step in any list is always the first one. By setting goals, you will be able to determine exactly what you are looking for to achieve with your social media.
Your goals need to be ones that you can actually accomplish. It would be unreasonable to say that you want to gain a million Twitter followers by next month.
You should pick a broad, but targeted overall goal for the entire campaign and then also set smaller, incremental goals as stepping stones as a path to your main goal.
Here are some examples of campaign goals:
Once your goals are set, you can map out the rest of your strategy.
To effectively execute strategy, you need to know everything you can about your audience. There are no shortcuts to immediately learn all of that information, but thankfully there are some tools you can use to make your life a little bit easier.
They will let you know which channels your target audience is most active on and help you determine the best way to reach them.
In-depth research will tell you which channels and ad locations will have the highest chance of success.
After setting your goals and researching your audience and their habits, you are ready to start acting on what you learned. Finding out that your target demographic tends to use one platform much more than others is a great indicator that ads would perform well on that channel.
Facebook Ads does a wonderful job of simplifying the entire process for clients. It guides you all the way from choosing an objective to setting a budget, and then from picking a format to measuring and analyzing its performance.
Once you have launched the campaign you should be constantly checking to see how it is doing. Your strategy does not stop after launch – you can make tweaks to the campaign to make it perform even better.
Analyzing the campaign throughout its run will ensure that you get the most bang for your buck.
Creating a successful social media marketing campaign is all about the strategy.
If you want to work with one of the best graphic designers and web designers in Utah, contact us! You can see more of our work right here in our portfolios.
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