A brand new appliance repair company in Northern Utah started from zero in 2018. No online presence. No authority. No reputation in a market full of established competitors. Eight years later, they're one of the largest appliance repair companies in the area.
✓ 8 Years as a Client ✓ 3,300+ Average Annual Calls ✓ 25,000+ Average Website Visitors
In 2018, a new appliance repair company launched in Northern Utah with one massive problem: nobody knew they existed.
Zero online presence. Zero authority. Zero reputation in a market already crowded with established competitors who'd been around for decades. They couldn't rely on word-of-mouth because they didn't have any history yet. They couldn't depend on referrals because they hadn't built a customer base.
Starting a service business from scratch means you need leads immediately, not six months from now. But you're competing against companies that dominate Google search results, have hundreds of reviews, and own the top positions for every service-related search term in your market.
The owner needed a marketing system that could generate leads from day one—while simultaneously building the long-term authority required to compete with established players. Quick wins to keep the business alive. Long-term strategy to build sustainable growth.
We built a complete lead generation system designed for both immediate results and long-term compound growth.
Most startups make one of two mistakes: they chase quick wins that don't build authority, or they focus on long-term SEO while burning through cash waiting for results. We did both simultaneously. Paid channels generated leads immediately while organic strategies built authority that compounds over time.
We launched with a conversion-focused website built specifically for appliance repair services. Clear calls-to-action. Mobile-optimized for homeowners searching on their phones. Service pages targeting every appliance type they repair. Simultaneously launched paid advertising to generate calls while the organic strategy ramped up.
Set up call tracking, conversion optimization, and reporting infrastructure. Built Google Business Profile presence and started review generation system. Created content targeting appliance-specific searches in their service area.
As organic rankings improved, paid ad costs dropped because brand searches increased. More reviews came in. More service pages got indexed. More local visibility across dozens of appliance repair search terms. The system started feeding itself—every lead generated more authority, which generated more organic visibility, which reduced reliance on paid ads.
We expanded content strategy, optimized for local search across multiple cities, and built out service-specific landing pages for each appliance type and location combination. The goal: own every relevant search in their service area.
The marketing evolved as their business evolved. New services got added. New locations got targeted. The system scaled with their growth. Eight years later, they're still with us because the system actually works.
From Zero to Market Leader (2018-2026)
Consistent lead flow regardless of season or market conditions. Qualified homeowners actively searching for repair services.
Annual visitors through organic search, paid ads, and local visibility. Every visitor tracked, every source measured.
Contractors don't stay for eight years if it's not working. They stay because the system delivers.
Dominating dozens of appliance-specific search terms across their entire service area.
From invisible startup to one of the largest appliance repair companies in Northern Utah.
In 2018, nobody knew this company existed. Eight years later, they're one of the largest appliance repair companies in Northern Utah. That transformation doesn't happen by accident—it happens through consistent execution and a marketing system that compounds over time.
Thousands of calls per year coming in consistently. Not hoping for referrals. Not depending on word-of-mouth. A systematic lead generation machine that feeds the business day after day, year after year.
Rankings that took years to achieve now generate traffic that costs nothing per click. Reviews accumulated over eight years build trust before prospects ever call. Brand recognition means higher close rates and better customers.
Marketing isn't "set it and forget it." An eight-year partnership means the system evolves as the business evolves. New services get marketed. New locations get targeted. The strategy adapts while the core system continues generating leads.
Eight years. That's how long this client has been with us. Contractors don't stay with agencies that long unless the system actually delivers. They stay because the phone keeps ringing, the leads keep converting, and the business keeps growing.
New businesses can't afford to wait six months for SEO results. But they also can't survive on paid ads alone without building long-term authority. The solution: run both simultaneously. Paid channels generate immediate leads while organic strategies build authority that compounds over time.
The traffic and rankings this company has today weren't built in 90 days. They were built over eight years of consistent execution. Content created years ago still ranks and generates leads today. Reviews accumulated over time build trust that converts prospects.
What worked in year one doesn't work the same way in year eight. Markets change. Competition changes. A marketing system that lasts eight years isn't static—it adapts, evolves, and scales as the business grows. That's the difference between a vendor and a partner.
Going from zero to one of the largest companies in your market requires systematic execution over years. It requires a complete marketing system, not random tactics. And it requires a partner who's committed to long-term growth, not just short-term wins.
If you're a contractor looking to build something that lasts years, not months—or if you want a marketing partner who'll still be delivering results five years from now—let's talk about what a long-term lead generation system looks like for your business.
Schedule a Free ConsultationNo pressure. No guru pitch. Just an honest conversation about building marketing systems that compound over time instead of starting from zero every month.
