A high converting webpage is to drive traffic to make a sale or complete some type of action like filling out a form. A high converting website is to replace or supplement a traditional business.
When it comes to creating a high converting website, there are a few crucial elements to consider. These elements can be the difference between converting traffic into customers or not. Let’s explore some of these elements and how to put them in place to start converting traffic.
As we dig into these elements, not everything needs to be on a website, but having many of these items can help. Even with that said, some of these items, like trustworthiness, are crucial.
A few of the elements that make up a high converting website are the following:
- Professional website design
- Elements that build trust
- An easy-to-find phone number
- Call to action
- A high-quality chat bot
- Many contact forms
- Exceptional content writing
- A fast-loading website
- A mobile-friendly website
- Geolocation for local businesses
- A sitemap that links to all pages
- Clear website hierarchy and navigation
- Email opt-in forms
- Give something away for free
A high converting webpage should have a professional web design.
Every single page on your website that a customer may visit needs to have a goal. Without a goal, the chances of a conversion drop. There is no reason to have information on the web page without it serving a purpose.
The strategies behind the website are the reason why a website works or not. The marketing strategy will emphasize web design. So, there is more to a website than selecting a theme. Though it may be beautiful, it doesn’t mean that it will convert. This is why there are some very ugly websites that convert very well.
When considering what should go into the strategy behind a website, there are a few items to consider. Those items are layout, unity, and brand.
The website layout is an essential element when it comes to website design. This section will be the roadmap on how the users navigate the website and will guide them to each element. By having an effective layout, users move through the website as you wish them to.
Within the website layout, you need to create unity throughout the site which helps the brand. What this means is that the website, images, and other content all match. The looks, colors, and vibe of the website all help enforce the brand.
When these elements come together, you begin to build trust. With trust, you influence users to become fans of your brand.
A website won’t convert traffic if it isn’t trustworthy.
Trust is a huge factor when it comes to converting traffic. When a user visits the website, unless they had the intent to visit, they are usually cold traffic. This means they have yet to know your brand and they haven’t yet been pre-sold. Without the website creating that trust, it’s unlikely this traffic will convert.
There are a few elements that can add trust that can help with adding trust. Though trust comes from many areas such as content, images, and brand, a few others are:
Add partner logos to the website.
Some of the most powerful items are logos from other brands your company does business with. These can also be awards won and other logo-based items. Logos show that you are an actual company and work with other brands.
Parter logos added to a website may be in a simple row, grid, or carousel. It doesn’t matter how they display as long as they can show users the trust they hold.
Use testimonials to build trust.
Another way to build trust on the website is to include client testimonials. These are people who have likely purchased services from your company. They are the best to show others that they can trust you. It shows that these people have done business with you already.
Nobody wants to be the first to try a product or service. By showcasing 5-star reviews on pages that relate to the product or service, you can help add trust. Even if the reviews aren’t 5-stars, by adding them helps build trust. This allows people to see how others feel about your service.
Use case studies to show proof of success.
Another very useful element to add trust to your website is to show case studies. These are outlines of the success you have had with other clients.
The use of case studies can be proof of how your products and services have benefited others. If possible, include high-resolution photos in the case studies. Text-based content about the project further adds trust. This information shows how your company helped others achieve success.
These are the basics when it comes to high converting webpage design. Once you have these in place, you can begin to focus on high-level conversions. These are analytics that happen when users visit your website.
A phone number is one of the best items for a high converting webpage.
An overlooked high conversion webpage item is the phone number. It can often be one of the best converting features you have. The phone number can help in a few ways. First, it acts as a trust builder. Having a phone number on the website shows users that you are a company with high standards. A company that holds service in the highest regard. It also gives them the ability to reach you whenever they like and there is
Though the phone number added anywhere helps, one of the best places is the top right of the website. This is often one of the primary high converting items.
Another high-converting location is at the bottom of the website in the footer. Placing the phone number at the bottom allows users to locate it if they’ve made it through all the content. If they now want to contact you, it’s easy to find out how.
On top of that, it gives users a great way to contact you and also helps with localization. If you are a local company, showing a local number shows you are currently working in that area. Some users will want you to be local to do business with your company.
Add Call-To-Actions Throughout The Website.
To optimize your website’s conversion rate, it is crucial to have call-to-actions scattered throughout the website.
But how can you write strong call-to-actions that inspire your visitors to take action?
Tips to Write Strong Call-To-Actions
- Use action verbs: CTAs should always include action verbs such as “subscribe,” “contact,” “download,” “register,” or “buy.” These verbs give your visitors a clear understanding of what they need to do.
