Social media has completely changed the game for advertising. In fact, 97% of marketers say Social Media is now critical for all businesses. By spending as little as six hours per week on socials, you can increase not only your brand recognition but your sales as well.  Some may ask, do you really need social media marketing? Yes, yes you do. And here are some of the reasons why:

Increase Brand Awareness

A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even Americans 65 and older, 37% are social media users! If all of these people are spending time on social media, why wouldn’t you do the same to increase exposure for your brand?

Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Create social media profiles for your business, hire employees and business partners who will “like” and “share” your content to introduce a new network of individuals. These new individuals could potentially become new customers, and the more people who know about your business, the better!

Engage With Your Customers

Social media is the perfect way to interact and engage with your customers! The more you are interacting on social media with potential customers, the higher your chances of conversion will be. Set up a two-way communication with your target audience so you can make sure you’re aware of their wants/needs and are able to cater to them. Communication with your customers is the best way to win their attention and deliver your brands message. You will also be able to gain an audience in real terms and form organic connections.

Boosting Your Website SEO

Search engine optimization (or SEO in short) is a set of rules that can be followed by website/blog owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides. It is also an awesome way to increase the quality of sites by making them user-friendly, faster and easier to navigate.

Enhance Brand Loyalty

A lot of business owners think having a ton of followers is the most important thing, when in reality, it’s better to have a small number of organic followers than a ton of random ones. It doesn’t serve a real purpose if your followers aren’t loyal to your brand, so you want to make sure that you are targeting loyal followers as opposed to random ones! This is why it is so crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and a better chance at turning those followers into customers.

Cost Effective

It’s free to create profiles on almost all social networking platforms, which makes social media the most cost-effective advertising route. 84% of marketers say they spend as little as six hours of effort per week on social media, and that little of time has been effective enough to drive traffic to their social media platforms. If you could just spend even one hour a day developing and creating content, you could start seeing the results! There is also paid advertising through Facebook, Twitter, and Instagram that is relatively cheap.

It’s safe to say that Social Media is here to stay, and the longer you wait to take advantage of social media marketing, the more you have to lose. When done right, it can lead to more customers, more traffic, and more conversions. The earlier you start, the sooner you will start seeing the results and growth in your business.

You may have to add users to Google My Business to get the full array of benefits for your business. Optimizing your company’s GMB listing can boost your SEO and help your business rank higher in other searches, like Google Maps. Your Google My Business listing allows you to add photos and videos, which can generate a significant amount of interest in your company.

Additionally, there are options to add posts to announce events or expand the information about your company such as adding a question and answer section. There are many things that must be done to properly optimize your Google My Business account. 

Getting Started With Google My Business

​All information must be accurate on every listing. The name, address, and phone number are especially important. It is also necessary to prevent duplicate listings and provide as complete a profile as possible. You must update your profile rather than create a new one.

Regular maintenance is required for your GMB listing because Google allows users to update information. It is important to review these updates to ensure that all information pertaining to your business remains accurate.

Users are also able to provide answers to questions, so you must read those regularly to make certain that the answers are correct. 

Update Your Information

Google allows users to update information. It is important to review these updates to ensure that all information pertaining to your business remains accurate. Users are also able to provide answers to questions, so you must read those regularly to make certain that the answers are correct. 

Google allows users to update information. It is important to review these updates to ensure that all information pertaining to your business remains accurate. Users are also able to provide answers to questions, so you must read those regularly to make certain that the answers are correct. 

Why Hire an Agency

​Working with an experienced agency can help improve your GMB listing and ensure that your business ranks higher in Google searches. For an agency to be as effective as possible, it may be necessary to add them to your GMB listing. This will allow them to check the status of your profile, ensure that all information has been added properly, and review and update information as necessary. 

How to add users to Google My Business

​The process of adding other users to your GMB listing isn’t too difficult, but it involves many steps. 

