This pandemic has struck fear into many people, for good reason. The economy has essentially come to a standstill as the virus has shut down many businesses in an attempt to protect the general public and slow the spread of the virus.

So how do you keep your businesses relevant and functioning through these dark times, especially when you can’t open your doors?

Hidden opportunities exist even in hard times. Taking advantage of the internet tools at your disposal can go a long way toward improving your business and helping you to weather the storm caused by the pandemic. 

Build Your Website. It’s The HUB Of All Communication.

The vast majority of people turn to the internet to find businesses to purchase from or do business with. This is even more common while people are quarantined inside of their homes. This means that building your website is an important part of helping your business to keep going during this pandemic.

The more content that is available on your website, the more often potential customers will find your website. This means that it is an important time to add to the content on your website.

Blogging is a valuable tool in expanding the content of your website. Now is the time to start blogging and blog like crazy to expand your website as much as possible during the pandemic. 

Add Sales Funnels. These Can Be Hidden Gems For Leads and Sales.

Sales funnels can be incredibly beneficial additions to your website.

So what is a sales funnel?

Essentially, a sales funnel is a page that operates with the sole intent to do one thing, and accomplish that task particularly well. For example, some sales funnels are intended to build your email list, while others may be designed to sell a product or promote a webinar.

Adding sales funnels to your website can go a long way toward aiding in various functions of your business. 

Build Your Email List. That Thing That Should Have Been Started Years Ago.

Speaking of sales funnels, now is a great time to focus on building your email list. This can help you to more effectively communicate with your clients and advertise for specific events or products.

An effective way to build your email list is by giving away something that you have that people want. Make sure that you make it valuable and appealing to customers, rather than just providing a sales piece. This can substantially help to draw customers in.  

Make Some Noise On Social Media. It’s Easy To Be The Loudest When Everyone Is Whispering.

Everyone emphasizes the power of social media, which is why you likely have heard it over and over again. This is because it is an effective way to promote your business. Social media is free advertising for your business, but you shouldn’t try to promote to your family and friends.

Go into a group on a social media site and offer responses with real value. This can go a long way toward improving the image of your company and building your customer base. 

Establish your Brand And Build Trust.

Your brand is an incredibly important aspect of your business. An effective brand will help to get your name out and improve the image that customers have of your company. You should strive to promote your brand anywhere possible in order to increase awareness of your company.

Establishing a solid brand image is important in increasing the satisfaction and loyalty of your customers. This means that you need to stay consistent with the colors, fonts, logos, messages, vibe, and additional factors of your website and business’s marketing strategies. 

When you focus on establishing a solid brand, you will have more control over the image of your company. This can go a long way toward improving your customer base and building relationships with your customers.

If you don’t feel like your company has a great, well-established brand, you should strive to take the steps to outline your brand and ensure that it is cohesive across the board. Our expert services can help guide you throughout this process. 

Use That Email List, Even If It’s Brand New!

Do you have or are working on building an email list? Now is an incredibly beneficial time to start making use of it. Send out emails to your customer base to ensure that you remain at the front of their minds. However, it is important to not make every email a sales pitch. The emails you send can include various messages for your customers.

Send value, information, tips, tricks, and more. Then ask for a sale, rather than focusing primarily on the sales pitch. This is incredibly important to ensure that your customers find value in your emails, rather than simply hitting the “unsubscribe” button. 

Do Something!

Many people are in the same position as you during this difficult time. The majority of these people will be sitting around while their businesses collect dust. This makes it a great opportunity to build your business and take the lead ahead of your competitors.

It can certainly be hard to accomplish all of these aspects on your own, especially when you are unaware of the best techniques and methods to accomplish this. Here at Rebel Ape Marketing, we are dedicated to providing you with the information and services that you need to optimize your online presence. We can help with a wide array of aspects consistent with your marketing, including building a website, designing superior logos, developing a marketing strategy, and many other things. Not sure where to begin? Let’s talk!

In this difficult time, it can never hurt to take whatever steps possible to protect your business. Though your doors are likely closed, there are many available options that can aid in keeping your business running during the COVID-19 pandemic.

Emphasizing your website and creating a superior marketing plan can go a long way toward giving you a step above your competitors. Here at Rebel Ape Marketing, we are capable of providing you with the guidance and expertise necessary to optimize your website and keep your business relevant and competitive.

