The design process can seem like a mystery to those who don’t regularly work in design. In fact, most people might think that the design process is simply a matter of sketching a new idea! The process of creating an excellent design for a business is much more complicated than this. However, understanding the steps involved in the design process can make it much easier to obtain the best design for your preferences and your situation. The process may fluctuate slightly depending on the scope of the project. Factors that may impact the overall design process include how many comps you would like initially, if you would like us to build additional marketing elements, and a few other considerations. However, in general, the process can be narrowed down to a few simple steps. 

The Importance of a Great Logo

It is absolutely vital for a business to obtain a great logo to represent their brand. In most situations, the logo is the most easily recognizable portion of the company’s entire branding strategy. It can be tempting for new business owners to forgo the expense of obtaining a great logo with the thought that they can simply get a better logo when their business takes off. Unfortunately, this can be detrimental to the company’s reputation. Rebranding can be very difficult, especially when a logo change is involved. When done incorrectly, rebranding can lose customers and tarnish your company’s image.  

In order for a branding strategy to be effective, it has to be consistent. Consistency will signal to your customers that you are steady and reliable. Not only must the branding be consistent, but it must also be done well. Inadequate or poorly executed logo design may cause potential customers to assume that your products or services will be similarly inadequate. Your logo will ultimately be the face of your company. It will be present on advertisements, business cards, letterheads, and even the front door of your office. Taking the time to obtain superior logo design services can save you a significant amount of stress in the long run. 

The Design Process

After you have chosen a logo designer for your project, the design process will commence. We have outlined the design process to ensure that you understand how the project will proceed from this point. Knowing how the design process works can help ensure that you remain involved and obtain the final product that you desire. Here at Rebel Ape Marketing, we offer free initial design consultations. This will allow us to begin the project on the same page and make sure that we understand exactly what you need. 

1. Design Consultation

The first step in the design process is the design consultation. During this step, we will discuss the scope of the project with you. This helps to ensure that both parties are on the same page and that we understand precisely what you are looking for. With the design consultation, we will discuss what kind of design you require. We will ask questions regarding who the design is for to help us best understand how to craft a design that will meet your needs. At this point, we will also likely discuss how you intend to use your design, as well as a possible branding strategy. 

Your needs may be as immediate as a logo for your business or a more long-term branding process. Implementing the right brand strategy can help to ensure that your business maintains the image you desire and inspires loyalty in your customers. This step is also important in determining the exact requirements for the logo. This can ensure that the logo can be used wherever you need it to, whether you require it to fit on a banner or a shirt. 

2. Discovery Phase 

After we have discussed the details of the project, we can move into the discovery phase. During this phase, we draw out many different preliminary designs. This is essentially a phase of experimentation, where we try many different strategies and techniques to craft a design that captures the intended look and mood. A great logo can say many different things about a company, so we take the time to craft possibilities that will help you ensure that your logo makes the statement that you desire for your company. 

3. Refinement

Following the discovery phase, we begin the refinement process. This is where the preliminary concepts become more detailed and advanced. We refine our initial comps and take them into the computer, which is where we can build an early version of the logo. During this step, we experiment with colors and fonts to craft the superior look for the final logo. This step of the process is also where we build the structure for the logo. 

4. Presentation

Once the initial logo concepts have been developed and refined, we present the logos to you. We choose logo ideas that will work best for your particular company and the brand you wish to develop. After you have selected a design that you love, we provide you with multiple formats for the design’s application. This will include formats for both online uses, as well as print applications. This will ensure that you are able to use your new logo in whatever format you require.  

Contact us for Design Services

Here at Rebel Ape Marketing, graphic design is our specialty. Our professionals have an incredible amount of experience and skill when it comes to providing a design that will work for your business. Though many designers like to work on exciting new projects, there are certain requirements that make logo design different from other areas of design. A logo design needs to be simple enough to be easily recognizable and needs to be able to meet a large array of applications. Though you may have friends that are artistically talented, it is always better to consult the professionals when it comes to obtaining a logo for your company. To learn more about the design process or discuss your design project with us, contact us at Rebel Ape Marketing today!