1. Sign In To Your Google My Business Profile

Sign in to Google My Business. Adding an agency won’t require you to send them your personal account information and logins. The GMB setup allows you to add them as users so they will have their own access to the listing. Additionally, each user can be added in different capacities that will each have different levels of access to the listing. 

2. Open The Location You’d Like to Manage

If you have multiple locations, you’ll need to ensure that you are using the desired one. 

Google My Business Listing Selection
Google My Business Dashboard

3. Click the “Users” button

The “Users” button is located on the menu.

Google My Business User Section
Select

4. Click on the “Invite New Managers” Icon

In the top right corner, there will be a button that says “Invite New Managers.” Click on this icon.

Google My Business Add New User
The Invite New managers Icon is in the Top Right Corner

5. Enter the Email and Select the User’s Role

Enter the email address of the user you’d like to add to your GMB listing. 

​You will be given the option of assigning the user as owner, manager, or communications manager. Each of these roles will have different levels of access to the listing. Additionally, only “owners” will be able to add other users to the listing, although managers will be able to remove themselves.

Google My Business Enter Email
Enter the User

6. Click Invite

This will send an email to the user you are attempting to add. You will receive a notification once they have accepted the invitation.

Google My Business Email Invite
Email Received From Google My Business
Google My Business Accept Invite
What the New User Will See When They Accept The Invite

Your GMB listing requires consistent maintenance to ensure that it provides all the benefits it is able to. An experienced agency will be able to perform this maintenance for you. We would be happy to help, let’s chat and if you to use this guide to add users to Google My Business and we can look over it. This will help you to ensure that your GMB listing remains optimized and accurate, ultimately earning you more business.

If you have any additional questions about adding a user to Google My Business, leave a comment. If you are looking for website design to complete your Google My Business profile, please contact us.

This article assumes you already have a website and you are ready to setup Google Analytics and implement into it. If you don’t have hosting, we can help.

Do you currently have a website or have recently set up a website and you are wondering if it’s receiving any traffic at all, and if so, how much? That’s where Google Analytics comes in, Google Analytics is the software we will use to track the traffic to your website and also give us the data we will need to drive more traffic. Setting up Google Analytics with basic settings is pretty easy and anyone can do it, and better yet, it’s free!

There are a few steps to setting up Google Analytics but they are all simple and guided steps. This overview tutorial will take you through the stages on how to setup Google Analytics as well as installing a plugin into WordPress and authorizing it to use your settings.

Google Analytics Login

Google Analytics Sign In
Google Analytics Sign In

The first step to how to use google analytics for website tracking is to go to the Google Analytics website and create your account with your Gmail account, agree to their terms (read them first), then sign in. You will be presented with a New Account page and where you can add the account name (this is the umbrella that will hold all tracking codes pertaining to this site, IE: YouTube, subdomains, etc.) and the website name (this is the property tracking code we are getting now for this website). You will then enter your website, use the drop-down and select https if you have an SSL, your industry and time zone. Then just click Get Tracking ID.

Google Analytics New Account
Google Analytics New Account

You will have to accept their Terms and Conditions, and once done, you will see your new Tracking ID and some Javascript. Depending on how you implement this, it will determine which code you use. If you are using a WordPress Theme or WordPress Plugin, they will ask you whether they want the Tracking ID or Tracking Code but you usually only need one or the other, some plugins select which one they want for you. If you are coding your site manually, you will more than likely use the scripted code.

Google Analytics Tracking Code
Google Analytics Tracking Code

Google Analytics in WordPress

For this website, we will be using GADWP as the Google Analytics reporting plugin. Once installed, go to the plugin settings, authorize the plugin to access the account, by clicking their get access link and select your Google account associated with Google Analytics. Once the connection is established, you will have an access code to paste into the plugin. Return to the plugin settings, paste the code, and select the view. Default is websiteName.com > All Web Site Data (this may be different if you named the default view already).

Google Analytics Plugin
Google Analytics Plugin

Since we are using this plugin, it selects the script and reports it for us so we don’t have to add any tracking code into the site. The plugin has already done it for us. Save and the website is now tracking traffic, it may take a few days to start getting data so be patient.