These services can help you to establish your brand and improve the content of your website. To learn more about how our services can improve your website, as well as how incredibly important it is during this time, contact our experts at Rebel Ape Marketing today!

Get started with a great social media marketing campaign. As the ad adage goes, content is king – truer now than it has ever been. Content is being created at an astounding rate. 

Here are a few stats from some of the most-used social media platforms in 2017: every minute, Snapchat users share 527,760 photos, users send 456,000 tweets on Twitter, and Instagram users post 46,740 photos. 

Web designers might have to start coming up with creative ways to display the massive amount of content on their sites.

Facebook Icon
Facebook Icon

Starting A Social Media Marketing Campaign

Even though it is still king, the content has to be seen to pass along a message. If it never reaches your audience in the first place, you will not get a reliable measurement of the quality of the content. This is why every single great campaign has a well-planned strategy behind it. 

Strategy can make or break your entire campaign – low-quality content can be made effective due to great strategy while high-quality content can be rendered useless by a poor or total disregard for strategy. 

Here’s our approach to creating a great social media marketing campaign. 

Goal Setting To Test Social Media

It often seems like the most important step in any list is always the first one. By setting goals, you will be able to determine exactly what you are looking for to achieve with your social media.

Your goals need to be ones that you can actually accomplish. It would be unreasonable to say that you want to gain a million Twitter followers by next month. 

You should pick a broad, but targeted overall goal for the entire campaign and then also set smaller, incremental goals as stepping stones as a path to your main goal. 

Here are some examples of campaign goals:

Once your goals are set, you can map out the rest of your strategy.

Thorough Research

To effectively execute strategy, you need to know everything you can about your audience. There are no shortcuts to immediately learn all of that information, but thankfully there are some tools you can use to make your life a little bit easier.

In addition to letting you monitor conversations and schedule posts, platforms like Hootsuite or Sprout Social can provide valuable insight into your followers and their engagement patterns. 

They will let you know which channels your target audience is most active on and help you determine the best way to reach them.

In-depth research will tell you which channels and ad locations will have the highest chance of success.

Analyze, Analyze, Analyze!

After setting your goals and researching your audience and their habits, you are ready to start acting on what you learned. Finding out that your target demographic tends to use one platform much more than others is a great indicator that ads would perform well on that channel.

Facebook Ads does a wonderful job of simplifying the entire process for clients. It guides you all the way from choosing an objective to setting a budget, and then from picking a format to measuring and analyzing its performance. 

Once you have launched the campaign you should be constantly checking to see how it is doing. Your strategy does not stop after launch – you can make tweaks to the campaign to make it perform even better.

Analyzing the campaign throughout its run will ensure that you get the most bang for your buck.

Make Your Social Media Campaign a Success

Creating a successful social media marketing campaign is all about the strategy. 

If you want to work with one of the best graphic designers and web designers in Utahcontact us! You can see more of our work right here in our portfolios.
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Business branding is a vital aspect that contributes to how effectively your company communicates with and makes an impression on its customers. It is extremely important to maintain consistency across every aspect of your company’s marketing and sales strategies. Business branding, when done correctly, can go a long way toward improving your brand’s recognition and awareness, which can increase your overall customer base.

Colors, images, and fonts can all be combined to maximize their impact on your potential customers. It is important to develop brand guidelines and cohesive brand identity to obtain all of the benefits of consistent business branding. These guidelines can help to ensure that further content is created in line with the rest of the business’s brand. Here at Rebel Ape Marketing, we strive to provide you with the best guidance and services to help your business succeed. 

What is Brand Identity?

Your brand’s identity is essentially everything that makes up your business. This includes the company’s mission, logos, colors, fonts, practices, vision, tone, and voice. These are both the visual and internal components that make up the company. Effective brand identity will be consistent across all of these platforms, ensuring that everything matches and retains consistency. It requires a good deal of thought to maintain a consistent brand identity. Writing clear guidelines for additional content can make it much easier to ensure that the components of your brand’s identity stay consistent across multiple platforms. Ensuring that the guidelines are specific and easy to understand can go a long way toward ensuring that your brand remains consistent. 

