No fluff. No generic advice. Just proven strategies and actionable frameworks we use with our clients to generate qualified leads and grow contractor businesses.
✓ Step-by-Step Frameworks ✓ Real Examples & Case Studies ✓ Data-Driven Strategies
Practical guides and frameworks you can implement today to improve your marketing results.
Free instant analysis
Get an honest audit of your contractor website. We check the 20 things that actually matter for conversions and tell you how to fix them. No sales pitch.
Free PDF download
The complete 16-page checklist for turning your roofing website into a lead generation machine. Grade your marketing and fix the gaps.
Interactive tool
Calculate exactly how many leads you need to hit your revenue goals. Most contractors need fewer than they think — the challenge is consistency.
Step-by-step framework
Learn how to identify your ideal customer based on actual data, not guesswork. Includes video walkthrough and real contractor examples.
Build lasting authority
Stop chasing rankings. Learn how to build organic visibility that compounds over time and generates leads without paying for every click.
Most marketing agencies guard their methods like trade secrets. We take a different approach. We believe contractors should understand exactly how marketing works before they invest in it. When you know the fundamentals — who your ideal customer is, what messaging resonates, and which channels drive results — you make better decisions for your business.
These resources represent the same frameworks we use with our paying clients. The Customer Avatar Guide walks you through our exact process for identifying and targeting your most profitable customers. The upcoming Marketing Plan Template will show you how to allocate your budget across channels for maximum return. And the ROI Calculator will help you track what's actually working.
We share this because we know the difference between knowing what to do and actually doing it. Most contractors don't have the time to implement a full marketing strategy while running their business. That's where we come in. But even if you never hire us, these guides will help you evaluate any agency you work with and hold them accountable for real results.
Bookmark this page and check back regularly. We're constantly adding new resources based on what we learn from working with contractors across the country. Each guide is built from real-world experience, not theory — tested strategies that have generated millions in revenue for home service businesses.
