Google Ads puts you in front of people actively searching for your services right now. Unlike organic SEO that takes months or Local Service Ads where Google controls everything, with Google Ads you control the budget, the messaging, and the targeting. And with dedicated landing pages built for conversion, you're not just getting clicks—you're getting qualified leads that actually turn into jobs.
✓ Dedicated Conversion-Focused Landing Pages ✓ Ongoing Campaign Optimization ✓ Full Budget and Targeting Control
When contractors think "Google Ads," they usually think "expensive clicks that don't convert." That's because most agencies set up campaigns, point them at a generic website, and wonder why nothing happens. Or they run ads for a couple weeks, don't see instant results, and declare it doesn't work.
Here's what they're missing: Google Ads gives you complete control over who sees your ads, what messaging they see, and where they land when they click. You control the budget down to the dollar. You control which services to promote and which to turn off. And when done right—with dedicated landing pages built specifically for conversion—Google Ads becomes your most predictable lead source.
Most contractors who "tried Google Ads" either quit too early or never had the right foundation. The problem isn't Google Ads—it's poor targeting, no landing pages, and quitting before the algorithm learns. We build everything around one goal: making your phone ring with qualified leads.
We build the infrastructure first—conversion-optimized landing pages, tracking setup, campaign structure, and targeting strategy. We also set up conversion tracking so you know exactly which keywords, ads, and campaigns are generating actual leads (not just clicks).
Ads go live and leads start flowing. Month 2 can be rough—Google's algorithm is still learning who clicks, who converts, and who's wasting your money. Cost per lead might be higher because Google hasn't optimized yet. Contractors who quit here never see what happens next.
This is where it gets good. Google's algorithm has enough data to know who converts. Cost per lead drops. Lead quality improves. The ones who stick with it see consistent, scalable lead flow that they can control and predict.
Every campaign gets a dedicated landing page built for conversion. Not your homepage. Not a generic contact page. A focused, fast-loading page with one goal: get them to call you.
Google Ads is powerful on its own, but when you combine it with Local Service Ads and organic SEO, you own search results from top to bottom.
Google Ads + LSA
LSA gives you premium placement with the Google Guaranteed badge. Google Ads appears right below. Run both and you own multiple spots on page 1.
When your paid ads, Map Pack listing, and organic rankings all show up, customers see you everywhere and assume you're the market leader—because you are.
All Three Together (The Silverback Authority Method)
Google Ads for speed. LSA for trust. SEO for long-term authority. When all three work together, you're not dependent on any single channel. Learn more about the Silverback Authority Method.
Google Ads isn't "set it and forget it." Here's exactly what we do every month to keep your campaigns generating quality leads:
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Month 1 is setup and foundation—building landing pages, configuring campaigns, and setting up tracking. Leads can start flowing within 2-4 weeks, but the algorithm is still learning. Month 2 is when leads really start coming in, though cost per lead might be higher as Google optimizes. Month 3+ is when everything compounds—cost per lead drops, lead quality improves, and the system becomes predictable. Contractors who quit in month 2 never see the compounding results that happen after the learning phase.
We typically recommend $1,000-$2,000/month in ad spend for contractors, depending on your market and competition. That gives Google enough data to learn and optimize without burning through your budget too quickly. Lower budgets can work, but it takes longer for the algorithm to gather enough conversion data. Higher budgets accelerate learning and increase lead volume, but only if your capacity can handle it.
Usually one of three reasons: (1) You quit before the algorithm had time to learn (month 2 is rough, month 3+ is where it pays off), (2) You didn't have enough budget for Google to gather meaningful conversion data, or (3) Your landing page or website didn't convert, so you were paying for clicks that went nowhere. We fix all three by building dedicated landing pages, optimizing consistently, and giving the system time to work.
Absolutely. You can pause campaigns anytime and restart when you're ready for more leads. Some contractors run ads seasonally or only when their schedule has openings. The downside: when you pause for extended periods, the algorithm has to relearn when you turn it back on. But if your calendar is full, pausing makes sense.
Yes. LSA and Google Ads attract different types of leads and occupy different sections of search results. LSA gives you premium placement with the Google Guaranteed badge and pay-per-lead pricing. Google Ads gives you volume control, messaging flexibility, and the ability to scale infinitely. Running both means you dominate the top section and control your lead flow from multiple angles.
That's a landing page problem, not a Google Ads problem. If your website or landing page doesn't convert, all the traffic in the world won't help. That's why we build dedicated landing pages for every campaign—fast load times, clear calls-to-action, and messaging designed specifically to turn clicks into calls. We also track conversion rates religiously and optimize based on real user behavior.
