Most contractors say 'everyone is my customer.' That's why their marketing fails. Learn the data-driven process for identifying who actually buys from you and how to align your messaging with reality.
✓ Data-Driven Framework ✓ Video Walkthrough ✓ Real Examples
Watch this walkthrough to learn the exact process we use with contractor clients to build avatars that actually drive results.
When you market to everyone, you connect with no one. Your messaging becomes generic. Your website looks like every other contractor. Your ads get ignored. And you end up competing solely on price.
The contractors who dominate their markets know exactly who they serve and build everything around attracting more of those specific people. They don't try to be everything to everyone. They pick their position, align their pricing and messaging, and become the obvious choice for their ideal customers.
Generic Messaging
"We do quality work for fair prices" doesn't differentiate you
Wrong Leads
Tire-kickers and price shoppers waste your time
Price Competition
Without clear positioning, price becomes the only differentiator
Forget the worksheets and fictional personas. Here's how we build customer avatars that actually work.
Talk about your best projects, typical customers, and ideal work. Most contractors have strong opinions about this - we connect it to your marketing strategy.
Dig into Google Analytics demographics, customer database patterns, review analysis, and conversion data to understand who actually buys from you.
Review website messaging, Google Business Profile, social media, and ads to identify disconnects between who you're targeting and who you're attracting.
Understand what customers in your market actually need, what problems they're solving, and what questions they're asking to inform positioning.
Create profiles based on who actually buys, what they need, how they decide, their objections, and where to reach them effectively.
Rebuild website messaging, SEO strategy, PPC campaigns, content strategy, and brand positioning to target your defined avatars.
Customer avatars aren't about creating fancy documents. They're about fundamentally understanding who buys from you and building your entire marketing strategy around that reality.
Targeted Messaging
Speak directly to the people most likely to buy from you
Better Lead Quality
Attract customers who are actually a good fit for your business
Higher Conversion Rates
Turn more visitors into calls and more calls into jobs
Clear Differentiation
Stand out from competitors competing on price alone
Strategic Focus
Stop wasting money on marketing that targets the wrong people