- Be clear and concise: Your CTA should be short, sweet, and to the point. Be clear on what your user will gain by taking action and convey the urgency of it.
- Place it right: Position your call-to-action in a prominent place with high visibility, such as above the fold.
- Highlight the benefits: Explain the benefits of your offering. Highlight how it will solve their problem or provide value in their life.
- Experiment with different designs: Test and A/B different CTAs, colors, fonts, and designs to see what works best for your audience.
Why Strong CTAs are Essential for Website Conversion Rate
CTAs are essential because your visitors need guidance towards the next steps. They help your visitors understand what you want them to do and make it easy for them to do it. It can boost engagement, generate leads, and increase sales.
By using strong call-to-actions throughout your website, you provide value before asking for a sale. This builds trust with your audience and encourages them to take action.
Now that you know how to write strong call-to-actions, implement them throughout your website to boost your website conversion rate.
Consider a chatbot to increase leads.
The reality is that people don’t call like they used to. Users often would rather chat online than make a phone call. This is why chatbots are exploding in popularity. They can engage with potential customers, find out if they are interested in your product or service, and even gather email addresses for newsletter signups.
Low-Risk and Convenient
Chatbots are low-risk and convenient. They can gather important customer information without putting them through a lengthy phone call or filling out a contact form. This not only saves time for the customer, but it also increases the likelihood of them engaging with your website.
Essential for Business
Chatbots have been around for years, but with the current generation of users, they are now essential for many businesses. Customers expect to be able to engage with a chatbot and get their questions answered quickly and efficiently. Many companies now have dedicated employees to answer chats from a chatbot.
Have many contact forms throughout the website to increase conversions.
Another form that can help a website is a contact form. This high converting item placed on the front page as well as many other locations drives action.
A contact form is an easy way to gather information from users. This saves you time that would have to go into searching for information in other locations. Contact forms help increase trust because they allow customers to get in touch with you.
Let’s explore some key ways to leverage contact forms on your website to drive conversions.
Types of Contact Forms That Can Be Used
There are several types of contact forms available, each with its unique purpose. Some popular forms used on websites include:
- General Contact Forms: These forms are typically found on the “Contact Us” page and are the most common way for users to get in touch with you.
- Downloadable Forms: These forms are designed to capture user information in exchange for a downloadable item, such as an eBook or whitepaper.
- Feedback Forms: Feedback forms can be used to gather feedback from customers or users who have visited your website.
Where to Place Contact Forms
It’s important to strategically place contact forms in high-traffic areas on your website. A few locations to consider include:
- At the top or bottom of your homepage
- On each page in the sidebar or footer
- Within blog posts or article pages
- On product or service pages
Ways to Improve Contact Forms to Increase Conversion
To maximize the effectiveness of your contact forms, consider implementing these tips:
- Keep it Simple: Only ask fothe r necessary information in your form. Too many fields can be overwhelming and deter users from filling it out.
- Communicate Value: Make it clear what users will receive by filling out the form, such as access to exclusive content or personalized offers.
- Provide Confirmation: After submission, ensure users receive a confirmation message that their request was received.
- Optimize for Mobile: With more users accessing websites from their mobile devices, ensure that your contact forms are optimized for a seamless mobile experience.
You can improve your website and get more people interested by adding and making contact forms. These forms help you learn about your users and build trust with them. Don’t skip using this easy but powerful tool to make more people do what you want on your website!
Every website should have great content writing.
Good content is essential for your website to work its magic. It’s not just about getting people to visit, but also about getting them interested and convincing them to do what you want on your site.
Good content should be unique, well-written, and helpful to the folks who come by. It shows off your brand and proves you know your stuff.
Now, let’s talk about how to make this kind of content.
Before You Write: Set Yourself Up Right
Before you even start writing, there are some things you should do to make sure your content hits the bullseye.
- Know Your Audience: Make sure you’re writing stuff that your target audience cares about. Get to know what they want and what bugs them.
- Do Your Homework: Spend some time studying up on your topic before you dive in. It’ll help you write more useful stuff and make you look like an expert.
- Plan Your Writing: Figure out how your content will be structured before you start writing. It’ll make your stuff flow better and be easier to read.
Writing Tips: Creating Awesome Content
Now, let’s get down to the nitty-gritty of writing good stuff.
- Write for Your Audience: Always think about who you’re writing for. Use words and ideas that they get and care about.
- Be Original: Don’t copy from other websites. Instead, make your unique content that helps your readers.
