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This pandemic has struck fear into many people, for good reason. The economy has essentially come to a standstill as the virus has shut down many businesses in an attempt to protect the general public and slow the spread of the virus.
So how do you keep your businesses relevant and functioning through these dark times, especially when you can’t open your doors?
Hidden opportunities exist even in hard times. Taking advantage of the internet tools at your disposal can go a long way toward improving your business and helping you to weather the storm caused by the pandemic.
Build Your Website. It’s The HUB Of All Communication.
The vast majority of people turn to the internet to find businesses to purchase from or do business with. This is even more common while people are quarantined inside of their homes. This means that building your website is an important part of helping your business to keep going during this pandemic.
The more content that is available on your website, the more often potential customers will find your website. This means that it is an important time to add to the content on your website.
Blogging is a valuable tool in expanding the content of your website. Now is the time to start blogging and blog like crazy to expand your website as much as possible during the pandemic.
Add Sales Funnels. These Can Be Hidden Gems For Leads and Sales.
Sales funnels can be incredibly beneficial additions to your website.
So what is a sales funnel?
Essentially, a sales funnel is a page that operates with the sole intent to do one thing, and accomplish that task particularly well. For example, some sales funnels are intended to build your email list, while others may be designed to sell a product or promote a webinar.
Adding sales funnels to your website can go a long way toward aiding in various functions of your business.
Build Your Email List. That Thing That Should Have Been Started Years Ago.
Speaking of sales funnels, now is a great time to focus on building your email list. This can help you to more effectively communicate with your clients and advertise for specific events or products.
An effective way to build your email list is by giving away something that you have that people want. Make sure that you make it valuable and appealing to customers, rather than just providing a sales piece. This can substantially help to draw customers in.
Make Some Noise On Social Media. It’s Easy To Be The Loudest When Everyone Is Whispering.
Everyone emphasizes the power of social media, which is why you likely have heard it over and over again. This is because it is an effective way to promote your business. Social media is free advertising for your business, but you shouldn’t try to promote to your family and friends.
Go into a group on a social media site and offer responses with real value. This can go a long way toward improving the image of your company and building your customer base.
Establish your Brand And Build Trust.
Your brand is an incredibly important aspect of your business. An effective brand will help to get your name out and improve the image that customers have of your company. You should strive to promote your brand anywhere possible in order to increase awareness of your company.
Establishing a solid brand image is important in increasing the satisfaction and loyalty of your customers. This means that you need to stay consistent with the colors, fonts, logos, messages, vibe, and additional factors of your website and business’s marketing strategies.
When you focus on establishing a solid brand, you will have more control over the image of your company. This can go a long way toward improving your customer base and building relationships with your customers.
If you don’t feel like your company has a great, well-established brand, you should strive to take the steps to outline your brand and ensure that it is cohesive across the board. Our expert services can help guide you throughout this process.
Use That Email List, Even If It’s Brand New!
Do you have or are working on building an email list? Now is an incredibly beneficial time to start making use of it. Send out emails to your customer base to ensure that you remain at the front of their minds. However, it is important to not make every email a sales pitch. The emails you send can include various messages for your customers.
Send value, information, tips, tricks, and more. Then ask for a sale, rather than focusing primarily on the sales pitch. This is incredibly important to ensure that your customers find value in your emails, rather than simply hitting the “unsubscribe” button.
Many people are in the same position as you during this difficult time. The majority of these people will be sitting around while their businesses collect dust. This makes it a great opportunity to build your business and take the lead ahead of your competitors.
It can certainly be hard to accomplish all of these aspects on your own, especially when you are unaware of the best techniques and methods to accomplish this. Here at Rebel Ape Marketing, we are dedicated to providing you with the information and services that you need to optimize your online presence. We can help with a wide array of aspects consistent with your marketing, including building a website, designing superior logos, developing a marketing strategy, and many other things. Not sure where to begin? Let’s talk!
In this difficult time, it can never hurt to take whatever steps possible to protect your business. Though your doors are likely closed, there are many available options that can aid in keeping your business running during the COVID-19 pandemic.
Emphasizing your website and creating a superior marketing plan can go a long way toward giving you a step above your competitors. Here at Rebel Ape Marketing, we are capable of providing you with the guidance and expertise necessary to optimize your website and keep your business relevant and competitive.
These services can help you to establish your brand and improve the content of your website. To learn more about how our services can improve your website, as well as how incredibly important it is during this time, contact our experts at Rebel Ape Marketing today!
My agency is new to the market , didn't have clients as of now, clients are asking about portfolio what would be the best approach to deal with them
This is a great question! First, let's address what a portfolio is for. A portfolio isn't a catalog of what you have done (though it's often made up of client work), but it's an example of what you CAN DO. If you are having trouble landing clients due to a lack of a portfolio, then it's time to put your head down, focus, and build out a few pieces to show.
We are an inhouse agency so we do all of our work. However, there are many agencies that are outsourcing agencies. That means they hire freelancers who don't work within the company to do the work for them. If this is the case, do whatever it takes to find some funds, hire great designers, and get a few pieces that way.
The next thing to address is simply redirection. If you are capable of doing the work, you just have yet to complete anything that you hold rights to show, then continue to work on bringing in leads and find a few smaller companies. As much as I'm against discounts because it devalues your work, you may want to go this route for a handful of clients to get your first pieces. Let them know your company is new and working on building its portfolio, and because of this, you are temporarily offering a discount to a handful of select clients to help you build your portfolio. Then you are redirecting the conversation from the work on to the value you are providing.
Believe it or not, the majority of clients I work with will actually agree to work before they even see my portfolio. Many are introduced to the portfolio after I send the proposal/agreement. Why? Referrals, Reviews, and Authority. Market yourself as being the most capable to provide them the value they need to build their company and that is often enough. However, you must be able to deliver what you claim to deliver. All of my clients always feel they have received more than what they thought they were getting and this is how you build your client base.
Thanks to provide this information because during covid- 19 these tips are more important and I will follow this tips in my business.
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