In October of 2019, Google began rolling out its largest update since they release RankBrain which was nearly 5 years ago. This update is going to impact how Google reads search queries as well and impacting things such as Featured Snippets.

As AI begins to propel our technology forward, Google is utilizing it in such a way to allow the computers to understand language just as humans understand it. Now instead of Google simply taking the search query and matching to the words in a sequence, it now understands the overall context in which the query means. This is another step in moving away from keywords as the primary way of search and focusing on the context of the search. As this technology progresses, more relevant search results will be displayed. 

What is BERT and how is it applied to search? 

This recent update is known as Google BERT which stands for Bidirectional Encoder Representations from Transformers and is a network-based technique for natural language processing (NLP). Currently, BERT is being applied to around 1-10 searches or approximately 10% of all searches in English. More languages are going to continue to roll out at a later date.

BERT is more than advancements in AI and software. BERT is so complex that the current technology was limiting the advancements so new hardware is now being rolled out called Cloud TPU’s

With Google now understanding the search queries as the human searcher intends, we will be seeing constant improvement on the search queries over time as BERT continues to learn and progress.

How is SEO affected by BERT?

There will be a few changes in terms of SEO. The first is going to be backlink profiles. Backlinks have been becoming less important year after year, though they still make up a large percentage of SEO work.

Keywords are also becoming less relevant over time as well as we are moving into phrase searches and relevant context. Since everyone uses different phrases for search, Google is now putting more relevance on the words such as “for” and “to” which where easier omitted. 

The overall relevance of keywords currently ranked for likely won’t have much of an impact but what is going to have the most impact is going to be the quality of content being provided on websites. The more relevant the content to the context of the search, the more likely the site is going to rank well. 

The common and already established ranking factors such as site speed, citation sources, technical aspects, etc., will continue to be maintained. 

How to move forward with your website.

Continue working on your websites as you always have. Continue to build your citation sources and maintain proper NAP (Name, Address, and Phone) across various platforms. 

We always recommend building and maintaining a blog that covers a wide array of topics on queries that people are searching for. This is a great method for building the relevance of your website and grabbing keywords and keyphrases. Though we may be seeing some shifts here with BERT, it’s going to continue being a valuable source for content creation.

It’s important to talk to an SEO to find the best practices to maintain your site and help it improve its ranks and authority over time by making sure the site is responsive, there are no broken links, and the content is relevant to the search. 

We would love to help!

If you want to talk about your website or how to improve your SEO for search, we would love to take the time to talk with you about the health of your site and what direction you want to take your marketing. Contact us today to get started!

If you have any questions or comments, feel free to start or join the discussion below. We love to interact with our readers whenever they want to talk.

Learning about the website process can go a long way toward ensuring that you remain involved in every step of launching a new website. Here at Rebel Ape, we are passionate about providing you with a superior website that will meet all of your needs.

Here are 4 steps of the website process to help you obtain the right website for you and your business. Thes steps take you from obtaining a domain name to website design

www Magnifying Glass
Website Process: Registering The Domain Name

1. The Registrar: This is where you buy your URL.

In simple terms, a domain name registrar is a service that allows you to buy a domain name for your new website. The domain name is the text you type into the browser address bar. For example: www.example.com. The registrar will tell you if your specific name is available or not and allows you to purchase an address for your website.

The domain name will be the way customers find your website, so this is a vital step in ensuring that your website is built on a firm foundation.  Though you can purchase any available domain, we recommend one that will be clear and represent your company's brand.

Website Process: Website Hosting
Website Process: Choosing A Website Host

2. Website Hosting: Where your website files live.

Website hosting is closely related to the domain name process, but it is a separate function. A great way to think of this is that the domain name is the address of the website, while the hosting service is the physical location of the website, like a home that the address points to.

After a URL has been purchased, it will have to be connected to the hosting location through the domain name system. If you purchase a domain name from the same company that will host the site, this is often done for you. If not, it's a fairly easy step for those who are tech-savvy enough or are great at following online guides. Likewise, we can help you as well.

This is essentially like providing an address for a building in order to provide directions. The purpose of the domain name is primarily to indicate where you wish for the computer to go. For many of our websites, we use Siteground to host.

Website Process: Users
Website Process: Users

3. Users: Who will be going to your website after it's launched.

When a user types in a URL, they will be directed to the hosting site. At this point, the computer will download the hosting files, which will allow the website to be displayed in their browser window. This process works the same regardless of which browser you intend to use, whether it is on Google Chrome, Internet Explorer, Safari, or Firefox.

