How We Launched a New Surveying Business to $60,200 in Revenue
Industry: Land Surveying
Location: Ogden, Utah
Timeline: 6 months
Services: Silverback Authority Method
Key Results
- 177 phone calls generated
- $60,200 in revenue created
- $1,500 average revenue per project
- Strong market presence established
- Professional brand identity developed
The Challenge
Highland Surveying was a newly established company founded by an experienced land surveyor who had transitioned from working at another firm. Despite his technical expertise and industry knowledge, he faced the classic challenge of launching a new business from scratch.
Key Pain Points:
- Zero brand recognition in the market
- No existing online presence or marketing system
- Need to establish credibility as a new business
- Competition from established surveying companies
- Limited marketing knowledge and resources
- Pressure to generate immediate revenue to sustain operations
Professional services businesses like surveying require both technical credibility and effective marketing to attract high-value clients who need specialized expertise.
Our Approach
Discovery & Brand Foundation
We began by understanding Highland Surveying’s unique value proposition and target market:
- Analyzed local competition and market opportunities
- Identified ideal client profiles and project types
- Developed messaging that highlighted the owner’s expertise
- Created a comprehensive brand strategy for market entry
Strategic Implementation
Our goal was to quickly establish Highland Surveying as a credible, professional option in the local market while generating immediate lead flow.
Implementation
Foundation Building
- Website Development: Created a professional, user-friendly website showcasing Highland Surveying’s services and expertise
- Brand Identity: Developed cohesive visual branding across all marketing materials
- Content Strategy: Highlighted technical capabilities and project examples
- Lead Capture System: Implemented conversion-optimized contact forms and tracking
Traffic Generation
- Paid Advertising: Launched targeted ad campaigns across Google and Meta platforms
- Landing Pages: Created specific pages optimized for different service offerings
- Local SEO: Optimized for location-based searches and industry keywords
- Visual Content: Developed high-quality photos and videos to enhance credibility
Lead Nurturing
- Follow-up Systems: Implemented automated workflows to capture and nurture leads
- Phone Tracking: Set up dedicated tracking numbers to measure campaign effectiveness
- Conversion Optimization: Continuously refined messaging and user experience
Results & Impact
Quantitative Results
- 177 qualified phone calls generated
- $60,200 in total revenue created
- $1,500 average revenue per project
- Strong conversion rate from calls to clients
- Consistent monthly lead generation established
Qualitative Impact
- Successfully launched brand presence in competitive market
- Established credibility and professional reputation
- Created predictable revenue stream for new business
- Built foundation for sustainable long-term growth
- Owner could focus on service delivery rather than marketing
The Growth Trajectory
Within the first few weeks of launching our campaigns, Highland Surveying began receiving consistent phone inquiries. The combination of professional branding, targeted advertising, and optimized conversion systems created a steady pipeline of potential clients.
The $1,500 average project value demonstrated that we were attracting quality leads – not just volume – which is crucial for professional services businesses where project size and client quality matter more than pure lead quantity.
Ongoing Strategy
We continue to optimize Highland Surveying’s marketing through:
Current Focus Areas:
- Search engine optimization expansion for long-term organic growth
- Ad campaign refinement to improve cost per acquisition
- Content marketing to showcase expertise and build authority
- Conversion rate optimization across all touchpoints
- Market expansion into adjacent service areas
Client Testimonial
“Working with Rebel Ape Marketing has been a game-changer for Highland Surveying. Their expertise in creating a tailored marketing strategy and executing it flawlessly has significantly impacted our business. We’ve seen tangible results with increased phone calls and revenue, and I couldn’t be happier with the outcome.”
— Owner, Highland Surveying
Key Takeaways
- Professional Branding Matters: New businesses must establish credibility quickly through professional presentation
- Multi-Channel Approach Works: Combining paid advertising, SEO, and conversion optimization creates compound results
- Quality Over Quantity: Focus on attracting high-value clients rather than maximum lead volume
- Speed to Market Is Critical: New businesses need immediate results to sustain operations while building long-term presence
Results may vary. Past performance does not guarantee future results.