By now, pretty much anyone who runs a website has heard the term, SEO. However, when you ask them what it is, most people don’t really know what it is or even what the acronym stands for. SEO stands for Search Engine Optimization and it’s a crucial factor to add throughout your website to aid in helping you get ranked in the tops results of the Google SERP’s (Search Engine Results Page). In addition, search engine optimization can localize you to your city of business. For example, I target Ogden, Utah since that is the hub of my operations.
Do You Need SEO?
How do you know if you need SEO on your webpage or if it will benefit you? SEO can be a difficult business decision because it’s a game of the tortoise and the hare. SEO is a tortoise, it’s the slow game, takes time to build, optimize, index, and rank, but in the long run, it wins the race because it’s the SEO on your site that brings the organic traffic from Google and Bing. SEO is a combination of techniques on your website the bring in traffic through blog posts, press releases, web articles, videos, and other online marketing aspects.
With my SEO services, I monitor specific keywords and we can watch your rankings grow over time. These rankings help us determine if a page is ranking #1 in the Google or Bing SERP’s or maybe it’s ranking #14 and we see we need to optimize that specific page.
Optimization Influences Google
I give you everything you need to know, or will consult you about what you may already know and why your local business website needs to be optimized. I operate my SEO hub from Ogden, Utah but SEO can be and should be applied no matter what state you operate from. It is essential to drive your local ranking above your competitors so you have the first chance to be contacted by potential customers.