This cross-platform ability allows users to view a website from whichever browsing window they prefer. Keeping the website navigation understandable is very important.

Website Process: Website Design
Website Process: Website Design

4. Website Design and Development: How the website looks to people visiting the website.

Once these matters have been completed, a website will need to be designed. The website design process goes far beyond just the looks, as it must take into account the importance of functionality along with many other aspects.

From the graphic design to the content creation, every component will come together to create a cohesive, functional, and optimal website. After the design has been finished, the appropriate platform will need to be installed. The design is then moved from our design software into the specific platform.

At this point, they are coded and begin to function. Sometimes this requires a specific developer but is often moving towards the designers handling the front-end process of the website these days.

Website Process: Getting Started
Website Process: Getting

Rebel Ape's Website Process

A great, effective website can provide many benefits to your business. It can help to drive more awareness to your brand, as well as improve the likelihood of growing your customer base.

There are many factors that are consistent with superior website design, so it can be incredibly useful to obtain the services of a professional to undertake this process.

To obtain more information about the website process, contact us at Rebel Ape Marketing today!

Social media has completely changed the game for advertising. In fact, 97% of marketers say Social Media is now critical for all businesses. By spending as little as six hours per week on socials, you can increase not only your brand recognition but your sales as well.  Some may ask, do you really need social media marketing? Yes, yes you do. And here are some of the reasons why:

Increase Brand Awareness

A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even Americans 65 and older, 37% are social media users! If all of these people are spending time on social media, why wouldn’t you do the same to increase exposure for your brand?

Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Create social media profiles for your business, hire employees and business partners who will “like” and “share” your content to introduce a new network of individuals. These new individuals could potentially become new customers, and the more people who know about your business, the better!

Engage With Your Customers

Social media is the perfect way to interact and engage with your customers! The more you are interacting on social media with potential customers, the higher your chances of conversion will be. Set up a two-way communication with your target audience so you can make sure you’re aware of their wants/needs and are able to cater to them. Communication with your customers is the best way to win their attention and deliver your brands message. You will also be able to gain an audience in real terms and form organic connections.

Boosting Your Website SEO

Search engine optimization (or SEO in short) is a set of rules that can be followed by website/blog owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides. It is also an awesome way to increase the quality of sites by making them user-friendly, faster and easier to navigate.

Enhance Brand Loyalty

A lot of business owners think having a ton of followers is the most important thing, when in reality, it’s better to have a small number of organic followers than a ton of random ones. It doesn’t serve a real purpose if your followers aren’t loyal to your brand, so you want to make sure that you are targeting loyal followers as opposed to random ones! This is why it is so crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and a better chance at turning those followers into customers.

Cost Effective

It’s free to create profiles on almost all social networking platforms, which makes social media the most cost-effective advertising route. 84% of marketers say they spend as little as six hours of effort per week on social media, and that little of time has been effective enough to drive traffic to their social media platforms. If you could just spend even one hour a day developing and creating content, you could start seeing the results! There is also paid advertising through Facebook, Twitter, and Instagram that is relatively cheap.

It’s safe to say that Social Media is here to stay, and the longer you wait to take advantage of social media marketing, the more you have to lose. When done right, it can lead to more customers, more traffic, and more conversions. The earlier you start, the sooner you will start seeing the results and growth in your business.

This article assumes you already have a website and you are ready to setup Google Analytics and implement into it. If you don’t have hosting, we can help.

Do you currently have a website or have recently set up a website and you are wondering if it’s receiving any traffic at all, and if so, how much? That’s where Google Analytics comes in, Google Analytics is the software we will use to track the traffic to your website and also give us the data we will need to drive more traffic. Setting up Google Analytics with basic settings is pretty easy and anyone can do it, and better yet, it’s free!

There are a few steps to setting up Google Analytics but they are all simple and guided steps. This overview tutorial will take you through the stages on how to setup Google Analytics as well as installing a plugin into WordPress and authorizing it to use your settings.

Google Analytics Login

Google Analytics Sign In
Google Analytics Sign In

The first step to how to use google analytics for website tracking is to go to the Google Analytics website and create your account with your Gmail account, agree to their terms (read them first), then sign in. You will be presented with a New Account page and where you can add the account name (this is the umbrella that will hold all tracking codes pertaining to this site, IE: YouTube, subdomains, etc.) and the website name (this is the property tracking code we are getting now for this website). You will then enter your website, use the drop-down and select https if you have an SSL, your industry and time zone. Then just click Get Tracking ID.

