Mental Health Care Franchise: From Zero to 60+ Qualified Leads Per Month

Mental Health & Wellness

How we helped a mental health care franchise generate consistent qualified leads through targeted Google Ads and conversion-optimized landing pages.

60+ Qualified Leads/Month 45% Conversion Rate 3.2x ROI on Ad Spend

Zero to $500K+
Contractor Success Story
11+ Years
Building Contractor Brands
Complete Systems
Not Just Websites

The Problem

A mental health care franchise specializing in brain-based wellness was struggling to generate consistent leads. Their existing website wasn't converting visitors, and they had no paid advertising strategy in place.

They needed a complete system to reach people actively searching for mental health solutions and convert them into booked consultations.

What They Needed:

  • Consistent qualified lead generation
  • Reach people actively searching for mental health solutions
  • Convert website visitors into booked consultations
  • Track and measure results accurately

The Solution

We built a complete lead generation system from the ground up—focused specifically on converting paid traffic into booked consultations.

Landing Page Optimization

  • Conversion-focused design
  • Clear calls-to-action
  • Trust-building elements
  • Mobile optimized

Google Ads Strategy

  • Targeted search campaigns
  • High-intent keywords
  • Pain-point focused copy
  • Conversion tracking

Conversion Optimization

  • A/B testing headlines
  • Streamlined forms
  • Live chat functionality
  • Retargeting campaigns

90-Day Performance

From Zero Leads to Predictable Pipeline

60+
Qualified Leads/Month

Consistent pipeline of potential clients from paid advertising.

45%
Conversion Rate

3x the industry average of 10-15% on landing pages.

3.2x
Return on Ad Spend

Every dollar invested returned $3.20 in value.

The Impact

The predictable lead flow transformed their business operations:

Hired Additional Staff

Increased consultations required additional staff to handle the growing patient load.

Expanded Service Offerings

Consistent revenue allowed them to add new treatment programs and services.

Confident Growth Planning

Predictable lead flow enabled long-term planning and strategic growth decisions.

Focus on Client Care

With lead generation handled, they could focus on what matters most—helping clients.

Key Takeaways

Targeted Traffic Works

Focusing on high-intent search terms brought qualified prospects who were actively looking for solutions—not just browsing.

Landing Pages Matter

A dedicated, optimized landing page converted 3x better than the homepage. Paid traffic needs purpose-built pages.

Testing Drives Results

Continuous A/B testing improved conversion rates by 22% over 3 months. Small improvements compound into major gains.

Tracking Enables Optimization

Proper conversion tracking allowed us to double down on what worked. Without data, you're just guessing.

Your Turn

If you're struggling to generate consistent leads for your healthcare practice, let's talk about building a system that delivers predictable results.

Schedule a Free Consultation

No pressure. Just an honest conversation about your situation and what a lead generation system could do for your practice.

Gorilla and Contractor

Let's Get Your Phone Ringing

Schedule a free consultation to see how we can help your home services business attract more qualified leads.