The Difficulties of Brand Consistency

Brand consistency can be somewhat difficult to maintain. Every aspect of your business needs to remain consistent. The same fonts, colors, images, and more must be used across every platform. This includes many things, such as stationary, flyers, blog posts, and additional marketing strategies. In most cases, it will be individuals that are creating the new marketing content. The problem with this is that in many situations, the individual’s personality can outshine the brand’s identity. This will result in inconsistent branding because the new content won’t perfectly match the brand’s previous branding. Additionally, different marketing techniques are likely completed by different specialists. Creating brand guidelines can be important to help minimize the likelihood of inconsistent branding. In addition, it is important to ensure that all new content is thoroughly examined to ensure that it matches the brand. 

Benefits of Consistent Business Branding

Consistent business branding can provide many benefits to your business. Customers’ brains will subconsciously search for patterns and consistency in your business’s brand. When this consistency is shown, it can improve the trust and loyalty of current customers. Additionally, a consistent business brand is necessary to build awareness for your brand. This will help to ensure that your brand becomes more recognizable, which can help convert more customers to your company. The more consistent your brand is the more trust customers will place in your company. Consistent business branding can help achieve many benefits, as well as increase the popularity of your brand.   

Problems Caused by Inconsistent Business Branding

Alternatively, there are multiple problems that can be created by inconsistent business branding. Whether this happens consciously or subconsciously, a customer will see inconsistencies in the branding and will assume that the company’s product will be similarly inconsistent. This will result in customers not having faith that your company will consistently provide a good-quality product or services and may look elsewhere to obtain these services. Inconsistent business branding can lose customers for your company, be insufficient at converting new customers to your business, and lose the trust of the customers that you currently have. Consistent branding can help increase your revenue and ensure that your business remains as successful as possible.  

Creating New Content

With the increasing growth of internet popularity, it is increasingly difficult to stay competitive. New content will have to be created regularly to ensure that your company’s marketing stays competitive with other companies. Due to the necessary generation of new content, you will have to create a complete list of guidelines to help guarantee that new content remains on-brand. In addition, the larger your business grows, the more content will have to be created. It is important to maintain the appropriate communication to ensure that all the new content stays on-brand in every instance. It is important to keep in mind that marketing strategies are consistently changing and evolving. This makes it necessary to ensure that proper guidelines are designated to guarantee that the evolution of your company’s marketing will stay consistent across multiple platforms.  

How to Maintain a Consistent Brand

Though it can be difficult to maintain a consistent brand, it is an attainable and necessary goal. One of the most important aspects of maintaining a consistent brand is to create specific brand guidelines. These guidelines will ensure that new content creators will have a set of rules that will help them to keep the new content on-brand, rather than allowing their personal voice to shine through. Clear communication is also vital to keep everyone on the same page regarding the company’s brand and identity. If the business’s identity is unclear, it will be difficult to generate content that remains consistent with the business’s branding. The more consistent your business’s branding is, the more beneficial the branding will be to your company. 

Consistent business branding is vital to increase the success of your business. There are many possible ways to improve the consistency of your business’s branding. Specific guidelines must be set in place to ensure that new marketing techniques remain in-line with the company’s brand. Additionally, clear communication is vital to ensure that all creators of marketing content remain on the same page. This will help to build the trust of your existing customers, help convert new customers, and increase the awareness of your business’s brand. It is important to ensure that your business’s branding is consistent. We are able to provide excellent services that will help you to improve the consistency of your business’s branding. To learn more about our services, contact us at Rebel Ape Marketing today.   

There is no surprise when you hear that it’s important to have a website for your business. After all, we see websites everywhere we look. They are listed on business cards, billboards, mailers, and other marketing material. They are listed on everything. But do you really need a website? Whether a large or small business, a website is often one of the first places your potential customers will go to find information about your business or process.

With responsive websites, we see more and more people doing mobile web searches. They search prices, ratings, reviews, where to find a product, and just about anything you can think of. As the web has become more an more prominent, it’s become more important than ever to start your website. With over one-third of small businesses shutting down or struggling, it helps to use every advantage you can get over your competition, but what if they have a website and you don’t?

With how easy it is to start a website these days, don’t start at a disadvantage. If you’ve been established for a while, add another tool to your toolbelt and jump into digital marketing right away!

