By now pretty much anyone who runs a website has heard about search engine optimization. However, when you ask them what it is, most people don’t really know what SEO is, or even what the acronym stands for. SEO stands for Search Engine Optimization and it’s a crucial factor to aid in helping you get ranked in the tops results of the Google SERP’s (Search Engine Results Page).
In addition, search engine optimization can localize you to your city of business. For example, we target SEO in Ogden, Utah since that is the hub of Rebel Ape Marketing, but these techniques can be expanded nationwide.
SEO can be a difficult business decision because it’s a game of the tortoise and the hare. SEO is a tortoise, it’s the slow game, takes time to build, optimize, index, and rank, but in the long run, it wins the race because it’s the SEO on your site that brings the traffic from Google and Bing organically.
SEO is a combination of techniques on your website that bring in traffic through blog posts, press releases, web articles, videos, and other online marketing aspects. With our SEO services, we monitor specific keywords and we can watch your rankings grow over time, adjust pages that aren’t ranking as well, and continue to build your website into an authority. These rankings help us determine if a page is ranking #1 in the Google or Bing SERP’s or maybe it’s ranking #14 and we see we need to work on that specific page.
SEO is an ongoing and very competitive game. It's a race to rank #1 and then remain at the top while others follow and try to dethrone your position.
If there many companies that rank above you, then you need to decide how fast you want to catch up. Your investment you put into SEO will determine how fast you begin to rank. By investing more you shorten the time it takes to pull in traffic.
The cost of SEO varies, but if you're only investing $200 and your competition is investing $2,400, it's unlikely you are going to surpass them. They are likely putting gin a lot more work on their website, scaling it, and putting out much more viable content. Your traffic is often directly related to your SEO investment.
It's interesting to consider how many companies are willing to invest in a single employee to do SEO with salaries ranging from $40,000 a year to $120,000 a year but have trouble investing as little as $6,000 a year for an SEO team consisting of web designers, graphic designers, and content writers.
Schedule a Free SEO Strategy Consultation
We give you everything you need to know or will consult you about what you may already know and give you our advice on why your local business website needs to be optimized. We operate Rebel Ape Marketing from our hub from Ogden, Utah but SEO can be and should be applied to your business no matter what state you operate from. It is essential to drive your local ranking above your competitors so you have the first chance to be contacted by potential customers.
If you think about it, the majority of the population owns a smartphone or sits at a computer for their job. At some point during the day, people are making some type of search on the internet. Search engines are great because they provide targeted traffic to your website. It makes growing a business easier, because the people visiting your site are actually looking for what you can offer them. However, you must be found online before you can benefit from this. The only way for search engines to get traffic to your website is if the search engine can find your website. This is done with Search Engine Optimization.
Optimizing your website for search engines does come with costs. Some people think that they can just do SEO themselves, and they are correct. The basics of SEO can be accomplished on your own if you are willing to put in the time and study the ever-changing rules of Google and understanding what is known about their algorithm. In fact, this website gives you a ton of free information about how to do this on your own!
Hiring someone who has optimized many sites and knows what Google and other search engines are looking for can get you results much faster. It comes down to asking yourself just how much your time is worth. To cover the expense of hiring a knowledgeable SEO agent to build your ranks, how many hours would you need to work to cover that? Now that you have your numbers, is it justifiable to spend that time studying and testing different techniques until you find something that might rank a keyword on your website or just hire someone to do it for you?
Before we begin work on any website we begin with a website audit. This gives us key information on what your website currently ranks for, site health, and where it needs improvement.
We research the keywords we intend to target and find out variants, synonyms, and search volumes before we we implement it into an SEO campaign for maximum reach and focused traffic.
Backlinking still remains an important part of SEO. Getting quality backlinks takes time, patience, and a lot of outreach. We don't use PBN's which can damage your website authority quickly.
If you choose to go about it yourself or hire us, we can personally visit you to go over your SEO in Ogden, Utah or if you are outside the area, we can schedule a call.
In the digital marketing field, there is not a quick fix to get your website traffic without putting in time. This can be frustrating to some business owners, which is why there are professionals you can hire to do it. If you are looking to get your targeted audience to your website, reach out to us and we would be happy to consult with you.
If there is something specific needed that isn’t listed, just contact us and we can talk about what is needed and to find out the best route to provide you solutions.
There are a variety of page factors we use in our SEO process to help you rank. In fact, Google uses over 200 factors to determine where to place your website. The more of these factors you cover, the higher the chances the page will rank well. Here are a few crucial elements we start with.
We have a 9-step SEO process that we use to help rank your website. From analyzing who Google sees as your online competitors to how well your website is built. We work every month, changing your website, delivering content, and helping build your website into a local authority.
If you would like us to look over your website to analyze where you stand, feel free to schedule a free strategy session below.
Our first step in determining what is needed on your website. How optimized are your current pages and overall site structure.
We make sure the pages are actually targeting the keywords that people are searching for.
We determine what you are already doing and what is working and find out where we can help you make improvements.
Are all your page top level, do you have categories, what is your click depth? We discover ways we can help clean up your hierarchy and add proper redirects to claim lost traffic.
In general, the larger the website the better. Do you have enough content to supply users what they are looking for? Content is King. Does your website have enough content to pull more traffic?
An incredibly simple tactic that many websites miss. By supplying a sitemap to Google, you help them find all the pages on your website. Couple this with great site hierarchy and this quick fix might give you a bit of a boost in Google SERPs.
If you choose to go about it yourself or hire us, we can personally visit you to go over your SEO in Ogden, Utah or if you are outside the area, we can schedule a call.
There is an unbelievably high level of misuse of the proper title tags. We’ve seen entire websites written in an H5 tag and have no H1 tag anywhere on the site. How are the tags used on your website? We help the search engines know what your website is about with proper tags.
From a simple description to proper OG tags and everything in between. The use of the wrong tag might even have your website completely deindexed from search engines. We go through and make sure the proper tags are in place to increase your SEO.
Optimizing your website doesn’t just stop at content. You have to properly optimize your images for maximum effect since search engines index your images. Are the images the right size, do they contain the right data, does it use proper keywords and so on? We can help look over your image optimizations.
Though citation building might not be all glamour and instant results like some other optimizations bring. Being listed on multiple websites is essential to helping drive traffic from other sources. This along can pull sales to your website without users even having to visit your site.
Whether you need us to host your website or you want to do it yourself. Our web hosting helps speed up your website and link to a CDN for maximum speed increases.
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