Land Surveying Company in Northern Utah: $60,200 in Revenue from 177 Qualified Calls

The Problem

This land surveying company was technically excellent but had zero online presence. They faced:

• Complete dependence on referrals and repeat clients
• No way to reach new homeowners or developers
• Missed opportunities from people searching online
• No tracking of where leads came from
• Inconsistent workload and revenue

As a specialized B2C service, they needed to be visible when homeowners and property owners were actively searching for surveying services.

The Solution

We focused on the fastest path to qualified leads: Google Local Service Ads.

Google Local Service Ads Setup

• Completed Google Screened verification process
• Set up service area targeting
• Created compelling business profile
• Optimized for high-intent service categories
• Implemented dispute-free review strategy

Call Tracking Implementation

• Set up dedicated tracking numbers
• Implemented call recording for quality assurance
• Created lead qualification criteria
• Built dashboard for real-time reporting
• Tracked calls through to closed revenue

Profile Optimization

• Gathered and showcased customer reviews
• Added license and insurance documentation
• Created professional photos of team and work
• Highlighted response time and service areas
• Continuously updated availability

Lead Qualification Process

• Trained team on handling LSA calls
• Created scripts for common questions
• Implemented follow-up system
• Tracked conversion rates
• Refined targeting based on call quality

The Results

In just 4 months:

• $60,200 in tracked revenue from LSA leads
• 177 qualified calls received
• 62 projects booked (35% close rate)
• $340 average cost per booked project
• 4.2x return on ad spend
• 4.8-star rating maintained

The Impact

The consistent lead flow allowed them to:

• Maintain full crew schedules year-round
• Expand service area with confidence
• Reduce dependence on referrals
• Plan equipment purchases and hiring
• Build emergency fund from predictable revenue

Key Takeaways

1. Local Service Ads Work for Service Businesses: For licensed service providers, LSAs provide immediate visibility
2. Reviews Drive Results: Maintaining high ratings increased call volume by 40%
3. Call Tracking Is Essential: Knowing exact ROI allowed confident budget increases
4. Speed Matters: Responding to LSA calls within 5 minutes doubled close rates
5. Quality Over Quantity: 177 qualified calls beat 1,000 unqualified website visits
6. Trust Signals Convert: Google Screened badge and license verification increased booking rates by 28%