  1. The Website is the Online Version of Your Company
  2. Attract New Customers and Clients
  3. Instant Communication
  4. Become the Expert In Your Field
  5. Websites Are Cost Effective
  6. Modern Websites are SEO Friendly
  7. Marketing your Brand Online
Online Business Displayed on Laptop
Online Business

1. The Website Is the Online Version of Your Company

Not all companies are brick and mortar these days and everyone knows that but when it comes to your marketing strategies, a website is often overlooked by business owners. However, with the overwhelming about of people of all demographics turning to online search first, it’s important to have a website that works for you day-in and day-out with around the clock access. It’s your sales machine that doesn’t take breaks or leave for the day.

The majority of users now search for ratings and reviews first before buying a product or visiting or calling your business. With the ease of digital marketing, you don’t want to miss out on this huge opportunity to passively invite users to your business.

You Competitors May Already Be Online

Chances are, if a customer is interested in your business or product, one of the first places they are going to search is online. Customers expect businesses to be online these days, but if you business is not listed and your competitors are, chances are your potential customer is going to end up on your competitors website. It’s common for a customer to buy from the company that supplied them the information they are looking for so if that isn’t you, you have a very high chance to loose all of those potential sales to your competitor.

With how easy it is to start and manage a website, there isn’t much reason not to have one. If you feel that time is an issue and you have the funding to allow for it, consider having an agency handle the manage this for you. They can make sure your updates are taken care of, articles are being published, pages being build, etc. (*cough cough, we do this!*). It’s important to compete online just as much as it’s important to compete with the brick and mortar counterpart.

Expand Beyond Your Website With Web 2.0

With your website being the centralized hub for all your communications you can begin to expand beyond that and integrate with partners sites. Though you want to pull as much relevant traffic as possible to your website since you can control it, traffic actually comes from many various places. With Web 2.0 you can create your own profiles on many different websites as well.

Google My Business

Your Google My Business profile is a great source to further supply your user base with valuable information about your website. When you search for a company, a little info box will often appear next to the search results. If it does, that business has a GMB account. Here you can add additional information such as store hours, location, about your company, amenities, services, photos, and a lot of other information.

This is also one of the main platforms for a customer to review a business. If you focus on your customer service and receive many great reviews, it can boost your website traffic since many people will follow the link over to your site.

Yelp and Web 2.0 Website

With the iPhone and Androids as big as they are, it’s great to be diverse with your online profiles and make sure they all point back to your website. With Android utilizing Google My Business, another industry leader is often forgotten about. However, you don’t want to underestimate the power of Yelp and the integration with iPhones.

By building out your Yelp profile, you are able to achieve similar results and pull a lot of traffic just as you would from your Google My Business account. However, with your audience being in so many locations, don’t overlook other locations like Bing, YellowPages, Yahoo, and other giants.

Business people announcing business with megaphone
Announce Your Business

2. Attract New Customers and Clients

With your website being accessible at all times of the day, you now have the opportunity to attract new customers and clients at all time. No need to wait for a salesman to go visit a business or hope someone remembers a phone number from a billboard. With your site available at all times, you can attract customers by allowing them to find and contact you on their time that fits into their schedule.

Let Your Website Work For You

Instead of customers having to put in the work to find your company, you have made it simple for them to find and contact you. This can often be the difference between you receiving the business vs. your competitor receiving the business. Stay on top of your brand and stay on top of the mind of your customers. With the website always being on, it is working for you at all times, even after you brick and mortar company closes for the day. You can’t beat having a salesman that never sleeps, never takes breaks, and is always willing to help. A website may just be one of the best investments you can make.

Instant Communication with People Holding Chat Bubbles
Instant Communication

3. Instant Communication

Your website can allow for instant communication on many levels with it comes to staying in contact with your customers. Not only are you supplying the customers the content they are looking for one the various pages of your website, from information about your various products or services, but you are also supplying them information about your business as well In addition to that, with you can give them more information in a blog and respond to them there.

Once your potential customer trusts your brand and your information enough, they have various ways to contact you which can greatly enhance your customer service. In addition to the forms and chat options on your site, your website can also direct your users to their favorite platforms so they can contact you in other methods as well making your website the hub of communications.

Contact Form

Most websites have an easily accessible contact form. When a customer is looking for a way to contact you, your contact form is often one of the most accessible ways to receive an inquiry and allow you to respond during business hours. Often when a customer uses your contact form, they don’t have a pressing question and are fine with a response when you are available.