The Basics of Google Analytics

That’s all you need to do to get your reporting up and going but all this is going to do is give you the data about how much traffic is coming to your website. There is a lot more that Google Analytics is capable of such as goal conversions, advanced views, linking AdWords, track button clicks, and a lot more, but if reporting is all you need, you are up and running.

The nice thing about GADWP is it will place a nice little graph on your WordPress dashboard so you don’t always have to go into your account to see the reports, but you from Google Analytics, you can get advanced reporting.

Why Use Google Analytics?

The main reason I suggest you setup Google Analytics is that if you ever leave WordPress and go to a different platform, you don’t lose all your analytics that are linked directly to WordPress like they are with Jetpack or others. They are great plugins, I even use some, and you can run them at the same time, but it’s always good to keep Google Analytics running at all times, either way.

If you need help with hosting, website design, or other types of graphics or marketing, give us a call or email us!

Running a business of any size these days means that you must take advantage of the power of the Internet. One of the best ways to get your company noticed, and to beat out the competition, is to ensure that your website is ranking as highly as possible in the SERPs (Search Engine Results Page) when a potential customer does a Google search. But how exactly do you get your website at the top of Google? You need great SEO, or “search engine optimization.”

What is SEO?

Search engine optimization is series of on-page and off-page (also known as off-site) technical and strategic factors added to your site as a way to increase how often people are shown your website when they do a search through Google or any other search engine. The better your SEO, the more frequently your website will be shown as the number one result for their query. The way to go about this is to use the right keywords and phrases, as well as things like links, meta descriptions, title tags, and many other aspects, to make the search engine’s algorithm pick up on your site as having great quality content for a specific search phrase. But don’t worry – if that sounds like something that can take up way too much of your time, you can find SEO services from companies like Rebel Ape Marketing.

What is Not SEO.

SEO is not a golden egg which will always make you rank first overnight. As search engines such as Google continue to evolve and adapt, rules and ranking signals change over time. Google prefers sites to be constantly growing and updating and as you continue to build your site, Google continues to update their algorithm to bring you the user, the best results possible.

Old techniques like link trading, keyword stuffing, link farms, and other old methods are now penalized by Google. SEO done correctly, though can often show some immediate results, usually takes time and builds organically. Even with great content, you must have technical factors added to your site or the site with great content and those technical factors will, more than likely, have a higher domain authority and rank higher than your site.

Why is Search Engine Optimization Important?

Many companies feel that they don’t need SEO, or their niche market is too small, but the reality is, no matter the industry, someone will be outranking you if they have SEO and you don’t. The reason that SEO is so important is all in the way people use the Internet these days to conduct searches. Consider these statistics:

SEO Statistics Rebel Ape Marketing
SEO Statistics

SEO Increases Potential Online Sales with More Traffic

All of the statistics above show one thing: website ranking is key for getting more traffic, more so than even paid marketing tactics can earn in many cases. By boosting your SEO, you stand a much higher chance of gaining more organic traffic – and with more traffic comes more sales potential.

As you learning “What is SEO?”, one of the best things to know is how SEO services can help you boost this traffic to earn more sales. Google algorithms are constantly evolving, so staying on top of great SEO can be a full-time job. In order to stay focused on your company, you can have this task performed by experts who specialize in growing traffic organically.

More Traffic

With over four billion people online and using the internet in 2018, it’s very important that you tap into those shares and drive your target audience to your site. The more pages you have ranking higher, the more potential you have to drive that traffic to your website. Without SEO, consider how much of that potential traffic is lost to your competitors.

More Sales

With other means of marketing implemented on your site, the extra traffic you bring in has more chance for conversions. Getting the traffic to your site is a huge part of the challenge, but once they make it to your site, it’s time to introduce them to the content they are looking for, the offers they want to find, and ultimately, the purchase they want to make.

