VOID Distortion approached Rebel Ape Marketing looking for a logo design to represent their company. After some samples were sent, we decided to stay away from the standard swirl icons to represent the void portion of the logo. They also wanted something to represent distortion in the logo.
The final logo consists of the logo being misaligned to represent the distortion caused by a glitching effect. We amplified this with a form of chromatic aberration. The void swirl is represented by a letter V that spirals into itself.
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