A phone number on your website may seem like a small detail, but they can have a huge impact on your business's success. A phone number is often seen as the first step in a customer's journey to purchase and having one in an easily visible spot can increase levels of engagement and conversions on your website.

Plus, having your local area code as part of the number shows potential customers that you are within their service area, which increases trust and brand recognition.

Customers will see that a business is legitimate if it is willing to share its phone number. Having the number prominently displayed helps to build trust with potential customers by showing them that you are available and ready to answer their questions.

This transparency can help build customer loyalty and encourage people to use your services. Additionally, having a local area code in the phone number further increases trust levels as customers can be sure that they are dealing with a business close to them.

Many businesses know that having a visible phone number on your website is essential to converting website visitors. It’s more than just providing customers with contact information – placing a number in the right spot on your website can lead to higher levels of engagement, more conversions, and more sales.

This blog post will discuss why a phone number is one of the best converting items on a website, how it adds trust and localizes business, and why putting it in the top right-hand corner is so beneficial. 

Why Put The Phone Number On Your Website in the Top Right-Hand Corner? 

The first step in making sure the phone number on your website has an impact is to decide where you should put it. Many experts agree that the most effective place for it is either at the top of or near the top of your homepage and preferably on the right side as well.

This ensures that any visitor to your site will see it immediately when they arrive and be provided with contact information quickly if needed. 

Plus, having your local area code as part of the number shows potential customers that you are within their service area, which increases trust and brand recognition.

Why Does A Phone Number Convert So Well? 

A good phone number placement isn’t the only factor in why numbers convert so well – there are other benefits as well. For one thing, having one prominently displayed gives off an air of legitimacy to potential customers who may be considering using your services.

Not only does this increase their level of trust in your company but also makes them feel like they can reach out to you with ease should they need any further information or help with their purchase decision. 

A phone number on your website provides customers with a direct line of communication to the business. This helps to create an air of transparency and builds trust in your products or services.

Customers feel more secure when they know they can reach out at any time, and having a physical phone number makes this easier than using other methods of communication such as online chat or email. 

Furthermore, a phone number allows customers to ask questions before making a purchase, which helps to give them peace of mind that their investment is secure.

Having a real person available to answer any queries quickly is essential for providing good customer service, which leads to higher conversion rates and more sales for the business.

How Phone Numbers Add Trust To A Website 

Speaking of trust, having a clearly visible phone number on your website also conveys an element of reliability which helps visitors feel comfortable buying from you or signing up for services.

Seeing that there are humans behind your business who are available for assistance helps potential customers feel secure about dealing with you and ultimately leads to higher conversions because people trust you more.  

Customers will see that a business is legitimate if it is willing to share its phone number. Having the number prominently displayed helps to build trust with potential customers by showing them that you are available and ready to answer their questions.

This transparency can help build customer loyalty and encourage people to use your services. Additionally, having a local area code in the phone number on your website further increases trust levels as customers can be sure that they are dealing with a business close to them.

How A Phone Number Can Localize Your Company 

Having a phone number on your website not only increases customer confidence but can also aid in increasing brand recognition by helping customers find you while searching locally online.

Adding your local area code can be seen as an indicator that you serve customers within those regions, which ensures people know where you are based out of even if they don't know much about your company otherwise.

Doing this also helps differentiate yourself from national companies that provide similar products/services by indicating that potential customers have someone nearby who can assist them if needed.

Having a phone number on your website can help you build trust and establish better relationships with your customers. People tend to find it easier to reach out when they know that someone is there who can provide assistance in a timely manner.

Let Rebel Ape Marketing Help You With Your Website

In conclusion, having a phone number on your website is one of the best ways to convert visitors into leads and customers. It adds an element of trust and legitimacy to your business, helps localize you for those searching for companies nearby, and prominently displays contact info for customers who may have questions.

If you're looking for help optimizing your website for conversions, let Rebel Ape Marketing help you with your website today.