HVAC Marketing

Keep Your Schedule Full Year-Round

End the Seasonal Feast-or-Famine Cycle. Build Consistent Revenue.

We help HVAC contractors generate leads in every season, book more installations, and build maintenance agreement pipelines that create predictable, recurring revenue.

  • Seasonal Campaign Strategies
  • Maintenance Agreement Funnels
  • Installation Lead Generation
Rebel Ape Marketing power duo gorillas
Zero to $500K+
Contractor Success Story
11+ Years
Building Contractor Brands
Complete Systems
Not Just Websites

The HVAC Marketing Rollercoaster

You know the cycle. First heat wave hits—phones ring off the hook. You're turning away work, running crews ragged, making great money. Then September comes... and the phone stops ringing.

Same thing in reverse when winter hits. Furnace calls flood in, then spring arrives and suddenly you're wondering how to keep your techs busy. It's exhausting, unpredictable, and makes it nearly impossible to plan for growth.

Meanwhile, the big national brands are running ads year-round, building their name recognition while you're stuck reacting to whatever the weather does.

The HVAC Marketing Problem:

  • Extreme seasonal swings—feast or famine
  • National brands outspending you on advertising
  • Emergency calls but no recurring revenue
  • Difficulty selling maintenance agreements
  • Can't predict revenue or plan for growth

The solution isn't waiting for the weather to change. It's building systems that generate leads and revenue in every season.

HVAC marketing challenges

How We Help HVAC Contractors Beat the Seasons

We don't just run ads when it's hot or cold. We build complete marketing systems that generate consistent leads year-round—emergency calls, installations, and maintenance agreements. See how it all comes together with the Silverback Authority Method.

Seasonal Campaign Rotation

We automatically shift your campaigns with the seasons—AC in summer, heating in winter, tune-ups in shoulder seasons. Your marketing always matches what homeowners need right now.

Maintenance Agreement Funnels

Turn one-time service calls into recurring revenue. We create dedicated campaigns and follow-up sequences that convert emergency customers into maintenance agreement subscribers.

Installation Lead Targeting

Service calls are great, but installations build your business. We target homeowners actively searching for new AC units, furnaces, and complete HVAC system replacements.

Emergency Response Campaigns

When the AC dies in July or the furnace quits in January, you need to be the first call. We run 24/7 emergency campaigns so you capture every urgent lead in your market.

Marketing Services for HVAC Contractors

Everything you need to generate consistent leads, book more installations, and build a maintenance agreement base.

HVAC Website Design
Website Design

HVAC Websites That Convert

Your website needs to convert visitors into calls—whether they need emergency service or want to schedule a tune-up. We build fast, professional HVAC websites that establish trust and drive action.

  • Dedicated pages for AC, heating, and maintenance services
  • Maintenance agreement signup pages
  • Location pages for every city in your service area
  • Mobile-optimized with click-to-call buttons
PPC Advertising

Google Ads That Work Every Season

We manage Google Ads and Local Service Ads that adapt to the seasons. When it's hot, we push AC. When it's cold, heating takes over. During shoulder seasons, maintenance and tune-ups keep you busy.

  • Seasonal campaign rotation (AC, heating, maintenance)
  • Emergency repair campaigns running 24/7
  • Local Service Ads with Google Guaranteed badge
  • Installation-focused campaigns for high-ticket jobs
HVAC Google Ads
HVAC SEO
SEO Services

Rank #1 for "HVAC Near Me"

Long-term authority building through local SEO. We optimize your website and Google Business Profile so you show up first when homeowners search for HVAC services—organically, without paying per click.

  • Google Business Profile optimization
  • Local keyword targeting for your service areas
  • On-page SEO for all service and location pages
  • Monthly ranking reports and progress tracking
Google Business Profile

Dominate the Map Pack

When homeowners search for HVAC services, they look at the map. We optimize your Google Business Profile to show up in the top 3 results with stellar reviews that build instant trust.

  • Complete profile optimization
  • Review generation and management
  • Regular posts and seasonal updates
  • Photo optimization for installations and service
HVAC Google Business Profile

Trusted by companies who work with us for high-performance websites and ads.

These great companies and many others trust us to help them attract more leads and build a stronger online presence.

CTI Roofing Logo
SLR Roofing Logo
Right Choice Doors Logo
iFix Appliance Repair Logo
Highland Surveying Logo
LuxCore Surfaces Logo

Real Reviews From Real Clients

See what clients say about working with Rebel Ape.

Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.

Jessica B.

Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased

Lori M.

Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.

Jacob M.

I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased

Jeff R.

Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased

Bryan H.

Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased

Jack B.

Ready to start working on your leads? Let's get started on your next project.

HVAC Marketing FAQs

Common questions from HVAC contractors about our marketing services.

How do you handle seasonal HVAC marketing?

We adjust your campaigns seasonally. In summer, we push AC repair and installation. In winter, heating services take priority. During shoulder seasons, we focus on maintenance agreements and tune-ups to keep your schedule full. The goal is consistent revenue year-round, not feast-or-famine cycles.

Can you help us sell more maintenance agreements?

Absolutely. Maintenance agreements are the foundation of a profitable HVAC business. We create dedicated campaigns and landing pages for maintenance plans, plus follow-up sequences that convert one-time service calls into recurring revenue.

How long before I start getting leads?

With PPC and Local Service Ads, you can start getting calls within the first few weeks. SEO takes longer—typically 4-6 months before you see significant organic traffic. That's why we recommend a combined approach: paid ads for immediate leads while SEO builds long-term authority.

Do you work with both residential and commercial HVAC?

Yes. We work with residential HVAC contractors, commercial HVAC companies, and those who do both. The marketing strategies differ—residential focuses on emergency response and seasonal campaigns, while commercial requires targeting property managers, facility directors, and general contractors.

What about new construction and builder relationships?

We can help you market to builders and general contractors for new construction HVAC work. This typically involves a different approach—targeting commercial keywords, creating B2B focused content, and building your reputation as a reliable commercial partner.

How much should I budget for HVAC marketing?

It depends on your market and goals. Most of our HVAC clients invest $2,000-$5,000/month in management plus ad spend. We'll give you a realistic budget recommendation based on your market size, competition, and seasonal factors during your strategy session.

Ready to End the Feast-or-Famine Cycle?

Stop letting the weather dictate your revenue. Let's talk about how we can help you build consistent lead flow and predictable income year-round.

Schedule a free strategy session and we'll analyze your market, your competition, and show you exactly what it takes to dominate every season.

In Your Strategy Session, We'll Cover:

  • Your current marketing situation and seasonal challenges
  • Your local competition and opportunities in your market
  • A customized strategy for year-round lead generation
  • Realistic timelines, budgets, and expected results

No pressure. No hard sell. Just an honest conversation about your business.

Gorilla and Contractor

Let's Get Your Phone Ringing

Schedule a free consultation to see how we can help your home services business attract more qualified leads.