Medical Spa in Northern Utah: 130+ Leads Per Month = $700K+ Revenue Potential

The Problem

This medical spa was relying almost entirely on word-of-mouth referrals. They had:

• An outdated website that didn’t reflect their premium services
• Zero visibility in local search results
• No paid advertising presence
• Inconsistent lead flow that made planning impossible

Their high-ticket services (average $5,400 per client) meant that inconsistent lead generation was costing them serious revenue.

The Solution

We built an integrated marketing system that worked together:

Website Redesign

• Created a premium, conversion-optimized website
• Showcased before/after galleries and results
• Built trust with credentials and certifications
• Implemented online booking functionality
• Optimized for mobile and page speed

Local SEO Strategy

• Optimized Google Business Profile
• Built local citations and NAP consistency
• Created location-specific service pages
• Generated and managed reviews
• Built authoritative backlinks from health/wellness sites

Google Ads Campaigns

• Launched search campaigns for high-intent procedures
• Created display campaigns with custom audiences
• Implemented retargeting for website visitors
• Set up call tracking and conversion tracking
• Optimized for qualified leads, not just clicks

Ongoing Optimization

• Monthly performance reviews and strategy adjustments
• Continuous A/B testing of landing pages
• Bid strategy optimization
• Content creation for SEO
• Reputation management

The Results

After 6 months of consistent optimization:

• 130+ qualified leads per month (up from 15-20)
• $700K+ in potential annual revenue from new leads
• 5.8x return on total marketing investment
• Page 1 rankings for 47 high-value keywords
• 4.9-star rating with 200+ Google reviews

The Impact

The transformation in lead generation allowed them to:

• Hire 3 additional staff members
• Invest in new equipment and treatment options
• Plan marketing budgets with confidence
• Focus on patient care instead of lead generation
• Expand to a second location

Key Takeaways

1. Integration Matters: SEO and paid ads working together generated better results than either alone
2. Premium Requires Trust: High-ticket services need social proof, credentials, and professional presentation
3. Local SEO Works: 60% of leads came from organic local search after month 4
4. Tracking Drives Growth: Knowing exact revenue per lead source allowed smart budget allocation
5. Reviews Are Critical: A jump from 3.8 to 4.9 stars increased conversion rates by 34%