SEO isn't about gaming Google for quick wins. It's about building the kind of authority that makes you impossible to ignore—in search, in AI responses, and in your market. That takes 6-8 months minimum. But once it kicks in? It compounds.
✓ Authority That Lasts Years, Not Months ✓ Local Dominance (Map Pack + Organic) ✓ Built-In Answer Engine Optimization
Here's the truth: SEO takes time. Real, legitimate, Google-won't-penalize-you SEO takes 6-8 months before you see serious momentum. Anyone promising #1 rankings in 30 days is either lying or using tactics that'll get you buried when Google catches on.
But here's what most agencies miss: you're not just trying to rank a website. You're building authority in your market. You're positioning yourself as the expert. You're creating the kind of presence that shows up in Google search, Google AI overviews, and every answer engine that's coming next.
That authority compounds. Month 12 is better than month 6. Year 2 is better than year 1. And unlike paid ads that stop the second you stop paying, your authority keeps working.
This is why we usually pair SEO with Google Ads. Ads get your phone ringing now. SEO builds the authority that keeps it ringing for years.
Most agencies treat SEO like a checklist. Stuff keywords in pages. Build some backlinks. Call it done. That's why their clients see rankings bounce around and never really dominate. We build authority systematically. Every piece works together—local presence, technical foundation, content positioning, and strategic link building. It's not fast. But it's permanent.
Your Google Business Profile is often your second-biggest lead source after your website. We optimize every element—categories, service areas, posts, photos, reviews—to dominate the Map Pack. Because showing up in that 3-pack means you're already ahead of 90% of competitors.
We create service pages and location pages that don't just rank—they position you as the expert. Written for humans first, Google second. Optimized for traditional search and AI answer engines. No AI-regurgitated generic content that sounds like everyone else.
Fast load times. Mobile-perfect responsive design. Clean code. Proper schema markup. All the technical stuff contractors don't care about but Google does. We handle it so you don't have to think about it.
We build backlinks from industry-relevant sites and local directories that actually matter. Not spammy forum posts or sketchy link farms. Real authority signals that Google respects.
SEO takes 6-8+ months to really kick in. Most contractors can't wait that long for leads. That's why we typically bundle SEO with Google Ads—ads get you leads now, SEO builds the authority that compounds over time.
But here's the thing: you can absolutely do SEO as a standalone service. If you've got lead flow handled through referrals or existing marketing, and you just want to build long-term authority, we can do that. We just want you to know the timeline upfront.
The Immediate + Long-Term Play
Google Ads launch month 2 and start generating leads. SEO builds in the background. By month 8-12, your organic traffic is flowing and your cost per lead from ads drops because your quality score improved. That's the compound effect.
SEO-Only Works (If You Can Wait)
Got your lead flow handled for now? Want to invest in long-term authority without running ads? We can do SEO standalone. Just know it's a 6-8 month minimum commitment before you see real momentum.
Best of Both Worlds
When ads handle immediate leads and SEO builds long-term authority, you're not dependent on either one. Ads get more efficient as your organic presence grows. Organic keeps leads flowing even when you scale ads back.
No fluff. No "ongoing optimization" without explaining what that means. Here's exactly what we do:
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Real talk: 6-8 months minimum before you see serious results. Anyone promising top rankings in 30 days is either using black hat tactics that'll get you penalized, or they're full of shit. SEO is a marathon. Month 3 shows early movement. Month 6 shows real traction. Month 12 shows compound growth. That's why we usually pair it with ads—you need leads now, not in 8 months.
Absolutely. If you've got lead flow handled through referrals or other marketing, we can do SEO standalone. Just know the timeline—it's not going to solve an immediate lead problem. But if you're playing the long game and want to build lasting authority in your market, SEO-only works.
Most agencies pump out AI-generated content that sounds like everyone else, chase quick rankings with sketchy tactics, or promise results they can't deliver. We build actual authority. Human-driven strategy. Content that positions you as the expert. Optimized for traditional search and answer engines. We tell you the truth about timelines instead of making guru promises.
It's the evolution of SEO. Google's AI Overviews, ChatGPT, Perplexity—they're all pulling from somewhere. We optimize your content so you show up in those AI-generated answers, not just traditional search results. That's authority building for where search is going, not where it's been.
Need? No. Should you? Yes. Ads get you leads now. SEO builds authority that compounds over time. When both work together, your cost per lead drops (better quality scores), your brand recognition increases, and you're not dependent on one channel. Plus, organic traffic doesn't stop when you pause ad spend.
