How We Generated 130+ Leads Per Month for a Struggling Medical Spa
Industry: Medical Spa
Location: Ogden
Timeline: 12+ months
Services: Silverback Authority Method
Key Results
- 130+ leads per month on autopilot
- 1,000+ total leads generated during our partnership
- $700,000+ in potential revenue created
- $5,000/month saved by eliminating ineffective marketing spend
- First leads within 5 days of campaign launch
The Challenge
Cody, owner of Regeneration Medical Spa, was frustrated with marketing. He had invested tens of thousands of dollars with multiple agencies without seeing any measurable results. The biggest problem? He couldn’t even tell if his marketing was working.
Key Pain Points:
- No tracking or attribution system in place
- Multiple agencies promising results but failing to deliver
- Spending over $5,000/month with zero ROI
- Lack of understanding about what marketing channels actually worked
- No clear customer avatar or targeting strategy
The medical spa industry presents unique challenges with strict advertising regulations and compliance requirements that many general marketing agencies struggle to navigate.
Our Approach
Discovery & Analysis: We began with a comprehensive Break Even Point Analysis to understand:
- Current marketing spend and attribution gaps
- Revenue per customer and lifetime value
- Conversion rates at each stage of the funnel
- Competitive landscape and market opportunities
Strategic Recommendations: Our analysis revealed that previous agencies were using ineffective methods that didn’t align with Regeneration’s target Customer Avatar. We recommended:
- Immediate cessation of all current marketing activities
- Implementation of our Silverback Authority Method
- Proper tracking and attribution setup
- Targeted campaigns based on ideal customer profiles
The Decision: After presenting our findings, Cody canceled all existing marketing contracts. Within two weeks, he noticed no difference in lead flow – confirming that $5,000+ monthly spend was generating zero results. Casey, who runs operations, was ready to move forward with our strategic approach.
Implementation
Week 1: Foundation & Quick Wins
- Onboarding meeting and system setup
- Creative development: Website redesign, ad graphics, lead magnets
- Tracking system implementation with dedicated phone numbers
- Automated workflows setup
- First leads generated within 5 days
Month 1-2: Core Channel Launch
- Paid advertising: Meta and Google Ads campaigns
- SEO cleanup: Removed 400+ toxic backlinks (this used to be a very old SEO strategy from a previous agency that hasn’t modernized their approach)
- Content strategy: New blog posts and landing pages
- SMS campaigns through our proprietary system
- Automation setup: Missed call text-back bot and nurture sequences
Month 3+: Scale & Optimize
- Video content: Blog post videos and testimonials
- Advanced SEO: High-quality backlink acquisition
- Seasonal campaigns for peak booking periods
- Conversion rate optimization across all touchpoints
- Performance monitoring and continuous improvement
The Breakthrough Moment
Our SMS campaign launch exceeded all expectations. Within 4 hours of going live at 9 AM, we generated:
- 70+ phone calls
- 40+ SMS responses
- Multiple same-day bookings
This single campaign demonstrated the power of multi-channel integration and proper audience targeting.
Results & Impact
Quantitative Results
- 130+ qualified leads per month (consistent, predictable flow)
- 1,000+ total leads generated to date
- $700,000+ in potential revenue created
- Daily phone calls through our tracking system
- Zero marketing spend waste – every dollar tracked and optimized
Qualitative Impact
- Complete transformation from “hating marketing” to seeing it as a growth driver
- Predictable, scalable business growth
- Clear understanding of which channels drive results
- Operational efficiency through automation
- Enhanced brand positioning in local market
Ongoing Strategy
We continue to optimize and expand Regeneration’s marketing through:
Current Focus Areas:
- Search engine optimization expansion
- Email campaign refinement
- SMS campaign optimization
- Google Ads performance improvement
- Facebook Ads scaling
- Seasonal campaign development
- Conversion rate optimization
Next Milestone: 200 leads per month
Client Testimonial
“I used to hate marketing – Rebel Ape proved me wrong. Hire a marketing team that understands your unique business needs and brings results, because that’s what matters at the end of the day.”
— Cody, Owner of Regeneration Medical Spa
Key Takeaways
- Industry Expertise Matters: Medical facilities have unique compliance requirements that require specialized knowledge
- Proper Attribution is Critical: Without tracking, you can’t optimize or scale effectively
- Multi-Channel Integration Works: Our Silverback Authority Method creates multiple touchpoints for maximum impact
- Quick Wins Build Momentum: Generating leads within 5 days proves the system works
Results may vary. Past performance does not guarantee future results.