In an increasingly tech-savvy world, social media has weaved itself into our lives in ways we would never have thought possible. Just as it has provided opportunities like never before to connect with one another, it has also provided a brand new platform on which to market your business. As its popularity soars, businesses must recognize the imperative of engaging in social media marketing.
Let’s be honest, in many ways, social media is the new “getting up in the morning and reading the paper.” For most people, they start off each day opening up one of the many platforms and scrolling through photos, videos, and status updates, completely inundated with likes, comments, and shares.
It has only grown since it first started, and it hasn’t shown signs of slowing down, which is why many companies have seen it as an opportunity to promote themselves on a whole other platform.
Some businesses, however, tend to see social media marketing as expendable, a side of marketing that won’t really have an effect on their overall profitability. But in reality, avoiding social media could be holding you back from gaining customers.
Is Your Target Audience Using Social Media Marketing Platforms? Survey Says: Yes
Certain business owners resist engaging in social media marketing, fearing it might be fruitless. Surprisingly, almost 40% of small businesses avoid using social media in their marketing efforts, according to recent studies.
Perhaps past attempts yielded underwhelming outcomes, leading to the assumption that their audience isn’t present. Alternatively, they might have acquired more business through word of mouth than through likes and shares.
Regardless of the rationale, some businesses abstain from social media marketing under the assumption that their audience lacks activity there. Yet, the statistics tell a different story:
- Studies show that as of 2025, over 4.5 billion people globally use at least one social media platform. That is 1.5 billion more than in 2017. And there are estimates that there will be as many as 5 billion users by 2028. This tells us that your target audience is almost certainly found among those numbers.
- Recent reports show that roughly 70% of adults in the U.S. are Facebook users. According to industry data, over 60% of smartphone users in the U.S. are active on Instagram.
- Speaking of Facebook, 75% of “business-to-consumer” marketers have found customers because of that platform.
- What’s more, an astounding 92% of people ages 18–29 are social media users, 85% of those aged 30-49, an impressive 78% of those aged 50–64, and still a significant 52% of those aged 65 and older.
Underestimating the power of social media marketing could hinder you from connecting with your most loyal customers. Embracing it unlocks new opportunities for your home service business.
What Social Media Marketing Can Do For Your Business
When considering social media marketing for your business, the potential rewards far surpass the risks. Building your business’s presence on these platforms offers significant advantages you can’t afford to miss.
Larger Potential For Sales Through Social Media Marketing
Platforms like Facebook, Instagram, TikTok, and LinkedIn have grown increasingly popular for those in the market for just about anything, including home services. Businesses that use these platforms to their advantage have been surprised by the results:
- Current statistics show that 82% of salespeople who use social media marketing outsell those who don’t.
- Meanwhile, 78% of marketers view selling on social media as anywhere from “somewhat effective” to “very effective” for their businesses.
- Overall, over 65% of consumers utilize social media when researching service providers, often browsing through a company’s feed when deciding who to hire.
Promoting your company through social media marketing will give potential customers a chance to connect and help foster the relationship needed to compel them to choose your services over competitors.
Social Media Marketing Helps Turn Your Business Into A Recognizable Brand
Consider your favorite brands—ones that are instantly recognizable without explicit mention. Social media marketingcan guide your company’s brand identity toward that level of recognition. While it takes time (even major brands didn’t achieve instant renown), the investment is valuable.
It’s important to distinguish between marketing and branding. Marketing presents offers to drive sales, while branding shapes how the company appears to the public. Marketing showcases products and services; branding focuses on logos, fonts, and designs for recognition.
Social media provides an ideal canvas for branding, particularly as many platforms revolve around visuals. Leverage this chance to craft posts that familiarize potential customers with your brand and establish your company as a leader in the home service industry.
Social Media Marketing Helps You Provide Responsive Customer Service
The key to successful social media marketing is being personal, and this technique will cost you 30 seconds of your time. Your audience consists of real people with problems that need solutions from companies like yours, so make sure they feel valued by answering their questions in a prompt and engaging way!
Here are some tips for responsive social media marketing:
- We all know that customers are more likely to leave a positive review if they feel like their questions were answered quickly and efficiently. So don’t get caught up in the moment; take care of those who left you feedback or asked you questions by replying within 24 hours.
- The average response time from businesses on Facebook is just over 24 hours. But get this: a substantial 85% of customers expect a response within 6 hours.
- On Instagram, 78% of users prefer to return to business pages that are more active. The usual recommendation is to respond within an hour for optimal engagement.
Social media marketing allows you to demonstrate your commitment to customer service publicly, showing potential clients how responsive and attentive your business is before they even contact you.
Social Media Marketing Provides Invaluable Market Insights
Beyond just promotion and customer engagement, social media marketing offers businesses unprecedented access to consumer data and market insights:
- Track which types of content receive the most engagement to understand what matters to your audience
- Monitor conversations about your industry to identify emerging trends and customer pain points
- Analyze demographic data about your followers to better target your marketing efforts
- Observe competitor strategies and performance to identify opportunities in the market
For home service businesses, these insights can help shape everything from service offerings to pricing strategies to promotional messaging.
Make Social Media Marketing A Core Part Of Your Strategy With Rebel Ape
To be successful with social media marketing, you need to create posts that will engage people and make them interested in your business. It takes time and effort to make this process work effectively, and we would be lying if we said it was easy.
But what if there was a way to have all of this quality content, without requiring you to spend all of that time and effort? Well, you can with Rebel Ape Marketing. We understand the critical importance of building your brand through social media marketing, which is why you can have an expert work hard to consistently produce quality content that your followers want to see. Meanwhile, you can focus on improving your business, knowing that there is one less thing on your plate.
Sounds pretty good, right? Here’s how you can get started: Contact us today. We would love to meet with you and develop a social media marketing strategy tailor-fit to your business’s unique needs. You will have a full-time marketing team in your corner, searching for your customers, and creating content that we can direct to them.
Go with Rebel Ape Marketing today. We are your next level in social media marketing.
