If you're researching marketing agencies for your roofing, plumbing, HVAC, or home service business, you probably have questions. Real questions about pricing, timelines, guarantees, and whether this stuff actually works.
Ask "how much does marketing cost?" and you get "it depends" followed by a sales call. Ask "do you guarantee results?" and you get buried in legal speak and fake promises. Ask "how long until I see leads?" and you get guru claims about instant results.
Below are honest answers, not sales pitches designed to get you on a call.
Our Silverback Authority Method starts at $2,000/month for the complete marketing system. We also recommend at least a $1,000/month ad budget on top of that to give campaigns room to learn and optimize.
Many of our contractors pay $3,000/month or more in total. Why? Because they're typically getting 4x+ ROI. When you're closing $10K-$30K jobs, spending $3K to generate $12K+ in revenue is a no-brainer.
If you're looking for the cheapest option, we're probably not the right fit. We're here for contractors who want predictable lead generation that actually works.
Nope. We work month-to-month. If we're not delivering results, fire us. That's how it should be.
We don't need contracts to keep clients because what we do actually works. Our clients stay with us for years because they're getting leads and closing jobs, not because they're legally obligated to stick around. You can see by our track record—people stay.
Most agencies need contracts because they know they won't deliver. We earn our spot every single month.
Month 1 is foundation—we're rebuilding, setting up, and structuring your marketing for success. Most contractor websites aren't actually ready for leads. No CRM, no conversion optimization, nothing but a quickly-built WordPress template the majority of the time. We fix that first.
Month 2 we launch ads and leads start coming in, though it can be rough while the algorithm learns. Months 3-6 everything compounds as the algorithm optimizes and SEO kicks in.
Most contractors see meaningful results within 60-90 days. Anyone promising instant miracles is lying to you.
Then honestly, you're probably not ready for a complete marketing system yet. This isn't us being jerks—it's about setting you up for success.
Proper contractor marketing requires proper investment: website optimization, conversion tracking, ad spend, ongoing optimization, and daily management. Cutting corners means cutting results.
If budget is tight right now, focus on getting your operations dialed in, closing the jobs you do get, and building some cash reserves. When you're ready to scale predictably, we're here.
Everything works together: conversion-optimized website design, Google Ads and Meta Ads management, Local Service Ads setup, local SEO, Google Business Profile optimization, conversion tracking, monthly reporting, and daily campaign optimization.
This isn't a la carte services. It's a complete system where every piece supports the others. Website gets traffic from ads and SEO. Ads convert better because the website is optimized. SEO compounds over time. Everything is tracked so we know what's working.
Individual tactics fail. Systems generate predictable leads.
We're building the foundation. That means conversion optimization on your website (making sure visitors actually turn into calls), setting up proper tracking and CRM integration, fixing technical issues that kill conversions, and structuring your campaigns for success.
This isn't the sexy part, but it's what makes everything work. We're not building a skyscraper on soft dirt. Month 1 is about creating the infrastructure so when we launch ads in Month 2, they actually convert.
Most companies' websites aren't ready for leads—we make yours ready.
Minimally. We usually ask a couple questions upfront and need photos or a few other things to get started. After that, we handle the execution.
Some clients like to be very involved—they want weekly calls, detailed updates, constant communication. Others want to be hands-off—just show them the results and let them focus on running jobs. Both work fine with us.
You're a contractor, not a marketer. We execute everything for you. Need a page added? Say the word. Want images updated? We handle it. You sell and install—we market.
Honestly, probably not. We're not set up for one-off projects because they don't deliver the results you need.
A website alone doesn't generate leads without traffic. Google Ads alone don't convert without an optimized website. SEO alone takes too long without ads to fill the gap. Everything works together—that's the point.
If you just need a quick website built, there are cheaper options out there. We're here for contractors who want a complete lead generation system that actually works.