SEO Process on Glass
What Is SEO

The Rebel Ape Marketing SEO Process

Rebel Ape Marketing is the answer you need for your business. We help professionals in and around Ogden, Utah, as well as all over the world, building their SEO to increase their traffic, and ultimately increase their sales. We can also use graphic design to help your site shine. We can help you increase the technical factors on your website, audit the site for weaknesses, and find opportunities for potential growth.

By implementing our different SEO processes, your site will continue to increase its traffic, build the page rank, and ultimately gain higher online visibility that can better compete for the top positions in the Google SERPs. If you’re ready to learn more about improving the authority of your site, it’s time to contact us at here.

Sources:

Moz | Search Engine People | Search Engine Journal | We Are Social

If you are wondering how to hire a logo designer, you aren't alone. As a professional graphic designer who specializes in logo design, I get this question a lot. In this article, I am going to go into how to find the right logo designer and match their portfolio to the design you have in mind, as well as the design process and what to expect when you enter into an agreement.

  1. What do you have in mind for your logo?
  2. Find your logo designer.
  3. Look at the designer's portfolio.
  4. Contact the designer.
  5. Establish a realistic budget.
  6. Go over the project, agree on terms, finalize the contract.
  7. What to expect from the design process.
  8. Give your feedback.
  9. Finalize the logo design process.

The first thing you need to do before you even start looking for a graphic designer is to decide on what it is you want and that brings us to our first section.

1. What do you have in mind for your logo design?

The logo designer that you choose is likely to ask you a series of questions when you start discussing your project. Most professional designers have a questionnaire that they will go over or supply to you to fill out which will help identify your expectations of the logo, but you would be amazed at how many people want a logo but their initial idea is so vague they aren't even sure what they want. If this is where you land, don't worry. Most designers can help you identify what you are having trouble putting into words.

The best thing to do is to take some time and look at different logos on the internet for examples that will help you further develop your idea. This will help you present clear instruction on what kind of look you want. If you want a grungy sports logo that looks like it's exploding but the designer understands that you want a sleek handwritten logo, you aren't going to be happy with the final design. By doing some preliminary research, you can send them some logo ideas you really like and then talk about them.

Now that you have an idea of what you want, it's time to find your designer.

Find a Graphic Designer

2. How to find a graphic designer

There are multiple ways to do this but you need to decide on a few things first. Do you want to work with someone locally who can meet with you in person or do you want to expand nationally where you will often deal with them only in email? You can also consider what the future relationship will become when you need websites and print material. A local designer sometimes will fit the bill better if you need to meet in person, but that's not as critical with Skype and Google Hangouts available.

3. Look at the designer's portfolio

This is essential. If you find a designer who only deals with sports logo but you want a logo designed for a jewelry store, there is a good chance the logo will not be what you expect when finished. It is very important to match the portfolio to the logo designer. Don't only look at the craftsmanship but also the mood the designer works with. Do they have a happy colorful feel to each design? Is their portfolio full of desaturated corporate colors? Perhaps it's a dark and moody portfolio. Match the artists look and feel to what you are expecting.

Once you have decided, if you are going nationally there are a lot of websites you can go to such as Dribbble, Behance, or Logopond to look over the different logos and find someone who matches what you want. You can often click a hire me button or just fill out a contact form.

If you are going locally, you can often find good resources on your social networks. There is a good chance someone you know also knows a designer. Talk to them and if they don't match your feel, they often will know someone who does. In addition, you can go to local chambers, networking groups, and even online social groups for your city. Mention you are looking for a graphic designer for your logo and there is a good chance we are watching.

Communicate With The Graphic Designer

4. Contact the designer

After you have your leads established and you have looked at the portfolios, it's time to contact your designer. A simple introduction to how you found them and what you are looking for is usually enough to get the conversation started. The designer will often drive the conversation with a series of questions. A few sample questions may be:

Once you have the questions out of the way, it's time to talk costs. That's right, the question of all questions.

