Local Service Ads put you in the top section of search results—above regular Google Ads and organic listings. With the Google Guaranteed badge, you're not just visible. You're trusted. And you only pay when customers actually contact you, not for random clicks.
✓ Premium Position in Search Results ✓ Google Guaranteed Badge ✓ Pay-Per-Lead Pricing
Local Service Ads appear in the top section of Google search results. Not the Map Pack. Not regular Google Ads. The premium section. When someone searches "roofer near me" or "emergency plumber," LSAs are the first thing they see—with that green Google Guaranteed checkmark right next to your business name.
And here's the kicker: you only pay when someone actually contacts you. Not when they click. Not when they browse. When they call or message—that's it. Many contractors either don't know LSA exists, or they tried to set it up themselves, got frustrated with the verification process, and gave up.
That's where we come in. We guide you through the entire setup process, help you get Google Guaranteed approved, optimize your budget and placement, and make sure you're getting the visibility you're paying for.
LSA isn't a replacement for Google Ads or SEO. It's another weapon in your arsenal. When you combine LSA with regular Google Ads and organic rankings, you dominate search from multiple angles.
Many contractors try to set up LSA themselves and quit halfway through. The verification process is a pain—background checks, license verification, insurance documentation, category selection. We've guided dozens of contractors through this. We know what Google wants, what documents you need, and how to get approved without the back-and-forth. You still go through the entire process—Google requires it. But we guide you through every step so you don't get stuck or frustrated. Once you're live, we manage your budget, monitor your star rating (critical for ranking), and optimize your service areas to maximize quality calls without burning budget.
We guide you through the entire application: background checks, license verification, insurance documentation, and all the paperwork Google requires. You complete the process yourself (Google requires it), but we walk you through every step so you don't get stuck. The Google Guaranteed badge is your trust signal—we make sure you get it.
LSA uses a pay-per-lead model, but you still set a weekly budget. We help you optimize your budget to stay visible without wasting money on low-quality leads. We also help manage your service areas—too broad wastes budget, too narrow limits opportunity.
Your business hours, service offerings, and profile information all impact your LSA performance. We make sure everything is set up correctly so you're showing up for the right searches at the right times. Small details matter—we handle them so you don't have to think about it.
Your LSA ranking depends heavily on your star rating and number of reviews. We help you get more reviews (legitimately), respond professionally to feedback, and maintain the reputation that keeps you competitive in LSA results. Low star rating = buried in the listings.
LSA is powerful, but it's not a complete marketing strategy. It's one piece of the puzzle. When you combine LSA with regular Google Ads and organic SEO, you own search results from top to bottom.
LSA gets you that premium placement with the Google Guaranteed badge. Google Ads gives you control over messaging and targeting. SEO builds long-term authority and compounds over time. Together, they create a system where you're not dependent on any single channel—and you dominate your market from every angle.
LSA + Google Ads
LSA shows up in the top section. Google Ads appear right below it. When you run both, you own multiple spots on page 1. Searchers see your business multiple times, building recognition and trust. Plus, LSA's pay-per-lead model protects your budget while Google Ads gives you volume control.
LSA + SEO/GBP
When your LSA, Map Pack, and organic listings all rank, you own significant real estate on the first page. That kind of visibility builds massive trust. Customers see you everywhere and assume you're a dominant player in your market—because you are.
All Three Together
LSA for premium placement and trust. Google Ads for volume and control. SEO for long-term authority. When all three work together, you're not gambling on one channel. You dominate search from multiple angles, and if one channel has an off day, the others carry the load.
LSA management isn't "set it and forget it." Here's exactly what we do to keep you ranking and generating quality leads:
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
If you have all your documents ready (license, insurance, business registration), approval usually takes 5-10 business days. The background check takes the longest—Google's thorough. If your paperwork is missing or incorrect, it takes longer. We've guided dozens of contractors through this, so we know exactly what Google needs and how to help you get approved fast.
It varies by service, location, and competition. Roofing might be $30-80 per lead. Plumbing emergency calls might be $20-50. HVAC could be $40-100. You set your weekly budget, and we help optimize to keep you visible without blowing through it. The key advantage: you only pay when someone actually contacts you, not for every click.
Absolutely. You can pause your LSA campaigns anytime and restart them when you're ready for more leads. Some contractors run LSA seasonally or only when their schedule has openings. It's your budget and your call volume—we adjust based on your capacity.
Yes. LSA is great for premium placement and pay-per-lead pricing, but Google Ads gives you way more control—targeting, messaging, landing pages, budget flexibility, and volume. LSA is limited by Google's categories and lead caps. Google Ads scales infinitely. Running both means you dominate the top section with LSA and control the volume/messaging with Google Ads.
Absolutely. Your LSA ranking is heavily influenced by your review count and star rating. A 4.8-star rating with 100+ reviews will rank higher than a 3.5-star rating with 20 reviews. We help you get more legitimate reviews and respond professionally to feedback so your ranking stays competitive. Low ratings = buried in LSA results = wasted budget.
LSA isn't available for all services in all areas yet. If it's not available for your service/location, we focus on the channels that are—Google Ads, SEO, and GBP optimization. If LSA is available but not generating quality leads in your market, we reallocate budget to what's actually working. We're not married to any single channel.