You may have spent a significant amount of time researching branding strategies in marketing. There are many ways to market your company and chances are that you are somewhat familiar with the phrase “branding.” When you understand what branding is, you will be able to more effectively use it to provide the best image for your company.

Effective branding can provide a multitude of benefits to your business, including expanding your customer base, creating loyalty in your consumers, and ensuring a positive view of your company. There are many things that you will need to consider when you focus on forming the best possible brand for your business.

So what is branding? What are branding strategies in marketing, and how can you successfully implement branding for your business?

What Is Branding
What Is Branding

1. What Is Branding?

Branding can be summarized as the promise that you make to your customers. It gives them information about what to expect of your product or services and what sets you apart from your competition. Branding can also allow you to control how your company is perceived by customers and potential consumers.

Branding comes in many different forms, which can make it difficult to form a cohesive brand for your company. Your website, marketing materials, business operations, products, and more all impact the overall brand of your company. An effective brand will help to give you an edge, which can bring success to a business, even in an incredibly competitive field.

To understand the importance of branding for a company, it can be helpful to consider companies that have developed incredibly effective branding strategies. For example, when you think of McDonald’s, you picture red and yellow with the arching M. You may also become hungry.

The immediate recognition of a brand will ensure that it is thought of far more frequently, which can make effective advertising a much easier undertaking. In addition, when you think of McDonald’s, you know what to expect. Branding conveys expectations to customers, which can help build loyalty and increase their trust.   

How To Form A Brand
How To Form A Brand

2. How to Form a Brand

There are several considerations that you need to take into account when you focus on the formation of your company’s brand and what goes into branding strategies in marketing. The foundation of branding is the logo. It can be tempting to obtain a half-hearted logo when you first attempt to get your company off the ground, especially because it can seem like an unnecessary expense. However, this can result in many problems later on.

Rebranding can be a difficult process that can lose your existing customer base. Ensuring that you have a well-designed, excellent logo from the beginning can provide many benefits for the branding of your business. Remember that you get what you pay for, so take care when choosing a logo designer for your company. 

Other aspects of branding should incorporate the logo throughout. This includes everything from your website and promotional materials to uniforms for your employees. To develop an effective branding strategy, there are several questions you will need to ask yourself about your business.

Some basic questions for strategizing your brand include asking the how, what, where, when, and to whom the brand will be targeted toward. This, however, helps primarily with your strategy, not with the formation of the brand. When you form a brand, you will need to consider the following questions. 

When you answer these questions, you will be in an excellent position to focus on developing a brand for your business. The first step will be to get a great logo. Then you can create the ideal strategy to optimize your business’s branding. 

Integrating Your Brand
Integrating Your Brand

3. Integrating Your Brand

After you have formed your brand, it is important to integrate your brand into the operations of your company. You should write down set brand standards to ensure that everyone in the company remains on the same page regarding your branding, which will help to improve overall consistency.

Your branding needs to include your logo, the way your business interacts with customers, packaging, the company’s website, any promotional materials, correspondence, and more. Effective integration will promote the overall consistency of your brand. 

Importance Of Consistency
Importance Of Consistency

4. The Importance of Consistency

It is absolutely vital to maintain consistency when it comes to your brand. Ensure that there are rigid standards in place, that everyone is held to. When your brand is inconsistent, it has a subconscious impact on your customers or potential customers.

They see inconsistencies and these inconsistencies relate an unreliability of consistency with your product or services. Alternatively, when your brand is consistent across the board, it will improve the likelihood of customers trusting in you, which can help to enhance their loyalty.

Successful Branding
Successful Branding

5. How Successful Branding Can Benefit your Business

There are many benefits to creating an effective brand for your business. Consistent branding can go a long way toward inspiring loyalty in your product. It can also give you a competitive advantage. The brand adds value to the product, which can justify higher asking prices. The right branding can increase the perceived quality of the product or service, as well as create an emotional attachment to the business. 

Final Thoughts About Branding Strategies In Marketing

The brand of your business is important to the overall success of your marketing strategies. Forming a great brand can help to increase awareness, inspire loyalty, and convey your desired message to your consumers. It can be difficult to create an effective brand strategy that will adequately promote your business.