- Keep It Short and Sweet: People don’t have long attention spans, so don’t make your content too long. Get to the point.
- Use Good Grammar: Bad grammar and spelling mistakes annoy people, so double-check your work before you hit that publish button.
- Think About What Users Want: Your content should match what users are looking for. Whether they’re hunting for information or ready to buy something, make sure your content fits the bill.
If creating your content is a tough task, don’t worry. There are plenty of places where you can get some help. We’re here too, so feel free to reach out if you want to kick off a project.
A high converting webpage loads fast.
Imagine clicking on a website and waiting for an eternity for the page to load. It’s frustrating, annoying, and can make you want to give up altogether. In today’s digital age, website visitors don’t have the patience to wait around. That’s why having a fast-loading website has become more important than ever, and not just to keep people on your site.
A fast website equals high conversion rates: Fact or Fiction?
Fact! As Google releases its Core Web Vitals, it’s clear that faster website loading speed leads to higher conversion rates. We’re not talking about small increases either. Our team has seen changes of up to 20% on already well-established sites. On some older websites, when we switched hosting providers to top-tier hosts, we saw up to a staggering 700% improvement in conversion rates.
So, what are Core Web Vitals?
Google has released code that judges a website based on important vitals. The website aspects they focus on range from the Cumulative Layout Shifts (CLS) to the Time To First Byte (TTFB). This means it’s vital to have a website that loads faster than ever. Google wants to see these web vitals on every site, and it’s vital for high-ranking websites.
But don’t worry, you don’t have to be an expert in coding to improve your website speed. One of the easiest solutions is using a fast web host. Upgrading from a budget host to a top-tier host can significantly speed up your website. Many hosting companies will even migrate your website for free upon signing up.
Dwell time on site matters. In other words, keep people on your site longer.
You want to make sure people stay on your website longer and don’t leave quickly. The longer they stay, the better it is for your website. When people stay on your site and don’t leave to visit other sites, it increases the chances of turning them into customers.
Dwell time is really important because it shows how good your content is. If visitors spend a good amount of time on your site, it tells search engines that your website has valuable stuff. So, your website will show up higher in search results. In simple terms, more dwell time means more people see your website, and you get more visitors from search engines.
Here are some tips to increase your website’s dwell time:
- Provide High-Quality Content: Your website’s content should be engaging, informative, and relevant. Always aim for quality over quantity!
- Improve Website Navigation: An easy-to-use website helps visitors find what they’re looking for, increasing the time they spend on your site.
- Optimize for Mobile: A mobile-ready website is a must-have! With more users accessing websites via mobile devices, it’s crucial to ensure your site is responsive and mobile-friendly.
- Add Videos and Images: People love visuals! Incorporate videos and images into your content to make it more engaging and interactive.
- Use Internal Linking: Adding internal links to relevant content on your website helps visitors navigate and explore more of your site. Plus, it’s great for SEO!
A Good example is “What Makes A High Converting Webpage” (this article). It provides insights for marketers and entrepreneurs about what makes a good website. This will keep readers on the page and encourage them to continue reading.
Optimize your images to further improve loading speed.
A fast-loading website increases dwell times and also aids in SEO. This will allow your website to bring in more traffic. The more traffic your website brings in, the more opportunity for conversions.
You can decrease the file size of images to further speed up your website. The optimal file sizes for images depend on how much traffic your site receives. You should aim for smaller than 1MB to improve load times. It’s best to have an image as small as possible. We strive for as few kilobits as possible.
Google says that reducing image file types is one of the best ways to increase page loading speeds.
If you are not familiar with image compression software, don’t worry. There are many free or paid tools available to help decrease the size of your images. One of these programs is TinyPNG which can reduce image file sizes by an average of 54%.
You can decrease your image file size by resizing your images before uploading them. The general rule when resizing is to keep the longest side under 1000 pixels on average. unless your site calls for something specific, follow this practice. If you know the largest size an image will be, you can match that size. If you need help with optimizing your website, contact us.
Localization and geodata help bring in traffic to convert.
Let’s be honest, convincing people to do business with you is tough when they don’t know you. Plus, it’s a great idea to become the go-to expert in your area and nearby cities. When it comes to doing this online, there are two key tools: localization and geodata.
Localization means tailoring your website and marketing to fit the needs and tastes of a specific place. This can include using local language, images, pricing, deals, and other things that connect with the people you’re trying to reach.
Why Does Localization Matter?
