Stop sending paid traffic to your homepage. When someone clicks your ad looking for emergency roof repair and lands on a page with twelve different CTAs and links to your blog, they bounce. Landing pages are built for one goal: convert the visitor who just clicked your ad. No distractions. Just conversions.
✓ Dedicated Pages for Every Ad Campaign ✓ A/B Testing & Continuous Optimization ✓ CRM Integration & Conversion Tracking
Your homepage is built for education and navigation—showing all your services, telling your story, building trust over time. That's great for organic traffic. But when someone clicks your ad looking for emergency roof repair and lands on a page with twelve different CTAs, they bounce. A landing page is different. One specific goal: convert the visitor who just clicked your paid ad. No navigation pulling them away. Just a focused message that matches the ad, a clear call-to-action, and nothing else getting in the way.
If your ad click-through rate is good but your conversion rate sucks, your landing page is the problem. When you're paying $30-80 per click, you can't afford to send traffic to a page that wasn't built to convert.
Most agencies build a landing page and call it done. We build it, test it, and optimize it continuously. A 2% improvement in conversion rate means 2% more leads for the same ad spend. That compounds fast.
Before we design anything, we understand the campaign goal. Emergency services? New construction? Residential vs commercial? The landing page copy and design need to match the specific intent of the traffic hitting it. We also analyze competitor landing pages to see what's working in your market.
Every element is designed around one goal: get them to call. Strong headline that matches the ad. Clear value proposition. Trust signals. Single, prominent CTA. Form or phone number above the fold. No navigation menu. Mobile-optimized because most contractor searches happen on phones. CRM integration so leads flow directly into your system.
Once live, we test components to improve conversion rates. Different headlines. Button colors. Form length. CTA copy. Testimonial placement. Over thousands of clicks, a 1-2% conversion rate improvement means dozens of extra leads for the same ad budget.
Landing pages aren't standalone marketing tools—they're designed to work with paid traffic. Each campaign should have a dedicated landing page that matches the ad copy and intent. Emergency roofing ad? Emergency roofing landing page. Message match = better conversion rates.
Landing Pages + Google Ads
Google Ads drive targeted traffic. Landing pages convert that traffic. When the ad copy, landing page headline, and CTA all align, conversion rates skyrocket.
Landing Pages + Complete System (The Silverback Authority Method)
Google Ads and LSA get traffic flowing. Landing pages convert that traffic into calls. SEO builds long-term authority. When everything works together, you're not wasting ad spend on pages that don't convert. Learn more about the Silverback Authority Method.
Landing pages can be standalone projects if you're running ads elsewhere. But they're most powerful when integrated into your complete marketing system.
See how we've helped service businesses turn leads into revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Transformed from zero leads with existing agencies to a predictable, scalable system generating 130+ qualified calls per month.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Local roofing company went from inconsistent leads to predictable call flow while maintaining strong ROI on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from inconsistent leads to consistent call flow with targeted landing page and ads.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Your homepage is built for education and navigation—showing all your services, giving visitors multiple paths to explore. That's great for organic traffic. But when someone clicks your ad with specific intent and lands on a homepage with twelve different CTAs, they get confused and bounce. A landing page removes all distractions and focuses on one goal: get them to call you. Better focus = better conversion rates.
Service pages are educational—they explain what you do, how it works, why it matters. Landing pages are conversion-focused—they assume the visitor is already interested (they clicked your ad) and push them toward one action. Service pages have navigation and multiple CTAs. Landing pages strip away distractions.
Typically 1-2 weeks. If it's part of a Google Ads campaign setup, it's built during Month 1 alongside the ad campaign. Standalone projects can turn around faster—sometimes as quick as a week if content and approvals move fast.
Absolutely. If you're running ads for emergency services, new construction, and residential repairs, each should have its own landing page with messaging that matches the ad. Better message match = better conversion rates.
We write it. Landing page copy is different from website copy—shorter, more direct, conversion-focused. We research your market, understand the campaign goal, and write copy designed to convert. You review and approve before it goes live.
We set up conversion tracking so you know exactly how many calls and form submissions the landing page generates. If you have a CRM, we integrate it so leads flow directly into your system. We also track user behavior—scroll depth, button clicks, form interactions—so we can optimize based on real data.
That's where A/B testing comes in. We test different headlines, CTAs, button colors, form lengths—whatever might be holding back conversions. We monitor performance and optimize continuously until conversion rates improve. If the landing page is part of ongoing ads management, this optimization is included.
