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PPC

Google Ads and paid advertising for contractors: what it costs, and how to stop wasting spend.

3 articles

When to Spend More (and When to Hold) on HVAC Marketing by Season

Published: 8/24/2026

When to Spend More (and When to Hold) on HVAC Marketing by Season

Seasonal HVAC marketing isn't about spending more in summer. It's about knowing which campaign is actually working. Here's what we watch instead.

How Much Should Roofing Contractors Spend on Google Ads?

Published: 2/7/2026

How Much Should Roofing Contractors Spend on Google Ads?

Most roofers waste $500–$1,500 before figuring this out. Use our reverse-engineering method to set your Google Ads budget based on your close rate and goals.

Billboard Advertising for Contractors: When It Works (And When You're Just Burning Money)

Published: 9/12/2025 | Updated: 4/9/2026

Billboard Advertising for Contractors: When It Works (And When You're Just Burning Money)

Real results from 50+ billboard campaigns. Learn when billboards drive leads, when they waste money, and how to test without breaking the bank.

Gorilla and Contractor

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