5. Establish a realistic budget

It is important to have a realistic budget in mind when you are ready to enter into a logo design project. First off, it is very rude to ask a designer to work on a logo for free. It is just bad all around. More than likely you won't work for free in your job, don't ask them to work for free in theirs. I don't mean to be blunt, but we get asked that a lot.

Do you have a budget already set, simply ask the designer if he can work within those means? If you don't have a budget and you are asking the designer to bid a project, that is fine too. If the cost happens to come back higher than you are expecting don't throw in the towel just yet. Ask the designer if there is any way to possibly lower the costs since it is outside of your budget. Sometimes the designer can lower the revisions they usually supply or perhaps you will be getting multiple concepts and they can reduce that amount. That is just an example.

Understand that the designer will have a lot of work behind the scenes that you won't even see. This could be hours of concept thumbnails, creating mood boards, competitor research, and then the hours it takes to fine tune every line in the final design. We care about our craft immensely.

It's important not to ask for clip art to be incorporated into your logo. Not only is this offensive to the artist, but if you want a clip art logo, just go buy a clip art logo.

6. Go over the project, agree on terms, and finalize the contract

Most graphic designers will work on contracts. Though this might seem a bit intimidating, it's to protect them and their work but it's also to protect you and what you are agreeing to purchase. All of your rights are in this contract so if you are receiving full rights to the design, it will be in there. If you are only buying limited rights, it too will be in there. Look over the contract carefully to make sure you are happy with the terms, if you have change requests just ask, this contact is as much for you as it is for them. Contracts are a good thing.

7. What to expect from the design process

So you've agreed on a price, talked about the design, and signed the contract. Now what? First, it's common practice for the designer to ask for half the payment up front. They will send you an invoice for a specified amount and they won't start your design until the half down has been received. Now you've paid the design process begins.

During this process, there will be many hours of work that you won't even see. This is going to be thumbnails (coming up with the strongest design in a series of many, many sketches), mood boards to get a feel of the mood of the logo, preliminary comps which are better-rendered sketches, and then the vectoring process. Though most artists don't show thumbnails because they don't make much sense to someone who doesn't work with them on a daily basis, most designers will supply them if you ask for them. Just don't get too set on a design because it's best to leave the strongest logo do the designer. You hired them as the professional after all. They have an eye trained to recognize the stronger shapes and physiology behind the design.

How to hire a logo designer

8. Giving your feedback

The designer will present you with your logo design. After all the work is done, the designer has selected the strongest logo design out of the tons of thumbnails, they have meticulously edited it to perfection, and now they are presenting it to you. This does not mean you don't get a say in your logo design.

It is common to have revisions in the design process. Perhaps you don't like the shape of a particular letter, or you aren't sure about the chosen color, etc. Just talk to your designer and they will usually tell you why they made a particular decision but if an edit strengthens the logo, we are happy to make it. If we don't agree with your decision, we will often advise against it and explain why and see if you still want to progress after our reasoning.

9. Finishing the design

The design process is a long process that requires the outcome to look simple and memorable. However, the process is anything but simple.

Now you have the final logo is done, the designer will request the final payment and once made they will send you over the final designs. Depending on your contract, it will specify what you get to use the logo for. If you have full or limited rights, and so on. Most contracts don't allow you to change the logo after it's complete so no stretching or recoloring the logo. Branding matters!

Conclusion

I hope this post has helped shed some light on how to get a logo made for you or your company. Even though I've explained the process in detail, It's a painless, straightforward process. When finished with your logo design, stay in contact with your designer, create friendships, and they will usually stick around to help your company succeed in all your marketing endeavors and will be happy to assist on other projects.

If this article was helpful, please share it with someone you think it could help.

Of course, I am a graphic designer and logos are my specialty so I can't end this post without a quick shameless self-promotion. If you would like me to design your logo for you, please feel free to contact me at any time to get started.

If you have a question about anything I covered on the article, please feel free to move the conversation by asking a question in the comments before or even tell me about a design experience you've had. Good, I hope! Let's expand on this and make it even more useful for others!

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