How To Easily Add Users To Google My Business Listing
You may need to add users to Google My Business to unlock the full range of benefits for your business.
Optimizing your Google My Business (GMB) listing can boost your SEO and help your business rank higher in search results — especially in Google Maps. Your GMB profile allows you to add photos and videos, publish posts, answer questions, and share important updates that generate interest and trust.
There are many elements involved in properly optimizing a Google My Business account, and user access is a critical one.
Getting Started With Google My Business
All information in your Google My Business listing must be accurate. Your business name, address, and phone number (NAP) are especially important.
You should:
- Avoid duplicate listings
- Keep your profile as complete as possible
- Update an existing profile rather than creating a new one
Regular maintenance is required because Google allows users to suggest edits. It’s important to review these updates to ensure all information about your business remains accurate.
Users can also submit answers to questions, so you’ll want to monitor those regularly as well.
Update Your Information
Google allows users to suggest updates to your listing. You should review these changes frequently to ensure accuracy.
Users can also answer questions in the Q&A section, and incorrect answers can mislead potential customers if they’re not reviewed.
Why Hire an Agency?
Working with an experienced agency can help improve your Google My Business listing and ensure your business ranks higher in Google searches.
To manage your listing effectively, agencies often need user access. Adding them properly allows them to:
- Review profile status
- Update information
- Monitor activity
- Optimize posts, photos, and engagement
All without sharing personal login credentials.
How to Add Users to Google My Business
Adding users to your GMB listing is straightforward, but it involves several steps.
1. Sign in to Your Google My Business Profile
Sign in to Google My Business.
You do not need to share your Google account login. Instead, you can add users with their own email addresses and assign specific roles with defined permissions.
2. Open the Location You’d Like to Manage
If you manage multiple locations, make sure you select the correct one before proceeding.

3. Click the “Users” Button
The Users option is located in the menu.

4. Click the “Invite New Managers” Icon
In the top-right corner, click Invite New Managers.

5. Enter the Email and Select the User’s Role
Enter the email address of the user you want to add.
You can assign one of the following roles:
- Owner
- Manager
- Communications Manager
Each role has different levels of access. Only owners can add or remove other users, although managers can remove themselves.

6. Click Invite
Once you click Invite, Google will send an email to the user.
You’ll receive a notification when the invitation is accepted.


Your Google My Business listing requires ongoing maintenance to deliver consistent results.
An experienced agency can handle this for you, but even if you manage it yourself, this guide will help ensure your listing remains accurate and optimized.
If you have questions about adding users to Google My Business, feel free to leave a comment. If you’re looking for website design or help improving your local visibility, contact us.