Live Chat

A hugely effective communication method on modern websites is to have some form of Live Chat. This has become easier than ever with the integration of Facebook Chat integrations and other Live Chat software. The main thing to know is that if you are integrating a live chat, you need to have a fairly quick response rate or make sure that you have an immediate message saying that you’ll respond when you are available. There are many chatbots or software that masquerade as a live chat feature, though they really aren’t. However, customers still often prefer this method of communication over a phone call.

Blog Comments

If you have a blog with an active community, you will see blog comments show up on your website. This will usually occur when you have supplied the user with plenty of valuable information but they are still left with a question. When you have a blog comment show up, if it isn’t immediately answered by your community members, it’s good practice to respond to that. Plus, it sends great signals for SEO.

Social Media Marketing

Social Media is everywhere these days and it makes sense as to why. It’s one of the easiest ways to connect people with friends and family as well as their favorite businesses. Now that integrations such as Facebook Chat, Twitter streams, and other platforms are available, it’s easy to cover many different platforms with ease. We will get into a bit of what each social media platform does and the benefits of them. Keep in mind they are methods to communicate and grow your audience.

The best thing is to maintain control of that which you can control, your website. If any of these social platforms decide to make drastic changes, it can really harm your business overnight. Changes such as Facebook Pages not being shown as much unless paid to boost a post, or the YouTube Adpocolypse which affected so many people.

These social platforms are simply a tool, and extension of your website and not intended to replace it. Knowing there are some dangers lurking on these platforms that you can’t control, it’s also good to know how powerful these platforms can be for your website and business.

Facebook Icon
Facebook Icon

Facebook

Facebook still remains as the largest social media network with 1.74 billion users. This platform is great for businesses to position themselves with the digital market and find their target audience easily. With the use of a Facebook Page, users can easily remain in contact with your business on a platform they most people visit multiple times daily.

In addition to staying in contact with your users, it’s also easy to run Facebook Ads or boost a post which allows you to stay in front of them and maintain top-of-mind-awareness so you remain as their go-to source for information.

Instagram Icon
Instagram Icon

Instagram

With Facebook’s acquisition of Instagram, you can further your reach to your audience by maintaining both platforms simply from the Facebook Page dashboard. While you can send and receive messages easily between the two platforms, you can also reach your audience on Instagram using the same Facebook Ads platform. Instagram now has over 1 billion active users.

Twitter Icon
Twitter Icon

Twitter

Twitter still remains a very competitive force when it comes to social media platforms. With over 321 monthly active users, Businesses can easily reach their audience with their 140 characters or less “tweets.” Twitter is a hashtag-driven platform that can further expand your reach beyond your followers and it too allows for advertising options such as PPC and promoted tweets.

There is a very different feel on Twitter than there is on Facebook and often the users like to interact with the businesses different. If you plan on using both platforms, register your account and start getting a feel for the platform of your choice.

Pinterest Icon
Pinterest Icon

Pinterest

With over 250 million monthly users, you don’t want to overlook Pinterest. If you have a retail, manufacturing, travel, or food site, you will fit right in with the Pinterest crowd. That’s not to say that you can’t create a huge following for any niche.

Pinterest is a great platform to share your images and link it directly back to your website. Couple that with their album structure, known as “Boards.” You can categorize all your “Pins” allowing users to get all the information they need and visit your website with the intent to purchase making them a perfect “hot lead” by their own choice.

YouTube Icon
YouTube Icon

YouTube

No matter the product or service you have, you can bet that you have a community just waiting to find you on YouTube. WIth 1.8 billion users per month, you have users that range from people who are simply looking for the latest cat video to people who are looking to build their own home and about anything else you can think of.

If you want to build a strong audience as well as work on being an expert in your field, YouTube is one of the best locations to start with. With its integrations on websites, you can easily post a video and embed it on your website, often in a handful of clicks or less and no coding knowledge at all. Couple that with YouTube ads and you can pour the traffic into your website for a quick sale from anywhere in the world. That’s a pretty enticing offer that is incredibly difficult to get without a website to send the traffic to.

LinkedIn Icon
LinkedIn Icon

LinkedIn

While we are covering so many social platforms, let’s not forget LinkedIn which is one of the best networking websites for businesses. With 260 million monthly users, you can easily share and promote your website on this marketing platform which will also help you become known as an authority and further drive traffic to your website.

Should You Diversify Your Social Media or Not?

