How we helped a residential roofing contractor generate 583 qualified calls and 60% year-over-year traffic growth through a multi-channel lead generation system.
✓ 583 Qualified Calls Generated ✓ 60% Website Traffic Increase YoY ✓ 101 Google Local Service Leads
A residential roofing contractor in Northern Utah was doing solid work and getting referrals, but growth was inconsistent. Some months were great. Some were slow. The business depended on word-of-mouth and door-to-door canvassing, which meant they couldn't control lead flow or predict revenue.
Their online presence existed but wasn't working. The website got some traffic but wasn't optimized for conversions. They showed up in Google Maps but weren't dominating local search. They had no system for generating leads on demand—just hoping the phone would ring.
The owner knew they needed consistent lead generation to scale the business, keep crews busy year-round, and stop leaving money on the table during slow periods.
We built a multi-channel lead generation system that generates calls from multiple sources instead of relying on a single tactic.
Most contractors think in terms of individual services—"I need a website" or "I need Google Ads" or "I need SEO." But that's not how consistent lead generation works. You need a complete system where every channel feeds the others, compounds over time, and creates multiple paths for qualified homeowners to find you.
We started by building the infrastructure: conversion optimization, call tracking, and the technical foundation that makes everything else work. This isn't the sexy part, but you can't build a skyscraper on soft dirt. Month 1 is about creating a system that can scale, not chasing quick wins that fall apart.
We launched the full system and let it learn. Algorithms need data. Platforms need time to figure out what a qualified lead looks like for this specific business in this specific market. Early leads are expensive. Month 2 is uncomfortable. But the contractors who trust the process see it compound in months 3-6.
As data came in, we optimized everything. What's working gets more budget. What's not working gets fixed or cut. This isn't "set it and forget it"—it's continuous testing, measuring, and improving based on real numbers.
By months 6-8, the full system is firing. Multiple channels generating consistent leads. Rankings improving. Authority building. Brand searches increasing. Every channel making the others stronger. That's when you stop chasing leads and start managing lead flow.
From inconsistent referrals to a predictable lead generation machine
An average of 73 calls per month coming in consistently across multiple channels. Not referrals. Not door-to-door. Just qualified homeowners actively searching for roofing services and finding this contractor first.
Website traffic increased 60% compared to the previous year. More homeowners finding them online. More visibility in local searches. More authority being built every month that compounds over time.
Dominating local search for their brand name and key service terms. When someone searches for them specifically or searches for roofing services in their area, they show up first—not their competitors.
This isn't just call volume for the sake of volume—these are qualified homeowners ready to buy. A 69% close rate proves we're generating leads that actually convert, not tire-kickers or price shoppers.
The contractor went from inconsistent lead flow (referrals + door-to-door when crews had time) to a predictable lead generation system. They can forecast monthly volume, keep crews consistently busy, and scale the business based on actual data instead of hoping the phone rings.
Instead of hoping for referrals or relying on door-to-door when crews have time, the contractor now has 70+ calls per month coming in consistently. They can plan crew schedules, forecast revenue, and make business decisions based on actual lead volume instead of guesses.
When one channel has a slow week, others pick up the slack. The system generates leads from multiple sources simultaneously. If paid ads have an off day, organic search picks it up. If website traffic dips, other channels compensate. The system compounds instead of depending on a single source.
The 69% close rate proves these aren't just tire-kickers—they're qualified homeowners ready to buy. Quality over volume. Every lead costs money, so every lead needs to convert. This system targets people actively searching for roofing services, not cold prospects who might need a roof someday.
As budget allows, this system scales. More investment generates more leads. More content improves rankings. More authority strengthens every channel. Everything works together to build a lead generation machine that compounds over time rather than starting from zero every month.
Running ads alone doesn't work. Having a website alone doesn't work. Optimizing for local search alone doesn't work. But when everything works together—tracking which channels generate which leads, optimizing based on real data, building authority across multiple platforms—you get predictable, scalable results.
Lead generation systems need time to learn. Early performance is inconsistent and expensive. But as the system gathers data and figures out what a qualified lead looks like for your specific business, performance improves dramatically. Contractors who trust the process and stick it out see results compound in months 3-6.
Relying on one lead source is risky. If that channel has a bad month, your business suffers. Multiple channels mean consistent lead flow regardless of seasonality, algorithm changes, or market fluctuations. Some months paid channels dominate. Some months organic search converts better. The system balances itself.
The 69% close rate proves we're not just generating call volume—we're generating qualified homeowners with real roofing needs, ready to buy. That's what happens when you target the right searches, optimize for conversion, and build trust before they ever pick up the phone.
The 60% year-over-year traffic increase didn't happen overnight. Building online authority is a marathon, not a sprint. But as visibility improves, content gets indexed, and authority builds, traffic compounds. That traffic converts into high-ticket projects over time and costs nothing per click.
If you're a roofing contractor stuck relying on referrals and word-of-mouth, or if you're tired of inconsistent lead flow that makes it impossible to plan ahead, let's talk about what a complete lead generation system looks like for your specific market.
Schedule a Free ConsultationNo pressure. No guru pitch. Just an honest conversation about your current situation, what's not working, and how we'd approach building a system that actually generates predictable leads.