Google Analytics New Account
Google Analytics New Account

You will have to accept their Terms and Conditions, and once done, you will see your new Tracking ID and some Javascript. Depending on how you implement this, it will determine which code you use. If you are using a WordPress Theme or WordPress Plugin, they will ask you whether they want the Tracking ID or Tracking Code but you usually only need one or the other, some plugins select which one they want for you. If you are coding your site manually, you will more than likely use the scripted code.

Google Analytics Tracking Code
Google Analytics Tracking Code

Google Analytics in WordPress

For this website, we will be using GADWP as the Google Analytics reporting plugin. Once installed, go to the plugin settings, authorize the plugin to access the account, by clicking their get access link and select your Google account associated with Google Analytics. Once the connection is established, you will have an access code to paste into the plugin. Return to the plugin settings, paste the code, and select the view. Default is websiteName.com > All Web Site Data (this may be different if you named the default view already).

Google Analytics Plugin
Google Analytics Plugin

Since we are using this plugin, it selects the script and reports it for us so we don’t have to add any tracking code into the site. The plugin has already done it for us. Save and the website is now tracking traffic, it may take a few days to start getting data so be patient.

The Basics of Google Analytics

That’s all you need to do to get your reporting up and going but all this is going to do is give you the data about how much traffic is coming to your website. There is a lot more that Google Analytics is capable of such as goal conversions, advanced views, linking AdWords, track button clicks, and a lot more, but if reporting is all you need, you are up and running.

The nice thing about GADWP is it will place a nice little graph on your WordPress dashboard so you don’t always have to go into your account to see the reports, but you from Google Analytics, you can get advanced reporting.

Why Use Google Analytics?

The main reason I suggest you setup Google Analytics is that if you ever leave WordPress and go to a different platform, you don’t lose all your analytics that are linked directly to WordPress like they are with Jetpack or others. They are great plugins, I even use some, and you can run them at the same time, but it’s always good to keep Google Analytics running at all times, either way.

If you need help with hosting, website design, or other types of graphics or marketing, give us a call or email us!

For all of my graphic design and website design, I work on a Mac most of the time. However, I often have to work on a PC as well. For the most part, they work fairly similar, I open Photoshop or Illustrator, do my work, move on.

Overall, I don't mind the switch, it's pretty straightforward with minor differences...except one. I've been working on an Apple since 2007 and I've since become very used to the "Natural Scrolling" that Mac has in the OS, even though most people call it "Reverse Scrolling" in the PC realm.

Since I prefer natural/reverse scrolling I wanted to bring it to Windows 10. I've done it many times, but since an update always kills it, I'm making this guide to remind me how to do it each time and maybe it will help others as well so here is a quick guide on how to setup Reverse Scrolling on Windows 10.

How To Setup Reverse Scrolling on Windows 10

It's a very easy process that requires some tech terms but don't worry, it's easy. It starts by getting a Hardware ID of the mouse, changing a registry key, and restarting the device, that's it.

How to find the mouse Hardware ID

Now to change the RegEdit Key

That's all there is to it. Every time Windows updates I have to go through remembering how to do this, do a few online searches and ultimately get back to where it's working correctly. This time I couldn't remember where to find my VID number so thanks to VVSE.com and their article for Reverse Scrolling on Windows 7 I was able to find it. Now I have this guide, hopefully, the next update is a lot smoother.

A few Natural Scrolling quirks

Simple security updates don't seem to change the setting, there are usually the larger updates that kill them off so you can usually go awhile with the settings intact. Some of the quirks I've seen with this have been that sometimes the scrolling seems to revert when you move into a new window. This is an easy fix by clicking on the desktop then back into the window.

Sometimes Photoshop and Illustrator will scroll the wrong direction when zooming. This one hasn't resolved as easily and often makes me have to exit the app and reopen it to fix that one but this one has been rarer than the previous issue I mentioned.

But there is a quick rundown of how to switch the scrolling on Windows 10 so it's not so bad jumping from Mac to Windows then back to the Mac.

I hope this helps you reverse scrolling on Windows 10 so it feels more natural. Feel free to check out the rest of the blog for other art related posts.

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