Mental Health Care Franchise: From Zero to 60+ Qualified Leads Per Month

The Problem

A mental health care franchise specializing in brain-based wellness was struggling to generate consistent leads. Their existing website wasn’t converting visitors, and they had no paid advertising strategy in place.

They needed a system that would:

• Generate qualified leads consistently
• Reach people actively searching for mental health solutions
• Convert website visitors into booked consultations
• Track and measure results accurately

The Solution

We built a complete lead generation system from the ground up:

Landing Page Optimization

• Created conversion-focused landing pages designed specifically for paid traffic
• Implemented clear calls-to-action and trust-building elements
• Optimized page speed and mobile experience
• Added social proof and testimonials

Google Ads Strategy

• Launched targeted search campaigns focusing on high-intent keywords
• Created ad copy that spoke directly to pain points
• Implemented conversion tracking and call tracking
• Continuously optimized based on performance data

Conversion Rate Optimization

• A/B tested different headlines and CTAs
• Streamlined the contact form process
• Added live chat functionality
• Implemented retargeting campaigns

The Results

Within 90 days, the franchise was generating:

• 60+ qualified leads per month from paid advertising
• 45% conversion rate on landing pages (industry average is 10-15%)
• 3.2x return on ad spend
• Consistent pipeline of potential clients

The Impact

The predictable lead flow allowed them to:

• Hire additional staff to handle increased consultations
• Expand their service offerings
• Plan for growth with confidence
• Focus on client care instead of worrying about lead generation

Key Takeaways

1. Targeted Traffic Works: Focusing on high-intent search terms brought qualified prospects
2. Landing Pages Matter: A dedicated, optimized landing page converted 3x better than the homepage
3. Testing Drives Results: Continuous A/B testing improved conversion rates by 22% over 3 months
4. Tracking Enables Optimization: Proper conversion tracking allowed us to double down on what worked