Local SEO puts you on the map—literally. When someone searches "roofer near me" or "emergency plumber in [city]," you're showing up in the Map Pack and organic results. Unlike paid ads that stop when the budget runs out, Local SEO compounds over time. And with Answer Engine Optimization (AEO), you're not just ranking on Google—you're showing up in AI-powered search tools like ChatGPT, Perplexity, and voice assistants.
✓ Google Business Profile Optimization ✓ Content Built for Humans and AI ✓ Long-Term Authority That Compounds
SEO takes 6-8 months to really kick in. It's not instant like Google Ads. But once it starts working, it doesn't stop. Every month builds on the last—your rankings improve, Map Pack visibility increases, and your authority grows. Unlike paid ads that disappear when you pause them, SEO keeps working even when you're not actively spending.
Most agencies pump out generic blog posts with no brand voice and promise "page 1 in 30 days." That's not how it works. Local SEO is a 6-8 month investment—foundation first, then compounding growth. Contractors who quit in month 3 never see the results that happen in months 6, 9, and 12. That's why we pair Local SEO with Google Ads—ads get leads now while SEO builds long-term authority.
Local SEO isn't fast. But when it works, it's the most cost-effective lead source you'll ever build.
Most contractors who "tried SEO" either got burned by a content farm or quit before it had time to work. The problem isn't SEO—it's agencies that overpromise, underdeliver, and churn out generic content with no brand voice. We build Local SEO around three pillars: Google Business Profile optimization for Map Pack visibility, on-page optimization and content for organic rankings, and citations/schema for authority signals.
We build the infrastructure first—Google Business Profile optimization, on-page SEO, citation campaign setup, schema markup, and technical fixes. We audit your rankings, identify keyword opportunities, and optimize your GBP for maximum Map Pack visibility.
Citation campaigns launch across major directories to build authority signals. We start creating brand-voice content—blog posts, service pages, location pages—designed to establish authority, answer real questions, and feed AI search engines (AEO).
Rankings start climbing. Map Pack visibility improves. We monitor what's working, refine what's not, and launch review generation campaigns to boost your star rating—critical for Map Pack placement.
This is where SEO pays off. Rankings solidify. Organic leads flow consistently. Every month builds on the last. We continue creating content, building citations, and leveraging AEO to show up in AI-powered search tools. The contractors who stick with it see SEO become their most cost-effective lead source.
Local SEO is powerful long-term, but it's not a complete marketing strategy on its own. It's one piece of the puzzle. When you combine Local SEO with Google Ads and Local Service Ads, you get immediate results while building long-term authority.
Google Ads + Local SEO
Google Ads get leads flowing in weeks. Local SEO takes months but compounds. Run both and you're not dependent on a single channel. Ads keep the phone ringing now while SEO builds the authority that reduces your ad costs over time as organic leads increase.
Local SEO + GBP + Reviews
Your Google Business Profile is the gateway to Map Pack visibility. We optimize your profile, run review campaigns to boost your star rating, and build citations to strengthen your local authority. Combined, these signals put you in the Map Pack where most local searches convert.
All Three Together (The Silverback Authority Method)
Google Ads for speed. LSA for trust. Local SEO for long-term authority. When all three work together, you're not gambling on one channel. You control your lead flow, dominate search visibility, and build authority that lasts. Learn more about the Silverback Authority Method.
Local SEO can work standalone if you're patient and committed to the 6-8 month timeline. But when integrated with ads as part of your complete system, you get leads now while building the authority that pays dividends for years.
Local SEO isn't "set it and forget it." Here's what we do every month to build your rankings and authority:
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Realistically, 6-8 months to see meaningful results. Month 1 is foundation—Google Business Profile optimization, on-page fixes, citations, and technical setup. Months 2-3, you start seeing early movement in rankings. Months 4-6, Map Pack visibility improves and organic traffic increases. Months 6-8+, everything compounds—rankings solidify, organic leads flow consistently, and your authority builds. Contractors who quit in month 3 never see the compounding that happens after the foundation is built. That's why we pair SEO with Google Ads—ads get leads flowing now while SEO builds long-term.
Because you're building an asset, not renting visibility. Google Ads stops when you pause the budget. Local SEO keeps working. Every month you invest compounds—better rankings, more Map Pack visibility, increased authority. Over time, SEO becomes your most cost-effective lead source because organic leads cost nothing beyond the monthly maintenance. The upfront investment is higher, but the long-term ROI is significantly better than paying for clicks indefinitely.
Usually one of three reasons: (1) You quit before it had time to work (6-8 months is realistic, not 30 days), (2) The agency was a content farm pumping out generic posts with no brand voice or strategy, or (3) They focused only on rankings without optimizing for conversions—traffic that doesn't convert is worthless. We fix all three by setting realistic timelines, creating brand-voice content, and optimizing for leads, not just rankings.
You can, but it's risky. SEO takes 6-8 months minimum. If you're relying only on SEO, you're waiting 6-8 months before leads start flowing consistently. Most contractors can't afford that. Running Google Ads alongside SEO means you get leads now while building the long-term authority. Once SEO kicks in, you can scale back ad spend as organic leads increase. It's the safest, most predictable approach.
Local SEO focuses on showing up in your service area for location-based searches ("roofer near me," "plumber in [city]"). It emphasizes Google Business Profile optimization, Map Pack rankings, local citations, and geo-targeted content. Regular SEO focuses on broader keyword rankings and national visibility. For contractors, Local SEO is what matters—you serve specific areas, not the entire country.
AEO is optimizing your content to show up in AI-powered search tools like ChatGPT, Perplexity, Google's AI Overviews, and voice assistants. As search evolves beyond traditional Google results, AEO ensures your business is the answer when AI tools respond to user queries. We build content that feeds both traditional search engines and AI platforms, so you're visible wherever customers are searching.