Due to the importance of branding, it can be especially beneficial to consult with an expert when you focus on creating a solid brand for your company. Not only will an expert have more experience with effective branding, but it can also help to obtain a unique, unbiased perspective.

Contact us at Rebel Ape Marketing to learn more about branding strategies in marketing and how to form a successful brand for your company. 

Business branding is a vital aspect that contributes to how effectively your company communicates with and makes an impression on its customers. It is extremely important to maintain consistency across every aspect of your company’s marketing and sales strategies. Business branding, when done correctly, can go a long way toward improving your brand’s recognition and awareness, which can increase your overall customer base.

Colors, images, and fonts can all be combined to maximize their impact on your potential customers. It is important to develop brand guidelines and cohesive brand identity to obtain all of the benefits of consistent business branding. These guidelines can help to ensure that further content is created in line with the rest of the business’s brand. Here at Rebel Ape Marketing, we strive to provide you with the best guidance and services to help your business succeed. 

What is Brand Identity?

Your brand’s identity is essentially everything that makes up your business. This includes the company’s mission, logos, colors, fonts, practices, vision, tone, and voice. These are both the visual and internal components that make up the company. Effective brand identity will be consistent across all of these platforms, ensuring that everything matches and retains consistency. It requires a good deal of thought to maintain a consistent brand identity. Writing clear guidelines for additional content can make it much easier to ensure that the components of your brand’s identity stay consistent across multiple platforms. Ensuring that the guidelines are specific and easy to understand can go a long way toward ensuring that your brand remains consistent. 

The Difficulties of Brand Consistency

Brand consistency can be somewhat difficult to maintain. Every aspect of your business needs to remain consistent. The same fonts, colors, images, and more must be used across every platform. This includes many things, such as stationary, flyers, blog posts, and additional marketing strategies. In most cases, it will be individuals that are creating the new marketing content. The problem with this is that in many situations, the individual’s personality can outshine the brand’s identity. This will result in inconsistent branding because the new content won’t perfectly match the brand’s previous branding. Additionally, different marketing techniques are likely completed by different specialists. Creating brand guidelines can be important to help minimize the likelihood of inconsistent branding. In addition, it is important to ensure that all new content is thoroughly examined to ensure that it matches the brand. 

Benefits of Consistent Business Branding

Consistent business branding can provide many benefits to your business. Customers’ brains will subconsciously search for patterns and consistency in your business’s brand. When this consistency is shown, it can improve the trust and loyalty of current customers. Additionally, a consistent business brand is necessary to build awareness for your brand. This will help to ensure that your brand becomes more recognizable, which can help convert more customers to your company. The more consistent your brand is the more trust customers will place in your company. Consistent business branding can help achieve many benefits, as well as increase the popularity of your brand.   

Problems Caused by Inconsistent Business Branding

Alternatively, there are multiple problems that can be created by inconsistent business branding. Whether this happens consciously or subconsciously, a customer will see inconsistencies in the branding and will assume that the company’s product will be similarly inconsistent. This will result in customers not having faith that your company will consistently provide a good-quality product or services and may look elsewhere to obtain these services. Inconsistent business branding can lose customers for your company, be insufficient at converting new customers to your business, and lose the trust of the customers that you currently have. Consistent branding can help increase your revenue and ensure that your business remains as successful as possible.  

Creating New Content

With the increasing growth of internet popularity, it is increasingly difficult to stay competitive. New content will have to be created regularly to ensure that your company’s marketing stays competitive with other companies. Due to the necessary generation of new content, you will have to create a complete list of guidelines to help guarantee that new content remains on-brand. In addition, the larger your business grows, the more content will have to be created. It is important to maintain the appropriate communication to ensure that all the new content stays on-brand in every instance. It is important to keep in mind that marketing strategies are consistently changing and evolving. This makes it necessary to ensure that proper guidelines are designated to guarantee that the evolution of your company’s marketing will stay consistent across multiple platforms.  