With choices such as Facebook, Linkedin, Twitter, Pinterest, YouTube and so many other platforms with tons of monthly users, it can become very enticing to try to become the Jack of all trades and try to be active on all platforms. Though this seems like a logical thing to do, it’s important to be aware of the pitfalls of trying to manage so many social media accounts without a team.

Though you do need social media, our suggestion is to pick one or two and dominate it until you have enough income generating traffic to hire a social media manager whose sole role is to manage these platforms each and every day so you can focus on your business.

Yoda Guru
Yoda Guru

4. Become The Expert in Your Field

With the popularity of blogging, you can become an expert in your field which can aid in trust and also getting to know your audience. As you begin blogging, you will find that over time you start to gain an audience that you can build a relationship with. This audience will often follow you around your website, read everything you publish, and even reach out on social platforms.

Blogging is a great way to build your content since Content is KING and also let your audience get to know who is behind the business, which is becoming more and more sought after these days. As you tell them who you are, you get to know them in multiples ways as well.

Google Analytics

Google Analytics is a great way to get to know very insightful information about your audience. You can acquire information about where they are from, what gender, how long they spend on your website, what pages they visit, etc.

This information can aid you when it comes to working on your website as you can build better content with this data. The better you know your audience, the more you can cater to what they like and what they are looking for. Not only does this let you build a better relationship, but it also creates a relationship where your audience wants to support you and help you succeed.

FAQ Page

One of the best ways to become an expert in your field is to share your knowledge and show everyone that you really know what you are talking about. This is one of the best methods for getting clients since you’ve proven you can provide what they are looking for. In addition, when you build out a strong FAQ you will have a lot of content. In the field of content marketing, you will hear the term, Content is King a lot and this is no different. Answer your client’s questions and provide them with insightful content.

Pink Piggy Bank with Coins
Piggy Bank

5. Websites Are Cost Effective

Websites are more affordable than ever these days, with the use of budget hosting, cheap domains, page builders, themes, and other tools availbe to you. The cost of building a website vs. the potential for lead acquisition is hard to beat.

Start With a Theme

If you are looking to go at it on your own, themes are a simple way to get started. Once you choose your platform (we love WordPress) you can simply install your theme and get started adding images and content. It’s hard to pass up the appeal of a well-designed theme.

Hire a Designer

Though themes are appealing and a great option for getting started, I can’t help but love a custom designed theme, but maybe that’s just because I’m a bit biased since I am a designer. However, if you are looking for a custom one-of-a-kind website design. Then it’s probably best to hand the reigns over to a designer and let them run with what works best for your business.

Easy to Update

I know websites might seem a bit daunting at first when you hear terms like the server, PHP, database, etc. but the reality is, websites are easier than ever to keep up-to-date these days. Once installed and running, most updates are a few clicks of the mouse and require no technical knowledge to perform. You simply log in, click the update button, and let it run.

With page builders, even your web pages are easy to keep up to date. Once you have your design or theme in place, you can often go in and edit some text yourself or change an image. Though it’s usually best to talk to your designer before you do that, it’s still easy, none-the-less.

Low Maintenance

There is no need to ignore your website. As Google is constantly judging and reevaluating we pages, your website will constantly be moving in position. You want to make sure your website is current and up-to-date since besides your logo, it’s often the first interaction people have with your business.

However, with the low maintenance and ease-of-updates, it doesn’t take much to keep your website up-to-date and relevant. From writing posts or hiring to have them written. You can assign user roles and how much authority they have on your website and you can have others update it for you.

If you are a do-it-yourself type. You can easily just jump in once a week to do updates. Though, I recommend more often just to check for contact form submissions and comments.

SEO Analytics
SEO Analytics

6. Modern Websites Are SEO Friendly

If you’ve ever hired an SEO, you know that doesn’t come cheap. The SEO’s like myself tend to put in a ton of work optimizing everything and everything we can get our hands on and A/B testing your marketing for optimal results, I also know that hiring and SEO isn’t for everyone.  Rest assured though, WordPress has a lot of out-of-the-box SEO features and they can even be expanded on with some plugins such as All-In-One SEO and Yoast SEO.

This makes it easy to quickly update some of the easier SEO elements which will still aid in your webpage rankings. You can always get more technical with an SEO specialist after you start getting some income traffic.