No. Here's why: Guarantees are the catch. There's always something hidden in them to make it so companies don't honor them. They put you on the backburner, say you broke contract terms, find loopholes when it's time to deliver.
We can only influence Google and pull certain levers. We can't guarantee what we can't control—the algorithm, your competition, your market dynamics, or how well your sales team closes the leads we generate.
What we can tell you: We've done this for dozens of contractors. Our clients stay with us for years. We track everything so you see exactly what's working. And we work month-to-month—if we're not delivering, fire us. That's the real guarantee.
If leads aren't coming in, there's usually a bigger problem. Something Google has flagged. Something technically wrong with your website. Something big that's blocking the system from working.
Here's the truth: Leads just "don't happen" when the marketing is set up right and running properly. If you're not getting leads, we help you identify what's wrong and fix it—that's what partners do.
But we'll be honest: Usually the biggest problem isn't getting leads. It's sales teams not knowing how to close them properly. We can get your phone ringing with qualified prospects. Closing them is on you.
No. We don't make guarantees like that because ranking depends on budget, competition, your existing digital footprint, and dozens of other factors outside our control.
Anyone promising "#1 rankings in 30 days" is either lying or using tactics that'll get you penalized. SEO is a 6-8 month process, minimum. It compounds over time, but it's not instant.
What we do guarantee: We'll optimize your site properly, build your authority, and get you showing up for the searches that matter. Where exactly you rank depends on how much you invest and how competitive your market is.
Then we don't fight head-to-head with the big players right away. We go for a different position—different service angles, different geographic targeting, different keyword strategies—until your company and digital footprint have grown enough to play with the big kids.
Smart marketing isn't about competing dollar-for-dollar with companies that have 10x your budget. It's about finding angles where you can win, building your authority, and scaling from there.
Most contractors assume their market is too competitive when really they just haven't been positioned strategically. That's where we come in.
We build complete systems, not individual services. Most agencies sell you a website OR SEO OR Google Ads and wonder why you're not getting results. We integrate everything so it works together.
We tell you the truth about timelines and what works. No fake guarantees. No "rank #1 in 30 days" BS. Just honest marketing that generates predictable leads.
We're partners, not vendors. If something's not working, we figure out why and fix it—together. We own our results. Most agencies blame your market when campaigns underperform. We test, adjust, and optimize until it works.
Because individual tactics don't work in isolation. We've seen it a thousand times: Contractor pays for a beautiful website—no traffic. Contractor runs Google Ads—website doesn't convert. Contractor invests in SEO—takes too long without ads to fill the gap.
Everything needs to work together. Website optimized for conversions. Ads driving targeted traffic. SEO building long-term authority. Tracking showing what's working. Daily optimization improving performance.
That's a system. That's what generates predictable, scalable revenue. Random tactics just burn money and frustrate contractors.
Yes. We work with contractors across the country. Local marketing isn't about being physically nearby—it's about understanding local search behavior, local competition, and how to dominate your specific service area.
We've helped contractors in Utah, Nevada, and across the western US. The fundamentals of contractor marketing are the same everywhere. The execution is customized to your market, your competition, and your goals.
Geography doesn't matter. Understanding contractor marketing does.
Primarily home service contractors: roofers, plumbers, HVAC companies, electricians, painters, remodelers, concrete contractors, surveyors, and similar trades.
We focus on service-based businesses where lead quality matters more than lead volume. Jobs where the average ticket is high enough to justify proper marketing investment ($3K+ jobs minimum, ideally $10K+). Industries where Google search and local visibility drive real revenue.
If you're a residential or commercial service contractor who closes jobs in the thousands, not hundreds, we can probably help. If you're selling $200 services, you probably need a different marketing approach than what we offer.
Schedule a free consultation and we'll talk about your current marketing, what's not working, and how we can fix it. No pressure, no guru pitch—just an honest conversation about your business.
Schedule Strategy SessionHave a question we didn't answer? Contact us and we'll get you a straight answer.