How to Maintain a Consistent Brand

Though it can be difficult to maintain a consistent brand, it is an attainable and necessary goal. One of the most important aspects of maintaining a consistent brand is to create specific brand guidelines. These guidelines will ensure that new content creators will have a set of rules that will help them to keep the new content on-brand, rather than allowing their personal voice to shine through. Clear communication is also vital to keep everyone on the same page regarding the company’s brand and identity. If the business’s identity is unclear, it will be difficult to generate content that remains consistent with the business’s branding. The more consistent your business’s branding is, the more beneficial the branding will be to your company. 

Consistent business branding is vital to increase the success of your business. There are many possible ways to improve the consistency of your business’s branding. Specific guidelines must be set in place to ensure that new marketing techniques remain in-line with the company’s brand. Additionally, clear communication is vital to ensure that all creators of marketing content remain on the same page. This will help to build the trust of your existing customers, help convert new customers, and increase the awareness of your business’s brand. It is important to ensure that your business’s branding is consistent. We are able to provide excellent services that will help you to improve the consistency of your business’s branding. To learn more about our services, contact us at Rebel Ape Marketing today.   

If you are wondering how to hire a logo designer, you aren't alone. As a professional graphic designer who specializes in logo design, I get this question a lot. In this article, I am going to go into how to find the right logo designer and match their portfolio to the design you have in mind, as well as the design process and what to expect when you enter into an agreement.

  1. What do you have in mind for your logo?
  2. Find your logo designer.
  3. Look at the designer's portfolio.
  4. Contact the designer.
  5. Establish a realistic budget.
  6. Go over the project, agree on terms, finalize the contract.
  7. What to expect from the design process.
  8. Give your feedback.
  9. Finalize the logo design process.

The first thing you need to do before you even start looking for a graphic designer is to decide on what it is you want and that brings us to our first section.

1. What do you have in mind for your logo design?

The logo designer that you choose is likely to ask you a series of questions when you start discussing your project. Most professional designers have a questionnaire that they will go over or supply to you to fill out which will help identify your expectations of the logo, but you would be amazed at how many people want a logo but their initial idea is so vague they aren't even sure what they want. If this is where you land, don't worry. Most designers can help you identify what you are having trouble putting into words.

The best thing to do is to take some time and look at different logos on the internet for examples that will help you further develop your idea. This will help you present clear instruction on what kind of look you want. If you want a grungy sports logo that looks like it's exploding but the designer understands that you want a sleek handwritten logo, you aren't going to be happy with the final design. By doing some preliminary research, you can send them some logo ideas you really like and then talk about them.

Now that you have an idea of what you want, it's time to find your designer.

Find a Graphic Designer

2. How to find a graphic designer

There are multiple ways to do this but you need to decide on a few things first. Do you want to work with someone locally who can meet with you in person or do you want to expand nationally where you will often deal with them only in email? You can also consider what the future relationship will become when you need websites and print material. A local designer sometimes will fit the bill better if you need to meet in person, but that's not as critical with Skype and Google Hangouts available.

3. Look at the designer's portfolio

This is essential. If you find a designer who only deals with sports logo but you want a logo designed for a jewelry store, there is a good chance the logo will not be what you expect when finished. It is very important to match the portfolio to the logo designer. Don't only look at the craftsmanship but also the mood the designer works with. Do they have a happy colorful feel to each design? Is their portfolio full of desaturated corporate colors? Perhaps it's a dark and moody portfolio. Match the artists look and feel to what you are expecting.

Once you have decided, if you are going nationally there are a lot of websites you can go to such as Dribbble, Behance, or Logopond to look over the different logos and find someone who matches what you want. You can often click a hire me button or just fill out a contact form.

If you are going locally, you can often find good resources on your social networks. There is a good chance someone you know also knows a designer. Talk to them and if they don't match your feel, they often will know someone who does. In addition, you can go to local chambers, networking groups, and even online social groups for your city. Mention you are looking for a graphic designer for your logo and there is a good chance we are watching.

Communicate With The Graphic Designer

4. Contact the designer

After you have your leads established and you have looked at the portfolios, it's time to contact your designer. A simple introduction to how you found them and what you are looking for is usually enough to get the conversation started. The designer will often drive the conversation with a series of questions. A few sample questions may be:

Once you have the questions out of the way, it's time to talk costs. That's right, the question of all questions.