Responsive

Another powerful SEO feature that Google loves is responsive websites. In fact, if you are starting a website today, it’s likely going to be responsive right out of the gate since that is the norm now. Say goodbye to desktop sites and mobile sites, now you get the same website that will adjust depending on the device you are viewing it on. It makes the site easy to work on, convenient, and SEO friendly.

Online Digital Marketing on iPad
Online Digital Marketing

7. Marketing Your Brand Online

What good is a company if nobody has ever heard about it or will never hear about it? The reality is that marketing and advertising works but can become costly very quickly. With how affordable websites are, you can easily market your brand fairly inexpensively which can put you on equal playing ground with competition that has been around for much longer.

When customers are able to find you online and all of your marketing materials match from the business card, to the brochure, to the website, you establish a stronger bond of trust with your clients and it becomes easier to market to them without needing to utilize expensive advertising methods.

By using your website to utilize online digital marketing, you can remain relevant to your customers and remove any advantages your competition has had over you. As the saying goes, keep your friends close and your enemies closer, maybe it’s time to Google your competition and see if they are already ahead of you in this game. If they are, it’s not too late to get started. However, if they aren’t, it can give you a significant advantage over them.

Conclusion

With all the benefits a website is going to bring to your business, it’s hard to justify not having one. Though it might take a bit of time to initially get set up, there are plenty of resources available to you when it comes to setting up a website. Hosting companies like Siteground, Bluehost, WP Engine, and so forth can link your domain directly to your hosting, many can help you do that, some even offer packages. Even if that seems too much for you to handle, you can always turn to a company that does this every day to handle the heavy lifting for you.

Once your website is up and running, as shown above, it’s easy to link it to your social profiles, start SEO, promote and advertise online, share information, and all the other wonderful things we covered in this article.

If you want to get started but you don’t want to handle this yourself. Reach out to us and we will help you get up and running. If you want a website but don’t want to manage it yourself, we can help you with that too. The most important thing to do is just get started, especially if you competitors are already online. It’s never too late to start and though it might take some time while Google ranks you, it is possible to move up the list and become a very competitive force online and dominate your niche.

If you have any questions or comments, feel free to contact us by any of the methods listed above. We are one them all, contact forms, live chat, commenting down below, social media, etc.

Social media has completely changed the game for advertising. In fact, 97% of marketers say Social Media is now critical for all businesses. By spending as little as six hours per week on socials, you can increase not only your brand recognition but your sales as well.  Some may ask, do you really need social media marketing? Yes, yes you do. And here are some of the reasons why:

Increase Brand Awareness

A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even Americans 65 and older, 37% are social media users! If all of these people are spending time on social media, why wouldn’t you do the same to increase exposure for your brand?

Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Create social media profiles for your business, hire employees and business partners who will “like” and “share” your content to introduce a new network of individuals. These new individuals could potentially become new customers, and the more people who know about your business, the better!

Engage With Your Customers

Social media is the perfect way to interact and engage with your customers! The more you are interacting on social media with potential customers, the higher your chances of conversion will be. Set up a two-way communication with your target audience so you can make sure you’re aware of their wants/needs and are able to cater to them. Communication with your customers is the best way to win their attention and deliver your brands message. You will also be able to gain an audience in real terms and form organic connections.

Boosting Your Website SEO

Search engine optimization (or SEO in short) is a set of rules that can be followed by website/blog owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides. It is also an awesome way to increase the quality of sites by making them user-friendly, faster and easier to navigate.

Enhance Brand Loyalty

A lot of business owners think having a ton of followers is the most important thing, when in reality, it’s better to have a small number of organic followers than a ton of random ones. It doesn’t serve a real purpose if your followers aren’t loyal to your brand, so you want to make sure that you are targeting loyal followers as opposed to random ones! This is why it is so crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and a better chance at turning those followers into customers.

Cost Effective

It’s free to create profiles on almost all social networking platforms, which makes social media the most cost-effective advertising route. 84% of marketers say they spend as little as six hours of effort per week on social media, and that little of time has been effective enough to drive traffic to their social media platforms. If you could just spend even one hour a day developing and creating content, you could start seeing the results! There is also paid advertising through Facebook, Twitter, and Instagram that is relatively cheap.

It’s safe to say that Social Media is here to stay, and the longer you wait to take advantage of social media marketing, the more you have to lose. When done right, it can lead to more customers, more traffic, and more conversions. The earlier you start, the sooner you will start seeing the results and growth in your business.

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