What Is A Brand Promise and Why It's Important?

February 9, 2020

The branding of your company is essentially a promise that you make to your customers. Your branding identity informs potential customers of what to expect when they obtain your services or products. It is important to make an effort to provide consistent branding that is designed to portray precisely what you intend to your customer base. The emphasis that you put on branding will impact potential customers’ opinions of your company, as well as provide them with a memorable image for your company.

That is essentially a brand promise, but let’s dive deeper and explore how this brand promise is delivered to the clients and customers. When your branding is done right, it becomes what customers will say about your company when you aren’t around. Done wrong, this can be detrimental to your company because if you aren’t telling them who you are and what you promise, they will tell you who you are and tell others what they think of your company.

What is Branding?

Branding consists of essentially everything that makes up the image of your business. This incorporates many different aspects. Your company’s logowebsite design, letterhead, and more will all make up your brand. Effective branding helps you to convey a message to your customers, which can go a long way toward improving your company’s image. Any time you add content to your website, you will need to ensure that it matches the brand identity that you intend. 

Why Branding is Important

Branding is an incredibly important component of managing a business. It is vital to ensure that your business has consistent branding to improve the message that you convey to your customers. The image that your business conveys to your customers is a brand promise that they expect you to keep. Though this is largely a subconscious process, your customers will search for consistency and repetition in your company’s branding. This means that you need to ensure that your company’s branding is consistent across a multitude of platforms to prevent unintended inconsistencies. 

When your customers see inconsistencies in your branding, it is likely that they will feel as though your services will be similarly inconsistent or of poor quality. Consistent branding, on the other hand, conveys a clear message to your customers that your services and products will remain consistently high-quality. It is similarly important to carefully consider the branding of your company, as it provides a promise to your customers regarding what to expect when working with your company.  

How to Create Consistency in your Branding

There are several ways that you can create a high level of consistency with the branding of your company. For one thing, it can be particularly useful to create a thorough marketing plan with an experienced company. A talented graphic designer will be able to effectively match prior branding and ensure that your branding is consistent across the board. It is vital to create standards for the branding of your company. This will help to guarantee that additional content that is created will match the current branding of the company and enhance the level of consistency. 

Ready To Get Started On Your Brand Promise?

Here at Rebel Ape Marketing, we are familiar with the ins and outs of consistent branding and always strive to build your brand to represent what you are building for your customers.

Our experts can help to ensure that your branding conveys the promise to your customers that you are dedicated to keeping. To learn more about how your branding can be sculpted to convey a specific message to your customer base, contact us at Rebel Ape Marketing today! 

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4 comments on “What Is A Brand Promise and Why It's Important?”

  1. A strong, effective brand evokes emotion, inspiring people to feel connected to your business, and a brand promise will help you solidify your brand and the relationship you have with your customers.

  2. A brand promise can directly affect an organization's bottom line positively or negatively. It can translate into lower cost of sales, because selling more products & services to loyal, emotionally connected customers is less expensive than acquiring new ones. A brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers & employees.

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