Here's what usually happens: contractor creates a Google Business Profile, adds their business name and address, maybe uploads one photo, and never touches it again. Then they wonder why competitors show up in the Map Pack and they don't.
Your GBP isn't a one-time setup. It's an ongoing lead generation machine—if you actually use it. Weekly posts signal activity to Google. Fresh photos show you're legitimate. Review responses build trust. Proper categories and service areas determine if you even show up in relevant searches.
Most contractors are leaving their second-biggest lead source completely untapped. We don't let that happen.
This isn't rocket science. It's consistent optimization, active management, and knowing what Google actually looks at when ranking local businesses. We handle all of it so you don't have to think about it.
Most agencies "optimize" your GBP once and charge you a monthly fee to do nothing. We treat it like what it is—a lead generation channel that needs consistent attention. Every week, we're posting updates. Every month, we're adding fresh photos. Every review gets a response. Every new service or area gets added immediately. Your profile stays active, relevant, and optimized for exactly what customers are searching for.
We optimize every single element Google looks at: business name, categories (primary and secondary), service areas, business description, hours, attributes, services list, and booking links. Most contractors have half of these blank or wrong. We make sure everything is dialed in.
Google rewards active profiles. We post weekly updates—services, promotions, projects, anything that signals you're a real, active business. Most competitors post once every six months (if at all). That's an easy win.
Fresh photos of completed jobs, your team, your vehicles—all of it builds trust and signals activity. We manage your photo library and add new images regularly. Customers want to see what you actually do, not stock photos.
Reviews are currency in local search. We help you get more 5-star reviews (legitimately, no fake BS), respond to every review (good and bad), and use reviews to build trust with future customers. Most contractors ignore this completely.
Your Google Business Profile doesn't work in isolation. When it's optimized alongside your website and ads, everything amplifies. People see your ad, check your GBP for reviews, and land on your website ready to call. Or they search organically, see you in the Map Pack, and call directly from your profile.
When all three work together—website converting, ads driving traffic, GBP building trust—you're not dependent on any single channel. You dominate local search from every angle.
GBP + Website
When your website and GBP both rank, you own more real estate on page 1. Searchers see your business multiple times, building recognition and trust. Your website converts the click, your GBP builds the credibility.
GBP + Ads
Running ads without an optimized GBP is leaving money on the table. People click your ad, then check your reviews before calling. If your profile looks neglected, they bounce. If it's dialed in, they convert.
All Three Together (The Silverback Authority Method)
Website converts. Ads drive immediate traffic. GBP builds trust and ranks organically. When they all work together, your cost per lead drops and you dominate local search from every angle. Learn more about the Silverback Authority Method.
No "ongoing optimization" vagueness. Here's exactly what we do to keep your profile active and ranking:
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Depends on competition and your starting point. If your profile is currently a mess, we see movement within 2-4 weeks. If you're competing in a saturated market, it can take 2-3 months to break into the top 3. The key is consistent optimization—most competitors abandon their profiles after initial setup, so staying active gives you an edge.
No, and anyone who guarantees rankings is full of shit. Google's algorithm changes constantly, and local pack rankings depend on dozens of factors (some outside our control). What we can guarantee: we'll optimize every element, stay active with posts and photos, manage reviews properly, and give you the best possible shot at ranking. Most of our clients see significant improvement within 90 days.
You don't need to, but it helps significantly. Google rewards active profiles. Weekly posts signal that you're a real, active business. It's not the #1 ranking factor, but it's an easy win that most competitors ignore. We handle it for you, so it doesn't add work to your plate.
We respond to every review—good and bad. A professional response to a negative review actually builds more trust than having zero bad reviews (which looks fake). We help you handle negative feedback constructively and get more positive reviews to bury the occasional bad one. Reviews are part of the game; how you handle them is what matters.
No. GBP optimization overlaps with local SEO, but it's specifically focused on your Google Business Profile. SEO is broader—website optimization, content creation, technical fixes, etc. GBP is the Map Pack, your profile features, reviews, and posts. They work together, but they're different services.
Sure. Just like you could do your own bookkeeping. But do you have time to post weekly, respond to reviews, upload photos, monitor Q&A, adjust categories, track performance, and stay on top of algorithm changes? We handle all of it so you can focus on running jobs and closing deals.