5. Establish a realistic budget

It is important to have a realistic budget in mind when you are ready to enter into a logo design project. First off, it is very rude to ask a designer to work on a logo for free. It is just bad all around. More than likely you won't work for free in your job, don't ask them to work for free in theirs. I don't mean to be blunt, but we get asked that a lot.

Do you have a budget already set, simply ask the designer if he can work within those means? If you don't have a budget and you are asking the designer to bid a project, that is fine too. If the cost happens to come back higher than you are expecting don't throw in the towel just yet. Ask the designer if there is any way to possibly lower the costs since it is outside of your budget. Sometimes the designer can lower the revisions they usually supply or perhaps you will be getting multiple concepts and they can reduce that amount. That is just an example.

Understand that the designer will have a lot of work behind the scenes that you won't even see. This could be hours of concept thumbnails, creating mood boards, competitor research, and then the hours it takes to fine tune every line in the final design. We care about our craft immensely.

It's important not to ask for clip art to be incorporated into your logo. Not only is this offensive to the artist, but if you want a clip art logo, just go buy a clip art logo.

6. Go over the project, agree on terms, and finalize the contract

Most graphic designers will work on contracts. Though this might seem a bit intimidating, it's to protect them and their work but it's also to protect you and what you are agreeing to purchase. All of your rights are in this contract so if you are receiving full rights to the design, it will be in there. If you are only buying limited rights, it too will be in there. Look over the contract carefully to make sure you are happy with the terms, if you have change requests just ask, this contact is as much for you as it is for them. Contracts are a good thing.

7. What to expect from the design process

So you've agreed on a price, talked about the design, and signed the contract. Now what? First, it's common practice for the designer to ask for half the payment up front. They will send you an invoice for a specified amount and they won't start your design until the half down has been received. Now you've paid the design process begins.

During this process, there will be many hours of work that you won't even see. This is going to be thumbnails (coming up with the strongest design in a series of many, many sketches), mood boards to get a feel of the mood of the logo, preliminary comps which are better-rendered sketches, and then the vectoring process. Though most artists don't show thumbnails because they don't make much sense to someone who doesn't work with them on a daily basis, most designers will supply them if you ask for them. Just don't get too set on a design because it's best to leave the strongest logo do the designer. You hired them as the professional after all. They have an eye trained to recognize the stronger shapes and physiology behind the design.

How to hire a logo designer

8. Giving your feedback

The designer will present you with your logo design. After all the work is done, the designer has selected the strongest logo design out of the tons of thumbnails, they have meticulously edited it to perfection, and now they are presenting it to you. This does not mean you don't get a say in your logo design.

It is common to have revisions in the design process. Perhaps you don't like the shape of a particular letter, or you aren't sure about the chosen color, etc. Just talk to your designer and they will usually tell you why they made a particular decision but if an edit strengthens the logo, we are happy to make it. If we don't agree with your decision, we will often advise against it and explain why and see if you still want to progress after our reasoning.

9. Finishing the design

The design process is a long process that requires the outcome to look simple and memorable. However, the process is anything but simple.

Now you have the final logo is done, the designer will request the final payment and once made they will send you over the final designs. Depending on your contract, it will specify what you get to use the logo for. If you have full or limited rights, and so on. Most contracts don't allow you to change the logo after it's complete so no stretching or recoloring the logo. Branding matters!


I hope this post has helped shed some light on how to get a logo made for you or your company. Even though I've explained the process in detail, It's a painless, straightforward process. When finished with your logo design, stay in contact with your designer, create friendships, and they will usually stick around to help your company succeed in all your marketing endeavors and will be happy to assist on other projects.

If this article was helpful, please share it with someone you think it could help.

Of course, I am a graphic designer and logos are my specialty so I can't end this post without a quick shameless self-promotion. If you would like me to design your logo for you, please feel free to contact me at any time to get started.

If you have a question about anything I covered on the article, please feel free to move the conversation by asking a question in the comments before or even tell me about a design experience you've had. Good, I hope! Let's expand on this and make it even more useful for others!

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