Localization is crucial because it helps you build trust and credibility with local customers. When they see that your website and ads are in their language and get their culture, they’re more likely to pay attention and buy. A report by Common Sense Advisory found that 75% of people are more likely to buy something if it’s described in their language.
Geodata, or geographic data, is information about where your target audience is located. It could be their IP address, GPS coordinates, zip code, city, state, or other things that help you zero in on them.
Why Does Geodata Matter?
Geodata is a big deal because it lets you reach the right people at the right time. You can show ads, content, and deals that match where the user is and what they need by using geotargeting techniques.
This can boost your chances of turning them into customers because people often trust and buy from businesses close to them.
How to Make Localization and Geodata Work for You
To use localization and geodata well, start by figuring out who your target audience is and what they like. You can learn about your potential customers’ ages, interests, and behaviors by using tools like Google Analytics and Facebook Insights, as well as conducting market research. After that, create content and marketing campaigns that align with what your audience wants.
This could mean using local keywords, showing ads in specific places, offering deals for local customers, and using local influencers or reviews to build trust.
When you put localization and geodata together, you can make a super-targeted marketing plan that brings in more visitors, keeps them interested, and turns them into customers. So, don’t miss out on the power of location-based marketing. Start boosting your conversions now!
A sitemap is a great element that can affect conversions.
An element that helps a website convert is a sitemap. This is often overlooked by many businesses of various sizes. A sitemap makes it easy for people to move around your website smoothly. Plus, it’s good for SEO, which means it helps your site show up better on search engines.
The cool thing about a sitemap is that it gives both people and search engines a peek into how your website is put together. It shows how things are organized and divides them into sections. This means that both website visitors and search engine crawlers can find all the pages on the site.
A good sitemap shows your site’s hierarchy. It makes sure there is nothing missed or not linked. This allows for better crawling and indexing by Google bots. Don’t overlook the importance of sitemaps. Without it, Google may not index your website. Or index only a small amount which would make it hard for your customers to find you.
Use email opt-in forms to convert after a user has left your site.
Email opt-in forms are an amazing tool for a high-converting website. By using email, you can often still convert the lead after they have left your site without the intent to return.
Usually, the user might go to your site and read a couple of articles on your blog before leaving. But they might come back at a later date after receiving promotional offers in their inbox from you. An email opt-in form can help for this purpose. It’s also used to maintain communication with those users who become customers!
You can use many effective strategies to increase your email opt-in rates:
- Place an opt-in box that is easy to spot on every page – above the fold, but not too intrusive.
- Show a pop-up immediately after someone has entered their details into a form. This can increase conversions by almost 300%.
- Place it in the header or footer of your site.
- Show a pop-up immediately after someone has entered their details into a form. or product cart – this can increase conversions by almost 300%
Email forms are a great way to stay in contact with your user base. These people who are interested in your product will get value from your emails. It gives the option to nurture the user until they are ready to make a sale.
Consider giving something away for free on your website to increase conversions.
In the previous section, we mentioned opt-in forms. These opt-in forms often will drive a user to enter their name and email. But how do you get them to do that? The simple answer is, to give something away for free. There are a variety of ways you can offer freebies on your website, such as:
- Digital downloads – This could be anything from a free eBook to a printable checklist or a sample of your services.
- Entry into a drawing – Consider offering a prize that is relevant to your business. For example, if you run a pet store, you could give away a gift card or a free pet grooming session.
- Free trial or demo – This is an excellent option for software or service-based companies. Offer a free trial or demo of your product, and make it easy for visitors to sign up.
It should match your business model. For example, if you are a florist, you might give away a flower pot or plant by entering it into a drawing for it. You need to make sure that whatever you give away is relevant to what you do.
For example: don’t go giving away free teddy bears if you’re an accountant dealing with tax returns.
This may not be the most obvious way of gaining new leads but it works well.
There are a few takeaways that we should go over before you go.
If you want to improve your website’s conversion rate, there are several key factors to focus on. Start by ensuring your website has a clear purpose and professional design to build trust with your audience. Establish trust by showcasing partner logos, testimonials, and case studies.
Make it easy for potential customers to contact you by prominently displaying your phone number and using compelling call-to-action buttons with action verbs, benefits, and varied designs. Enhance the user experience and SEO by increasing dwell time with high-quality content, mobile optimization, and faster hosting.
Leverage localization and geodata for targeted marketing, don’t forget to include a sitemap, incorporate email opt-ins, and offer enticing freebies to encourage user action.
If you have any questions about these strategies or would like to have some implemented on your website. Please feel free to contact us by filling out the form below or visiting our contact page.